SVR
- Company typePrivate
- Founded-
- HeadquartersGulfport, Mississippi, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SVR does
Laboratoires SVR is a privately held French dermatological laboratory (SAS, registered capital €17,501,502, RCS Evry) that develops, manufactures, and commercializes a dermo-cosmetic skincare portfolio organized into 15+ condition-specific product lines. Core ranges include Sun Secure (SPF50+ solar protection with proprietary no-white-cast complex), Cicavit+ (SOS repair technology claiming 7x faster skin repair), Topialyse (atopic/very dry skin), Xerial (5–50% urea formulations for hyperkeratinization), Sebiaclear (acne/oily), Clairial (hyperpigmentation), Sensifine (sensitive/reactive), Densitium (mature skin), Biotic (probiotic-derived regeneration), Spirial (antiperspirant), Hydraliane (dehydration), Palpebral (sensitive eyes), and Physiopure (cleansing), with certain SKUs (e.g., DM+ Cicatrices, CICAVIT+ UV SPF50+) classified as medical devices rather than cosmetics. Differentiated clinically-validated claims (e.g., '95% of feet immediately hydrated' and '75% of users eliminate dead skin in under two weeks' for Xerial Peel) and high-concentration active formulations underpin the brand's positioning as a prescription-adjacent dermatological alternative sold without prescription.\n\nThe company operates a dual go-to-market model. On the demand side, SVR runs a DTC e-commerce platform on fr.svr.com — supported by a virtual loyalty card (SVR Skin Club, 1 point per €1 spent), a subscription/auto-delivery option on at least the Xerial Peel line, free-sample seeding (2 free samples per order), 15% first-order discount, and localized storefronts reaching 20+ countries across Europe, North America, Australia, North Africa, Turkey, Vietnam and Mexico. On the physical-retail side, SVR distributes through French pharmacies and parapharmacies under dedicated B2B terms (€200 minimum order for free delivery, 30-day payment), with logistics handled from a dedicated returns and distribution center in Sainte-Gemmes-sur-Loire and a consumer-services office in Paris. Marketing is built on owned content (Conseils d'experts blog, Peaudcast podcast), TikTok-led viral commerce, athlete and event sponsorships (Loïs Boisson, UTMB World Series), environmental positioning (KresK 4 Oceans), and cross-brand bundles (Novoma 'Formule Soleil' supplement, Etam co-branded travel bag). HQ is at Le Plessis-Pâté (Essonne, France); ownership and management are not publicly disclosed.
SVR firmographics
Firmographics- Name
- SVR
- Legal name
- LABORATOIRES SVR
- Website
- https://svr.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SVR industry classification
Industry- Product category
- Dermo-cosmetic skincare
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Anti-Aging & Firming Treatments (HSALADAC), Brightening & Hyperpigmentation Treatments (HSALADAE), Sensitive Skin & Rosacea-Calming Treatments (HSALADAF)
Keywords
Where SVR is headquartered
LocationHeadquarters
- HQ city
- Gulfport, Mississippi
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SVR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- DTC E-commerce Sales (fr.svr.com): Direct-to-consumer online sales through the SVR e-shop. Consumers purchase directly at listed retail prices. The site operates in France, Monaco, Iceland, Latvia, Lithuania, Norway, Slovakia, Sweden, Croatia, and Denmark via fr.svr.com, and in 20+ other countries through localized domains.
- B2B Pharmacy/Parapharmacy Distribution: Wholesale supply of dermo-cosmetic products to pharmacies and parapharmacies across France and internationally. Governed by specific CGV for pharmacy clients. Minimum order threshold of 200€ for free delivery. Payment at 30 days. Products include both cosmetic and medical device lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products at retail prices |
| Subscription | Annual | SVR Skin Club Loyalty Program |
| Subscription | Monthly | Subscription / Auto-delivery option |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
SVR product offering
Product offeringCore offering
Laboratoire SVR develops, manufactures and sells a portfolio of dermo-cosmetic skincare products organized into 15+ targeted ranges covering sun protection (Sun Secure SPF50+), SOS skin repair (Cicavit+), atopic skin (Topialyse), regeneration (Biotic), anti-aging (Densitium, [A][B3][C]), acne (Sebiaclear), hyperpigmentation (Clairial), deodorants (Spirial), sensitive skin (Sensifine), rough/dry skin (Xerial), hydration (Hydraliane), eye care (Palpebral) and cleansing (Physiopure). Products are sold through the SVR e-commerce platform and through pharmacies/parapharmacies in France and 20+ international markets, with selected items also classified as medical devices.
Product overview
Laboratoire SVR is a French dermatological cosmetics company offering a comprehensive skincare portfolio organized into multiple product lines addressing specific skin concerns. The core offering includes SUN SECURE (solar protection with SPF50+ products), TOPIALYSE (atopic skin), BIOTIC (regeneration), SEBIACLEAR (acne/oily skin), CICAVIT+ (damaged skin repair), SPIRIAL (deodorants), CLAIRIAL (hyperpigmentation), Sensifine (sensitive skin), Xerial (rough/dry skin), HYDRALIANE (dehydration), and DENSITIUM (anti-aging for mature skin). The portfolio spans facial care (serums, creams, cleansers), body care (creams, gels, milks), and solar protection across 58+ body care products and 11+ serums. The company also operates SVR SKIN CLUB, a loyalty program. Products are sold primarily through the e-commerce platform at fr.svr.com and through pharmacies/parapharmacies.
Differentiator
Problem solved
Functional benefit
Brands
- Sun Secure: Sun protection product line offering various SPF50+ and SPF30 solar products including Aqua Fluide, spray, lotion, and tinted drops.
- SVR Skin Club
- Topialyse
- Cicavit+
- Sebiaclear
- Sensifine
- Clairial
- Densitium
- Biotic
- Hydraliane
- Xerial
- Spirial
- Physiopure
- Palpebral
- Peaudcast
Products and services
- Sun Secure
- Cicavit+
- Topialyse
- Sebiaclear
- Biotic
- Densitium
- Spirial
- Clairial
- Sensifine
- Xerial
- Hydraliane
- Palpebral
- Physiopure
- [A] [B3] [C]
- SVR Skin Club
Quantifiable outcome
- Cicavit+ guarantees 7x faster skin repair
- +3 more outcomes
Companies that use SVR
Customer profileSegments4 records
Ideal customer profiles2 records
SVR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
SVR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- NovomaminorSVR x Novoma partnership: Novoma (a wellness/nutrition brand) partners with SVR for the 'Formule Soleil' (Sun Formula) — a dietary supplement to prepare skin for sun and activate tanning, offered free with SVR sun care purchases of €79 or more.
- KresK 4 OceansminorEnvironmental partnership supporting ocean cleanup initiatives. KresK 4 Oceans is an ocean cleanup organization, and SVR partners to reduce environmental impact and promote sustainability messaging, with SVR listed on the KresK 4 Oceans website.
- UTMB World SeriesminorSVR is a sponsor of the UTMB World Series (ultra-trail trail running event), positioning the Sun Secure sun care range in an active outdoor sports context. Athlete Loïs Boisson is also a SVR athlete ambassador.
- Loïs BoissonminorLoïs Boisson (water sports athlete) is a SVR athlete ambassador, strengthening the brand's association with outdoor sports and active lifestyle.
- EtamminorEtam (lingerie and underwear brand) collaborated with SVR on an exclusive travel bag (Trousse Etam x SVR) sold exclusively through the SVR e-shop at €38.80.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SVR competitors and assessment
Company assessmentDirect peers
- Eucerin: Beiersdorf-owned dermo-cosmetic brand sold through pharmacies with clinical-grade ranges for atopic skin, sun, anti-aging, and hyperpigmentation — overlapping SVR's dermatological positioning and international pharmacy presence.
- Ducray: Pierre Fabre-owned French dermo-cosmetic laboratory distributed via pharmacies, with ranges for hair loss, acne, atopy, and seborrheic dermatitis — overlapping several of SVR's condition-specific ranges and French pharmacy positioning.
- Uriage: French dermo-cosmetic brand owned by Puig, leveraging Uriage thermal spring water; sold through pharmacies and DTC, with comparable condition-specific ranges (atopic, baby, sun, hyperpigmentation).
- Bioderma: NAOS-owned French dermo-cosmetic laboratory distributed via pharmacies with dermatology-focused ranges (sensitive, acne, atopy, hyperpigmentation); directly competes with SVR on the same shelves in French and international pharmacies.
- Avène: Pierre Fabre-owned French dermo-cosmetic brand sold through pharmacies worldwide; comparable to SVR in therapeutic-skin-condition positioning (sensitive, atopic, post-procedure) and pharmacy-led distribution model.
- Vichy: L'Oréal-owned French dermo-cosmetic brand with Vichy Mineral Spa heritage, sold via pharmacies globally with ranges covering anti-aging, acne, sensitivity, and sun — overlapping SVR's portfolio and pharmacy GTM.
- Topicrem: French dermo-cosmetic brand (Laboratoires NIGY) sold via pharmacies with ranges for atopic skin, baby care, and sun protection — directly comparable niche French pharmacy competitor to SVR's TOPIALYSE and SUN SECURE lines.
- La Roche-Posay: L'Oréal-owned French dermo-cosmetic laboratory distributed primarily through pharmacies, with ranges addressing acne, sensitive skin, sun protection, and anti-aging — directly comparable to SVR's positioning, channel strategy, and clinical-claims-led value proposition.
- CeraVe: L'Oréal-owned dermatologist-developed skincare brand with ceramides-based formulations targeting sensitive, acne, and dry-skin consumers — directly comparable to SVR's barrier-repair (CICAVIT+) and atopy (TOPIALYSE) ranges.
- Noreva: French dermo-cosmetic laboratory sold primarily through pharmacies, with ranges addressing acne, hyperpigmentation, anti-aging, and dryness — closely comparable in scale, French pharmacy GTM, and condition-specific positioning to SVR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SVR social profiles
Digital presenceSVR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SVR leadership team
Management profileNumber of profiles
SVR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SVR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SVR
What does SVR do?
Laboratoire SVR develops, manufactures and sells a portfolio of dermo-cosmetic skincare products organized into 15+ targeted ranges covering sun protection (Sun Secure SPF50+), SOS skin repair (Cicavit+), atopic skin (Topialyse), regeneration (Biotic), anti-aging (Densitium, [A][B3][C]), acne (Sebiaclear), hyperpigmentation (Clairial), deodorants (Spirial), sensitive skin (Sensifine), rough/dry skin (Xerial), hydration (Hydraliane), eye care (Palpebral) and cleansing (Physiopure). Products are sold through the SVR e-commerce platform and through pharmacies/parapharmacies in France and 20+ international markets, with selected items also classified as medical devices.
Is SVR a public or private company?
SVR is a private company. It is classified as unknown and is currently operating.
When was SVR founded?
SVR was founded in -1. It employs 11 to 50 people.
Where is SVR based?
SVR is headquartered in Gulfport, Mississippi, United States, in the North America region.
How does SVR make money?
Two revenue lines are on record. DTC E-commerce Sales (fr.svr.com) is the primary driver. The others are B2B Pharmacy/Parapharmacy Distribution.
Who are SVR's main competitors?
Direct peers on record are Eucerin, Ducray, Uriage, Bioderma, Avène, Vichy, Topicrem, La Roche-Posay, CeraVe and Noreva.
Does SVR have an API?
No public API is recorded for SVR.
What industry is SVR in?
SVR's product category is Dermo-cosmetic skincare. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging). Its NAICS code is 32561 and its SIC code is 2844.