Thai Digital Platform Social Enterprise

Name

Thai Digital Platform Social Enterprise

Legal name

Thai Digital Platform Social Enterprise Company Limited

Website

https://tagthai.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism Technology Platform

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Mobile Ticketing & Digital Pass Apps (THAIAMAB)

Keywords

• Digital travel pass
• Tourist e-wallet
• Travel booking platform
• VAT refund service
• Tourism super app

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Pass Sales: TAGTHAi generates revenue through the sale of digital travel passes (City Passes, Day Passes) for various Thai destinations. Each pass bundles multiple attractions, activities, restaurants, and experiences at a bundled price point. Passes are valid for 365 days before activation, with 24-hour validity once activated.
2. Booking Commission: Revenue is generated from booking referrals to third-party service providers for massage, food, tours, and golf services. The company acts as a redirect/discovery platform.
3. Upgrade Benefits: Additional revenue from premium upgrades to Pass benefits, where users pay extra fees to enhance their pass with additional services.
4. Easy Pay Transaction Fees: Revenue potential from the e-wallet payment system, though detailed fee structures are not publicly disclosed.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

TAGTHAi sells digital city and day passes (TAGTHAi Pass) that bundle access to attractions, dining, wellness, and authentic experiences across Thai cities such as Bangkok, Chiang Mai, Phuket, Pattaya, Ayutthaya, Samut Songkhram, Chiang Rai, and Phetchaburi. The platform also provides a foreign tourist e-wallet (PAY&TOUR powered by KBank), online VAT refund registration with the Revenue Department, booking redirection to third-party reservation platforms, itinerary planning, and SOS emergency assistance, all delivered through a single mobile application developed as a strategic partnership between the Thai Government and private sector.

Product overview

TAGTHAi is a collaborative travel super app — developed as a strategic partnership between the Thai government and private sector — that consolidates multiple travel services into a single mobile platform. The core product, TAGTHAi Pass, is a digital travel pass offering bundled access to attractions, dining, activities, and wellness experiences across Thailand's cities. The platform is organized as a suite of integrated sub-products: Pass Function (virtual card for redeeming bundled benefits), Tickets & Tours Function (e-ticket booking for activities and restaurants), Design My Trip Function (trip planning and itinerary builder), Booking Function (redirect to third-party booking platforms), Easy Pay Function (TAGTHAi PAY&TOUR — a KBank-powered e-wallet and prepaid card for PromptPay QR and VISA payments), VAT Refund Function (online tourist VAT refund registration), and SOS Function (emergency police contact). Geographic City Passes (Bangkok, Chiang Mai, Phuket, Pattaya, Ayutthaya, Samut Songkhram, Chiang Rai, Phetchaburi) are location-specific add-ons to the core Pass, each bundling merchant benefits within a single QR code valid for 365 days.

Differentiator

Problem solved

Functional benefit

Brands

• TAGTHAi Pass: Digital travel pass offering a variety of experiences including Thailand's top attractions, activities, wellness, cuisine and authentic experiences.
• PAY&TOUR
• TAGTHAi Easy Pay

Products and services

• TAGTHAi Pass (including City and Day Passes for Bangkok, Chiang Mai, Phuket, Pattaya, Ayutthaya, Samut Songkhram, Chiang Rai, Phetchaburi) A digital travel pass that bundles access to attractions, activities, wellness services, dining, and authentic local experiences across Thai cities. Users purchase a pass for a specific city (e.g., Bangkok Pass 1,850 THB with Grand Palace and 30+ attractions; Chiang Mai Day Pass ~77.62 USD with 113+ attractions and dining), redeem benefits at partnered merchants via a single QR code, and may upgrade additional benefits before activation. The pass is valid for 365 days before activation, then 24 hours once activated.
• TAGTHAi Easy Pay (PAY&TOUR) An e-wallet and prepaid card service for foreign tourists in Thailand, powered by KASIKORNBANK (KBank). Enables QR payments via PromptPay, VISA card acceptance at any VISA-accepting merchant in Thailand, transaction history tracking, cash withdrawals at KBank ATMs (up to 10,000 THB per transaction/day), and guaranteed buyback of remaining balance at the same exchange rate. Free application with no card fees; transaction limits of 100,000 THB per transaction and 300,000 THB per month.
• VAT Refund Service An online VAT refund registration service that forwards tourist data to the Revenue Department's online system, enabling tax-free shopping refunds without queuing at the airport.
• Tickets & Tours Booking Service A booking service that offers e-tickets for attractions, dining, tours, massage, and golf experiences from allied outlets or TAGTHAi itself, purchasable directly through the app. Partners with over 150 of Thailand's top golf courses and aggregators such as Hungry Hub, Tour East, Take Me Tour, and Golf Digg.

Quantifiable outcome

• 100+ verified partner benefits and tips across Thailand
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Kasikorn Bank (KBank)flagshipTechnology or IntegrationStrategic banking partnership for TAGTHAi Easy Pay (PAY&TOUR), Thailand's first foreign tourist e-wallet. KBank provides banking infrastructure enabling PromptPay QR payments, prepaid card issuance through FX booths, and ATM withdrawal services. This is a flagship partnership powering the core payment functionality.
• VisacoreTechnology or IntegrationPayment network partnership enabling PAY&TOUR card acceptance at any VISA-accepting merchant across Thailand.
• AIS 5GminorGTM or Marketing PartnerTelecommunications partnership for 5G connectivity and potential promotional activities.
• True MoveminorGTM or Marketing PartnerTelecommunications partnership for connectivity and marketing initiatives.
• Dusit ThanicoreChannel Partner/ Reseller/ DistributorLuxury hotel partnership for TAGTHAi Pass redemption and promotional offers.
• Siam Piwat GroupcoreChannel Partner/ Reseller/ DistributorPremium retail and lifestyle destination operator partnership covering Siam Discovery, Siam Center, and Siam Paragon for Easy Pay acceptance.
• The Mall GroupcoreChannel Partner/ Reseller/ DistributorMajor shopping mall operator partnership for Easy Pay acceptance across all Mall Group locations.
• Central GroupcoreChannel Partner/ Reseller/ DistributorLeading retail and hospitality group partnership covering department stores, hotels, and restaurants.
• King PowercoreChannel Partner/ Reseller/ DistributorDuty-free retail partnership, including King Power Mahanakhon, for TAGTHAi Pass redemption.
• MBK CentercoreChannel Partner/ Reseller/ DistributorMajor shopping center partnership for Easy Pay acceptance and promotional activities.
• Lotus Group (Big C)coreChannel Partner/ Reseller/ DistributorRetail partnership covering Lotus and Big C stores for Easy Pay acceptance.
• Thai Government (Multiple Agencies)flagshipStrategic or Co-development PartnerStrategic government partnership across 20+ government agencies including Tourism Authority of Thailand, Revenue Department (for VAT refunds), and police units (for SOS function). The platform was developed through collaboration between Thai Government and private sectors.
• Revenue Department (Thailand)flagshipTechnology or IntegrationGovernment partnership enabling online VAT refund processing for tourists through the TAGTHAi platform, streamlining tax-free shopping procedures.
• Hungry HubminorChannel Partner/ Reseller/ DistributorRestaurant booking and dining platform partnership for food booking services.
• Tour EastcoreChannel Partner/ Reseller/ DistributorTour operator partnership for tour booking services and destination experiences.
• Take Me TourminorChannel Partner/ Reseller/ DistributorLocal tour operator partnership for authentic tour experiences.
• Chao Phraya Tourist BoatcoreChannel Partner/ Reseller/ DistributorRiver boat service partnership for Bangkok waterway transportation included in passes.
• Dhipaya InsuranceminorGTM or Marketing PartnerInsurance partner for potential travel insurance offerings.
• Gaysorn VillageminorChannel Partner/ Reseller/ DistributorPremium retail destination partnership for Easy Pay and pass redemption.
• Golf DiggcoreChannel Partner/ Reseller/ DistributorGolf booking platform partnership covering 150+ golf courses across Thailand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GetYourGuide: GetYourGuide is a global marketplace for tours, activities, and attractions with significant Thailand inventory. Comparable to TAGTHAi in offering tourists discovery and booking of local experiences, though it operates globally and without the Thai-government partnership or integrated e-wallet functionality that differentiates TAGTHAi.
• KKday: KKday is a Taiwan-headquartered tours and activities platform with strong presence across Asia including Thailand. Comparable as a regional peer offering attraction tickets, local tours, and city-specific passes, though KKday is commercially funded and does not include government-backed payment infrastructure like TAGTHAi Easy Pay.
• Headout: Headout is a tours and attractions marketplace specializing in last-minute bookings and curated local experiences across major destinations including Bangkok and Phuket. Comparable to TAGTHAi in offering tourist access to attractions and activities, but operates without government integration or bundled multi-city passes.
• Viator (TripAdvisor): Viator is a TripAdvisor-owned tours and activities marketplace with extensive Thailand coverage including Bangkok, Phuket, and Chiang Mai. Directly competes with TAGTHAi's booking and tickets functionality in the attractions/experiences category, though it lacks an integrated digital pass system and tourist-specific e-wallet.
• Klook: Klook is Asia's leading tours, activities, and attractions booking platform, offering city passes, attraction tickets, and local experiences across Thailand and broader APAC. Directly comparable to TAGTHAi Pass as both bundle access to attractions and merchant experiences for international tourists, though Klook operates as a venture-backed commercial OTA versus TAGTHAi's social enterprise model.
• Musement: Musement (now part of TUI Group) is a European-headquartered tours and activities platform offering city passes and attraction bookings across multiple global destinations. Comparable to TAGTHAi in the city-pass and attractions aggregation category, though Mususement's Thailand presence is smaller and it lacks the government-backed payment and VAT refund integration.
• CityPASS: CityPASS operates bundled attraction ticket programs across major US destinations. Comparable to TAGTHAi Pass as a city-specific multi-attraction pass concept, though CityPASS is geographically limited to North America and does not include the digital tourist wallet or government-integrated VAT refund functionality.

Emerging players

• Pelago: Pelago is a Singapore Airlines-backed experiences marketplace focused on Asia-Pacific tours and activities. Comparable to TAGTHAi in the regional tours/activities category with emphasis on Southeast Asia destinations, though Pelago lacks a digital city-pass system and tourist e-wallet functionality.

Others

• Grabyo: Grabyo is a travel content and media technology platform — not a direct competitor but adjacent to TAGTHAi's destination marketing and tourist content capabilities. Listed for ecosystem relevance rather than direct competition.

Regional players

• Take Me Tour: Take Me Tour is a Thai-based tour operator platform connecting travelers with local guides and authentic local experiences. Already a TAGTHAi partner for tour bookings, it remains a comparable peer as a Thailand-focused tours marketplace with overlapping tourist audience and experience inventory.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TAGTHAiofficial
• YouTubeyoutube.com/channel/UCkqubSetkkHpeI4UabuZ1Lw
• Facebookfacebook.com/tagthai.official
• Instagraminstagram.com/tagthai.official
• LinkedInlinkedin.com/company/tagthai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Digital Platform Social Enterprise