Zest Hotel International

What Zest Hotel International does

Zest Hotel International is an Indonesian budget hotel brand operating as a 2-star tier within the Swiss-Belhotel International portfolio (parent: Swiss-Belhotel International Limited, Hong Kong). The brand currently operates five properties in Indonesia with 748 rooms: Zest Airport Jakarta (235 rooms, 7 minutes from Soekarno-Hatta International Airport), Zest Sukajadi Bandung (149 rooms), Zest Bogor (138 rooms), Zest Harbour Bay Batam (182 rooms with direct Singapore ferry access), and Zest Parang Raja Solo (80 rooms); a sixth property, Zest Ambon (113 rooms), is scheduled to open in 2026 in East Indonesia. Room rates span IDR 238,000 to IDR 550,000 per night under a Best Flexible Rate pricing model, with a 10% direct-booking discount, tiered room categories (Queen, Twin, Executive, Zest Premium, Zest Family), and the standardized Citruz Kitchen and Bar F&B concept operating across properties.

The company's technology stack consists of a conventional hotel property management system integrated with Swiss-Belhotel International's centralized booking engine, a web check-in module, and the SBEC (Swiss-Belhotel Earning Cloud) loyalty program. Distribution runs through a direct website (zesthotel.com) with real-time availability and promotional code integration, a toll-free reservation line (0800 1 6767 88), Swiss-Belhotel International's GDS for corporate and travel-agent bookings, and online travel agencies. The brand has assembled an extensive co-marketing network spanning seven airline loyalty programs (Garuda Miles, KrisFlyer, BIG Points, LinkMiles, Mabuhay Miles, Sindbad, Falconflyer) and five Indonesian bank card programs (BCA, Maybank, BRI, Danamon, OCBC NISP) plus Alfagift, all offering 15% promotional discounts valid into 2026-2027.

Revenue is generated primarily from room rentals, supplemented by F&B at Citruz restaurants, meeting and event space rentals (Zest Bogor has 7 meeting rooms, Zest Ambon has a ballroom plus 5 rooms for up to 260 guests, and Zest Parang Raja has 2-3 rooms for up to 250 guests), and ancillary services including airport transfers, parking, laundry, and spa (Hana Spa at Zest Airport Jakarta). Zest targets three primary customer segments: transit and business travelers needing proximity to Soekarno-Hatta and other transport nodes, cost-conscious domestic leisure travelers, and airline crew and mileage-program members. The brand is private, with no disclosed revenue, headcount, funding, or independent management team — operations are managed through Swiss-Belhotel International's corporate infrastructure.

Name

Zest Hotel International

Legal name

Zest Hotel International

Website

https://zesthotel.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Zest Hotel International is an Indonesian budget hotel brand under Swiss-Belhotel International, operating six properties (~860 rooms) across Indonesia targeting transit, business, and domestic leisure travelers with rates from IDR 238,000 per night.

Ownership category

akta.pro rank

Product category

Budget Hotels & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Budget hotel accommodation
• Hotel property management
• Hospitality services
• Meeting event spaces
• Lodging and dining

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from hotel room rentals across 6 operational properties. Room rates vary by property from IDR 345,000 to IDR 550,000 per night, with Best Flexible Rate as the standard pricing model. Direct bookings receive 10% discount.
2. Food and Beverage: On-site dining through Citruz Kitchen and Bar restaurants at each property, offering breakfast buffets, a la carte menus, and catering for events and meetings.
3. Meeting and Event Spaces: Rental of meeting rooms and event spaces at various properties. Zest Bogor has 7 meeting rooms, Zest Harbour Bay has 4 rooms accommodating up to 164 guests, Zest Parang Raja Solo has 2-3 rooms for up to 250 guests, and Zest Ambon has ballroom plus 5 meeting rooms for up to 260 guests.
4. Ancillary Services: Additional revenue from spa and massage services (Hana Spa at Airport Jakarta), airport transfers, laundry services, and parking fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zest Hotel International operates a portfolio of budget hotels across Indonesia under the Swiss-Belhotel International brand, offering affordable guest rooms with standardized international quality standards. Properties provide on-site dining at Citruz Kitchen and Bar restaurants, meeting and event spaces, and ancillary services such as airport transfers, spa, laundry, and parking. Revenue is generated primarily through room rentals, food and beverage, and event space hire.

Product overview

Zest Hotel International is a budget hotel brand operating under Swiss-Belhotel International, offering affordable accommodations across Indonesia. The portfolio consists of six distinct hotel properties: Zest Airport Jakarta (235 rooms near Soekarno-Hatta Airport), Zest Ambon (113 rooms in Maluku), Zest Bogor (138 rooms), Zest Harbour Bay Batam (182 rooms), Zest Parang Raja Solo (80 rooms), and Zest Sukajadi Bandung (149 rooms). Properties feature standardized room categories including Queen, Twin, Executive, and Family rooms ranging from 16-36 sqm, dining at Citruz™ Kitchen and Bar restaurants, meeting facilities, and amenities such as free WiFi, air conditioning, and disabled-accessible rooms. The brand integrates with Swiss-Belhotel International's SBEC loyalty program for guest rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Zest: Core budget hotel brand offering affordable accommodations with international standards
• Zest Premium
• Zest Family
• Citruz Kitchen and Bar

Products and services

• Zest Airport, Jakarta Hotel with 235 rooms located 7 minutes from Soekarno-Hatta International Airport, featuring Zest and Zest Family room categories, 24-hour room service, in-room safe, and direct access to Airport Hub Mall. Ideal for business and leisure transit travelers.
• Zest Ambon Hotel in Maluku Province offering 113 rooms with dining at Citruz Restaurant and Bar, multi-functional event spaces including a ballroom and five meeting rooms for up to 260 guests.
• Zest Bogor Hotel with 138 rooms including non-smoking floors, connecting rooms, and rooms for guests with special needs. Located in central Bogor within walking distance to shopping centers.
• Zest Harbour Bay, Batam A 3-star hotel located within Harbour Bay Complex, featuring 182 rooms including non-smoking rooms and rooms for guests with disabilities. Offers direct walking access to Harbour Bay Ferry Terminal and The Promenade shopping center.
• Zest Parang Raja Solo Modern budget hotel with 80 rooms (16 sqm each) featuring disability-accessible rooms with bright interiors, quality beds, strong showers, and high-speed WiFi. Includes 2 meeting rooms accommodating up to 144 guests.
• Zest Sukajadi Bandung Hotel with 149 stylish rooms featuring contactless door lock system, LED TV with international channels, free WiFi, and air conditioning. Located in entertainment district with 9th Floor Rooftop Bar.
• Citruz Kitchen and Bar Hotel restaurant serving international and Indonesian cuisine with buffet breakfast (6:00-10:00 WIB) and à la carte menu. Available at multiple Zest Hotel locations.
• Meeting and Event Spaces Rental of meeting rooms and event spaces at various properties. Zest Bogor has 7 meeting rooms, Zest Harbour Bay has 4 rooms accommodating up to 164 guests, Zest Parang Raja Solo has 2-3 rooms for up to 250 guests, and Zest Ambon has a ballroom plus 5 meeting rooms for up to 260 guests.
• SBEC Loyalty Program Swiss-Belhotel Earning Cloud (SBEC) loyalty program allowing members to earn rewards and access exclusive benefits across Zest Hotels.
• Zest Premium Room Category Premium room category at Zest Airport Jakarta featuring kettle, extra pillows, and complimentary snacks.

Quantifiable outcome

• Direct booking savings of 10% compared to third-party channels
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor, core and flagship.

• Garuda Indonesia (Garuda Miles)minorGTM or Marketing PartnerFrequent flyer partnership allowing Garuda Miles members to earn 3 miles per USD 1 spent on hotel bills at qualifying rates. Members earn 1 mile per USD 1 at standard rates.
• Oman Air (Sindbad)minorGTM or Marketing PartnerSindbad frequent flyer partnership earning 200 miles per room night at participating Swiss-Belhotel and Zest Hotel properties worldwide.
• Philippine Airlines (Mabuhay Miles)minorGTM or Marketing PartnerMabuhay Miles partnership earning 3 miles or 1 mile per USD 1 spent on hotel bills at qualifying rates.
• Singapore Airlines (KrisFlyer)minorGTM or Marketing PartnerKrisFlyer miles earning at 1 mile per USD 1 spent on total hotel bill excluding taxes and service charges.
• Gulf Air (Falconflyer)minorGTM or Marketing PartnerFalconflyer partnership earning 3 miles or 1 mile per USD 1 spent on hotel bills excluding taxes and service charges.
• AirAsia (BIG Points)minorGTM or Marketing PartnerAirAsia BIG loyalty program partnership for earning points on hotel stays at Zest properties.
• Citilink (LinkMiles)minorGTM or Marketing PartnerLinkMiles partnership earning 3 LinkMiles or 1 LinkMile per USD 1 spent on total hotel bill excluding taxes.
• Bank BCAcoreGTM or Marketing PartnerCredit card promotion offering up to 15% discount on Best Flexible Rate and 15% food discount for BCA cardholders. Valid until December 2026.
• MaybankcoreGTM or Marketing PartnerMaybank credit card promotion with up to 15% discount on room and dining. Valid until December 2026.
• Bank BRIcoreGTM or Marketing PartnerBRI credit card promotion offering up to 15% discount on Best Flexible Rate and 15% food discount. Valid until December 2026.
• Bank DanamoncoreGTM or Marketing PartnerBank Danamon credit card promotion with up to 15% discount on Best Flexible Rates and 15% food discount. Valid until December 2026.
• OCBC NISPcoreGTM or Marketing PartnerOCBC NISP credit card promotion offering up to 15% discount on Best Flexible Rate and 15% food discount. Valid until December 2027.
• AlfagiftcoreGTM or Marketing PartnerE-commerce partner offering 15% discount on Best Flexible Rate and 15% food discount for Alfagift members. Includes daily breakfast for 2 persons and free WiFi.
• Swiss-Belhotel InternationalflagshipStrategic or Co-development PartnerGlobal hotel management company providing brand standards, operational systems, GDS connectivity, loyalty program (SBEC), and marketing support for Zest Hotel brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RedDoorz: Tech-enabled budget hotel operator across Southeast Asia with strong Indonesia presence; competes directly with Zest in the same budget tier, often at lower price points, with a similar standardized room product.
• Amaris Hotel: Indonesian value/budget hotel chain under Santika Indonesia, offering similar 2-3 star accommodation in city and airport-adjacent locations; one of the closest domestic comparables to Zest.
• POP! Hotel: Indonesian budget hotel chain under Tauzia Hotels (associated with Hotel Santika), positioned as a budget-friendly alternative with standardized rooms in urban centers; comparable in pricing and product to Zest.
• Favehotel: Indonesian budget/midscale hotel chain under Archipelago International; similar positioning to Zest with comparable rates, room size, and target customer (budget business and leisure travelers).
• Whiz Hotel: Indonesian budget hotel chain under Intiwhiz Hospitality, offering limited-service accommodation in transit and city locations; comparable in budget positioning and target segments to Zest.

Broad incumbents

• Ibis Budget (Accor): Global limited-service budget brand by Accor operating across Indonesia; same budget positioning as Zest but backed by Accor's global loyalty and distribution infrastructure, representing a larger-scale competitor.
• Swiss-Belhotel International: Zest's parent and operator; Swiss-Belhotel's 3-5 star brands operate in the same Indonesian markets and cities as Zest, providing an internal benchmark for shared infrastructure and distribution.

Emerging players

• OYO Rooms: Aggressive budget hotel aggregator/franchise with significant Indonesia footprint; competes on price and digital booking experience with budget accommodation, including in airport-adjacent locations.
• Airy Rooms: Indonesian budget accommodation aggregator (now part of Tiket.com ecosystem); competes with Zest on price-sensitive bookings, especially for domestic leisure travelers booking via OTAs.

Regional players

• MaxOne Hotels: Indonesian midscale/budget hotel brand with properties across Indonesia; similar in scale and city-center positioning, serving comparable budget business and leisure segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zestbatam
• Instagraminstagram.com/zest.bogor
• Xx.com/zesthotels
• LinkedInlinkedin.com/company/zest-hotels-international

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zest Hotel International