Yokomo
Yokomo is a privately-held Japanese manufacturer of hobby-grade radio-controlled (RC) cars, producing drift, on-road speed, and off-road chassis kits across beginner-to-competition tiers and distributing them via direct e-commerce and an authorized dealer network, supplemented by the Tsukuba RC Park amusement facility.
- Company typePrivate
- Founded-
- HeadquartersTsukuba (つくば), Japan
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yokomo does
Yokomo (ヨコモ / YOKOMO inc.) is a privately-held Japanese manufacturer of hobby-grade radio-controlled (RC) cars headquartered in Japan. The company designs, produces, and distributes a comprehensive portfolio of RC vehicles organized into three primary categories — drift (rear-wheel-drive platforms such as the YD and RDR series), speed/on-road (touring and GT racing chassis including the RSR and MSR series), and off-road (buggy platforms such as the RO, SO, and MO series) — each offered across beginner (Rookie), intermediate (Super), and competition-grade (Master) tiers. Underlying technology centers on precision chassis fabrication, configurable suspension geometry (e.g., the YZ-2 platform with adjustable 3°/3.5°/4° toe-in), selectable motor configurations, slipper clutch drivetrains, and proprietary 2.4 GHz FHSS radio systems with associated speed controllers, servos, and integrated LED lighting.
The company monetizes through direct unit sales of assembled kits, ready-to-run sets, and an extensive aftermarket parts catalog (suspension, drivetrain, bodies, tires, electronics, accessories, apparel), priced in Japanese Yen on a one-time perpetual basis. Distribution combines a direct-to-consumer e-commerce store (shop.teamyokomo.com) with an authorized dealer network spanning Japan and international markets, supplemented by event-driven community engagement including the Yokomo Offroad Challenge Cup and D&D Night competitions, and on-site revenue from the Tsukuba RC Park amusement facility, which features rental RC cars and racing circuits positioned as Japan's largest RC hobby amusement park.
Yokomo's customer base is composed entirely of individual hobbyists, beginner entrants, competitive racers, and vintage collectors, served through a horizontal segmentation approach across use cases. Operational scale is small, with 11 employees, and there is no public listing, no disclosed funding rounds, and no M&A activity in the data; the company is privately held by YOKOMO inc. under Japanese jurisdiction, with sub-brands including Team Yokomo (competitive racing division) and Tsukuba RC Park.
Yokomo firmographics
Firmographics- Name
- Yokomo
- Legal name
- YOKOMO inc.
- Website
- https://teamyokomo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yokomo is a privately-held Japanese manufacturer of hobby-grade radio-controlled (RC) cars, producing drift, on-road speed, and off-road chassis kits across beginner-to-competition tiers and distributing them via direct e-commerce and an authorized dealer network, supplemented by the Tsukuba RC Park amusement facility.
- Ownership category
- akta.pro rank
Yokomo industry classification
Industry- Product category
- RC Hobby Vehicles and Parts
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- RC Model Kits & Parts (Cars, Drones, Boats, Planes) (CRALAKAI)
- akta.pro secondary industry
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Yokomo is headquartered
LocationHeadquarters
- HQ city
- Tsukuba (つくば)
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Yokomo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- RC Car Chassis Kits: Sale of assembled and unassembled RC car chassis kits across multiple categories: drift, speed (on-road), off-road, and vintage. Products range from beginner Rookie series to competition-grade Master series.
- Aftermarket Parts and Components: Extensive catalog of replacement parts, upgrade components, and optional modifications for all chassis platforms including suspension parts, drivetrain components, chassis parts, bodies, tires, wheels, gears, bearings, and screws.
- Electronics and Accessories: Running sets, chargers, batteries, speed controllers, steering servos, motors, and light units for RC vehicles.
- Tools and Apparel: Pit mats, tools, chemicals, storage cases, and branded apparel for hobbyists.
- RC Park Operations: Operation of Tsukuba RC Park amusement facility offering RC driving experiences through 'RC Land' (rental cars) and 'RC Arena' circuits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level Rookie Series |
| One time/ perpetual license | Pay-as-you-go | Mid-range Super Series |
| One time/ perpetual license | Pay-as-you-go | Competition-grade Master Series |
| Unit Pricing | Pay-as-you-go | Replacement Parts and Components |
| One time/ perpetual license | Pay-as-you-go | Running Sets (Complete Electronics Packages) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels8 records
Yokomo product offering
Product offeringCore offering
Yokomo (株式会社ヨコモ / YOKOMO inc.) manufactures and sells radio-controlled (RC) hobby cars across drift, on-road/speed, off-road, and vintage categories, structured in tiered product lines (Rookie, Super, Master). The company also distributes RC electronics, replacement/upgrade parts, tools, and branded accessories, and operates Tsukuba RC Park, Japan's largest RC car amusement facility.
Product overview
Yokomo is a Japanese RC (radio-controlled) car manufacturer offering a comprehensive lineup of hobby-grade RC vehicles and parts. The product portfolio consists of three main vehicle categories: Drift cars (featuring rear-wheel-drive models like the YD series and RDR series for competitive drifting), Speed/On-road cars (touring and GT racing vehicles including RSR and MSR series for various skill levels from beginner to competition), and Off-road cars (buggy and monster truck platforms including RO, SO, and MO series targeting beginners through experts). Additionally, Yokomo provides a complete ecosystem of electronic components (running sets, chargers, batteries, speed controllers, servos, motors, LED light units), universal parts (chassis, drive train, suspension, bodies, tires, wheels), and accessories. The products are positioned across multiple tiers: Rookie (entry-level), Super (intermediate), and Master (competition-level), allowing hobbyists to progress from beginner to advanced RC driving and racing.
Differentiator
Problem solved
Functional benefit
Brands
- Team Yokomo: Team racing division featuring professional RC drivers and competition teams
- Tsukuba RC Park (つくばラジコンパーク)
Products and services
- Drift RC Cars Rear-wheel-drive RC drift cars with gyro stabilization, tail-slide capability, and counter-steer handling. Includes Rookie Drift RD2.0 entry-level kits, YD and RDR series competitive drift chassis (e.g., GT-YRSR with king pin & coil spring front suspension, gear differential, radial tires), and licensed bodies such as the BN Sports Mazda FC RX-7.
- Speed/On-Road RC Cars Touring and GT-style on-road RC racing cars across Rookie, Super, and Master tiers. Includes Rookie Speed RS1.0/RS2.0, LEXUS RC-F GT3 RS1.0 RTR set, Master Speed MS2.0 in Steel (MSR-020S), Aluminum (MSR-020A), and Graphite (MSR-020) chassis variants, plus Master Speed MS FWD front-wheel-drive touring kit.
- Off-Road RC Cars 2WD and 4WD off-road buggy RC cars for dirt tracks, jumps, and rough terrain. Includes Rookie Offroad RO2.0 kit and RTR set, Super Offroad SO3.0 / SO3.0 Limited Edition / SO2.0 Dirt Edition, Master Offroad MO3.0 (4WD) and MO2.0 (2WD) competition vehicles, and the B-MAX2 MR Version 2 with selectable mid- or rear-motor configuration.
- Vintage RC Cars Reissue and collector-grade RC vehicles from Yokomo's 1980s-90s heritage, including the Super Dog Fighter Works '91 Team Spec assembled chassis at 165,000 JPY, aimed at collectors and nostalgists restoring classic Yokomo models.
- RC Electronics and Running Sets Complete electronics packages including the YRS Roadster Running Set YRS-RSG3 (15,300 JPY: 2.4G-RSIII transmitter/receiver, servo, speed controller, charger, Li-po battery), plus standalone chargers, batteries, SCR-DS speed controllers, steering servos, motors, and Active LED Light Units with expandable connector options.
- General Parts and Universal Components Replacement parts and upgrade components for all Yokomo chassis platforms: suspension parts, drivetrain components, chassis parts, bodies, tires, wheels, gears, bearings, and screws. Examples include B-MAX2MR2 Ball Diff Kit at 4,180 JPY, front hub carrier at 1,100 JPY, fuses from 165 JPY.
- RC Accessories and Apparel Pit mats, tools, chemicals, storage bags/boxes, and branded apparel and merchandise for hobbyists.
- Tsukuba RC Park Operations Japan's largest RC car amusement park located in Tsukuba, operated by Yokomo. Comprises 'RC Land' offering rental cars for casual RC driving experiences and 'RC Arena' with circuits for advanced hobbyists. Open to beginners through expert drivers.
Companies that use Yokomo
Customer profileSegments5 records
Ideal customer profiles4 records
Yokomo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Yokomo partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yokomo competitors and assessment
Company assessmentDirect peers
- Kyosho: Japanese RC car manufacturer with deep racing heritage, producing on-road, off-road, and drift RC vehicles. Direct competitor to Yokomo in the Japanese hobby-grade RC market, with similar tiered product offerings.
- Tamiya: Japan's largest RC and scale model manufacturer, producing a wide range of RC cars, construction kits, and educational models. Direct competitor to Yokomo across entry-level and hobby-grade RC car segments, with broader retail presence.
- HPI Racing: Global RC car manufacturer producing on-road, off-road, and rally RC vehicles with strong hobby and entry-level positioning. Direct competitor in the RC car market with broad international distribution.
- Team Associated: US-based RC car manufacturer with deep roots in competitive racing, producing on-road and off-road buggies and touring cars. Direct competitor in the competition-grade RC market with strong international footprint.
- Traxxas: US-based RC vehicle manufacturer famous for high-performance ready-to-run trucks and buggies. Direct competitor in the broader hobby-grade RC market with significantly larger scale and broader consumer marketing.
- Losi: US-based RC car manufacturer producing high-performance off-road buggies and short-course trucks. Direct competitor in the hobby and competition-grade RC segment with strong brand recognition.
- Tekno RC: US-based RC car manufacturer focused on premium 1/8 and 1/10 scale competition racing vehicles. Direct competitor in the high-end competition segment with strong reputation among serious racers.
- Schumacher Racing: UK-based RC car manufacturer focused on premium 1/10 touring cars and off-road buggies. Direct competitor in the competition-grade electric RC segment with similar engineering-led brand positioning.
- Mugen Seiki: Japanese manufacturer of premium RC car chassis and parts, particularly strong in 1/8 scale racing. Direct competitor to Yokomo in the competition-grade RC segment with similar engineering-driven positioning.
- ARRMA: UK-based RC vehicle manufacturer specializing in large-scale high-speed off-road buggies and trucks. Direct competitor in the hobby-grade RC market with growth-stage brand energy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yokomo social profiles
Digital presenceYokomo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yokomo leadership team
Management profileNumber of profiles
Profiles1 record
Yokomo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yokomo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yokomo
What does Yokomo do?
Yokomo (株式会社ヨコモ / YOKOMO inc.) manufactures and sells radio-controlled (RC) hobby cars across drift, on-road/speed, off-road, and vintage categories, structured in tiered product lines (Rookie, Super, Master). The company also distributes RC electronics, replacement/upgrade parts, tools, and branded accessories, and operates Tsukuba RC Park, Japan's largest RC car amusement facility.
Is Yokomo a public or private company?
Yokomo is a private company. It is classified as unknown and is currently operating.
When was Yokomo founded?
Yokomo was founded in -1. It employs 11 to 50 people.
Where is Yokomo based?
Yokomo is headquartered in Tsukuba (つくば), Japan, in the Asia region.
How does Yokomo make money?
Five revenue lines are on record. RC Car Chassis Kits are the primary driver. The others are aftermarket Parts and Components, electronics and Accessories, tools and Apparel and RC Park Operations.
Who are Yokomo's main competitors?
Direct peers on record are Kyosho, Tamiya, HPI Racing, Team Associated, Traxxas, Losi, Tekno RC, Schumacher Racing, Mugen Seiki and ARRMA.
Does Yokomo have an API?
No public API is recorded for Yokomo.
What industry is Yokomo in?
Yokomo's product category is RC Hobby Vehicles and Parts. Its primary akta.pro industry code is CRALAKAI, RC Model Kits & Parts (Cars, Drones, Boats, Planes), with a secondary code of CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures). Its SIC code is 3944.