Adventure South NZ

Name

Adventure South NZ

Legal name

Adventure South NZ Pty Ltd

Website

https://adventuresouth.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Guided cycling tours
• Hiking holidays
• Multi-activity adventures
• Active travel packages
• Cycle trail tours

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Guided Tour Packages: Adventure South NZ generates revenue through the sale of fully supported, guided active holiday packages in New Zealand. These all-inclusive tour packages include accommodation, meals, guide services, support vehicles, and logistics. Tours range from 3 to 15 days and cover cycling (cycle trails, road cycling, mountain biking, gravel biking), hiking/trekking, and multi-activity adventures. The revenue model is transaction-based with one-time payment per tour.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Adventure South NZ designs and operates guided small-group cycling, hiking, and multi-activity adventure holidays across New Zealand. Its all-inclusive tour packages (3–15 days) bundle accommodation, meals, guide services, support vehicles, luggage transfer, and on-trip logistics. The company also arranges private group itineraries for 6+ travellers and rents equipment such as e-bikes and mountain bikes as add-ons.

Product overview

Adventure South NZ is an active holiday specialist offering over 40 guided adventure tours across New Zealand, with the largest range of cycling holidays in the country. The portfolio includes guided cycling tours (cycle trails, road cycling, mountain biking, gravel biking, winter cycling, food & wine cycling), hiking/trekking tours, and multi-activity adventures combining cycling, hiking, kayaking and sailing. The company operates small group tours (4-14 people) with experienced guides, full vehicle support, accommodation, and meals included. Key products include the Alps 2 Ocean Classic, West Coast Wilderness Cycle Trail, Milford and Fiordland Hike Bike and Kayak, and Cycle the Kawarau/Dunstan/Roxburgh Gorges. Equipment rentals include Sinch eBikes, Avanti Discovery mountain bikes, and Merida full suspension e-bikes. The company is part of the World Expeditions Travel Group and has been operating since 1992.

Differentiator

Problem solved

Functional benefit

Products and services

• Alps 2 Ocean Classic A 6-day supported guided cycling journey from the base of the Southern Alps to the Pacific Ocean along the Alps 2 Ocean Cycle Trail, graded moderate. Includes accommodation, meals, guide services, support vehicle, and luggage transfer.
• Alps 2 Ocean End to End A 7-day guided cycling trip from Aoraki/Mt Cook to the Pacific Ocean along the Alps 2 Ocean Cycle Trail, graded moderate. All-inclusive support, guides, meals, and accommodation.
• West Coast Wilderness Cycle Trail A 5-day guided cycling tour covering 140 km through rainforest, glacial rivers, lakes, and wetlands from Ross to Greymouth, graded introductory to moderate. Optional ScenicPlus TranzAlpine train upgrade.
• Cycle the Kawarau, Dunstan & Roxburgh Gorges A 5-day guided cycling tour covering the Lake Dunstan Trail, Clutha Gold Trail, Roxburgh Gorge Trail, and the new Kawarau Gorge Trail (opening 2026), graded moderate.
• Milford and Fiordland Hike Bike and Kayak A 5-day guided multi-activity adventure combining cycling on the Around the Mountains Trail, hiking on Routeburn and Kepler Tracks, kayaking on Lake Wakatipu, and an overnight Milford Sound cruise, graded moderate.
• Queen Charlotte and Abel Tasman Hike A guided hiking tour combining remote and iconic walks on the upper South Island, graded introductory. Fully supported with accommodation, meals, guide, and transfers.
• Milford, Hollyford and Stewart Island Trails A guided hiking tour exploring Milford Sound, the Hollyford Valley, and Stewart Island, graded introductory to moderate. All logistics, meals, and guiding included.
• Best of South Island Hike and Kayak A 12-day guided tour of the Southern Alps and National Parks combining walking and easy kayaking, graded introductory to moderate. All-inclusive support.
• Best of Southern Alps Trek A guided multi-day trek in the Southern Alps offering panoramic mountain landscapes, graded moderate. Fully supported with guides, meals, and accommodation.
• Coast to Coast NZ Bike Hike and Raft A 4-day human-powered journey crossing the Southern Alps from the west coast to the east coast, combining cycling, hiking, and rafting, graded challenging. Fully guided and supported.
• Kaikoura & Molesworth High Country Cycle A guided cycling tour through wineries, whale-watching areas, and New Zealand's largest high country farm, graded moderate. Includes meals, accommodation, guide, and support.
• Timber Trail, Waikato and Great Lake Cycle A guided cycling tour exploring the Central North Island on the Timber Trail, Waikato River Trail, Great Lake Trail, and Rotorua's Whakarewarewa Forest, graded moderate. Fully supported with guide, vehicle, and meals.
• Sinch eBike Rental Pedal-assist electric bikes designed in New Zealand with Shimano motor systems, front suspension, hydraulic disc brakes, and air-sprung dropper seat posts, available in sizes XS through XL with step-through options.
• Avanti Discovery Mountain Bike Rental Hardtail mountain bikes built for New Zealand trails with fast-rolling tyres, upgraded suspension forks, hydraulic disc brakes, and a relaxed upright riding position; available in standard and low-step models.
• Merida eONE-FORTY 475 EQ eBike Rental Full suspension electric mountain bike with Shimano motor, integrated lights, mudguards, and rack, designed for enhanced comfort and capability across all terrain.
• Private Group Adventures Customised private guided tours for 6 or more travellers, including corporate team-building trips, incentive travel, fundraising events, sporting groups, and family gatherings, with tailored itineraries across New Zealand.

Quantifiable outcome

• Small group sizes of 4-14 people ensure personalized attention and reduced environmental impact
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• World Expeditions Travel GroupcoreStrategic or Co-development PartnerAdventure South NZ is a brand under the World Expeditions Travel Group, one of the world's original adventure travel companies established in 1975. The group includes 17+ adventure travel brands spanning adventure travel, active travel, charity challenges, and school group adventures globally.
• NZ Cycle Trail (New Zealand Cycle Trail)coreStrategic or Co-development PartnerOfficial Partner of the New Zealand Cycle Trail, a national project to build a world-class network of cycle trails. Adventure South supports all the work NZ Cycle Trails does to build, create, and encourage cycling on New Zealand's fantastic cycle trails.
• Alps 2 Ocean Cycle TrailcoreStrategic or Co-development PartnerOfficial Concession Partner of the Alps 2 Ocean Cycle Trail. Financial support contributes to the trail's ongoing sustainability and success through website promotion, maps, brochures, and social media connections.
• Otago Central Rail TrailcoreStrategic or Co-development PartnerOfficial Partner of the Otago Central Rail Trail. Works with the trail trust and other partners to build the profile of the trail, increase turnover for local businesses, and provide benefits and jobs to local communities.
• West Coast Wilderness TrailcoreStrategic or Co-development PartnerOfficial Partner of the West Coast Wilderness Trail. Makes a voluntary contribution of $10 per rider per day to financially support the trail trust. Actively participates in trail management and attends annual forum.
• The Old Ghost RoadminorStrategic or Co-development PartnerOfficial Partner of The Old Ghost Road. Businesses in this program pledge to provide cycle and walker-friendly products and services.
• Queenstown Trails TrustcoreStrategic or Co-development PartnerOfficial Partner of The Queenstown Trails Trust. All nett proceeds from the Official Partner Programme go to the Trust to assist in maintenance, marketing, promotion, and development of the Trails.
• Cycle Tour Operators New Zealand (CTONZ)minorStrategic or Co-development PartnerCTONZ was formed in November 2006 to promote cyclist safety on New Zealand roads, trails and cycling routes, and encourage professionalism amongst NZ cycle tour operators with all companies operating to approved standards.
• Cycling Action Network (CAN)minorStrategic or Co-development PartnerCycling Action Network is New Zealand's national network of cycling advocates. They work with government, local authorities, businesses and the community on behalf of cyclists for a better cycling environment.
• Tourism Industry Aotearoa (TIA)minorStrategic or Co-development PartnerMember of Tourism Industry Aotearoa, the only independent association representing all sectors of New Zealand's diverse tourism industry.
• Adventure Travel Trade Association (ATTA)minorStrategic or Co-development PartnerMember of the Adventure Travel Trade Association, committed to values that drive positive change in travel to benefit businesses, people, and environments.
• Tourism Export Council of New Zealand (TECNZ)minorStrategic or Co-development PartnerMember of TECNZ, a trade association representing the interests of inbound tourism for over 45 years, allowing sharing of views on tourism and developing relationships.
• Making TraxminorStrategic or Co-development PartnerMaking Trax is a global movement to ensure social participation of persons with disabilities in travel. Adventure South NZ supports inclusive tourism and is working with Making Trax to tailor adventures to all abilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• World Expeditions: Sister brand under the same World Expeditions Travel Group parent. Operates guided adventure tours globally with similar small-group, fully-supported format. Directly comparable on product, customer profile, and distribution model.
• Exodus Travels: UK-based adventure tour operator with a strong walking and cycling portfolio across global destinations. Comparable on small-group guided format, activity mix, and customer profile.
• Backroads: US-based active travel specialist offering guided and self-guided walking and cycling tours worldwide. Highly comparable product (cycling-first, hiking, multi-activity), small-group format, and premium pricing model.
• Wilderness Travel: US-based adventure tour operator specializing in small-group hiking, trekking, and active cultural trips. Comparable on guided small-group model, premium pricing, and experiential customer base.
• UTracks: Sister brand within World Expeditions Travel Group specializing in self-guided and guided walking/cycling tours across Europe. Comparable in activity mix (cycling + walking) and customer segment, though the self-guided emphasis differs from Adventure South's guided-first model.
• Tasmanian Expeditions: Sister brand under World Expeditions Travel Group offering guided walking, cycling, and multi-activity adventures in Tasmania. Closely comparable on activity portfolio, guided format, and customer profile.
• Australian Walking Holidays: Another sister brand under World Expeditions Travel Group, focused on guided walking holidays in Australia. Closely comparable on product format (guided small-group treks), pricing model, and target active-holiday customer.

Broad incumbents

• G Adventures: Large global small-group adventure tour operator offering active, cycling, and hiking itineraries across many destinations including Australasia. Comparable customer (experience-seeking, small-group travellers) and product style; much larger scale and broader geographic footprint.
• Intrepid Travel: Global adventure travel incumbent with active/cycling itineraries including in New Zealand. Overlaps with Adventure South on small-group format, sustainability positioning, and experiential customer; significantly larger scale and broader portfolio.

Regional players

• Natural High New Zealand: New Zealand-based cycling and adventure tour operator offering guided and self-guided tours. Comparable product (NZ cycling tours) and customer base, but smaller scale and narrower portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRqnI0RYy7-8q8QCm5-55IA
• Facebookfacebook.com/AdventureSouthNZ
• Instagraminstagram.com/adventuresouth
• LinkedInlinkedin.com/company/adventure-south-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure South NZ