Tacaruna Imobiliária

What Tacaruna Imobiliária does

Tacaruna Imobiliária Ltda is a privately-held real estate brokerage firm headquartered in Recife, Pernambuco, Brazil. The company operates as a digital-first property search and brokerage platform serving individual home buyers, renters, and property owners in the Recife metropolitan area. It facilitates residential property transactions for sale (Venda) and rental (Locação), and offers owners a free listing service ("Anuncie seu imóvel gratuitamente") as a customer acquisition mechanism.

The company's public-facing technology is built on a white-label real estate platform provided by Arboimoveis (arboimoveis.com.br), with hosting and design assets served from Arbo's infrastructure. There is no evidence of proprietary technology, custom AI/ML features, or differentiated product IP; the value layer is the local brokerage service and the Tacaruna brand wrapper over the Arbo platform. Customer touchpoints include the website portal, a contact form, a commercial phone line ((81) 2125-0666), and social media channels.

Tacaruna generates revenue through standard Brazilian real estate brokerage commissions on completed sales and rental transactions (transaction-fee model). The firm is structured as a Sociedade Limitada (Ltda.), has approximately 15 employees per the firmographic data, and operates exclusively in a single-country, single-region footprint (Northeast Brazil). There are no indications of external investment, M&A activity, partnerships beyond the implicit white-label arrangement with Arbo, or disclosed financial metrics.

Name

Tacaruna Imobiliária

Legal name

Tacaruna Imobiliária Ltda

Website

https://tacaruna.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Property listings
• Residential rentals
• Property sales
• CRECI registered brokerage

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Services: The company operates as a real estate brokerage facilitating property sales and rentals in Recife, Pernambuco. Revenue is generated through commissions on completed transactions (sales and rentals), which is the standard model for Brazilian real estate agencies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tacaruna Imobiliária is a CRECI-registered real estate brokerage operating in the Recife metropolitan area of Pernambuco, Brazil. The company facilitates residential property sales (Venda) and rentals (Locação) through a digital-first online portal, and offers free property listing services to homeowners and landlords. The brokerage is built on a white-label technology platform provided by Arboimoveis.

Product overview

Tacaruna Imobiliária Ltda operates as a real estate platform for property listings in Recife, Pernambuco, Brasil. The platform enables users to search for properties for sale (Venda) and rental (Locação), and allows owners to list their properties for free. The website is built on a white-label platform provided by Arbo (arboimoveis.com.br). Services include property search, contact with the brokerage office, and free property listing registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales Brokerage (Venda)
• Residential Property Rental Brokerage (Locação)
• Free Property Listing Service (Anuncie seu imóvel gratuitamente)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Broad incumbents

• Viva Real: Major Brazilian residential real estate portal owned by Grupo ZAP. Comparable as a destination for buyers and renters searching inventory in Recife, though it is a portal rather than a transactional brokerage.
• Imóvel Web: Brazilian real estate vertical portal serving buyers, renters, and brokerages. Comparable as a property discovery channel in Brazilian metros including Recife, but positioned as a portal rather than a transactional brokerage.
• OLX Brasil: Large Brazilian classifieds platform that carries real estate listings. Comparable channel for property discovery by individual buyers and renters, but is a generalist horizontal marketplace rather than a dedicated brokerage.
• Zap Imóveis: One of Brazil's largest real estate listing portals, owned by Grupo OLX. Comparable in that it aggregates residential sale and rental inventory in Recife and nationwide, but operates as a horizontal portal serving many brokerages rather than as a single branded brokerage.
• Chaves na Mão: Long-established Brazilian real estate classifieds portal. Comparable as a property search destination for individual consumers, though it operates as a horizontal portal rather than a brokerage like Tacaruna.

Direct peers

• QuintoAndar: Brazil's largest digital real estate rental and sales platform. Directly comparable to Tacaruna as a digital-first brokerage serving individual buyers and renters, though operating at vastly greater national scale with proprietary technology and significant venture backing.
• Loft: Tech-enabled Brazilian real estate brokerage and transaction platform. Directly comparable business model — digital brokerage intermediating residential sales — with proprietary data and product tools that Tacaruna's white-label stack cannot match.

Others

• Arboimoveis (Arbo): White-label real estate platform provider whose technology stack powers Tacaruna's portal. Not a competitor but the infrastructure enabler; if Arbo were to change commercial terms or discontinue the white-label program, Tacaruna's digital operation would be directly exposed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tacaruna-imobili%C3%A1ria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tacaruna Imobiliária