Paw Partner
Paw Partner is a cloud-based SaaS platform, built by independent pet care operators, that provides boarding, daycare, grooming, and training facilities with reservation management, pet profiles, staff scheduling, client mobile apps, integrated payments, and reporting.
- Company typePrivate
- Founded2016
- HeadquartersBellingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Paw Partner does
Paw Partner (legal entity Pawzlove Inc.) is a privately held, bootstrapped vertical SaaS company headquartered in Bellingham, Washington, that builds cloud-based management software and native iOS/Android mobile applications for independent pet care businesses. Its platform is organized around four core service modules — Boarding, Daycare, Grooming, and Training — which can be purchased individually or bundled, with paid add-ons including Twilio-powered text messaging ($10.99/month), custom white-label branded mobile apps ($300 one-time setup), and Stripe-powered integrated credit card processing under the Paw Payments brand. The platform supports reservation management, pet profile records (vaccines, feeding, medication, elimination reports), staff task management and timeclock, client-facing booking and messaging, photo sharing via a Timeline feature, and reporting on occupancy and revenue. Underlying architecture is cloud-based SaaS with native mobile applications and integrations to Quickbooks Online (US-only), Broadly, Pet Detect, Card Connect, and Google Places.
The company operates a product-led growth motion, offering free onboarding, free data migration, and free ongoing training alongside both self-service signup and demo-driven sales for mid-market prospects. Pricing is subscription-based, with the grooming-only tier at $44.99/month and the multi-service boarding/daycare tier at $99.99/month, plus the previously noted add-ons and transaction-based payment processing. Pawzlove Inc. is founder-owned by Austin and Lindsay Thelen, who also operate their own 150+ dog-per-day pet care facility, and the company claims thousands of SMB customers across the United States with limited international footprint.
Paw Partner firmographics
Firmographics- Name
- Paw Partner
- Legal name
- Pawzlove Inc.
- Website
- https://pawpartner.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paw Partner is a cloud-based SaaS platform, built by independent pet care operators, that provides boarding, daycare, grooming, and training facilities with reservation management, pet profiles, staff scheduling, client mobile apps, integrated payments, and reporting.
- Ownership category
- akta.pro rank
Paw Partner industry classification
Industry- Product category
- Pet Care Business Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where Paw Partner is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paw Partner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Core Software Subscription (Boarding/Daycare/Multi-Service): Monthly or annual subscription providing full access to the platform for businesses offering boarding, daycare, grooming, and/or training services. Includes customer booking, appointment management, staff task management, time clock, reporting, and core platform features.
- Grooming-Only Subscription: Lower-tier monthly subscription for grooming-only businesses, including customer booking, appointment-based grooming, unlimited groomers, and custom pricing per pet.
- Training-Only Subscription: Subscription tier for training-only businesses including appointment-based booking, private or group classes, and homework assignment to customers.
- Text Messaging Add-On: Optional add-on at $10.99/month including 700 text messages per month, with additional messages at $0.02 each. Requires Twilio integration.
- Custom Branded App Setup: One-time setup fee of $300 for removing Paw Partner branding and creating a fully custom branded app in the App Store.
- Integrated Payment Processing: Credit card processing through Paw Payments (powered by Stripe) with transaction-based fees. Pricing is quote-based/s custom for each business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Grooming Only - Entry tier for single-service grooming businesses |
| Subscription | Monthly | Training Only - Entry tier for training-only businesses |
| Subscription | Monthly | Boarding, Daycare, and Multi-Service - Core comprehensive tier |
| Subscription | Monthly | Text Messaging Add-On |
| One time/ perpetual license | Pay-as-you-go | Custom Branded App |
| Transaction based/ take rate | Pay-as-you-go | Paw Payments Integrated Credit Card Processing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Paw Partner product offering
Product offeringCore offering
Paw Partner sells cloud-based SaaS management software purpose-built for independent pet care businesses, including boarding facilities, dog daycares, grooming salons, and training centers. The platform bundles reservation management, pet profile tracking, staff task and timeclock tools, integrated payments, client communications, photo sharing, and analytics into native iOS/Android mobile apps and a web dashboard. Subscriptions are sold by service type (Boarding/Daycare/Multi-Service, Grooming-Only, Training-Only), with optional add-ons for branded apps, SMS messaging, and payment processing.
Product overview
Paw Partner is a cloud-based pet business management platform designed for independent pet care businesses (boarding, daycare, grooming, and training). The platform consists of four core service modules (Boarding, Daycare, Grooming, and Training) that can be purchased individually or as a multi-service bundle. Additional paid add-ons include Paw Payments (Stripe-powered credit card processing), custom branded mobile apps, text messaging via Twilio, and the Timeline photo-sharing feature. The software is built for pet business owners by pet business owners, with both staff-facing dashboard and a client-facing mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Boarding Module Comprehensive boarding management system for kennels with pet cards, feeding and medication reports, play group management, and automated customer communications, designed for independent kennel and boarding facility operators.
- Daycare Module Dog daycare management module with reservation handling, staff scheduling, timeclock management, and parent communication features for independent dog daycare operators.
- Grooming Module Appointment-based grooming software supporting both group and kennel grooming, with custom pricing per pet, customer booking, and pet profile management for grooming salons.
- Training Module Dog training software for managing private lessons and group classes, with homework assignments, class rosters, and client communication features for training centers.
- Custom Branded Mobile App White-label native mobile app for iOS and Android that removes Paw Partner logos and places the pet business' own brand in the Apple App Store and Google Play Store.
- Paw Payments Integrated credit card processing powered by Stripe, enabling reservations, online and in-app payments, card-on-file storage, invoicing, memberships, deposits, package purchases, split payments, and tips.
- Timeline Photo Sharing Staff photo-sharing feature that lets staff tag pets in pictures during upload, automatically sending push notifications to clients when photos are available for viewing.
- Text Messaging Add-On Twilio-powered SMS messaging subscription add-on including 700 text messages per month with additional messages billed at $0.02 each, supporting automated and two-way client messaging.
Quantifiable outcome
- Average yearly savings of $29K per customer
- +3 more outcomes
Companies that use Paw Partner
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Paw Partner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature10 records
Paw Partner partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and standard.
- Quickbooks Online (Intuit)coreIntegration allows monetary transactions to flow directly into customers' Quickbooks Online accounts in real-time. Exceeds industry-standard Excel export by providing direct API integration. Only available for US-based Quickbooks Online users.
- Stripe (via Paw Payments)corePaw Payments integrated credit card processing powered by Stripe. Supports saved cards on file, invoice payments, memberships, deposits, prepay services, package purchases, and tips. Includes accelerated payout option for faster fund access.
- TwiliostandardSMS/text messaging integration enabling automated customer notifications and two-way messaging. Option for text message marketing campaigns. 700 texts included monthly with overage charges.
- Card ConnectcorePayment processing provider for point-of-sale and subscription payments. Processes credit card transactions and maintains payment mandate information as required by law. Mentioned in privacy policy as third-party payment provider.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Paw Partner competitors and assessment
Company assessmentDirect peers
- Gingr: Gingr is a leading vertical SaaS platform serving pet care businesses including boarding, daycare, grooming, and training facilities. It is the most direct head-to-head competitor to Paw Partner, offering similar booking, customer communication, staff management, and payment features for the same SMB pet care segment.
- PetDesk: PetDesk is a client engagement and communication platform serving veterinary and pet care businesses with mobile apps, reminders, online booking, and reputation management. It overlaps significantly with Paw Partner's client-facing mobile app and engagement features for the same SMB pet services market.
- ProPet Software: ProPet Software provides business management solutions for pet care facilities including boarding, daycare, grooming, and training. It is a direct competitor offering similar scheduling, client management, and operational features targeting the same independent pet care business segment.
- Kennel Connection: Kennel Connection is a long-standing software solution specifically designed for kennels, boarding facilities, groomers, and pet care businesses. It serves the same core SMB boarding/grooming segment with comparable reservation management, pet profile, and billing features as Paw Partner.
- Revelation Software / ePet: Revelation Software's ePet platform is a veterinary and pet care management solution serving similar SMB segments with reservation, client communication, and operational management features. It competes directly with Paw Partner in the broader pet care software market.
Broad incumbents
- DaySmart Pet: DaySmart Pet is the broader parent organization that owns Gingr and provides vertical SaaS for pet care businesses across multiple service types. As a larger, established software platform with significantly more resources than Paw Partner, it represents the broad incumbent competitor in the same market.
- Vagaro: Vagaro is a broader appointment booking and business management SaaS used by salons, spas, fitness, and pet care businesses. While not pet-specialized, it competes for the same SMB pet grooming and training customers with comparable booking, payment, and client management features.
- Mindbody: Mindbody is a large, established vertical SaaS platform for wellness, fitness, and beauty appointment-based businesses. While focused on different verticals, it competes for the same SMB appointment-driven pet grooming and training customer base with broader brand recognition and resources.
- Square Appointments: Square Appointments is a broadly-available booking and payment SaaS from Block targeting SMB service businesses including pet groomers and trainers. It represents a horizontal competitor that smaller pet care operators may adopt instead of specialized solutions like Paw Partner.
Emerging players
- Vet2Pet: Vet2Pet provides client engagement and mobile app solutions primarily for veterinary practices, with overlapping capabilities in client communication, reminders, and pet profiles. It represents an adjacent player whose mobile app and engagement features partially overlap with Paw Partner's client-facing mobile app.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Paw Partner social profiles
Digital presencePaw Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paw Partner leadership team
Management profileNumber of profiles
Profiles2 records
Paw Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paw Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paw Partner
What does Paw Partner do?
Paw Partner sells cloud-based SaaS management software purpose-built for independent pet care businesses, including boarding facilities, dog daycares, grooming salons, and training centers. The platform bundles reservation management, pet profile tracking, staff task and timeclock tools, integrated payments, client communications, photo sharing, and analytics into native iOS/Android mobile apps and a web dashboard. Subscriptions are sold by service type (Boarding/Daycare/Multi-Service, Grooming-Only, Training-Only), with optional add-ons for branded apps, SMS messaging, and payment processing.
Is Paw Partner a public or private company?
Paw Partner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paw Partner founded?
Paw Partner was founded in 2016. It employs 1 to 10 people.
Where is Paw Partner based?
Paw Partner is headquartered in Bellingham, United States, in the North America region.
How does Paw Partner make money?
Six revenue lines are on record. Core Software Subscription (Boarding/Daycare/Multi-Service) is the primary driver. The others are grooming-Only Subscription, training-Only Subscription, text Messaging Add-On, custom Branded App Setup and integrated Payment Processing.
Who are Paw Partner's main competitors?
Direct peers on record are Gingr, PetDesk, ProPet Software, Kennel Connection and Revelation Software / ePet. Broad incumbents are DaySmart Pet, Vagaro, Mindbody and Square Appointments. Vet2Pet is listed as an emerging player.
Does Paw Partner have an API?
No public API is recorded for Paw Partner.
What industry is Paw Partner in?
Paw Partner's product category is Pet Care Business Management Software. Its primary akta.pro industry code is HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 518 and its SIC code is 7372.