Swim to Fight Cancer Maastricht

Name

Swim to Fight Cancer Maastricht

Legal name

Stichting Fight cancer

Website

https://swimtofightcancer.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Charitable Fundraising Events

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212)

akta.pro industry

PRIMARYMPAKAIAF

Open Water Swimming Events (OWS Races, Swim Challenges)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Endurance & Mass Participation Events (Marathons, Triathlons, Cycling Events)

SECONDARYBPAGAKAL

Health & Medical Research Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Cancer research fundraising
• Charity swimming events
• Peer-to-peer fundraising
• Nonprofit foundation
• Open water swimming

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Participant Registration Fees: Event registration fees charged to participants. Adults (16+) pay €15, business teams from €500, children under 16 free.
2. Donations via Fundraising Pages: Peer-to-peer donations collected through personal and team fundraising pages. Participants solicit sponsors and donations from their network. All donations go to cancer research via KWF Kankerbestrijding.
3. Corporate Sponsorship: Business partners and sponsors support events through financial contributions, in-kind donations, and marketing partnerships. Partners include TW Steel, SVZ, and various local businesses.
4. Merchandise Sales: Sale of merchandise items (mentioned as Lovelife shop) to support fundraising activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Swim to Fight Cancer Maastricht is part of Stichting Fight cancer, a Dutch nonprofit foundation that organizes open-water swimming events where individual participants and corporate teams raise sponsorship donations for cancer research through KWF Kankerbestrijding. The organization coordinates 18+ local swimming events annually across the Netherlands, supported by an online peer-to-peer fundraising platform, with at least 75% of every donated euro flowing directly to cancer research.

Product overview

Swim to Fight Cancer Maastricht is part of Stichting Fight Cancer, a Dutch nonprofit organization that raises funds for cancer research through sports-based fundraising events. The main products include Swim to Fight Cancer (open-water swimming events across 18 Dutch cities), Light at Night Walk (nighttime walking events), LoveLife Run (running for cancer survivors), and Spin for Life (spinning marathons). The organization uses a peer-to-peer fundraising platform (powered by Funraisin) that enables participants to create personal action pages, collect sponsorships, and manage donations online. Events are organized locally with national coordination, and funds are channeled through KWF Kankerbestrijding for cancer research.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim to Fight Cancer A recreational open-water swimming event where participants get sponsored to raise funds for cancer research. Organized locally with national coverage across 18 locations in the Netherlands since 2014, with adult registration at €15 and free participation for children under 16.
• Swim to Fight Cancer Kids | Maastricht Kids A dedicated swimming event for children to participate in fundraising for cancer research, with a specific edition in Maastricht. Free registration for participants under 16 years of age.
• Swim, Spin & Run to Fight Cancer Den Bosch - Vught A combined sports event featuring swimming, spinning, and running activities held at IJzeren Man Vught, offering participants multiple ways to participate and fundraise for cancer research.
• Light at Night Walk A nighttime walking event where participants walk 5-25 kilometer routes through cities, carrying lights and decorations to raise awareness and funds for cancer research.
• LoveLife Run

Quantifiable outcome

• €1,955,026 raised in 2025 by 2,616 swimmers
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• KNZB (Royal Dutch Swimming Federation)coreStrategic or Co-development PartnerOfficial swimming federation partnership providing swim training programs ('Zwem Mee' training) and coaching support for Swim to Fight Cancer participants. KNZB is a core partner enabling participant preparation.
• SpeedomajorGTM or Marketing PartnerSwimwear sponsor providing equipment support for participants. Logo appears on event materials and website.
• CGIminorGTM or Marketing PartnerCorporate sponsor whose logo appears on the Fight cancer website as a supporting partner.
• MijnZwemCoach (KNZB)coreTechnology or IntegrationOnline swim coaching platform integrated as a training resource for Swim to Fight Cancer participants.
• WhatPromotionsminorGTM or Marketing PartnerPromotional partner supporting event marketing and materials.
• AbovevomaxleadminorGTM or Marketing PartnerMarketing partner with logo displayed on Light at Night Walk event materials.
• i-morminorGTM or Marketing PartnerPartner supporting events with logo visibility on Fight cancer website.
• JeanmineurmediavisionminorGTM or Marketing PartnerMedia partner providing content creation and visibility for events.
• Blowup-mediaminorGTM or Marketing PartnerMedia/marketing partner supporting event promotion and outdoor advertising.
• TVEminorGTM or Marketing PartnerTelevision/media partner supporting event coverage and promotion.
• StudioguruminorGTM or Marketing PartnerCreative/design partner supporting visual materials for events.
• TW SteelmajorStrategic or Co-development PartnerBusiness partner that released special 'Love life' watch edition. €50 donated per watch sold, raising €25,000 for Fight cancer. Demonstrates product-cause marketing partnership model.
• SVZ (main sponsor)majorGTM or Marketing PartnerMain sponsor for Swim to Fight Cancer Eindhoven 2025. Featured in sponsor interview on website.
• KPNminorGTM or Marketing PartnerCorporate sponsor with specific campaign mentioned in news section of website.
• Toon Hermans HuisminorStrategic or Co-development PartnerLocal partner for Light at Night Walk Amersfoort. Receives 15% of event proceeds for AYA (18-39 years) projects in 2026.
• Rouwen en Vieren KasminorStrategic or Co-development PartnerLocal charitable initiative in Amersfoort receiving portion of Light at Night Walk Amersfoort proceeds.
• KWF KankerbestrijdingcoreStrategic or Co-development PartnerCore strategic partner receiving all net donations for cancer research. Fight cancer raises funds that flow through KWF to selected research projects. KWF reviews and approves all research proposals with international expert panels.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cancer Research UK: UK's largest cancer research charity, running community fundraising events including swimming components. Much larger incumbent with broader research agenda, but comparable in mobilizing sport-based community participation for cancer research.
• KWF Kankerbestrijding: The Dutch Cancer Society and Swim to Fight Cancer's sole research-funding partner. The dominant Dutch cancer charity with much broader scope (research, patient support, advocacy) — represents both the incumbent beneficiary and a strategic dependency.
• American Cancer Society: The largest US cancer charity, operating community events and peer-to-peer fundraising programs including sport-based formats. Global incumbent whose event-fundraising playbook informs the broader peer-to-peer charity model Swim to Fight Cancer uses.
• Macmillan Cancer Support: Major UK cancer charity with strong community fundraising and mass-participation event portfolio. Comparable peer-to-peer fundraising infrastructure at much larger scale, focused on cancer patient support and research.

Direct peers

• Roparun: Dutch team-based relay race from Paris/Rotterdam/Hamburg to Rotterdam, raising funds for cancer patients and palliative care. Comparable Dutch sport-based charity fundraiser with similar peer-to-peer team fundraising mechanics.
• Pink Ribbon: Dutch charity focused on breast cancer awareness and research fundraising, running its own community events. Operates in the same Dutch cancer-fundraising space with a narrower cause focus.
• Swim Across America: US-based nonprofit organizing open-water and pool swim events to raise funds for cancer research. Directly comparable peer-to-peer swim-based fundraising model, though operating in the US rather than the Netherlands.
• Alpe d'HuZes: Dutch cancer fundraiser where participants cycle the Alpe d'Huez mountain multiple times. Same mission (raising funds for cancer research via KWF Kankerbestrijding), same peer-to-peer endurance-event model, same Dutch market.
• Swimathon UK: UK community swimming fundraiser enabling participants to swim set distances while raising money for charity. Closely aligned peer-to-peer swim format serving individual and team participants, with donations flowing to multiple charity partners.

Emerging players

• Movember Foundation: Global charity driving peer-to-peer fundraising through a sport/community activity (growing moustaches), with a different but adjacent health-cause focus. Demonstrates the broader model of cause-marketing tied to personal physical commitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swim-to-fight-cancer-maastricht

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim to Fight Cancer Maastricht