SwissPlakat AG
- Company typePrivate
- Founded-
- HeadquartersHünenberg, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
SwissPlakat AG firmographics
Firmographics- Name
- SwissPlakat AG
- Legal name
- SwissPlakat AG
- Website
- https://swissplakat.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SwissPlakat AG industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboard Advertising (MPAAAKAA)
- akta.pro secondary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
Keywords
Where SwissPlakat AG is headquartered
LocationHeadquarters
- HQ city
- Hünenberg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SwissPlakat AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Billboard Space Rental: Rental of billboard advertising space (F12 and F200 formats) for poster campaigns. Pricing based on duration and format size. Core revenue stream from space booking.
- Poster Printing Service: Print service for posters in F12 and F200 formats. Volume-based pricing with discounts for larger quantities. Handles printing and logistics for booked advertising space.
- Poster Stand Rental: Rental of poster stands (F4 and F12 formats) for temporary advertising. Weekly rental rates with optional transport services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | F12 Poster Printing: CHF 16-35 per unit depending on quantity (ab 50: CHF 19, 40-49: CHF 21, 30-39: CHF 24, 20-29: CHF 27, 10-19: CHF 30, 1-9: CHF 35) |
| Unit Pricing | Pay-as-you-go | F200 Poster Printing: CHF 16-30 per unit depending on quantity (ab 50: CHF 16, 40-49: CHF 18, 30-39: CHF 20, 20-29: CHF 23, 10-19: CHF 25, 1-9: CHF 30) |
| Unit Pricing | Pay-as-you-go | Poster Stand F4 Rental: CHF 200-360 per week (1-5 weeks), each additional week + CHF 40 |
| Unit Pricing | Pay-as-you-go | Poster Stand F12 Rental: CHF 380-820 per week (1-5 weeks), each additional week + CHF 110 |
| Unit Pricing | Multi-year contract | Annual Surface Permanent Foil F12: CHF 750 flat rate |
| Unit Pricing | Multi-year contract | Annual Surface Permanent Foil F200: CHF 500 flat rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SwissPlakat AG product offering
Product offeringCore offering
SwissPlakat AG provides outdoor billboard advertising space across Switzerland via an electronic booking system, allowing customers to reserve poster surfaces in F12 and F200 formats. The offering is complemented by professional poster printing, poster stand rental (F4 and F12), and permanent foil mounting services for annual surfaces, covering the full execution chain for poster campaigns.
Product overview
SwissPlakat AG operates a single unified electronic booking platform for outdoor billboard advertising. The core product is the online booking system through which customers reserve poster advertising spaces. This platform is complemented by two main service modules: a poster printing service for F12 and F200 formats, and a poster stand rental service for F4 and F12 formats. Additional services include permanent foil installation for annual surfaces and design optimization consulting for campaign effectiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- Billboard Advertising Space Booking (Buchungssystem) Self-service online booking platform for reserving outdoor billboard advertising surfaces in F12 and F200 formats across Switzerland. Customers create an account, browse available surfaces, and place binding bookings 24/7 through swissplakat.ch/buchen/. Targeted at Swiss businesses, brands, and advertising agencies running poster campaigns.
- Poster Printing Service (Plakatdruckservice) Professional printing service for posters in F12 format (268.5 cm x 128 cm) and F200 format (116.5 cm x 170 cm). Volume-based tiered pricing from CHF 16-35 per F12 unit and CHF 16-30 per F200 unit, with additional fees for data transfer (CHF 30 per suit) and shipping (CHF 50). Available to Swiss advertisers and agencies booking billboard space through SwissPlakat AG.
- Poster Stand Rental (Plakatständer Vermietung) Rental service for portable poster stands in F4 format (89.5 cm x 128 cm) at CHF 200-360 per week and F12 format (268.5 cm x 128 cm) at CHF 380-820 per week, with optional transport services at CHF 2/km plus CHF 95/hour. Designed for temporary advertising installations by Swiss businesses and event organizers.
- Permanent Foil Service for Annual Surfaces (Dauerhafte Folie) All-inclusive durable foil service for annual billboard surfaces, including foil production, mounting, transport, and on-site installation. Flat-rate pricing of CHF 750 for F12 format and CHF 500 for F200 format, sold as multi-year annual contracts. Targeted at advertisers seeking long-term outdoor campaigns on reserved annual surfaces.
Companies that use SwissPlakat AG
Customer profileSegments2 records
Ideal customer profiles2 records
SwissPlakat AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SwissPlakat AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- franchi-design.chminorSwissPlakat AG partners with franchi-design.ch for design consultation services. The agency provides unverbindliche (non-binding) analysis of incoming poster implementations and identifies potential improvements. This partnership helps optimize client campaigns through professional design expertise.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SwissPlakat AG competitors and assessment
Company assessmentDirect peers
- Plakat24: DACH-region online booking platform for billboard and poster advertising spaces. Highly comparable business model — online self-serve booking of static poster surfaces — though focused primarily on the German market.
- APG|SGA: The dominant Swiss out-of-home advertising operator, offering static and digital poster/billboard advertising across Switzerland with similar F12 and large-format inventory. Directly comparable as the principal competitor for billboard advertising spend in the Swiss market.
- Clear Channel Switzerland: Global OOH operator with a Swiss subsidiary managing billboard and poster inventory. Comparable in offering outdoor advertising space to Swiss advertisers and agencies through a sales-led model.
Broad incumbents
- Lamar Advertising: One of the largest outdoor advertising companies in North America, operating billboard and poster inventory at scale. Comparable in static-format OOH business model, though operating in a different geographic market.
- Goldbach Group: Swiss/Austrian cross-media marketing company with OOH and digital advertising offerings. Comparable as a Swiss-headquartered advertising operator, though with broader digital and programmatic focus than SwissPlakat's static poster specialization.
- JCDecaux: World's largest outdoor advertising company with Swiss operations (including street furniture, billboards, transit advertising). Comparable in product category but operates at significantly larger scale and broader scope.
- Outfront Media: Major US-based outdoor advertising company operating billboards, transit, and digital OOH. Comparable in static-format billboard rental model but operating in North America at significantly larger scale.
Regional players
- IGP Decaux: Italian OOH advertising operator with billboard and street furniture formats. Comparable in offering static outdoor advertising inventory but operating exclusively in Italy rather than Switzerland.
- Gewista: Austria's leading OOH advertising company, operating poster, billboard, and transit inventory. Comparable in business model and product format but geographically focused on Austria rather than Switzerland.
- Ströer SE: Major German OOH and digital out-of-home operator. Comparable in offering poster and billboard formats with self-service booking capabilities, but operates in the German market rather than Switzerland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
SwissPlakat AG social profiles
Digital presenceSwissPlakat AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwissPlakat AG leadership team
Management profileNumber of profiles
SwissPlakat AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwissPlakat AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwissPlakat AG
What does SwissPlakat AG do?
SwissPlakat AG provides outdoor billboard advertising space across Switzerland via an electronic booking system, allowing customers to reserve poster surfaces in F12 and F200 formats. The offering is complemented by professional poster printing, poster stand rental (F4 and F12), and permanent foil mounting services for annual surfaces, covering the full execution chain for poster campaigns.
Is SwissPlakat AG a public or private company?
SwissPlakat AG is a private company. It is classified as unknown and is currently operating.
When was SwissPlakat AG founded?
SwissPlakat AG was founded in -1. It employs 1 to 10 people.
Where is SwissPlakat AG based?
SwissPlakat AG is headquartered in Hünenberg, Switzerland, in the Europe region.
How does SwissPlakat AG make money?
Three revenue lines are on record. Billboard Space Rental is the primary driver. The others are poster Printing Service and poster Stand Rental.
Who are SwissPlakat AG's main competitors?
Direct peers on record are Plakat24, APG|SGA and Clear Channel Switzerland. Broad incumbents are Lamar Advertising, Goldbach Group, JCDecaux and Outfront Media. Regional players are IGP Decaux, Gewista and Ströer SE.
Does SwissPlakat AG have an API?
No public API is recorded for SwissPlakat AG.
What industry is SwissPlakat AG in?
SwissPlakat AG's product category is Outdoor Advertising Services. Its primary akta.pro industry code is MPAAAKAA, Static Billboard Advertising, with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 54185 and its SIC code is 7310.