What Tamarack Health does

Tamarack Health is a non-profit, community-based integrated healthcare system headquartered in Hayward, Wisconsin, serving rural communities in northwestern Wisconsin across three primary facilities: the Ashland Medical Center (1615 Maple Lane, Ashland, WI), the Hayward Medical Center (11040 N. State Road 77, Hayward, WI), and the Superior Clinic (3631 Tower Avenue, Superior, WI), supplemented by the Water's Edge senior living campus offering skilled nursing, assisted living, and independent living services. The organization employs 811 staff and operates a full continuum of care including primary care/family medicine, emergency and urgent care, surgical services, obstetrics and labor/delivery, cancer care (via the Northwest Wisconsin Cancer Center), behavioral health, cardiac rehabilitation, imaging, orthopedics and sports medicine, infusion services, dermatology, ENT, ophthalmology, urology, wound care, and a wide range of specialty services. Its core technology platform is the EPIC electronic health record system, accessed by patients through the MyChart portal which also supports virtual visits and online scheduling.

Revenue is generated through fee-for-service healthcare delivery billed to insurance providers and patients, with participation in the 340B drug pricing program and financial assistance programs for qualifying patients; specific revenue figures are not publicly disclosed. The go-to-market model is direct patient acquisition through provider referrals, self-referrals, and community outreach, supplemented by community health events, sponsorships, an online health library, and news releases. Tamarack Health is also investing in long-term physician supply through Graduate Medical Education programs, including a Rural Family Medicine Residency (with anticipated ACGME accreditation in 2028) and an Emergency Medicine Fellowship, delivered in partnership with the Wisconsin Northern & Central (WiNC) GME Consortium and Children's Minnesota.

Name

Tamarack Health

Legal name

Tamarack Health

Website

https://tamarackhealth.org

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tamarack Health is a non-profit rural healthcare system operating three medical facilities and a senior living campus in northwestern Wisconsin, delivering primary, emergency, specialty, and senior care services to approximately 811 employees across Ashland, Hayward, and Superior.

Ownership category

akta.pro rank

Product category

Rural Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110), Ambulatory Health Care Services (621), Nursing and Residential Care Facilities (623), Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

akta.pro secondary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Rural healthcare services
• Primary care medicine
• Emergency urgent care
• Specialty medical services
• Senior care living

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services: Fee-for-service healthcare delivery including primary care, emergency care, and specialty services. Revenue is generated through patient visits, procedures, and treatments billed to insurance providers and patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tamarack Health is a non-profit rural healthcare system providing primary care, emergency/urgent care, and a wide range of specialty medical services across northwestern Wisconsin. Services are delivered through medical centers in Ashland and Hayward, the Superior Clinic, and the Water's Edge senior care community, supported by the MyChart patient portal, virtual visits, and Graduate Medical Education programs.

Product overview

Tamarack Health is a healthcare system offering primary care, emergency/urgent care, and specialty services through multiple facilities in Wisconsin (Ashland, Hayward, and Superior). The organization operates a unified healthcare delivery model with medical centers, clinics, and specialized services including cancer care, behavioral health, surgical services, rehabilitation, and senior care at Water's Edge. Additional offerings include Graduate Medical Education programs (Rural Family Medicine Residency and Emergency Medicine Fellowship), patient portal (MyChart), virtual visits, and a health library for patient education. The network includes three main locations: Tamarack Health Ashland Medical Center, Tamarack Health Hayward Medical Center, and Tamarack Health Superior Clinic.

Differentiator

Problem solved

Functional benefit

Brands

• Water's Edge: Skilled nursing, assisted living, and independent living services.

Products and services

• Primary Care / Family Medicine Family medicine services for both children and adults at locations in Ashland, Cable, and Hayward. Primary care providers serve as healthcare partners for patients of all ages, with the organization actively accepting new patients.
• Emergency & Urgent Care Emergency and urgent care services for acute medical conditions requiring immediate attention, provided at the Ashland and Hayward Medical Centers.
• Cancer Care / Northwest Wisconsin Cancer Center Comprehensive cancer care services including oncology treatment delivered through the Northwest Wisconsin Cancer Center, including survivorship programming for young patients with breast cancer.
• Behavioral Health Mental health and behavioral health services including eating disorder treatment for patients across the service area.
• Surgical Services General surgery and surgical specialty services including colorectal care, GI health, endoscopy, and colonoscopy procedures.
• Imaging Services Medical imaging services including mammography and diagnostic radiology for patients across the service area.
• Rehabilitation Services Comprehensive rehabilitation including occupational therapy, physical therapy, speech therapy, pediatric therapy, and golf performance enhancement.
• Cardiac Rehabilitation Cardiac rehabilitation services for heart disease patients to support recovery and long-term cardiovascular health.
• Orthopedics and Sports Medicine Orthopedic care and sports medicine services including joint replacement for patients in the service area.
• Family Birthplace (Labor and Delivery) Labor and delivery services for expectant mothers, including a breast milk donation program to support neonatal care.
• Ambulatory Pharmacy Outpatient pharmacy services providing patients with convenient access to prescribed medications.
• Water's Edge Skilled nursing, assisted living, and independent living services for seniors delivered through the Water's Edge community at the Hayward Medical Center campus.
• Graduate Medical Education Programs Medical education programs including Rural Family Medicine Residency (anticipated ACGME accreditation 2028) and Emergency Medicine Fellowship, training physicians in full-scope family medicine, OB, C-section training, emergency medicine, sports medicine, addiction medicine, and pediatric care.
• MyChart Patient Portal Online patient portal for accessing medical records, scheduling appointments, and conducting virtual visits.
• Virtual Visits & Online Scheduling Telemedicine appointments and online appointment scheduling for patients across the service area.
• Health Library Online health information library with articles, quizzes, and educational resources on various health topics for patients and the community.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wisconsin Northern & Central (WiNC) GME ConsortiumcoreStrategic or Co-development PartnerSponsoring institution for Tamarack Health's Family Medicine Residency and Graduate Medical Education programs. WiNC provides shared curriculum, salary & benefits administration, and institutional accreditation support for resident training programs.
• Children's MinnesotacoreStrategic or Co-development PartnerProvides advanced inpatient pediatric experience for Family Medicine residents at their facilities in St. Paul and Minneapolis, MN. The program provides housing for residents during these rotations.
• North Coast Cycling AssociationminorStrategic or Co-development PartnerCommunity partnership for health and wellness initiatives including breaking ground on a community bike park in Washburn, promoting active lifestyles in the community.
• National Residency Matching Program (NRMP)coreOthersParticipates in the NRMP Match for Family Medicine Residency positions, ensuring standardized selection process for residency candidates.
• Electronic Residency Application Service (ERAS)coreOthersParticipates in ERAS for application submission and processing for the Family Medicine Residency program.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marshfield Clinic Health System: Large Wisconsin-based integrated non-profit health system with rural-anchored hospitals and clinics, comparable specialty breadth and GME programs. Similar scale and rural Wisconsin service model.
• ThedaCare: Wisconsin non-profit community health system with multiple hospitals and clinics serving rural and mid-sized communities. Comparable size, governance, and service-line breadth.
• Essentia Health: Duluth-headquartered non-profit system serving rural northern Minnesota and Wisconsin with community hospitals and specialty services. Direct geographic and demographic overlap with Tamarack's catchment.
• HSHS (Hospital Sisters Health System): Wisconsin and Illinois Catholic non-profit operating community hospitals of comparable size to Tamarack's Ashland and Hayward Medical Centers. Similar community-hospital mission and payor mix.
• Bellin Health: Northeast Wisconsin non-profit community health system with hospitals and clinics in smaller cities. Comparable size, mission, and primary-care-anchored rural service model.
• Gundersen Health System: Non-profit rural-anchored health system based in La Crosse, WI, serving Wisconsin, Minnesota, and Iowa. Comparable community-hospital footprint and full-service line including senior care.
• Aspirus Health: Non-profit community health system serving rural Wisconsin and Upper Michigan with hospitals, clinics, and specialty services. Closest geographic and structural analog to Tamarack Health's footprint and mission.

Regional players

• St. Luke's (Lake View): Duluth-based non-profit community hospital serving the Twin Ports region of Minnesota and Wisconsin. Overlapping rural Wisconsin catchment and similar community-hospital service profile.

Broad incumbents

• Avera Health: Large regional non-profit Catholic health system serving rural populations across South Dakota, Minnesota, Iowa, Nebraska, and North Dakota. Broader scale but directly analogous rural community-hospital operating model.
• Sanford Health: Large rural-Midwest non-profit integrated system with extensive community-hospital network. Larger scale but same rural non-profit model and overlapping patient demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tamarackhealth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamarack Health