Tākaro Trails Cycle Tours Hawke's Bay

What Tākaro Trails Cycle Tours Hawke's Bay does

Tākaro Trails Cycle Tours Hawke's Bay is a privately held, family-owned cycling tourism operator based in Napier, New Zealand, founded in 2010 by Jenny Ryan and acquired by current owners Karen Greenslade and Roger Coleman in 2019. The company serves domestic and international tourists visiting the Hawke's Bay wine region, offering guided and self-guided cycle tours, casual bike and e-bike hire, shuttle transport, and corporate group activities across the region's 200km trail network. Its product portfolio spans day winery tours (e.g., Cape Coast, Pub, Gin & Winery Half-Day), self-guided multi-day 'Baycation' packages (2-day and 3-day with accommodation and logistics), the premium all-inclusive 5-day 'Uncorked' guided e-bike tour (NZ$3,500pp, max 10 guests), cruise ship shore excursions, and accessible cycling via electric trikes.

The business is built on a partnership-heavy operating model: Tākaro Trails is the Official Tourism Partner of the Hawke's Bay Trails and NZ Cycle Trail networks, holds Qualmark Gold certification from Tourism New Zealand, and maintains relationships with 10+ wineries, boutique accommodation providers, and hospitality venues. Underlying technology is light and largely third-party: the Rezdy online booking platform, the Great Rides app for trail navigation, Google Maps integration, and a fleet of quality Scott, Avanti, and Sinch bicycles including e-bikes, junior 24-inch e-bikes, and adaptive electric trikes. Two physical retail locations (Ahuriri HQ and Marine Parade hub) support walk-in customers and bike collection.

Go-to-market is multi-channel: direct-to-consumer via responsive website and 0800 phone bookings, an active travel-trade program with commission-based agents, cruise-ship partnerships (Gannet Safaris, Art Deco Trust), earned media (Getaway Australia, Kara and Nate), and review platforms (Google Reviews, TripAdvisor). Revenue mechanics are predominantly one-time transactional — per-tour bookings, per-period bike hire, per-person shuttle fees, and gift voucher redemptions — supplemented by add-on insurance and the 'No Worries' upgrade package ($5–20pp/day). Customer segments are fragmented across individual leisure travellers, couples, families, cruise passengers, corporate groups, and adaptive-cycling customers, with no single buyer concentration. The company is bootstrapped with no disclosed external funding, operates with 1–10 employees, and is actively hiring to support 2026 operations.

Name

Tākaro Trails Cycle Tours Hawke's Bay

Legal name

Takaro Trails Ltd

Website

https://takarotrails.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tākaro Trails is a family-owned, Napier-based cycling tourism operator founded in 2010, offering guided and self-guided wine-region cycle tours, e-bike hire, shuttles, and multi-day packages to domestic and international visitors across Hawke's Bay's 200km trail network.

Ownership category

akta.pro rank

Product category

Cycle Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Other (487990)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Guided cycle tours
• E-bike hire
• Winery bike tours
• Cycling tourism
• Bike tour packages

Headquarters

HQ city

Napier, Hawke's Bay

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided and Self-Guided Cycle Tours: All-inclusive tour packages combining bike hire, accommodation, shuttles, route instructions, and support. Includes day tours, 2-day Baycation, 3-day Baycation, and 5-day Uncorked guided tours. Revenue is one-time per tour booking.
2. Casual Bike and E-Bike Hire: Standalone bike rental for customers who want to explore independently. Options include e-bikes, standard pathway bikes, kids bikes, and accessories. Charged per half-day, full-day, or multi-day periods.
3. Shuttle and Transport Services: Passenger and bike shuttle services between trail locations, accommodation drop-offs, and airport transfers. Charged per person per shuttle trip.
4. Add-on Services and Insurance: No Worries upgrade packages, bike theft insurance, and travel insurance add-ons. Bike insurance highly recommended at $10/day.
5. Gift Vouchers: Pre-paid gift vouchers for tours and bike hires, redeemed when recipients book their experience.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Tākaro Trails Cycle Tours is a cycle tourism operator based in Hawke's Bay, New Zealand, offering self-guided and guided cycling tours, casual bike hire (e-bikes and standard bikes), shuttle transport services, and multi-day all-inclusive cycling holiday packages. The company serves individual tourists, cruise ship passengers, and corporate groups with routes connecting over 200km of Hawke's Bay regional cycle trails and wineries.

Product overview

Tākaro Trails Cycle Tours operates a comprehensive cycling tourism business in Hawke's Bay, New Zealand, offering a portfolio of guided and self-guided bike tours and equipment rentals. The core offerings include: day winery cycle tours (Cape Coast Winery Tour, Pub Gin & Winery Half-Day Tour, Explore Trails from Ahuriri), self-guided multi-day packages (2-day Baycation and 3-day Baycation with accommodation and logistics included), and the premium all-inclusive Uncorked 5-day guided tour with accommodation, meals, and guided experiences. Supporting services include casual e-bike and standard bike hire (including kids' bikes), shuttle transportation, corporate group bookings, and cruise ship shore excursions. Optional add-ons include the 'No Worries' upgrade package (enhanced bikes, insurance, comfort accessories) and day bike insurance. Founded in 2010, the company was acquired by Karen and Roger Coleman in 2019 and operates from two Hawke's Bay locations (Ahuriri HQ and Marine Parade Hub).

Differentiator

Problem solved

Functional benefit

Products and services

• Baycation 2 Day Self-Guided Tour Self-guided two-day, two-night cycling package including e-bike or standard bike hire, accommodation (comfort motel or boutique hotel), shuttles, routes via online app, and back-up support. Daily cycling distances of 35-65km through Hawke's Bay wine region. Priced from NZ$440pp to NZ$895pp.
• Baycation 3 Day Self-Guided Tour Self-guided three-day, three-night cycling package featuring e-bike hire, accommodation options (Crown Hotel LUX or Rocks Motel comfort), full tour logistics including shuttles, routes, baggage transfers, and back-up support. Priced from NZ$995pp to NZ$1,295pp.
• Uncorked 5 Day Guided Tour Premium all-inclusive five-day guided e-bike tour combining cycling, winery experiences, and luxury accommodation. Includes 4 nights boutique 4.5-star hotels, all meals, 8 wine tastings, Te Mata Peak hike, Art Deco walking tour, support van, and max 10 guests per group. Priced at NZ$3,500pp.
• Cape Coast Winery Tour Self-guided 19km ride visiting 5-6 wineries along scenic coastal trails. Includes shuttles and accommodation pick-up option. From NZ$115pp.
• Explore Hawke's Bay Trails from Ahuriri Full-day self-guided loop from Ahuriri base covering 20-55km of scenic routes with flexible distance options and winery visits. Shuttle return available.
• Cycle, Swim, Soak Package Package deal with Ocean Spa combining breakfast and mocktail at The Bach Cafe, e-bike hire on scenic Hawke's Bay Trails with winery visits, and rejuvenating swim at Ocean Spa on return.
• Pub, Gin & Winery Half-Day Tour Midday self-guided tour starting at 12pm with shuttle to Puketapu or Taradale. Visits 3 wineries, 2 gin bars, and 2 pubs over 15-32km. Shuttle service available Wednesday-Sunday and public holidays.
• Cruise Ship Winery Tour 2-4 hour self-guided winery cycle tour designed for cruise ship visitors with limited time in port. Includes shuttle drop-offs and flexible routing through Hawke's Bay wineries.
• Corporate Group Rides Customizable group activities for corporate functions, work events, or friend groups of 6-46 people. Multiple route options including Cape Kidnappers, Ahuriri Winery Trails, and Coastal Trail, with bike hire, transport, and venue booking included.
• Cycle Tour Shuttle Service Passenger and bike transport service with daily shuttles including 10am drop-off to Cape Kidnappers area, 2pm pickup from Taradale, and 4pm pickup from Black Barn. Accommodation bike drop-offs from NZ$25pp.
• E-Bike Hire Casual e-bike rental with half-day, full-day, overnight and multi-day options. Includes professionally maintained bike, custom-sized helmet, Hawke's Bay Trails maps, and free expert advice. Only Napier operator with junior 24-inch e-bikes for family use.
• Standard Pathway Bike Hire Traditional pedal bicycle rental suitable for flat Hawke's Bay cycle trails. Available in multiple sizes for all abilities. Includes helmet and trail maps.
• Kids' Bikes and Accessories Children's bike rental available in multiple sizes including toddlers (1-3 years with training wheels), preschool (3-5 years), and primary age (5+ years). Also sells kids bikes from NZ$50.
• Gift Vouchers Flexible gift vouchers where recipients choose the experience - e-bike hire, winery tours, or specific cycle tours. Purchasable through the website booking system.
• No Worries Upgrade Package NZ$5-20 per person add-on including guaranteed best bikes (less than 2 years old), gel seat cover, cellphone holder, handlebar bag, carrier bag for wine purchases, reusable drink bottle, and bike theft insurance.

Quantifiable outcome

• All-inclusive packages eliminate planning complexity - customers can simply arrive and enjoy without coordinating multiple providers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Hawke's Bay Trails (NZ Cycle Trail)coreStrategic or Co-development PartnerOfficial Tourism Partner to the Hawke's Bay Trails network. Tākaro Trails operates as the premier cycle tourism operator on the Hawke's Bay Trails, providing guided and self-guided tours that utilize the 200km of off-road cycling trails.
• Kiwiesque Boutique AccommodationcoreStrategic or Co-development PartnerLuxury vineyard accommodation partner set amongst grapevines and farmland in Esk Valley. Hosts Justine and Bayden provide premium accommodation for multi-day tour guests, featuring in Baycation package offerings.
• The Puketapu HotelcoreStrategic or Co-development PartnerLocal pub partner featured in Pub, Gin & Winery Half-Day Tour. Starting point for shuttle drops and lunch venue for cyclists exploring the region.
• Ocean Spa Hot PoolscoreStrategic or Co-development PartnerPartnership for Cycle, Swim, Soak package deal combining e-bike winery tours with spa relaxation. Tākaro Hub is located right behind Ocean Spa.
• Winery Partners (Church Road, Mission Estate, Craggy Range, Black Barn, Elephant Hill, Clearview, Crab Farm, Askerne, Trinity Hill, Oak Estate)coreStrategic or Co-development PartnerNetwork of 10+ winery partners visited on tours. Includes New Zealand's oldest winery (Mission Estate, established 1851) and award-winning cellar doors offering tastings, platters, and restaurant experiences.
• National Gin DistilleryminorStrategic or Co-development PartnerAward-winning gin distillery in Napier's Rothmans Building featured in Pub, Gin & Winery Half-Day Tour. Offers tasting room with core and seasonal gins featuring local botanicals.
• The Westshore Beach InnminorStrategic or Co-development PartnerNew Zealand's oldest licensed pub (established 1851) with 30+ beers on-tap, featured in the Pub, Gin & Winery Half-Day Tour experience.
• Crown Hotel AhuriricoreStrategic or Co-development Partner4.5-star waterfront hotel in Ahuriri, Napier, featured in Baycation LUX packages and Uncorked 5-day tour accommodation. Short 2-minute walk to Tākaro HQ.
• Rocks Motel WestshorecoreStrategic or Co-development PartnerComfort motel in Westshore, Napier, featured in Baycation Comfort packages. 10-minute walk to Tākaro base with excellent harbour views.
• Porters Boutique Hotel Havelock NorthcoreStrategic or Co-development Partner4.5-star boutique hotel in Havelock North featured in Uncorked 5-day tour accommodation. Combined with Crown Hotel for luxury multi-day experiences.
• Travel Agents and Tour OperatorscoreChannel Partner/ Reseller/ DistributorCommission-based travel trade partners who sell Tākaro Trails products to their customers. Commission offered on all sales with downloadable product resources and seasonal rates available.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Explore NZ Cycle Tours: NZ tour operator offering guided cycling itineraries and bike hire across North and South Island. Comparable in tour product design and travel trade partnerships.
• Pedal & Paddle: NZ cycle tour operator offering self-guided and guided bike tours across NZ regions. Direct competitor in cycle tourism with similar bike hire and multi-day tour products.
• Coastal Wine Cycles (Marlborough): Marlborough-based NZ cycle tour operator offering wine region bike tours and rentals. Direct competitor in NZ winery cycle tourism segment.
• Wine Country Bikes: US-based winery cycle tour operator offering self-guided and guided wine country bike tours. Highly analogous business model combining bike hire with winery partnerships.
• Queenstown Bike Tours: NZ cycle tour and bike hire operator in Queenstown region offering guided and self-guided wine/adventure tours. Comparable product mix and small-team operator model.
• Adventure South NZ: NZ adventure tour operator specializing in guided cycling and hiking trips across South Island regions. Comparable business model of guided multi-day active tours with international customer base.
• Active Adventures New Zealand: NZ adventure tour operator running guided small-group cycling tours across regions. Comparable premium small-group active holiday product targeting international visitors.

Regional players

• Martin Beverage Company / Napier Bike Hire: Local Hawke's Bay bike hire and cycle tour providers. Regional competitors operating in the same geography with overlapping casual bike rental products.
• Vino Tours NZ: NZ wine tour operator offering Hawke's Bay winery tours via van. Adjacent competitor for the same winery visitor customer segment, though different transport modality.

Others

• NZ Cycle Trail (Great Rides): Official NZ Cycle Trail organization managing the network of 22 Great Rides. Tākaro is an official partner; serves as both distribution channel and ecosystem coordinator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pg/TakaroTrails
• Instagraminstagram.com/takarotrails
• LinkedInlinkedin.com/company/t%C4%81karo-trails-cycle-tours-hawke-s-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tākaro Trails Cycle Tours Hawke's Bay