Switched-On
- Company typePrivate
- Founded-
- HeadquartersEgmond aan Zee, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Switched-On firmographics
Firmographics- Name
- Switched-On
- Legal name
- Switched-On B.V.
- Website
- https://switched-on.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Switched-On industry classification
Industry- Product category
- Personal Development and Resilience Training
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where Switched-On is headquartered
LocationHeadquarters
- HQ city
- Egmond aan Zee
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Switched-On business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription-Based Online Programs: Switched-On generates revenue primarily through 12-month subscription access to their digital learning platforms (Huddle) and program content. Customers pay upfront for annual access to course materials, video content, community features, and progress tracking tools. The subscription model provides recurring access to Switched On Physical, STERK Veerkracht Online, and other program modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 12-month subscription to digital learning platform and programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Switched-On product offering
Product offeringCore offering
Switched-On delivers a portfolio of subscription-based digital programs that translate Special Forces operational experience into scalable mental resilience, leadership, and physical training content. Its core offerings include Switched On Physical (15-minute daily workouts with progressive difficulty levels), STERK Veerkracht Online (a 6-month structured resilience curriculum), and Motivatie op maat (customized digital motivation content for organizations), all delivered through the Huddle online learning and community platform.
Product overview
Switched-On is a digital resilience and personal development platform offered as a portfolio of three interconnected products. Switched On Physical provides physical training with mental resilience components, while STERK Veerkracht Online delivers a structured 6-month online resilience journey. Motivatie op maat provides customized digital content for organizations. All products leverage the company's Special Forces experience to build personal resilience, leadership, and team strength through scalable digital programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Switched On Physical
- STERK Veerkracht Online A 6-month structured online resilience program covering Synergy, Future Vision, Energy & Health, Reflection & Reasoning, and Calm & Strength modules, delivered through inspiring videos, assignments, and measurable checkpoints, designed for individuals seeking personal mental resilience.
- Motivatie op Maat Customized digital motivation, inspiration, and education content tailored to an organization's mission, vision, and identity, designed to increase employee engagement with internal learning platforms and drive behavioral change.
Companies that use Switched-On
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Switched-On technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Switched-On partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Switched-On competitors and assessment
Company assessmentDirect peers
- CoachHub: Global digital coaching platform for leadership development, resilience, and professional growth sold into enterprise HR. Closely aligned with Switched-On's corporate leadership development and Motivatie op Maat value proposition.
- BetterUp: Enterprise coaching and resilience platform serving corporate L&D and HR buyers with mental strength, leadership, and well-being programs. Directly comparable to Switched-On's Motivatie op Maat B2B offering and adjacent to its STERK resilience curriculum.
- OpenUp: Dutch-founded mental well-being platform offering B2B access to psychologists, resilience training, and self-help content. Direct geographic and product overlap with Switched-On's Dutch enterprise and STERK consumer offerings.
- Wim Hof Method: Personal methodology-driven resilience training combining mental strength, cold exposure, and physical practice — analogous to Switched-On's Special Forces-derived content. Both monetize digital courses and community around an iconic individual founder.
Regional players
- 7Mind: European (DACH) consumer and corporate meditation and mindfulness subscription. Comparable D2C and B2B subscription model to Switched-On, but with regional concentration in Germany/Austria/Switzerland rather than Netherlands.
Emerging players
- Freeletics: Subscription-based online fitness coaching with AI-personalized training programs. Comparable to Switched On Physical in online/remote personal training, with similar tiered difficulty and community features.
Broad incumbents
- Les Mills+: Established global fitness content library delivered via subscription app with structured programs. Broadly comparable to Switched On Physical, but as a much larger incumbent with far more content and brand recognition.
- Calm: Global mental wellness and resilience subscription (meditation, sleep, focus). Overlaps with Switched-On's STERK resilience content from a broader incumbent perspective with much larger content library and brand recognition.
- Headspace: Global consumer and enterprise (Headspace for Work) mental wellness subscription platform. Comparable in D2C subscription model and B2B HR channel to Switched-On, but operating at vastly greater scale across a broader wellness category.
Others
- Workday Peakon: Enterprise employee engagement and voice-of-employee platform with learning-adjacent analytics. Adjacent to Motivatie op Maat as an enterprise employee experience vendor, though focused on measurement rather than content delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Switched-On social profiles
Digital presenceSwitched-On compliance and trust
Trust signalCompliance1 record
Switched-On financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switched-On leadership team
Management profileNumber of profiles
Profiles3 records
Switched-On funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switched-On M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switched-On
What does Switched-On do?
Switched-On delivers a portfolio of subscription-based digital programs that translate Special Forces operational experience into scalable mental resilience, leadership, and physical training content. Its core offerings include Switched On Physical (15-minute daily workouts with progressive difficulty levels), STERK Veerkracht Online (a 6-month structured resilience curriculum), and Motivatie op maat (customized digital motivation content for organizations), all delivered through the Huddle online learning and community platform.
Is Switched-On a public or private company?
Switched-On is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switched-On founded?
Switched-On was founded in -1. It employs 1 to 10 people.
Where is Switched-On based?
Switched-On is headquartered in Egmond aan Zee, Netherlands, in the Europe region.
How does Switched-On make money?
One revenue line is on record: subscription-Based Online Programs.
Who are Switched-On's main competitors?
Direct peers on record are CoachHub, BetterUp, OpenUp and Wim Hof Method. 7Mind is listed as a regional player. Freeletics is listed as an emerging player. Broad incumbents are Les Mills+, Calm and Headspace. Workday Peakon is listed as an others.
Does Switched-On have an API?
No public API is recorded for Switched-On.
What industry is Switched-On in?
Switched-On's product category is Personal Development and Resilience Training. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 61171 and its SIC code is 7372.