Südtiroler Wirtschaftszeitung SWZ

What Südtiroler Wirtschaftszeitung SWZ does

Südtiroler Wirtschaftszeitung SWZ is a privately held weekly economic newspaper (Wochenblatt für Wirtschaft und Politik) serving the bilingual German/Italian-speaking business community of South Tyrol, Italy. The publication is operated by Neuer Südtiroler Wirtschaftsverlag GmbH, a limited liability company headquartered at Innsbrucker Straße 23 in Bozen/Bolzano. SWZ covers South Tyrol regional economics, politics, tax and legal affairs, company profiles, and industry rankings, publishing approximately 50 issues per year with a weekly cadence.

The product portfolio spans a core weekly print newspaper, a digital E-Paper edition on the PressMatrix platform, native iOS and Android mobile applications, the SWZ Podcast, the Friday email newsletter 'Das Wichtigste der Woche,' the SWZ-Club membership program, the Stellenmarkt job classifieds section, and a searchable digital archive covering editions from 2015 onward. The underlying technology is a WordPress-based content management system using the JNews theme, with PressMatrix handling the e-paper and mobile app delivery, Hetzner Online providing hosting, Brevo powering newsletter dispatch, and standard analytics integrations (Google Analytics, Hotjar, Google Tag Manager, Facebook Pixel, LinkedIn) for audience measurement and advertising optimization.

SWZ earns revenue through a hybrid model combining recurring print-and-digital subscription bundles (Abo, with annual billing) and display advertising (Werben) sold to regional businesses, supplemented by app-store distribution and digital content access. The publication is independently owned with no disclosed venture capital, private equity, or public-market involvement, and operates exclusively within the South Tyrol regional market as a niche specialist rather than a national or international media outlet.

Name

Südtiroler Wirtschaftszeitung SWZ

Legal name

Neuer Südtiroler Wirtschaftsverlag GmbH

Website

https://swz.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Südtiroler Wirtschaftszeitung SWZ is a privately held German-language weekly economic newspaper covering business, politics, and economics for the South Tyrol region of Italy, serving regional executives, entrepreneurs, and professionals via print, e-paper, mobile apps, podcast, and newsletter under Neuer Südtiroler Wirtschaftsverlag GmbH.

Ownership category

akta.pro rank

Product category

Regional Business News Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Regional business journalism
• Weekly economic newspaper
• Print and digital subscriptions
• Business news publishing
• Media and advertising

Headquarters

HQ city

Bozen, Süd Tirol

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print and Digital Subscriptions (Abo): Weekly newspaper subscription including both print and digital (E-Paper) access, with various subscription tiers including premium content
2. Advertising (Werben): Display advertising space sold to businesses targeting the South Tyrol business audience
3. App Sales and Digital Content: Revenue from mobile app distribution and digital-only content access

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Südtiroler Wirtschaftszeitung (SWZ) is a regional weekly economic newspaper published every Friday by Neuer Südtiroler Wirtschaftsverlag GmbH in Bozen/Bolzano, South Tyrol. It covers business, economics, politics, tax and legal affairs, and current events relevant to South Tyrol's German- and Italian-speaking business community. The publication is delivered as a printed weekly edition, a digital E-Paper, native mobile apps for iOS and Android, an audio podcast series, and a weekly email newsletter ('Das Wichtigste der Woche').

Product overview

Südtiroler Wirtschaftszeitung (SWZ) is a weekly economic newspaper published by Neuer Südtiroler Wirtschaftsverlag GmbH, primarily in German language, covering business and economics in South Tyrol, Italy. The product portfolio consists of the core print and digital newspaper (delivered every Friday with approximately 50 issues annually), the E-Paper digital edition accessible via epaper.swz.it, the SWZ mobile application for iOS and Android, the SWZ Podcast for audio content, the weekly SWZ Newsletter ('Das Wichtigste der Woche'), the SWZ-Club membership program, the Stellenmarkt job classifieds section, and the digital archive of past issues. The SWZ-App and E-Paper serve as digital delivery mechanisms, while the Podcast and Newsletter extend the content reach beyond the weekly publication cycle.

Differentiator

Problem solved

Functional benefit

Brands

• SWZ E-Paper: Digital e-paper platform for reading the weekly publication online

Products and services

• Südtiroler Wirtschaftszeitung (SWZ) Weekly Newspaper Weekly regional economic newspaper (Wochenblatt für Wirtschaft und Politik) covering business, economics, politics, tax, legal, and current affairs for South Tyrol, available in print and combined print/digital subscription formats.
• SWZ E-Paper Digital edition of the SWZ weekly newspaper accessible via epaper.swz.it, allowing subscribers to read full issues online with access to the historical archive of past editions.
• SWZ Mobile App Native mobile application for iOS and Android that provides SWZ subscribers with access to weekly newspaper issues, podcasts, and daily news updates on smartphones and tablets.
• SWZ Podcast Audio content companion to the SWZ newspaper offering interviews, discussions, and economic analysis on South Tyrol business topics, accessible via the website and mobile apps.
• SWZ Weekly Newsletter 'Das Wichtigste der Woche' Weekly email newsletter providing subscribers with a curated Friday briefing summarizing the most important articles, interviews, and stories from the new SWZ edition.
• SWZ-Club Membership Membership program providing exclusive benefits and additional value-added content and services for loyal SWZ subscribers.
• Stellenmarkt (Job Market) Employment classifieds section within SWZ offering job listings and career opportunities for South Tyrol's business community.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• PressMatrix GmbHcoreTechnology or IntegrationProvides the e-paper publishing platform and digital infrastructure for SWZ's digital edition and app delivery. PressMatrix is responsible for the technical delivery of the digital magazine experience.
• Hetzner Online GmbHcoreTechnology or IntegrationWebsite hosting provider located in Germany. Handles the technical hosting and delivery of the SWZ website infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Die Presse: Austrian national newspaper with a substantial business section covering German-speaking economic affairs. Regional-language peer with comparable business/political journalism positioning for the DACH market.
• Salzburger Nachrichten: Austrian regional newspaper covering Salzburg and surrounding areas with significant business and political content. Regional peer in a similar German-language Alpine market with comparable reporting focus.
• Tiroler Tageszeitung: Austrian regional daily newspaper based in Innsbruck, covering the neighboring Tyrol region with similar German-language business and political reporting. Geographic and linguistic peer operating in the broader Alpine region.

Broad incumbents

• Handelsblatt: Germany's leading business newspaper, covering economics, finance, and politics with deep German-language reporting. Broader incumbent in the same business journalism category that SWZ operates in at a regional level.
• Il Sole 24 Ore: Italy's leading business newspaper with deep coverage of economics, tax, and law. Comparable incumbent operating in the same business journalism space but at national scale within Italy.
• WirtschaftsWoche: Major German-language weekly business magazine covering economics, companies, and policy. Comparable as a higher-scale weekly business publication in the same language market that SWZ targets.

Direct peers

• Dolomiten: South Tyrol's leading Italian-language daily newspaper covering regional news, politics, and business. Directly comparable to SWZ as a co-dominant regional title serving the same bilingual audience from the opposite language side.
• Alto Adige: Italian-language daily newspaper based in Bolzano covering South Tyrol news, business, and politics. Direct regional peer competing for the same advertising and subscription dollars across the bilingual market.
• Milano Finanza: Italian weekly financial magazine covering markets, companies, and business news. Comparable periodical business publication in the same Italian media market with overlapping weekly cadence and B2B audience.
• Format: Austrian weekly business magazine covering economics, companies, and politics. Closely comparable as a German-language weekly periodical in the same business journalism format, though operating in Austria rather than South Tyrol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/s%C3%BCdtiroler-wirtschaftszeitung-swz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Südtiroler Wirtschaftszeitung SWZ