Terminal Terrestre de Guayaquil

What Terminal Terrestre de Guayaquil does

SYF Ecuador (legal name: Salud y Fitness) is a privately-held online and physical retailer of sports nutrition and dietary supplements headquartered in Guayaquil, Ecuador, operating under the brand SYF through the syf.ec e-commerce storefront and a retail location at City Mall. The company distributes international premium brands including Optimum Nutrition, Dymatize, MuscleTech, Universal Nutrition (Animal), Big Ramy Labs (RED REX), Centrum, BSN, and Cellucor, alongside its own SAXOFIT private-label line spanning creatine, vitamins, amino acids, sleep aids, testosterone boosters, and women's health products. It also holds exclusive distribution rights for Chito's Pulse, the supplement brand of Ecuadorian MMA fighter Chito Vera. The platform is built on PrestaShop with Cloudflare-protected infrastructure and supports shopping cart, customer accounts, order tracking, and category navigation across sports nutrition, men's health, women's health, keto, and general health categories.

The business operates as a direct-to-consumer e-commerce retailer shipping nationwide via Servientrega, with per-product pricing (ranging from ~$2.50 protein bars to $207 premium whey), a $35 free-shipping threshold, and promotional discounting. Customer acquisition is driven primarily through social media (Instagram, Facebook, TikTok) and a multi-athlete influencer strategy featuring co-branded SKUs with Michael Morales, Ale Jaramillo, and Chito Vera, supported by a WhatsApp Business channel and email newsletter. A VitalCoins loyalty program rewards repeat purchases. Target customers are split between fitness enthusiasts/athletes (primary) and health-conscious consumers seeking vitamins and general wellness supplements (secondary), with no disclosed B2B or enterprise clients.

Revenue mechanics are entirely transactional one-time product sales with no subscription component disclosed. The company is privately held with no disclosed funding rounds, parent company, or institutional investors. Founded circa 2025 per available metadata (copyright 2026), SYF Ecuador is an early-stage retailer whose strategic priorities appear focused on building authorized distribution moats, scaling the SAXOFIT private label, and extending reach through omnichannel (online + City Mall) and influencer-driven demand generation within Ecuador.

Name

Terminal Terrestre de Guayaquil

Legal name

Salud y Fitness

Website

https://syf.ec

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

SYF Ecuador (Salud y Fitness) is a Guayaquil-based online and physical retailer distributing international sports nutrition brands (Optimum Nutrition, Dymatize, MuscleTech) and its own SAXOFIT private label to fitness enthusiasts and health-conscious consumers across Ecuador via syf.ec and a City Mall storefront.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Dietary Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Sports nutrition supplements
• Dietary supplements retail
• Online supplement store
• Fitness supplements ecommerce
• Vitamin and mineral supplements

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Online Retail): SYF Ecuador generates revenue through direct online retail sales of sports nutrition supplements. Customers purchase products through the syf.ec e-commerce platform. The company acts as an authorized distributor for multiple international sports nutrition brands, selling products at marked-up prices to consumers in Ecuador. Revenue is transactional and one-time per order, with no subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SYF Ecuador sells sports nutrition and dietary supplements direct-to-consumer through its syf.ec online storefront and a City Mall (Guayaquil) pickup location. The catalog combines house-brand SAXOFIT supplements with authorized distribution of international brands such as Optimum Nutrition, Dymatize, MuscleTech, Animal, Big Ramy Labs (RED REX), BSN, Cellucor, Laboratorios Blanes, and Centrum. Offerings include whey and beef proteins, creatine formats, pre-workouts, amino acids, fat burners, mass gainers, vitamins, melatonin, adaptogens, and women's/men's health supplements.

Product overview

SYF Ecuador is an online sports nutrition and health supplements e-commerce platform based in Guayaquil, Ecuador. The company operates as a comprehensive digital store offering a wide range of products including protein supplements (whey, beef, casein), creatine products, amino acids (BCAAs, beta-alanine, glutamine), pre-workouts, fat burners, vitamins, minerals, and specialized health supplements. The product portfolio includes both in-house brands (SAXOFIT) and international brands such as Optimum Nutrition, Dymatize, Animal, MuscleTech, Universal Nutrition, Centrum, Ale Jaramillo, Chito's Pulse, RED REX, and Laboratorios Blanes. The store features category-specific offerings for sports nutrition, health care, men's health, women's health, and accessories, supported by a loyalty program (VitalCoins), free shipping on orders over $35, and local pickup at their Guayaquil City Mall location.

Differentiator

Problem solved

Functional benefit

Brands

• SYF: Core brand for sports nutrition and dietary supplements sold through syf.ec e-commerce platform.

Products and services

• SYF Ecuador Online Store (syf.ec) Direct-to-consumer e-commerce storefront for sports nutrition and dietary supplements in Ecuador, offering multi-brand catalogs (Optimum Nutrition, Dymatize, MuscleTech, Animal, RED REX, SAXOFIT house brand, Laboratorios Blanes, Centrum) with shopping cart, checkout, order tracking, and user accounts.
• Vitamina B12 Saxofit SAXOFIT house-brand Vitamin B12 supplement (60 capsules) marketed for cognitive function, nervous system support, energy production, mental focus, and memory.
• Melatonina Saxofit SAXOFIT house-brand melatonin supplement (60 capsules) for sleep regulation, circadian rhythm, sleep onset, and jet lag.
• Ashwagandha Saxofit SAXOFIT house-brand adaptogenic Withania somnifera extract (60 capsules) for stress regulation, cortisol modulation, and anxiety reduction.
• Saxofit Test Booster 120 caps SAXOFIT house-brand natural testosterone booster with herbal blend (120 capsules) for physically active men over 35.
• Centrum Adulto Centrum multivitamin and multimineral supplement (30 capsules) with 13 essential vitamins and 11 minerals, ranked the #1 selling multivitamin worldwide per product description.
• Beta Alanina 180gr Saxofit SAXOFIT house-brand beta-alanine amino acid powder (180g) for improved physical performance, muscle endurance, and reduced fatigue during high-intensity training.
• Myo & D-Chiro Inositol 61.5g Laboratorios Blanes Laboratorios Blanes inositol supplement (61.5g powder) with Myo and D-Chiro isomers in 40:1 physiological ratio, targeting female hormonal balance and PCOS support.
• Saxofit HMB 1000 mg SAXOFIT house-brand beta-hydroxy-beta-methylbutyrate (HMB) supplement (90 capsules, 45 servings of 1000 mg) derived from leucine for muscle preservation and recovery.
• RED REX Beef Protein Isolate (Big Ramy Labs) Big Ramy Labs RED REX beef protein isolate (4 lb / 60 servings, Vanilla and Chocolate flavors) providing 24g protein per serving as a lactose- and gluten-free alternative to whey protein.
• MT Clear Muscle HMB Free Acid (MuscleTech) MuscleTech Clear Muscle HMB Free Acid supplement (42 softgels) intended to increase protein synthesis and decrease muscle breakdown for faster recovery.
• Creatina HCL Fruit Punch 120gr Creatine hydrochloride supplement (120g powder, Fruit Punch flavor) for strength, power, and recovery, with high solubility and digestive tolerance.
• Creatina Masticable Animal Animal (Universal Nutrition) chewable creatine monohydrate tablets (120 chewable tablets, Grape flavor) for muscle strength and power.
• Coenzima Q10 Saxofit SAXOFIT house-brand high-absorption Coenzyme Q10 antioxidant supplement (60 capsules) for cellular energy production, cardiovascular health, and antioxidant protection.
• Whey Protein Isolate Ale Jaramillo Athlete-branded ultra-fast-absorbing whey protein isolate (Vanilla, Chocolate, Caramelito flavors) with 0% carbs, 0% fats, and 0% sugar, formulated for post-workout muscle recovery and body definition.
• Ácido Alfa Lipoico Laboratorios Blanes Laboratorios Blanes high-purity alpha-lipoic acid antioxidant (90 vegetable capsules) for combating oxidative stress and optimizing energy metabolism.
• Mio Inositol Laboratorios Blanes Laboratorios Blanes inositol supplement (100 capsules) for metabolic and hormonal balance, ovarian health, and PCOS management.
• Magnesium Complex CBN Magnesium complex supplement for proper muscle function and nervous system support, intended to help relax the nervous system.
• Silimarina Saxofit (Milk Thistle) SAXOFIT house-brand liver health supplement combining milk thistle (Silybum marianum) extract with Coenzyme Q10 for liver detoxification, protection, and cell regeneration.
• VitalCoins Loyalty Program Customer loyalty rewards program awarding VitalCoins points per purchase that can be redeemed for discounts on future orders, designed to drive repeat conversion and retention.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Optimum NutritioncoreChannel Partner/ Reseller/ DistributorSYF Ecuador is an authorized distributor/retailer of Optimum Nutrition products in Ecuador. Products sold include Gold Standard 100% Whey, Platinum Creatine, ISO 100 Hydrolyzed, and Nitro-Tech Whey Gold.
• DymatizecoreChannel Partner/ Reseller/ DistributorSYF Ecuador is an authorized distributor of Dymatize products including ISO 100 Hydrolyzed and Super Mass Gainer.
• MuscleTechcoreChannel Partner/ Reseller/ DistributorSYF Ecuador carries the full MuscleTech line including Platinum Creatine, Hydroxycut Hardcore Elite, Clear Muscle HMB, Nitro-Tech Whey Protein, and Platinum Glutamine.
• Universal Nutrition (Animal)coreChannel Partner/ Reseller/ DistributorAuthorized retailer of Animal (Universal Nutrition) products including Animal Fury pre-workout, Animal Cuts, Animal Creatine, and Creatine Chews.
• Big Ramy Labs (RED REX)coreChannel Partner/ Reseller/ DistributorSYF Ecuador distributes RED REX products by Big Ramy including Beef Protein Isolate, Big Mass, and Creatine HCL.
• Chito's PulsecoreChannel Partner/ Reseller/ DistributorExclusive distributor of Chito's Pulse (Chito Vera's brand) including Pre-Workout K.O., Plant Powered PreWorkout, Creatine Premium, and Colágeno Premium.
• Ale JaramillocoreChannel Partner/ Reseller/ DistributorRetailer of Ale Jaramillo's branded supplements including Whey Protein Isolate, Sleep supplement, and Keto Pills.
• Laboratorios BlanescoreChannel Partner/ Reseller/ DistributorDistributor of Laboratorios Blanes supplements including Myo & D-Chiro Inositol, Mio Inositol, Ácido Alfa Lipoico, and Curcumina + Piperina.
• Centrum (Pfizer)coreChannel Partner/ Reseller/ DistributorRetailer of Centrum multivitamins (the world's number 1 selling multivitamin brand according to product descriptions).

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Vitamin Shoppe: US-based specialty retailer of vitamins, minerals, and sports nutrition supplements with strong DTC e-commerce. Highly comparable assortment, customer segment, and authorized-distributor relationships with leading sports nutrition brands.
• Prozis: Portugal-based sports nutrition and supplements brand and online retailer with strong international DTC operations. Comparable to SYF Ecuador's hybrid own-brand-plus-distribution model and aggressive social-media/influencer marketing approach.
• Myprotein: UK-headquartered sports nutrition brand selling globally via DTC e-commerce with localized storefronts. Comparable product mix (protein, creatine, vitamins) and digital-first GTM motion targeting fitness consumers.
• iHerb: Global online retailer of vitamins, supplements, sports nutrition, and health products. iHerb is the most direct competitor to SYF Ecuador's DTC e-commerce model for international supplements, especially in markets without local authorized distributors.
• Bulk: UK-based online sports nutrition and supplements retailer with own-brand plus third-party brands, strong influencer/digital marketing, and growing international reach. Highly analogous DTC-plus-private-label model.
• Muscle & Strength: Online specialty retailer of sports nutrition supplements, bodybuilding, and fitness products. Directly comparable authorized-reseller model for Optimum Nutrition, Dymatize, MuscleTech and similar brands carried by SYF Ecuador.
• Bodybuilding.com (Beachbody): Long-standing online specialty retailer for sports nutrition, supplements, and fitness content. Directly comparable as an online-only channel for the same brand portfolio (Optimum Nutrition, MuscleTech, Dymatize) SYF Ecuador carries.

Broad incumbents

• Decathlon: Global sporting goods retailer with a growing supplements and sports nutrition category in its physical and online stores, including in Ecuador. Competes for the same fitness-oriented consumer wallet, though from a broader sporting goods base.
• GNC: Established global supplement retailer with broad assortment across vitamins, sports nutrition, and health products via retail stores plus e-commerce. GNC is a broad incumbent in the same category SYF Ecuador addresses, though with a much larger multi-channel footprint.
• MercadoLibre: Dominant Latin American e-commerce marketplace that lists and sells supplements, sports nutrition, and health products across Ecuador. Competes with SYF Ecuador on convenience, assortment, and logistics rather than on specialty curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/syfecu
• Instagraminstagram.com/syf.ec
• TikToktiktok.com/@syf.ec
• LinkedInlinkedin.com/company/terminal-terrestre-de-guayaquil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terminal Terrestre de Guayaquil