Name

Sweetgrass Spa

Legal name

Sweetgrass Spa

Website

https://sweetgrassspa.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Day Spa and Wellness Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Wraps & Cocoon Treatments (HSALAFAD)

Keywords

• Women-only spa services
• Hydrotherapy and wellness
• Facial and skin treatments
• Massage therapy services
• Spa packages and group experiences

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Spa Treatment Services: Revenue from providing spa treatments including facials, massages, body treatments, nails, brows, and waxing. Services priced individually with durations ranging from 30-90 minutes. Core revenue driver.
2. Spa Packages: Curated spa packages combining multiple treatments at discounted rates compared to individual pricing. Examples include Sweetgrass Oasis ($325/3h), Ultimate Indulgence ($430/5h), Rejuvenation Ritual ($495/5h).
3. Group Experiences: Group bookings for 4+ guests including welcome toast, lounge access, gift bags, and water therapies. Packages customized for team retreats, bridal showers, and celebrations.
4. Hydrotherapy Access: Standalone access to water facilities (pool, jacuzzi, sauna) for guests without treatment bookings. Priced at $65-75 plus HST depending on day of week.
5. Gift Cards: Gift cards available for services, packages, retail products, or any dollar amount. Monetary value does not expire.
6. Retail Products: Sale of SkinCeuticals skincare products in-store. Products include professional-grade skincare lines.
7. Signature Spa Lunch: Two-course gourmet lunch by 4x Michelin-recommended GEORGE Restaurant at $49.99 per guest, available as add-on to spa experiences.
8. Membership Discounts: Verity Members receive 10% off regular treatments plus additional 10% off July & August promotions. Partnership with Verity Toronto Women's Club.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sweetgrass Spa is a women's-only day spa providing personalized wellness, beauty, and hydrotherapy services in downtown Toronto. Core offerings include facials (including HydroFacial and Oxygeneo modalities), body treatments, specialty and RMT massage therapy, nail/brow/waxing services, curated spa packages, group experiences for 4+ guests, and standalone water therapy access in a facility featuring an ozonated pool, infrared sauna, jacuzzi, and 12 private treatment rooms.

Product overview

Sweetgrass Spa is a women's-only day spa offering a comprehensive portfolio of wellness and beauty services. The core service portfolio includes facials (with multiple modalities such as Hydrafacials, Oxygeneo, and specialized treatments), body treatments, massage therapy (specialty and RMT-based), and nail/brow/waxing services. These are offered both as individual treatments and as bundled packages (Spa Packages, Group Experiences, Bespoke Experiences). The spa also provides access to water therapy facilities (ozonated pool, infrared sauna, jacuzzi, steam) as part of treatments or via standalone access. Ancillary offerings include a gourmet lunch by GEORGE Restaurant and retail skincare products (SkinCeuticals). A membership program (Verity) provides ongoing discounts. The MindBody platform handles appointment booking and gift card sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Facials A range of facial treatments including Vitamin C Radiance Facial, SkinCeuticals facials, Sweetgrass Customized Facial, Rosewater Ice Facial, Bioline Collagen Red Carpet Facial, and Bioline Age-Defying Facial, designed to hydrate, brighten, and rejuvenate skin for women 18+.
• HydroFacials and Oxygeneo Advanced skin rejuvenation treatments using HydroFacial, Deluxe HydroFacial, and Oxygeneo 3-in-1 technologies that exfoliate, hydrate, and oxygenate skin for women seeking non-invasive facial improvement.
• Body Treatments Body exfoliation, detoxifying, and rejuvenation treatments including Body Polish, Aromatherapy Body Polish, Coffee Re-Shape, Detoxifying Sea Mud Wrap, and Sweetgrass Signature Ceremony for women seeking full-body wellness.
• Specialty Massage Specialized massage therapies including Head & Scalp Renewal, Manual Lymphatic Drainage, Shea Butter Bliss, Warm Stones/Hot Stones Massage, and Reiki targeting women seeking targeted therapeutic bodywork.
• Massage Therapy (RMT) Fully customized registered massage therapy sessions (60/75/90 minutes) performed by RMTs to relieve tension, ease muscle stiffness, and promote deep relaxation, with add-ons such as scalp massage, neck and shoulder massage, biocelleous sheet mask, and aromatherapy.
• Nails, Brows and Waxing Nail care services including classic, Shellac, and spa manicures and pedicures, brow and lash tinting, eyebrow shaping, and waxing services for various body areas (upper lip, chin, underarm, arm, leg, bikini, Brazilian) for women seeking beauty maintenance.
• Spa Packages Curated spa packages combining multiple treatments at discounted rates compared to individual pricing, including Sweetgrass Oasis (3h, $325), Ultimate Indulgence (5h, $430), and Rejuvenation Ritual (5h, $495), with components such as massage therapy, facials, water therapies, body polish, manicure, and pedicure.
• Group Experiences Curated group spa experiences for 4+ guests including welcome toast, lounge access, gift bags, and water therapies, designed for team retreats, bridal showers, and celebrations with custom-tailored programming.
• Bespoke Experiences Custom-tailored spa experiences designed to meet individual or group needs, created through consultation with the spa team and arranged via email inquiry through the concierge.
• Hydrotherapy Access Standalone access to the spa's hydrotherapy facilities including the ozonated pool, infrared sauna, jacuzzi, and steam room, priced at $65-95+HST depending on day of week with minimum spend requirements.
• Signature Spa Lunch Two-course gourmet lunch prepared by 4x Michelin-recommended GEORGE Restaurant, available as an add-on at $49.99 per guest with spa packages and individual bookings, served 12:15pm-2:30pm.
• Gift Cards Gift cards available for purchase online through MindBody or in-person, redeemable for services, packages, retail products, or any dollar amount, with non-expiring monetary value.

Quantifiable outcome

• 20+ years in operation as Toronto's premier women-only spa
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GEORGE RestaurantcoreStrategic or Co-development Partner4x Michelin-recommended GEORGE Restaurant provides gourmet two-course lunch menu for spa guests at $49.99 per person. Partnership enhances spa experience with culinary component, offered as add-on to spa packages and individual bookings. Lunch available 12:15pm-2:30pm.
• SkinCeuticalscoreChannel Partner/ Reseller/ DistributorProfessional skincare brand with products sold in-store at Sweetgrass Spa. Featured in Summer Glow Package with SkinCeuticals Peel Facial. Partnership provides retail revenue stream and enhances treatment offerings with clinical-grade skincare products.
• Verity Toronto Women's ClubcoreGTM or Marketing PartnerWomen's club partnership providing exclusive member discounts: 10% off regular treatments plus additional 10% off during July & August promotions. Verity Members receive access to Spa Member Specials page. Partnership drives customer acquisition from Verity's member base.
• MindBodycoreTechnology or IntegrationMindBody platform used for appointment booking, gift card sales, and customer account management. Integrated booking system allows customers to browse services and schedule treatments online.

Scale indicators4 records

Direct peers

• Spa at Four Seasons Hotel Toronto: Premium hotel spa in downtown Toronto offering facials, massages, body treatments, and hydrotherapy. Competes for the same affluent female clientele seeking urban luxury wellness experiences.
• Body Blitz Spa: Toronto women's-focused spa with hydrotherapy pools, water therapy circuits, and massage/esthetic services. Closest peer for the women-only water-therapy-led day spa niche Sweetgrass occupies.
• Hammam Spa by Céla: Toronto-based premium day spa offering hammam, hydrotherapy, massages, and facials in a similar women-friendly luxury urban setting. Direct geographic and service-line competitor to Sweetgrass Spa.
• Miraj Hammam Spa: Toronto luxury spa specializing in hammam rituals, hydrotherapy, and curated packages. Comparable to Sweetgrass's premium package and hydrotherapy-led positioning.
• Elmwood Spa: Established Toronto day spa offering water therapies (pool, sauna, steam), massage, body treatments, and skin care. Closest peer in facility type and service mix to Sweetgrass's hydrotherapy-led offering.

Regional players

• Scandinave Spa Whistler: Canadian hydrotherapy-focused spa chain (Whistler, Montreal, Blue Mountain) offering thermal baths, massages, and wellness packages. Comparable on water-therapy expertise and curated wellness packaging, though primarily destination-based rather than urban day-spa.

Broad incumbents

• Massage Envy: Largest U.S. massage and skincare franchise with membership model. Competes for the same recurring-visit customer with subscription pricing — relevant comparable for understanding how Sweetgrass's Verity discount partnership performs.
• Burke Williams Spa: Established U.S. day spa chain offering massage, facials, body treatments, and water amenities in a premium urban setting. Comparable multi-service day-spa model at higher price points.
• Hand & Stone Massage and Facial Spa: Large North American franchise chain offering massage, facials, and skincare memberships at mid-market price points. Represents the chain-based competitive alternative to boutique independent day spas like Sweetgrass.
• Canyon Ranch: Iconic U.S. wellness resort brand offering spa, fitness, nutrition, and integrative health at premium price points. Comparable on luxury positioning, package-led GTM, and women's wellness focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sweetgrassspa
• LinkedInlinkedin.com/company/sweetgrass-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetgrass Spa