Sync Living

What Sync Living does

Sync Living (Sync Living Ltd) is a Belfast-headquartered distributor of mobility, accessibility, and daily-living equipment, established approximately 1994 and operating across Northern Ireland and the Republic of Ireland. The company supplies manual and powered wheelchairs, mobility scooters, specialist seating, stairlifts, bathroom adaptations, and sensory room installations, with a physical showroom (Innovation Centre) and warehouse in Belfast supporting hands-on product demonstrations, fitting, and inventory. Customers include private individuals purchasing for personal use, healthcare professionals (occupational therapists, NHS trusts, nursing homes), and trade installers, each addressed through dedicated go-to-market sub-brands (SYNC HealthCare, SYNC Living Trade Professionals) alongside the core consumer-facing brand. Revenue is generated through three streams: outright product sales, equipment rental, and ongoing servicing and maintenance contracts. Strategic partnerships with the Motability Scheme, First Senior Finance, and Danish manufacturer VELA extend the offering into scheme-based distribution, consumer financing, and specialist seating, while expansion into sensory rooms for schools and care homes represents a vertical extension beyond traditional mobility products. The company is privately held by Director Gary Martin, employs 16 staff, and has no external funding history.

Name

Sync Living

Legal name

Sync Living Ltd

Website

https://syncliving.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobility and Accessibility Equipment

NAICS

Home Health Equipment Rental (532283), Consumer Goods Rental (5322)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF)

Keywords

• Mobility equipment
• Wheelchair supply
• Bathroom adaptations
• Sensory solutions
• Home accessibility

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: One-time purchase of mobility equipment, accessibility products, and sensory room solutions. Products include wheelchairs, mobility scooters, bathroom adaptations (walk-in baths, showers), bedroom equipment (adjustable beds, stairlifts), and sensory equipment for various conditions.
2. Equipment Rental: Short and medium-term rental of mobility equipment including wheelchairs (£50-60/week), hoists (£50/week), care beds (£200/month), ramps (£45/week), shower chairs (£50/week), riser recliner chairs (£60/week), and transfer aids (£80+/week). Rental services are primarily available in the Greater Belfast area.
3. Servicing and Maintenance: Servicing, repair, and maintenance services for mobility equipment and sensory room equipment. Includes trade-in schemes for old/unused equipment with recycling of batteries and key components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sync Living distributes, sells, and rents mobility and accessibility equipment including wheelchairs (manual, powered, paediatric, bariatric, comfort, standing), mobility scooters, ramps, bathroom adaptations (walk-in baths, showers, hoists), home living aids (riser recliner chairs, stairlifts, adjustable beds), specialist office chairs, and sensory rooms/equipment. The company also provides equipment rental, in-house servicing, repairs, and trade-in schemes, primarily to customers in Northern Ireland and the Republic of Ireland.

Product overview

Sync Living is a Belfast-based mobility and accessibility solutions provider offering a comprehensive portfolio of products across three main categories: mobility equipment (wheelchairs, scooters, ramps, standing wheelchairs), bathroom/home adaptations (walk-in baths, showers, hoists, stairlifts, adjustable beds), and sensory solutions (multi-sensory rooms, equipment, and services). The company also provides specialist office chairs through VELA, and operates rental and servicing divisions. Their product range spans from standard mobility aids to complex adaptive equipment, serving private customers, healthcare professionals, and trade professionals across Northern Ireland and Republic of Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• SYNC HealthCare: Healthcare solutions division serving healthcare professionals
• SYNC Living Trade Professionals

Products and services

• Mobility Scooters
• Powered Wheelchairs
• Manual Wheelchairs
• Standing Wheelchairs (LEVO)
• Wheelchair Ramps
• Mobility Aids
• Walk-in Baths
• Walk-in Showers
• Mobile Shower Chairs
• Mobile Hoists
• Rise & Recline Chairs
• Stairlifts
• Electric Adjustable Beds
• VELA Specialist Office Chairs
• Sensory Rooms
• Sensory Equipment
• Equipment Rental
• Servicing and Repairs
• Sensory Services

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MotabilitycoreStrategic or Co-development PartnerSync Living participates in the Motability Scheme, which enables eligible individuals receiving specific mobility allowances (DLA, PIP, WPMS, AFIP) to lease a mobility scooter or powered wheelchair. The scheme includes insurance, servicing, breakdown recovery, and tyres & battery replacement.
• Trade Partners (Sensory Equipment)minorChannel Partner/ Reseller/ DistributorSync Living carries out servicing and maintenance of sensory equipment from trade partners, offering breakdown and repair services onsite or at their workshop facility in Belfast.
• VELA (Danish Office Chair Manufacturer)coreTechnology or IntegrationSync Living is a supplier of VELA specialist office chairs for children, adults, seniors, and bariatrics. VELA manufactures functional independence chairs with electric lift, brakes, and adjustable features for users with various disabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Motability Operations: UK scheme administrator for leasing powered wheelchairs and scooters to disabled customers in receipt of mobility allowances — Sync Living is a participating dealer, making Motability an ecosystem partner whose scheme terms and funding rules directly shape Sync Living's addressable market.

Direct peers

• Rompa / Winslow Resource Group: UK supplier of sensory room equipment, multi-sensory environments, and sensory integration products for schools, care homes, and therapy settings — directly comparable to Sync Living's sensory rooms and equipment division.
• NRS Healthcare: Long-established UK distributor and retailer of daily living aids, mobility equipment, and disability products, supplying both retail and NHS/community equipment services — closely comparable to Sync Living's mix of consumer sales, professional referrals, and equipment provision.
• CareCo: UK national mobility and daily living aids retailer with showrooms across the country, offering wheelchairs, scooters, riser recliners, adjustable beds, and bathroom adaptations — directly overlapping Sync Living's core product range and customer segments (elderly and disabled end users, trade, healthcare referrals).
• Mobility Smart: Online-led UK mobility retailer offering wheelchairs, scooters, walking aids, ramps, and daily living products to elderly and disabled consumers — a direct competitor in the mobility equipment category, with a contrasting digital-first go-to-market versus Sync Living's showroom-led model.
• Better Mobility: UK mobility equipment retailer stocking wheelchairs, scooters, bathroom aids, and bedroom equipment, with both showroom and online presence — comparable in product breadth and target customer to Sync Living.
• Easylife Mobility: Mobility scooter and daily living aids retailer operating across the UK with showrooms, directly competing in the powered mobility, scooter, and home adaptation categories that Sync Living serves.

Broad incumbents

• Drive DeVilbiss Healthcare: UK arm of a major international manufacturer and distributor of mobility, respiratory, and daily living products — supplies many of the same product categories (wheelchairs, scooters, beds, bathroom safety) and competes indirectly via dealer networks.
• Invacare: Global manufacturer and supplier of wheelchairs, seating, and homecare equipment — a brand Sync Living actively distributes, but also a broader incumbent whose direct-to-consumer and dealer channels overlap with Sync Living's product offering.

Regional players

• Homecare Equipment Ireland / HCI: Republic of Ireland supplier of mobility, assistive technology, and daily living aids — operates in the same geographic territory as Sync Living's ROI operations, with overlapping product categories and customer segments (HSE referrals, private customers, care facilities).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sync-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sync Living