De Rusthoeve

What De Rusthoeve does

De Rusthoeve is a care location within the De Zorgcirkel network, a Dutch elderly care foundation (Stichting De Zorgcirkel) headquartered in Purmerend, North Holland. De Zorgcirkel operates 30+ care locations across four regions (Purmerend, Zaanstreek, Edam-Volendam, and Noord-Kennemerland), serving approximately 7,500 elderly clients with 4,700+ employees and 1,000+ volunteers.

The organization delivers a comprehensive portfolio of elder care services across home care (wijkverpleging, household assistance, meal delivery, personal alarm systems, dementia case management), residential living (nursing homes, assisted living, senior apartments), rehabilitation (geriatric rehabilitation, temporary care, respite housing), and specialized treatments (physiotherapy, ergotherapy, speech therapy, dietetics, psychology, geriatric medicine). De Zorgcirkel operates a proprietary person-centered care methodology developed with the Trimbos Institute, and uses Dementia Care Mapping (DCM) as a systematic observation tool. The digital layer includes the Caren client portal, PGO integration for medical record access, and digital aids (Compaan, Medido, Tessa, Digiteams).

Revenue is generated primarily through contracted arrangements with Dutch health insurers under the Health Insurance Act (Zvw) for home care and the Long-term Care Act (Wlz) for residential care, supplemented by senior housing rentals, meal services, and paramedical treatments. The organization maintains strategic partnerships with Dijklander Ziekenhuis (Wijkkliniek elderly clinic), Omring (GRZPLUS joint venture for geriatric rehabilitation), UNO Amsterdam, and various regional networks (G'oud, VONK, Regioplatform). De Zorgcirkel holds ISO 9001 certification, Roze Loper LGBTQ+ inclusive care certification at multiple locations, and signed the Green Deal Duurzame Zorg 3.0 in December 2024.

Name

De Rusthoeve

Legal name

Stichting De Zorgcirkel

Website

https://swzp.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

De Rusthoeve is a care location within De Zorgcirkel, a Dutch non-profit foundation providing integrated elderly care (home care, residential living, rehabilitation, and specialized treatments) to 7,500+ clients across four North Holland regions.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Adult Day Respite Programs (Daytime Relief) (HLADAKAC), Dementia & Wandering-Safety 24/7 In-Home Care (HSABAHAE)

Keywords

• Elderly residential care
• Nursing home services
• Dementia care
• Geriatric rehabilitation
• Personal care assistance

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Home Care (Zorgverzekeringswet - Zvw): Home healthcare services covered under Dutch Health Insurance Act (Zvw), contracted with most health insurers. Includes wijkverpleging (district nursing), personal care, nursing, and medical treatment at home.
2. Long-term Care (Wet langdurige zorg - Wlz): Long-term residential and institutional care covered under Dutch Long-term Care Act. Includes living with care, nursing homes, and intensive care units. De Zorgcirkel's long-term care is reimbursed in all operating regions.
3. Paramedical Treatments: Physiotherapy, ergotherapy, speech therapy, dietetics, psychology, and spiritual care. Most treatments covered under basic insurance with physician referral. Some services may require co-payment.
4. Senior Housing Rent: Independent rental apartments for seniors (55+) at Torenerf and other locations. Mix of social housing and free sector rental. Includes service costs.
5. Meal Service (Tafeltje Dekje): Daily meal delivery service in Wormerland area, priced from €6.50-€8.50 per meal depending on combination (soup, main course, dessert).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

De Rusthoeve is a residential elderly care location in Purmerend, Netherlands, part of the Stichting De Zorgcirkel network, providing 24/7 nursing care, personal assistance, household support, and meals to elderly residents. The location delivers specialized dementia care, palliative support, and access to multidisciplinary therapeutic treatments within De Zorgcirkel's integrated regional care platform spanning home care, rehabilitation, and residential living across four North Holland regions.

Product overview

De Zorgcirkel is a Dutch elder care organization offering a broad, multi-service portfolio across four regions (Purmerend, Noord-Kennemerland, Zaanstreek, and Edam-Volendam) serving approximately 7,500 elderly clients with over 4,700 employees. The offering is organized as a platform of coordinated care services spanning home care (wijkverpleging, household assistance, meals, personal alarm systems), residential living (nursing homes, assisted living, senior apartments), rehabilitation (geriatric revalidation, temporary care, respijthuis stays), and community-based treatment (physiotherapy, ergotherapy, logopedics, dietetics, psychology, medical treatment, spiritual care, FACT VVT crisis team, Geheugenpoli memory clinic). Specialized care streams include dementia care, Parkinson's care, palliative and terminal care, and 65+ fitness. A digital layer includes the client portal Caren and digital aids (Compaan, Medido, Tessa, Digiteams). Rehabilitation services are enhanced through the GRZPLUS partnership with Omring, and crisis home care through the FACT VVT team. The Wijkkliniek (Elderly Clinic) is a joint initiative with Dijklander Hospital for patients not requiring hospitalization.

Differentiator

Problem solved

Functional benefit

Brands

• GRZPLUS: Joint venture between De Zorgcirkel and Omring for geriatric rehabilitation services
• Caren
• Leef Thuis

Products and services

• Residential Nursing and Care (Wonen met Zorg)

Named customers6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• GRZPLUS (De Zorgcirkel + Omring)coreStrategic or Co-development PartnerIntensive collaboration between De Zorgcirkel and Omring under GRZPLUS brand for geriatric rehabilitation and recovery care. Combined they serve approximately 17,500 people from 51 locations. Focuses on faster, better, and more pleasant recovery for elderly after accidents, strokes, or hip/knee operations. Includes joint research agenda covering ambulatory GRZ, care technology, and quality measurement.
• UNO Amsterdam (Universitair Netwerk Ouderengeneeskunde)coreStrategic or Co-development PartnerDe Zorgcirkel participates in UNO Amsterdam, the University Network for Elderly Medicine Amsterdam, alongside 23 other elderly care organizations. The scientific committee works within this network on geriatric rehabilitation care, care for clients with brain conditions (including dementia), and good organization of care. Knowledge from research is used to improve care delivery.
• Dijklander ZiekenhuiscoreStrategic or Co-development PartnerElderly Clinic (Ouderenkliniek/Wijkkliniek) partnership between De Zorgcirkel and Dijklander Ziekenhuis at Purmerend location. Elderly patients presenting at emergency department who don't require specialist hospital care are transferred to the clinic for appropriate geriatric care, preventing unnecessary hospital admissions.
• RegioplatformmajorStrategic or Co-development PartnerCollaboration platform of hospitals, general practitioner organizations, and VVT organizations (nursing homes, care homes, and home care) in North-Holland North and Zaanstreek Waterland regions. Jointly develops ideas and plans to make regional healthcare future-proof.
• VONK (Noord-Holland Noord Gezond)majorStrategic or Co-development PartnerMulti-stakeholder collaboration including care providers, welfare organizations, housing corporations, municipalities, healthcare office, and VGZ health insurer. Goal: enabling elderly to live safely at home longer with maintained quality of life, supported by informal and formal care.
• G'oud (Zaanstreek-Waterland)majorStrategic or Co-development PartnerDe Zorgcirkel is partner in G'oud program executed by partner organizations in Zaanstreek-Waterland region. Network focused on providing meaningful existence for every person at every age, combining different perspectives with shared vision.
• Acute Care Network (Alkmaar Region)coreStrategic or Co-development PartnerIntensive collaboration with Magentazorg, Geriant, Evean, HONK, and Noordwest Ziekenhuis in Alkmaar region for subacute care situations enabling rapid referral to appropriate care. Joint bed management system provides visibility into available care locations. Aims to reduce emergency department usage and hospital admissions.
• Hospice 'In Vrijheid'minorStrategic or Co-development PartnerCollaboration in Waterland region for hospice care. Hospice provides comfortable end-of-life experience. De Zorgcirkel is responsible for nursing care during three daily care moments; overnight care provided by De Zorgcirkel nurses.
• De Hogeschool van Amsterdam (HvA)minorStrategic or Co-development PartnerEducational partnership with Amsterdam University of Applied Sciences for student placements and research collaboration in elderly care.
• Facilitaire Leveranciers (Rentex Floron, SCA, Ecolab, HSD, GP Groot, SAIN)minorOthersBusiness operations partnerships: Rentex Floron (laundry), SCA (sanitary hygiene products), Ecolab (kitchen cleaning products and systems), HSD (window cleaning), GP Groot (waste processing), SAIN (procurement consortium with 16 other institutions). Bureau IF&KA assists with major procurement contracts.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cordaan: Large Amsterdam-based VVT provider offering home care, nursing homes, and elderly services across the wider North Holland region. Comparable integrated elder-care platform with similar Dutch reimbursement exposure.
• tanteLouise: Regional VVT organization in West Brabant offering nursing homes, home care, and dementia specialty services; comparable in size and integrated elder-care service model.
• Magentazorg: Regional VVT provider in North Holland (Alkmaar region) offering home care, residential care, and dementia services; collaborator in Acute Care Network and a directly comparable peer in scale and service mix.
• Evean: Major Dutch VVT provider offering home care, nursing homes, and rehabilitation across North Holland, including partner in the Alkmaar Acute Care Network. Highly comparable service portfolio and regional overlap.
• Thebe: Regional Dutch VVT provider in West Brabant offering home care, nursing homes, and treatment services; comparable scale (~4,000+ staff) and integrated care platform structure.
• Omring: Large Dutch elderly care organization operating nursing homes, home care, and rehabilitation across North Holland. Direct JV partner in GRZPLUS and the most comparable peer in scale, geography, and service mix.
• Carintreggeland: East Netherlands VVT provider offering home care, residential living, and rehabilitation; comparable nonprofit foundation structure and integrated service platform.
• Fundis (Saamborgh + Zorgbalans): Holding combining VVT providers including Zorgbalans (Haarlem region, North Holland); directly comparable peer with overlapping North Holland operations and integrated home/residential care platform.
• Zorgspectrum Het Zand: Dutch regional VVT organization offering home nursing, residential care, and rehabilitation in Overijssel; structurally comparable in service mix and nonprofit foundation structure.

Broad incumbents

• Noordwest Ziekenhuisgroep: Large regional hospital group in Alkmaar and Den Helder; partner in the Acute Care Network and an adjacent healthcare system that competes for elderly post-acute referrals rather than operating as VVT directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-rusthoeve

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Rusthoeve