What Synergy Audio Visual does

Synergy Audio Visual Pty Ltd is a privately held Australian importer and wholesale distributor of premium audio and video products, founded in 1995 by Philip Sawyer in Melbourne and headquartered at 107 Northern Road, Heidelberg Heights, Victoria. The company represents 21+ international brands — including McIntosh, Sonus faber, REL Acoustics, Audio Research, Rega, ATC, Ruark Audio, Advance Paris, The Chord Company, GoldenEar Technology, Aurender, R_Volution, MoFi Electronics, ViewSonic, and Vivitek — across roughly 1,147 SKUs spanning amplifiers, loudspeakers (bookshelf, floor-standing, architectural, in-wall, in-ceiling, on-wall), subwoofers, turntables, phono cartridges, CD/SACD players, DACs, music servers, network streamers, projectors, displays, cables, headphones, and accessories.

The business operates exclusively through a network of 100+ authorized specialty retailers across all Australian states and territories (Premium Sound, HiFi Guru, Space Hi-Fi, Theatre Zone, Complete Audio, Krispy Audio, Audio Genesis, West Coast Hi-Fi, Big Picture People, Videopro, among others), with a dedicated B2B Partner Portal (store.synergyaudio.com) for order placement. A separate Synergy Custom & Commercial division targets the custom installation and commercial AV market with brands such as AudioPro Business, NovoConnect, TDG Audio, and Vivitek. Pricing spans entry-tier (e.g., Advance Paris X-i50BT at AU$799) to ultra-premium (McIntosh MC2.1KW 75th Anniversary monoblock at AU$99,995 each, limited to 75 pairs per country), with revenue mechanics based on wholesale hardware sales to resellers. The company is founder-led, with Philip Sawyer as Managing Director and a contact list of regional sales representatives covering NSW/ACT, WA/QLD, VIC/TAS/SA, and the Custom & Commercial channel; no external institutional investment, M&A activity, or public market listing is disclosed.

Name

Synergy Audio Visual

Legal name

Synergy Audio Visual Pty Ltd

Website

https://synergyaudio.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergy Audio Visual is an Australian importer and wholesale distributor of premium audio and video products, exclusively representing 21+ international brands and selling through 100+ authorized retailers across Australia since 1995.

Ownership category

akta.pro rank

Product category

Premium Audio/Visual Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)

akta.pro secondary industries

AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Premium audio distribution
• Audio visual importer
• Hi-fi wholesale
• Home cinema distribution
• Commercial AV integration

Headquarters

HQ city

Heidelberg Heights, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Synergy Audio Visual generates revenue through the wholesale distribution of premium audio and video products from international brands to authorized retailers across Australia. The company sells products at wholesale prices to resellers who then sell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Synergy Audio Visual is an importer and exclusive distributor of premium international audio and video brands for the Australian market. The company sells wholesale to a network of 100+ authorized specialty retailers, custom installers, and commercial AV integrators, spanning product categories including high-end speakers, amplifiers, turntables, subwoofers, CD players, DACs, network streamers, projectors, and displays from brands such as Sonus faber, McIntosh, REL, Rega, Audio Research, ATC, Advance Paris, Ruark, Chord Company, ViewSonic, and Vivitek. It also operates a dedicated Custom & Commercial division focused on AV integration and commercial installations.

Product overview

Synergy Audio Visual is an importer and distributor of premium audio and video products for Australia, representing a portfolio of 20+ international brands. The company operates as a distribution entity rather than a manufacturer, bringing products from brands like Sonus faber, McIntosh, REL Acoustics, Audio Research, Rega, Ruark Audio, Advance Paris, ATC, Chord Company, GoldenEar, Vivitek, ViewSonic, Aurender, R_Volution, and MoFi to the Australian market through a network of authorized retailers. The product portfolio spans all categories of high-end audio including speakers (bookshelf, floor-standing, in-wall, in-ceiling, on-wall, center channel), amplifiers (integrated, power, preamplifiers, phono stages), source components (turntables, CD players, DACs, music servers, network streamers), subwoofers, cables, equipment racks, headphones, digital radios, projectors, and flat panel displays. Products range from entry-level audiophile gear to ultra-high-end reference components.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonus faber Loudspeakers Italian handcrafted high-end loudspeakers featuring traditional craftsmanship, natural materials, and Italian design; ranges include Homage, Olympica, Sonetto, Lumina, Concertino and Stradivari lines. Distributed to specialty retailers and custom installers across Australia.
• McIntosh Audio Electronics American high-end audio brand producing amplifiers, preamplifiers, CD players, turntables, and home theater processors with signature blue meters. Distributed via authorised retailers in Australia.
• REL Acoustics Subwoofers British specialist in high-performance subwoofers for music and home theater applications, including Reference Series, Serie S, T/x, and HT series with wireless capability. Distributed through specialty retailers.
• Rega Turntables and Electronics British manufacturer of turntables, tonearms, cartridges, amplifiers, and CD players, hand-made in England with a focus on engineering excellence and musical performance. Distributed to specialty retailers.
• Audio Research Amplifiers American manufacturer of vacuum tube amplifiers and preamplifiers, with Reference Series and Foundation Series products. Premium high-end heritage brand.
• Advance Paris Audio Electronics French audio manufacturer producing integrated amplifiers, power amplifiers, CD players, network streamers, and Bluetooth receivers. Distributed exclusively through Synergy in Australia.
• ATC Loudspeakers British manufacturer of precision studio monitors and Hi-Fi loudspeakers, featuring hand-built drivers with soft-dome tweeters and SL-spec bass drivers. Includes active speakers, passive speakers, amplifiers, and installation speakers. Distributed to specialty retailers and integrators.
• Ruark Audio Music Systems British manufacturer of premium radio and music systems combining timeless design with modern streaming capabilities, including R2, R4, R5, R410, R610, R710, Sabre-R, and Talisman-R models.
• The Chord Company Cables Award-winning British cable manufacturer based in Salisbury, England, producing high-performance audio cables, interconnects, power cables, and accessories.
• Aurender Network Music Players Korean manufacturer of high-resolution network music players, servers, and streamers with premium DAC implementations and dedicated apps.
• ViewSonic Projectors Global visual solutions provider offering projectors and displays for home cinema and business applications, including 4K projectors and interactive displays.
• Vivitek Projectors and Display Solutions Manufacturer of projectors and display solutions for education, business, and home theater, including laser projectors, short throw projectors, and digital signage.
• GoldenEar Technology Loudspeakers American speaker manufacturer founded by Sandy Gross, known for high-value loudspeakers with controlled dispersion technology, Folded Ribbon tweeters, and crossover-free design.
• R_Volution Media Players French manufacturer of high-performance 4K HDR media players for home theater enthusiasts, including Player One and Player Mini with advanced audio decoding.
• MoFi Electronics Source Components Mobile Fidelity Sound Lab electronics division producing source components, digital-to-analog converters, and integrated amplifiers for high-end audio playback.
• Sumiko Phono Cartridges and Analog Accessories Distributor of premium phono cartridges and analog accessories, representing brands like Ortofon, Sumiko, and other premium cartridge manufacturers.
• Quadraspire Audio Equipment Racks UK manufacturer of hi-fi equipment racks and audio furniture designed to enhance acoustic performance.
• AudioPro Business Commercial Audio Solutions Swedish manufacturer of commercial audio solutions including wireless speakers and systems for retail and business environments. Targeted at the Custom & Commercial channel.
• Synergy Custom & Commercial Division Division of Synergy Audio Visual focused on the custom installation and commercial AV markets, promoting audio visual and integration products that are uncompromising in technological design, function, and integration capabilities. Targets custom installers and commercial AV integrators across Australia.
• Synergy Partner Portal (B2B Reseller Portal) B2B portal at store.synergyaudio.com where authorized retailers and resellers across Australia can place orders and access product information for the distributed brands.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and flagship.

• ATCcoreTechnology or IntegrationATC (Acoustic Transducer Company) is a UK-based manufacturer of professional and consumer loudspeakers. Synergy Audio Visual distributes ATC products in Australia, including active speakers, passive speakers, amplifiers, and installation speakers.
• Advance PariscoreTechnology or IntegrationFrench audio manufacturer specializing in amplifiers, CD players, streamers, and DACs. Award-winning brand distributed exclusively through Synergy Audio Visual in Australia.
• Audio ResearchcoreTechnology or IntegrationAmerican manufacturer of vacuum tube amplifiers and source components. Premium high-end brand with over 50 years of heritage, distributed by Synergy Audio Visual.
• McIntosh LaboratorycoreTechnology or IntegrationIconic American high-end audio company founded in 1949, known for handcrafted amplifiers, preamplifiers, and source components with the distinctive blue meters. Celebrating 75th anniversary in 2024.
• Sonus fabercoreTechnology or IntegrationItalian manufacturer of handcrafted loudspeakers renowned for natural sound and exquisite design. Brands include Homage, Olympica, Sonetto, and Lumina series. Also collaborated with Lamborghini on Revuelto sound system.
• REL AcousticscoreTechnology or IntegrationUK specialist in subwoofers for both music and home theatre systems. Known for Reference Series, Serie S, and T/x lines with innovative wireless technology.
• Ruark AudiocoreTechnology or IntegrationBritish audio company producing all-in-one music systems, speakers, and radios with award-winning design. Products like R2, R4, R5, R610, and R410 combine aesthetics with quality sound.
• Rega ResearchcoreTechnology or IntegrationUK manufacturer of turntables, tonearms, cartridges, amplifiers, and speakers. Hand-made in England with a focus on engineering excellence and musical performance.
• The Chord CompanycoreTechnology or IntegrationAward-winning British cable manufacturer based in Salisbury, England. Produces high-performance audio cables, power cables, and accessories.
• VivitekmajorTechnology or IntegrationManufacturer of projectors and display solutions for education, business, and home theatre. Products include laser projectors, short throw projectors, and digital signage.
• ViewSonicmajorTechnology or IntegrationGlobal visual solutions provider offering projectors and displays for home cinema and business applications. Products include 4K projectors and interactive displays.
• AurendermajorTechnology or IntegrationKorean manufacturer of digital audio players, music servers, and streamers. Premium network audio products with dedicated apps and high-quality DACs.
• MoFi ElectronicsmajorTechnology or IntegrationMobile Fidelity Electronics produces high-end electronics including amplifiers, preamplifiers, and phono stages, distributed by Synergy Audio Visual.
• MoFi SoftwaremajorTechnology or IntegrationMobile Fidelity Sound Lab produces audiophile recordings and software. Distributed alongside electronics for complete analog playback systems.
• GoldenEar TechnologymajorTechnology or IntegrationAmerican speaker manufacturer founded by Sandy Gross, known for high-value loudspeakers with controlled dispersion technology. Welcome to Synergy portfolio in November 2024.
• R_VolutionmajorTechnology or IntegrationFrench manufacturer of high-performance media players for home cinema. Player One and Player Mini support 4K HDR content with advanced audio decoding.
• LamborghiniflagshipStrategic or Co-development PartnerStrategic collaboration where Sonus faber (a Synergy distributed brand) designed and supplies the premium audio system for the Lamborghini Revuelto. Features seven speakers, 750W amplifier, and natural sound tuning by Sonus faber artisans.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights10 records

Customer concentration

• Xtwitter.com/synergyaudio
• Facebookfacebook.com/Synergy-Audio-Visual-198224683549640
• Instagraminstagram.com/synergyaudiovisual
• LinkedInlinkedin.com/company/synergy-audio-visual

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Audio Visual