Yogi Bears Jellystone Park™ at Daddy Joes

What Yogi Bears Jellystone Park™ at Daddy Joes does

Yogi Bear's Jellystone Park™ at Daddy Joe's is a family-owned and operated camp-resort (Daddy Joe's, LLC) located at 626 Richard Wright Rd, Tabor City, North Carolina, between Myrtle Beach, SC and Wilmington, NC. Founded by brothers Joey and Rick Coleman on May 13, 1999 as a fishing and hunting preserve on 250 acres of family farmland originally owned by their father Joe Coleman, the property was converted over 25+ years into a 350+ acre resort with 211 sites, nine ponds, indoor and outdoor pools, sports courts, mini golf, and miles of nature trails. The business operates as a franchisee under the Jellystone Park Camp-Resort system, licensing the Yogi Bear™ character portfolio from Hanna-Barbera (Warner Bros. Discovery) and adopting the national Jellystone Park brand in 2008.

The resort's accommodation mix spans Classic RV sites ($65-$125/night), Golden Getaway luxury RV sites with outdoor kitchens ($130-$250/night), cabins including ADA-compliant options (up to $315/night), yurts ($120-$195/night), Hideaway Pods ($160-$255/night), and tent sites, with snowbird monthly rates ($625-$700/month) targeting long-stay winter guests. Ancillary revenue is generated through on-site food and beverage operations (The Creamery opened 2011, Pic-A-Nic Basket pizza restaurant, Campfire Canteen snack shack), 48-volt E-Z Go golf cart rentals ($55-$95/day), RV and trailer storage subscriptions ($75/month or $825/year prepaid), birthday party packages featuring Yogi Bear character visits ($35-$60+), gem mining, tie-dye, gunless laser tag, and a General Store selling branded merchandise.

Distribution is entirely direct-to-consumer via the Campspot online reservation platform (reservation.campspot.com/taborcityjellystone), phone reservations (toll-free and local lines), and an on-site registration station, with no third-party resellers or distribution intermediaries. The technology layer is franchise-provided rather than proprietary in-house: the Jellystone Park mobile app handles activity notifications, character appearance schedules, park maps, and Club Yogi Rewards loyalty point balances, while Campspot handles booking and payment processing. The loyalty program tiers (Levels 4-7 required for premium sites) drive repeat-stay behavior, and the resort has earned the Jellystone Park Camp-Resort of the Year award twice (2008, 2017) alongside four consecutive Happy Camper Awards (2022-2025).

Name

Yogi Bears Jellystone Park™ at Daddy Joes

Legal name

Daddy Joe's, LLC

Website

https://taborcityjellystone.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned camp-resort in Tabor City, NC, operating under the Jellystone Park franchise with 211 RV sites, cabins, yurts, and pods across 350+ acres, serving families, snowbirds, and group campers with on-site food, activities, and licensed Yogi Bear character experiences.

Ownership category

akta.pro rank

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industry

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Family campground resort
• RV park camping
• Cabin rental resort
• Outdoor recreation services
• Themed camping experience

Headquarters

HQ city

Tabor City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Operations: On-site food service including The Creamery (homemade ice cream, coffee, espresso drinks, opened 2011), Pic-A-Nic Basket (pizza restaurant), and Campfire Canteen (late-night popcorn, candy, soda during movies). Revenue from both registered guests and public visitors.
2. Golf Cart Rentals: Rental of regular and limo golf carts (48-volt E-Z Go Carts) at daily rates ranging from $55-$95 depending on season. Personal golf cart annual permits also sold for $50/year.
3. Birthday Party Packages & Events: Character visits and birthday party packages ($35-$60+), bear events (donut delivery, breakfast delivery, donut decorating), and special event add-ons.
4. Activity Fees: Fee-based activities including gem mining
5. RV/Equipment Storage: Monthly storage for RVs, trailers, and golf carts at $75/month (prepay 12 months for $825). Includes moving services to/from site for $35-$50.
6. General Store Sales: On-site store selling souvenirs, Yogi Bear merchandise, firewood, food items, pet toys, and fishing supplies. Merchandise discounts provided to Club Yogi Rewards members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Yogi Bears Jellystone Park™ at Daddy Joes operates a 350+ acre family camp-resort in Tabor City, NC, selling overnight accommodation stays across 211 sites including RV sites (Classic, Golden Getaway luxury, and Quad group), rental cabins, yurts, and Hideaway Pods. Revenue is also generated from on-site food and beverage (The Creamery, Pic-A-Nic Basket, Campfire Canteen), golf cart rentals, RV storage, the General Store, birthday party and bear character experience packages, and fee-based recreational activities (gem mining, Craft Shack ceramics, zombie survival tag).

Product overview

Yogi Bears Jellystone Park at Daddy Joes is a family camp-resort offering diverse accommodation options including RV sites (Quad, Classic, and Golden Getaway premium sites), cabin rentals (Cedar Cove, Chariot Eagle, and ADA-compliant Alabama cabins), yurts, and Hideaway Pods. The resort features extensive amenities including indoor/outdoor pools, AquaPlay, mini golf, sports courts, fishing ponds, nature trails, and activity centers. On-site food services include The Creamery at Daddy Joe's (homemade ice cream and coffee), Pic-A-Nic Basket (pizza restaurant), and Campfire Canteen (snack shack). The park offers character experiences with Yogi Bear and friends through birthday parties, wagon rides, and special events. Additional offerings include golf cart rentals, RV storage, Club Yogi Rewards loyalty program, and the Jellystone Park mobile app for activity schedules and park information.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Named Jellystone Park Camp-Resort of the Year in 2008 and 2017 - top recognition in the franchise system
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CampspotcoreTechnology or IntegrationReservation technology platform providing online booking, availability management, and payment processing for the campground. Guests book through reservation.campspot.com/taborcityjellystone.
• C3 (Conway, SC)minorOthersLocal coffee supplier for The Creamery at Daddy Joe's. Coffee is ground locally at C3 in Conway, SC and served at the ice cream shop's full-service espresso bar.
• Warner Bros. Discovery / Hanna-BarberacoreOEM/ Whitelabel/ Licensing PartnerLicensing partner for Yogi Bear and related cartoon characters (Yogi Bear, Boo Boo, Cindy Bear, Ranger Smith). Operates under the Jellystone Park Camp-Resort franchise brand owned/licensed through Hanna-Barbera (Warner Bros. Discovery).
• Jellystone Park Camp-Resort Franchise SystemcoreChannel Partner/ Reseller/ DistributorNational franchise network of Jellystone Park locations. Provides brand recognition, national marketing, Club Yogi Rewards program, annual symposium, and franchise-wide awards recognition. Daddy Joe's operates as a franchisee under this system.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Hipcamp: Online marketplace for booking private campsites, glamping, and outdoor stays. Comparable as a digital distribution and discovery channel competing for the same family outdoor-traveler wallet, though it does not operate owned campgrounds.
• Campspot: Reservation and property management platform serving private campgrounds and RV resorts across North America. Comparable as both a technology provider (Jellystone Park Tabor City books through Campspot) and a marketplace competitor aggregating competing campgrounds.

Direct peers

• Thousand Trails: Network of RV campgrounds and resort-style parks with membership-based access. Comparable for its multi-property family RV resort positioning and emphasis on extended-stay / seasonal campers (overlapping with the snowbird segment).
• Kampgrounds of America (KOA): The largest franchise system of private campgrounds in North America. Directly comparable as a franchise-based family RV/camping resort network with branded experiences, loyalty programs (KOA Rewards), tiered site categories, and a national marketing footprint that competes head-to-head with Jellystone Park.
• Sun Outdoors: Operates a large portfolio of RV resorts and campgrounds across the US with tiered site categories, cabins, and amenity-rich family programming. Comparable as a multi-property outdoor hospitality operator offering similar family camping experiences and accommodation diversity.
• Yogi Bear's Jellystone Park (other franchise locations): Sibling locations within the same Jellystone Park franchise system. Directly comparable as franchised family camp-resorts operating under the same brand, awards program, and Club Yogi Rewards loyalty structure.
• Encore / RVC Outdoor Destinations: Owns and operates RV resorts and outdoor destinations nationwide with membership options and resort-style amenities. Directly comparable in business model (RV sites, cabins, recreation, loyalty) and target customer (family RV travelers).
• Great Escapes Family Campground Resort: Mid-sized family camp-resort offering RV sites, cabin rentals, themed events, and character/activity programming. Comparable in scale, family-campground positioning, and tiered accommodation strategy.

Broad incumbents

• Xanterra Travel Collection: Large-scale outdoor hospitality and lodging operator running parks, resorts, and campground-style accommodations. Comparable as a broad incumbent in outdoor lodging/camping with overlapping customer base of family travelers.
• Wilderness Resorts & Campsites (private multi-property campground operators): Established multi-property operator of family campgrounds and resorts with amenities, water parks, and tiered sites. Comparable as a regional/mid-size incumbent operating similar amenity-driven family campground resorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/taborcityjellystone
• LinkedInlinkedin.com/company/yogi-bear's-jellystone-park%E2%84%A2-at-daddy-joe's

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogi Bears Jellystone Park™ at Daddy Joes