Taman Sari Hotel & Resort

What Taman Sari Hotel & Resort does

Taman Sari Hotel & Resort is a privately held, 3-star city resort located at Jalan Suryakencana No. 112, Cikole, Sukabumi City, Indonesia, founded in 2012 and operating with an 8-person team. The property markets itself as the hotel with the largest green open space in Sukabumi, positioned at the intersection of urban convenience (5 minutes from Sukabumi City Square) and natural tourism (30 minutes from Situ Gunung Suspension Bridge). Its offering spans five accommodation categories ranging from the IDR 600,000/night Superior Room to the IDR 4,500,000/night Villa Alamanda (a 253 sqm two-bedroom heritage villa), supported by an on-site F&B operation (Sunflower Restaurant and Teratai Cafe & Billiard), a Bali-inspired spa and sauna, a swimming pool, a fitness center, a children's playground, and multiple meeting venues with capacities up to 200 persons.

The business model is direct-to-consumer and diversified across multiple revenue streams: nightly room rentals, F&B sales, per-pax meeting packages (IDR 375,000–800,000), bundled event packages (weddings, birthdays, gatherings, outbound team building, camping at Bukit Baros, educational day tours), and day-pass access to the pool (IDR 20,000), fitness (IDR 35,000/hour), and combined spa/fitness bundles (IDR 125,000). Customer acquisition is conducted primarily through the hotel's own website booking engine, telephone and WhatsApp reservations, walk-ins, and organic social media presence on Instagram and TikTok. Distribution is entirely direct, with no third-party online travel agency partnerships disclosed.

The target customer base is hybrid and domestic: leisure families and individual travelers from greater West Java, corporate and organizational groups booking meetings or team-building events, couples purchasing wedding packages, school and family groups taking educational tours, and nature/outdoor enthusiasts using the camping offering. All pricing is in Indonesian Rupiah and subject to a 21% tax and service charge where applicable. No proprietary technology platform, mobile application, or AI-driven systems are disclosed; the operation runs on standard hospitality infrastructure.

Name

Taman Sari Hotel & Resort

Legal name

Taman Sari Hotel & Resort

Website

https://tamansarihotel.co.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Taman Sari Hotel & Resort is a privately held 3-star city resort in Sukabumi, Indonesia, operating with 8 employees across 5 room categories, F&B outlets, spa, meeting venues, and event packages serving domestic leisure families, corporate groups, and wedding/educational tourists.

Ownership category

akta.pro rank

Product category

Hospitality and Resort Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Resort services
• Event packages
• Spa wellness
• Meeting venues

Headquarters

HQ city

Sukabumi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Room Accommodations: The hotel generates primary revenue from room nightly rentals across five room categories: Superior Room (IDR 600,000/night), Deluxe Room (IDR 700,000/night), Grand Deluxe (IDR 850,000/night), Family Room (IDR 1,750,000/night), and Villa Alamanda (IDR 4,500,000/night). All rates include complimentary breakfast for 2–7 guests depending on room type.
2. Event & Package Services: Revenue from packaged group events including Meeting Packages (IDR 375k–800k per pax), Wedding Packages, Birthday Packages, Gathering Packages, Camping Packages, Outbound Packages, and One Day Tour Packages. These are per-person or per-package one-time fees with bundled amenities.
3. Food & Beverage – Sunflower Restaurant & Teratai Cafe: On-site dining revenue from Sunflower Restaurant (Chinese, European, and Indonesian cuisine buffet and a la carte) and Teratai Cafe & Billiard. Teratai Cafe offers menu packages (Nongki, Kongkow) and beverages including coffee, smoothies, and mocktails.
4. Swimming Pool & Fitness Access: Day-pass revenue from pool and fitness facilities. External visitors pay IDR 20,000 for pool access. Fitness-only access is IDR 35,000/hour, and the Taman Sari Fitness & Relax Package (Fitness + Pool + Sauna) is IDR 125,000 per session. Spa treatments range from IDR 50k (Sauna) to IDR 260k (Body Treatment) per session.
5. Spa & Wellness Services: Bali Spa & Sauna treatments including A'la Carte Massage at IDR 100k/session, Package Massage at IDR 230k/session, Sauna at IDR 50k/session, and Body Treatments at IDR 260k/session.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Taman Sari Hotel & Resort is a 3-star city resort in Sukabumi, Indonesia that sells overnight accommodations across five room categories, on-site food and beverage (Sunflower Restaurant and Teratai Cafe & Billiard), recreational facilities (swimming pool, Bali Spa & Sauna, Fitness & Relax, children's playground), and packaged event services including meetings, weddings, birthdays, camping, outbound team building, gathering, and one-day tours.

Product overview

Taman Sari Hotel & Resort is a 3-star city resort located in Sukabumi, Indonesia, offering a comprehensive portfolio of accommodation, facilities, and event packages. Accommodation options include five room categories: Superior Room (30 sqm, from IDR 600,000/night), Deluxe Room (21 sqm, from IDR 700,000/night), Grand Deluxe Room (30 sqm, from IDR 850,000/night), Family Room (68 sqm suite, from IDR 1,750,000/night), and Villa Alamanda (253 sqm 2-bedroom villa, from IDR 4,500,000/night). Facilities include Swimming Pool, Sunflower Restaurant, Teratai Cafe & Billiard, Bali Spa & Sauna, Meeting Rooms, Fitness & Relax center, and Children's Playground. The resort also offers diverse event packages including Meeting Package (Half Day, Full Day, One Day, Full Board), Taman Sari Fun Outbound Package, Camping Package, Gathering Package, Wedding Package, Birthday Package, and One Day Tour Package. The resort is positioned as the largest green open space hotel in Sukabumi with access to nearby attractions like Situ Gunung Suspension Bridge.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room
• Deluxe Room
• Grand Deluxe Room
• Family Room
• Villa Alamanda
• Meeting Package
• Taman Sari Fun Outbound Package
• Camping Package
• Gathering Package
• Wedding Package
• Birthday Package
• One Day Tour Package

Quantifiable outcome

• Five room types available, ranging from 21 sqm Deluxe to 253 sqm Villa Alamanda, accommodating 2 to 7 guests per room.
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Horison Hotel Sukabumi: Mid-tier Indonesian hotel brand operating in Sukabumi with rooms, restaurant, and event spaces — directly overlapping Taman Sari's 3-star city hotel positioning and meeting package offerings.
• Hotel Santika Sukabumi: National 3-star Indonesian hotel chain with a property in Sukabumi, offering comparable mid-tier rooms, F&B, and meeting facilities to the same corporate and leisure segments Taman Sari targets.
• favehotel Sukabumi: Budget-select-service chain (Archipelago group) in Sukabumi competing for the same value-conscious domestic travelers and small corporate groups.
• Salak Tower Hotel Bogor: Independent 3–4 star city hotel in Bogor with rooms, restaurant, spa, and meeting facilities — directly comparable in product mix and segment targeting.
• Sahira Butik Hotel Bogor: Mid-tier Indonesian city hotel offering rooms, F&B, and event packages — comparable business model and customer mix in a neighboring West Java market.
• Zest Hotel Bogor: Select-service budget hotel chain in Bogor competing for price-sensitive domestic and corporate travelers in the same West Java corridor.

Emerging players

• Bukit Baros Camping Ground: On-site / adjacent outdoor camping and outbound venue that Taman Sari actively packages (Camping Package, One Day Tour) — a complementary rather than purely competitive asset, but represents an alternative demand capture point for nature-seekers in Sukabumi.

Broad incumbents

• Amartahills Hotel & Resort Bogor: Larger resort-style hotel in nearby Bogor with extensive meeting, wedding, and outbound packages — comparable event product set, but at higher scale and price point than Taman Sari.
• Aston Bogor Hotel & Resort: Established 4-star resort in the broader West Java region with rooms, F&B, large meeting venues, and wedding facilities — a benchmark for what a scaled competitor looks like as it targets similar corporate and leisure demand.

Others

• Situ Gunung Adventure Park: Anchor natural attraction (Suspension Bridge) near Taman Sari that drives resort demand. Not a competitor for rooms, but a key ecosystem partner whose traffic patterns materially shape Taman Sari's leisure segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tamansari_hotel
• TikToktiktok.com/@tamansari_hotel
• LinkedInlinkedin.com/company/taman-sari-hotel-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taman Sari Hotel & Resort