SWIM NE LIMITED
SWIM NE LIMITED operates PaddlePod, a family leisure venue operator running heated swimming pools, soft play, sensory rooms, and on-site cafes at three sites (Killingworth, Shiremoor, Whitley Bay) in the North East of England, serving families with children aged 0-5 via pay-as-you-go and Premium membership.
- Company typePrivate
- Founded-
- HeadquartersNEWCASTLE UPON TYNE, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SWIM NE LIMITED does
SWIM NE LIMITED operates PaddlePod, a family leisure venue business in the North East of England with three physical sites at Killingworth, Shiremoor, and Whitley Bay. The core proposition combines state-of-the-art heated swimming pools, indoor play areas and sensory rooms for children aged 0-5, and on-site cafes branded Black Drop Coffee, all within a single venue visit. Swimming lessons are delivered by partner swim schools Nemo Swimming (baby, toddler, pre-school) and SwimNE (school-aged stages 1-10 and adults), while a set of third-party children's class providers (babyballet, Hartbeeps, LullaBaby, Little Music Stars, Lil Beatz, Stretch & Soothe, Mindful Babies) operate on the venues' premises.
The business generates revenue from multiple small-ticket, pay-as-you-go streams: open swim at £3.50 per person, family swim at £20 per area (up to eight people), pool sensory, baby and pre-school, adult-only and pre-natal swim sessions, soft play at £3.50 per child, sensory room sessions at £5 per baby (or £15 for exclusive hire), and cafe sales. A bundled Swim. Eat. Play. session is priced at £8.50 per person, and a PaddlePod Premium membership offers unlimited play plus free open swim access as the recurring revenue layer. Bookings run through the ByTable platform for swim and play, Doddle (Bin Room Media) for lessons, with Stripe handling payment processing and Digital Ocean hosting the booking and web infrastructure. Customer acquisition is direct-to-consumer via the paddlepod.co.uk website, Facebook, Instagram, email newsletters, and local word-of-mouth.
SWIM NE LIMITED is a private limited company registered in England with 11-50 employees, no public revenue disclosure, no funding rounds recorded, and no parent or subsidiary entities. Its customers are local families with young children in North Tyneside and surrounding North East catchments. The key strategic levers visible in the data are venue replication within the region, deepening of the Premium subscription, and continued aggregation of partner class providers to widen the on-site offering without proportional fixed cost growth.
SWIM NE LIMITED firmographics
Firmographics- Name
- SWIM NE LIMITED
- Legal name
- SWIM NE LIMITED
- Website
- https://swimne.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SWIM NE LIMITED operates PaddlePod, a family leisure venue operator running heated swimming pools, soft play, sensory rooms, and on-site cafes at three sites (Killingworth, Shiremoor, Whitley Bay) in the North East of England, serving families with children aged 0-5 via pay-as-you-go and Premium membership.
- Ownership category
- akta.pro rank
SWIM NE LIMITED industry classification
Industry- Product category
- Family Leisure Centers
- NAICS
- Amusement Parks and Arcades (7131), Sports and Recreation Instruction (61162)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
- akta.pro secondary industry
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where SWIM NE LIMITED is headquartered
LocationHeadquarters
- HQ city
- NEWCASTLE UPON TYNE
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
SWIM NE LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Swimming lessons: Swimming lessons for babies, toddlers, pre-school children, school-aged children (stages 1-10), and adults. Delivered by partner swim schools Nemo Swimming and SwimNE.
- Open swim and pay-as-you-go sessions: Various swim sessions including open swim, family swims, baby & pre-school swims, pool sensory sessions, adult-only sessions, and pre-natal sessions. Charged per person or per area.
- Play areas and sensory rooms: Drop-in access to soft play, role play areas, climbing walls, and sensory rooms for children aged 0-5 years. Charged per child or per session.
- On-site cafes: Artisan coffee and wholesome food served at on-site cafes. Open to both customers visiting for swimming/play and drop-in visitors.
- Swim. Eat. Play. combined sessions: Bundled sessions combining swim, cafe meal, and play area access for £8.50 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Open swim and pool sessions |
| Unit Pricing | Pay-as-you-go | Swim. Eat. Play. combined sessions |
| Unit Pricing | Pay-as-you-go | Soft play at Killingworth |
| Unit Pricing | Pay-as-you-go | Sensory room sessions at Shiremoor |
| Transaction based/ take rate | Pay-as-you-go | Booking fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SWIM NE LIMITED product offering
Product offeringCore offering
PaddlePod operates three physical family leisure venues in the North East of England (Killingworth, Shiremoor, and Whitley Bay), each featuring state-of-the-art heated swimming pools, play areas for children aged 0-5, sensory rooms for babies, and on-site cafes. Swimming lessons are delivered by partner swim schools Nemo Swimming (babies/toddlers/pre-school) and SwimNE (school-aged stages 1-10 and adults), complemented by pay-as-you-go open swims, family swims, sensory swims, pre-natal swims, soft play access, and a bundled "Swim. Eat. Play." session.
Product overview
PaddlePod is a family leisure venue operator (operated by SWIM NE LIMITED) offering swimming, play, and dining experiences across three venues in the North East of England (Killingworth, Shiremoor, and Whitley Bay). The core offering centers on state-of-the-art heated swimming pools with swimming lessons delivered by partner swim schools (Nemo Swimming for babies/toddlers and SwimNE for school-aged children/adults). Supporting services include indoor play areas for children aged 0-5, sensory rooms for babies, on-site cafes branded as Black Drop Coffee, and a premium membership tier. PaddlePod Premium provides unlimited play and free open swim access.
Differentiator
Problem solved
Functional benefit
Products and services
- Swimming Lessons Structured swimming instruction for all ages from birth through adults. Baby, toddler, and pre-school lessons delivered by partner Nemo Swimming; school-aged (stages 1-10) and adult lessons delivered by partner SwimNE. Sold on a recurring basis.
- Open Swim Sessions Pay-as-you-go public swimming sessions suitable for all ages with toys and floats included. Priced at £3.50 per person.
- Family Swim Sessions Private pool area for up to eight people including toys, floats, and small inflatables. Priced at £20 per area.
- Pool Sensory Sessions Quieter swimming environment with dimmed lights, limited numbers, and sensory toys for swimmers who prefer reduced stimulation, priced at £3.50 per person.
- Pre-natal Swim Sessions Adult swimming sessions in a calm, relaxing environment with dimmed lights and low numbers, suitable for all stages of pregnancy.
- Indoor Play Areas Indoor play facilities for children aged 0-5 including soft play frame, role play areas, climbing wall, wooden toys, and construction zones. Pricing £3.50 per child.
- Sensory Room Calm, stimulating sensory room at the Shiremoor venue designed exclusively for babies aged 0-12 months. Standard sessions £5 per baby; exclusive hire £15 (up to 8 babies).
- Black Drop Coffee @ PaddlePod (On-site Cafe) On-site cafe serving artisan coffee, teas, hot drinks, and freshly prepared meals using locally sourced ingredients. Open to visiting families and drop-in visitors.
- PaddlePod Premium Membership Recurring membership providing unlimited play sessions and free open swim access for members.
- Swim. Eat. Play. Combined Sessions Bundled experience combining swim access, a cafe meal, and play area access for £8.50 per person (under 1s go free).
Companies that use SWIM NE LIMITED
Customer profileSegments3 records
Ideal customer profiles3 records
SWIM NE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SWIM NE LIMITED partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Nemo SwimmingcoreNemo Swimming delivers baby, toddler, and pre-school swimming lessons at PaddlePod venues. They are one of two swim school partners operating at the facilities, handling the youngest swimmers from birth through pre-school age.
- SwimNEcoreSwimNE delivers swimming lessons for school-aged children (stages 1-10) and adults at PaddlePod venues. They are the partner for the older age groups and adult learners.
- Doddle (Bin Room Media)coreDoddle provides the booking platform for swimming lessons at PaddlePod (my.whatadoddle.co.uk). Customers use this platform to book and manage their swimming lesson bookings.
- Stripe InccoreStripe Inc processes payment details securely for transactions on the booking platform. Payment information is encrypted and stored by Stripe, with PaddlePod not having access to card details.
- babyballetminorExternal class provider offering ballet classes for young children at PaddlePod Shiremoor venue. Classes are delivered by external hirers operating within PaddlePod facilities.
- HartbeepsminorExternal class provider offering developmental classes for young children at PaddlePod Shiremoor venue. Classes are delivered by external hirers operating within PaddlePod facilities.
- Little Music StarsminorExternal class provider offering music classes at PaddlePod Killingworth venue. Classes are delivered by external hirers operating within PaddlePod facilities.
- Mindful BabiesminorExternal class provider offering mindfulness classes for babies at PaddlePod Killingworth venue. Classes are delivered by external hirers operating within PaddlePod facilities.
- LullaBabyminorExternal class provider offering baby-focused classes at PaddlePod Killingworth venue. Classes are delivered by external hirers operating within PaddlePod facilities.
- Lil BeatzminorExternal class provider offering energetic classes for young children at PaddlePod Shiremoor venue. Classes are delivered by external hirers operating within PaddlePod facilities.
- Stretch & SootheminorExternal class provider offering stretching and wellness classes at PaddlePod Shiremoor venue. Classes are delivered by external hirers operating within PaddlePod facilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SWIM NE LIMITED competitors and assessment
Company assessmentBroad incumbents
- GLL (Greenwich Leisure Limited): UK leisure trust operating swimming pools, soft play and family programming under the Better brand. Provides a broad benchmark for pool-led family leisure operations at scale across UK geographies.
- David Lloyd Leisure: UK premium family leisure operator with a national estate of clubs combining swimming pools, kids' activities, F&B and family programming. Comparable to PaddlePod as a multi-venue family leisure operator targeting the same demographic, but operating at much greater scale and breadth.
- Everyone Active: National UK leisure operator running public leisure centres with swimming pools, children's lessons and family activities. Comparable to PaddlePod's combination of pay-as-you-go swims, lessons and family-friendly programming.
- Serco Leisure: International services operator with a UK leisure portfolio including swimming pools and family activity programming. A broader benchmark for outsourced operation of public aquatic leisure assets.
- Better (Leisure): Large UK leisure trust operating swimming pools, fitness and family activity programming across a national estate. Comparable to PaddlePod in operating aquatic family leisure venues with pool-led programming, though at far larger scale and through a public-trust model.
Direct peers
- Water Babies: UK's leading baby and toddler swim school, operating at hundreds of public and private pools. Highly comparable to PaddlePod on its baby/toddler swimming instruction vertical and on the recurring subscription lesson model.
- Puddle Ducks: UK children's swimming school delivering baby, toddler and pre-school lessons at partner pools nationwide. Directly comparable to PaddlePod's swim-school offering (Nemo Swimming, SwimNE) and addresses the same 0-10 family swimming-instruction market.
- Turtle Tots: UK baby and toddler swim school delivering structured lessons at partner pools. Directly comparable to Nemo Swimming's role inside PaddlePod and competes for the same under-5 swimming-instruction customer.
- Sandcastle Waterpark: Largest indoor water park in the UK, located in Blackpool, combining water-based attractions with family leisure. Comparable to PaddlePod on the aquatic family entertainment core, though operating at much larger attraction scale.
- The Hub Family Entertainment Centre: UK family entertainment centre combining soft play, sensory rooms and children's activities. Comparable to PaddlePod's play-area and sensory-room vertical and similar family-leisure go-to-market, though without PaddlePod's aquatic anchor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SWIM NE LIMITED social profiles
Digital presenceSWIM NE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWIM NE LIMITED leadership team
Management profileNumber of profiles
SWIM NE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWIM NE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWIM NE LIMITED
What does SWIM NE LIMITED do?
PaddlePod operates three physical family leisure venues in the North East of England (Killingworth, Shiremoor, and Whitley Bay), each featuring state-of-the-art heated swimming pools, play areas for children aged 0-5, sensory rooms for babies, and on-site cafes. Swimming lessons are delivered by partner swim schools Nemo Swimming (babies/toddlers/pre-school) and SwimNE (school-aged stages 1-10 and adults), complemented by pay-as-you-go open swims, family swims, sensory swims, pre-natal swims, soft play access, and a bundled "Swim. Eat. Play." session.
Is SWIM NE LIMITED a public or private company?
SWIM NE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SWIM NE LIMITED founded?
SWIM NE LIMITED was founded in -1. It employs 11 to 50 people.
Where is SWIM NE LIMITED based?
SWIM NE LIMITED is headquartered in NEWCASTLE UPON TYNE, United Kingdom, in the Europe region.
How does SWIM NE LIMITED make money?
Five revenue lines are on record. Swimming lessons are the primary driver. The others are open swim and pay-as-you-go sessions, play areas and sensory rooms, on-site cafes and swim. Eat. Play. combined sessions.
Who are SWIM NE LIMITED's main competitors?
Broad incumbents on record are GLL (Greenwich Leisure Limited), David Lloyd Leisure, Everyone Active, Serco Leisure and Better (Leisure). Direct peers are Water Babies, Puddle Ducks, Turtle Tots, Sandcastle Waterpark and The Hub Family Entertainment Centre.
Does SWIM NE LIMITED have an API?
No public API is recorded for SWIM NE LIMITED.
What industry is SWIM NE LIMITED in?
SWIM NE LIMITED's product category is Family Leisure Centers. Its primary akta.pro industry code is THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks), with a secondary code of EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 7131 and its SIC code is 7900.