TAILS A WAGGING
- Company typePrivate
- Founded1997
- HeadquartersBELLINGHAM, Washington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
TAILS A WAGGING firmographics
Firmographics- Name
- TAILS A WAGGING
- Legal name
- Tails a Wagging
- Website
- https://tails-a-wagging.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TAILS A WAGGING industry classification
Industry- Product category
- Pet Daycare and Training Services
- NAICS
- Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro industry
- Training-Integrated Dog Daycare (Day Training)Full-Day Dog DaycareEnrichment-Focused Dog Daycare
Keywords
Where TAILS A WAGGING is headquartered
LocationHeadquarters
- HQ city
- BELLINGHAM, Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TAILS A WAGGING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dog Daycare Services: Daily daycare services with tiered pricing based on frequency of visits. Dogs receive physical exercise, social interaction, enrichment, and integrated training support. Single day rates range from $35-$46 per day depending on package.
- Dog Training Classes: Group training classes (Puppy Kindergarten, Rockstar Rover, Wag it! Games, etc.) and private lessons. Classes range from free (Barkology seminar, Puppy Preschool, No Choke Challenge) to $205-$240 for multi-week courses. Private lessons at $95-$105 per 60-minute session.
- Daycare Package Pre-Payment: Pre-paid daycare packages (5, 10, 15 visit packages and full-time monthly packages) that provide discounted per-visit rates. Packages are non-refundable once purchased.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First Day Evaluation |
| Unit Pricing | Pay-as-you-go | Single Day Pass |
| Unit Pricing | Pay-as-you-go | 5-Visit Package |
| Unit Pricing | Pay-as-you-go | 10-Visit Package |
| Unit Pricing | Pay-as-you-go | 15-Visit Package |
| Unit Pricing | Monthly | Full-Time Package |
| Unit Pricing | Pay-as-you-go | Aged to Perfection Class |
| Unit Pricing | Pay-as-you-go | Wonderful Wallflower Class |
| Unit Pricing | Pay-as-you-go | Rockstar Rover Class |
| Unit Pricing | Pay-as-you-go | Private Lessons |
| Unit Pricing | Pay-as-you-go | Pack Walk |
| Freemium | Pay-as-you-go | Free Training Offerings |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
TAILS A WAGGING product offering
Product offeringCore offering
Tails-A-Wagging is a single-location dog daycare and canine training center offering full-day daycare with size-segregated playrooms, reward-based manners reinforcement, and a comprehensive training class curriculum including puppy, intermediate, and specialty classes. Services are delivered in-person at a 10,000+ sq ft facility in Bellingham, WA, with reservations managed via the Paw Partner app and live playroom visibility through the Online Doggie webcam platform.
Product overview
Tails-A-Wagging operates as a single-location dog daycare and canine training center offering an integrated suite of services centered around fear-free, reward-based methods. The core offerings include Doggie Daycare (full-day care with four size-based playrooms and outdoor yards) and Training Classes (ranging from puppy kindergarten to advanced agility and specialized behavior courses). Supporting services include live webcams for remote monitoring, a Lending Library for training tool loans, Puppy Preschool (free drop-in sessions), Pack Walk group outings, and various add-on services such as birthday parties and dental care. All services are unified by the company's training-based approach, with manners reinforcement woven throughout daycare and classes designed to produce dogs that are better in body and mind.
Differentiator
Problem solved
Functional benefit
Products and services
- Doggie Daycare Full-day dog daycare service providing exercise, socialization, enrichment, and reward-based manners reinforcement across four size-segregated playrooms (Littles under 25 lbs, Middles 26-60 lbs, Bigs 50+ lbs) and two outdoor yards. Operates Monday through Friday 7am-6pm with tiered pricing from $35 to $46 per day.
- Training Classes Comprehensive dog training program covering puppy through advanced levels, including Puppy Kindergarten, Puppy Prep School, Rockstar Rover (intermediate with dog sports), Ruff Around the Edges, Wag It! Games, Dogs in Real Life, Aged to Perfection (senior enrichment), Wonderful Wallflower (fearful dogs), Growly Dogs (reactive), and Canine Body Language seminars. Class prices range from $90 to $240 for multi-week courses.
- Private Lessons One-on-one 60-minute training sessions delivered at the facility or in-home, priced at $95 or $105 per session, targeting owners needing individualized behavior modification or accelerated skill development.
- Pack Walk Trainer-led group socialization walks for current clients, priced at $25 per walk, designed to reinforce puppy socialization skills in a public setting.
- Live Webcams Real-time live streaming of daycare playrooms available to pet parents via the Online Doggie platform on desktop browsers and the Odoggy mobile app, providing transparency and peace of mind during daycare hours.
Quantifiable outcome
- Dogs average 76 per day, demonstrating high demand and customer trust
- +2 more outcomes
Companies that use TAILS A WAGGING
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
TAILS A WAGGING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
TAILS A WAGGING partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and major.
- Victory Service DogsminorThe Online Doggie mobile app (used for webcam viewing) proceeds go to support Victory Service Dogs, a service dog organization. This is a charitable giving relationship where the app provider designates proceeds to this organization.
- Online DoggiecoreThird-party webcam platform providing live streaming of playrooms. Accessible via desktop browsers (not IE) and mobile devices via Odoggy app. Provides real-time visibility for pet parents watching their dogs.
- Paw PartnercoreReservation management and customer communication platform used for booking daycare, managing cancellations, contacting trainers, and receiving updates. Customers must use this app for all reservations.
- Whatcom Humane SocietymajorLocal humane society providing educational workshops at their facility. Trainer Jen has volunteered as trainer for Whatcom Humane Society. Cross-referral relationship for pet owners seeking training.
- American Boarding Kennel Association (ABKA)minorAccreditation body for dog daycare and boarding facilities. Tails-A-Wagging received accreditation through ABKA for doggie daycare operations.
- American Kennel Club (AKC)minorCertifying organization for Canine Good Citizen evaluators. Tails-A-Wagging staff are certified AKC CGC evaluators.
- Fairhaven Veterinary HospitalminorRecommended veterinary services provider listed on Resources page. Referrals for pet health services to trusted local vet.
- Rescued Hearts NorthwestminorLocal dog rescue organization. Recommended on Resources page for pet owners seeking adoption. Cross-referral relationship.
- Puget Sound Energy (PSE)minorRegional utility company that awarded Tails-A-Wagging the greenest daycare in Pacific Northwest recognition. Part of PSE Community Energy Challenge.
- Sustainable ConnectionsminorLocal business organization. Tails-A-Wagging participates in their Towards Zero Waste Program for sustainable business practices.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
TAILS A WAGGING competitors and assessment
Company assessmentBroad incumbents
- Petco: National pet retailer with full-service veterinary, grooming, training, and in-store pet care services. Comparable as a broad incumbent competing for the same pet-parent wallet across services.
- PetSmart (Doggie Day Camp): National pet retail giant offering Doggie Day Camp at most store locations. Comparable as a broad incumbent in the same category with overlapping daycare and training offerings bundled into a larger retail business.
Direct peers
- Dogtopia: National dog daycare franchise with webcams, open-play rooms by size, and integrated training. Highly comparable to Tails-A-Wagging's operating model and target customer (working pet parents).
- Best Friends Pet Hotel: Multi-service pet care provider combining daycare, boarding, grooming, and training. Comparable because it competes for the same recurring-spend pet parent on bundled services in the same category.
- Camp Bow Wow: Largest US dog daycare and boarding franchise. Directly comparable because it offers cage-free playgroups, integrated training add-ons, and webcams — the same value proposition pillars Tails-A-Wagging uses, but at national scale.
- Bark Avenue Daycamp: Independent multi-location dog daycare and training operator on the West Coast. Comparable on integrated daycare + training model with similar pricing tiers and playgroup structure.
- K9s Only: Independent cage-free dog daycare operator with webcams and training partnerships. Closely comparable on operating model — open-play, webcams, and training integration — though in a different metro.
- Wags & Wiggles: Boutique-style dog daycare and boarding concept with open-play and training. Operates as both standalone and franchise, directly comparable on size-segregated playgroups and integrated training offerings.
Others
- Rover: Online marketplace for pet care services including doggy daycare, boarding, and walking. Comparable as a thematic peer because it competes for the same pet-parent spend on supplementary daycare/walking services, though distributed rather than facility-based.
Emerging players
- Zoomies: Smaller regional dog daycare and training operator with cage-free open play and training classes. Comparable as an emerging operator in the same niche — daycare-first with embedded training — competing for similar customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TAILS A WAGGING social profiles
Digital presenceTAILS A WAGGING compliance and trust
Trust signalCompliance11 records
TAILS A WAGGING financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAILS A WAGGING leadership team
Management profileNumber of profiles
Profiles10 records
TAILS A WAGGING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAILS A WAGGING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAILS A WAGGING
What does TAILS A WAGGING do?
Tails-A-Wagging is a single-location dog daycare and canine training center offering full-day daycare with size-segregated playrooms, reward-based manners reinforcement, and a comprehensive training class curriculum including puppy, intermediate, and specialty classes. Services are delivered in-person at a 10,000+ sq ft facility in Bellingham, WA, with reservations managed via the Paw Partner app and live playroom visibility through the Online Doggie webcam platform.
Is TAILS A WAGGING a public or private company?
TAILS A WAGGING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAILS A WAGGING founded?
TAILS A WAGGING was founded in 1997. It employs 1 to 10 people.
Where is TAILS A WAGGING based?
TAILS A WAGGING is headquartered in BELLINGHAM, Washington, United States, in the North America region.
How does TAILS A WAGGING make money?
Three revenue lines are on record. Dog Daycare Services are the primary driver. The others are dog Training Classes and daycare Package Pre-Payment.
Who are TAILS A WAGGING's main competitors?
Broad incumbents on record are Petco and PetSmart (Doggie Day Camp). Direct peers are Dogtopia, Best Friends Pet Hotel, Camp Bow Wow, Bark Avenue Daycamp, K9s Only and Wags & Wiggles. Rover is listed as an others. Zoomies is listed as an emerging player.
Does TAILS A WAGGING have an API?
No public API is recorded for TAILS A WAGGING.
What industry is TAILS A WAGGING in?
TAILS A WAGGING's product category is Pet Daycare and Training Services. Its primary akta.pro industry code is HSANAFAE, Training-Integrated Dog Daycare (Day Training), with a secondary code of HSANAFAA, Full-Day Dog Daycare. Its NAICS code is 812910 and its SIC code is 7990.