AVEDA Salon Norrell

What AVEDA Salon Norrell does

Salon Norrell Aveda is a privately-held luxury hair salon operating two locations in Tampa, Florida — at Carrollwood Village (10320 N Dale Mabry) and Hyde Park Village (720 S Village Circle). The company functions as an Aveda Lifestyle Salon, exclusively using Aveda's plant-powered hair care and color formulations (described as up to 99% naturally derived, made from plants rather than petrochemicals) for all services and retail products. Its core offerings include customized hair coloring (retouches, full dimension highlights, balayage, platinum maintenance, corrective color), precision haircutting, luxury hair extension services across multiple methods (Hand-Tied, Invisible Weft, Tape-In, I-Tip, K-Tip), texture and smoothing treatments (Brazilian Blowout), and specialty services including scalp care, hair botox, wig care, hair loss solutions, makeup, and sunless spray tan. The salon also offers on-location bridal packages (Silver $1,200, Gold $2,000, Diamond $2,800) covering Hillsborough, Pinellas, Pasco, and Sarasota counties.

The business employs 27+ stylists plus experience team members, with advanced certifications in Aveda techniques, multiple extension methods, and ongoing continuing education in Botanical Repair, Nutriplenish, Global Keratin, Brazilian Blowout, and Advanced Infection Prevention. Services are priced on a tiered structure based on artist experience level (New Talent through Master Level) and service complexity, with cuts ranging from $52 to $112+, color from $62 to $270+, and extensions from $120 to $400+. The salon retails Aveda's full product line, including curated bundles such as Volume Essentials, Bayshore Blonde, Signature Blowout, Healthy Scalp, Be Curly Advanced, Nutriplenish, Scalp Solutions, Invati Advanced, and Color Control collections, with online ordering and same-day local delivery available for orders of $150 or more on liter purchases.

Revenue is generated through three streams: (1) core professional salon services priced per visit, (2) recurring membership programs including an Extensions Membership ($400/month with weekly maintenance and product discounts), a Blowout Package ($360 for 10 blowouts), a Sunless Tan Membership ($100/month for four spray tans), and Infinity Booking Savings (10% off for annual commitment), and (3) Aveda retail product sales. The go-to-market motion is direct-to-consumer with reservation-based booking through the website, phone, text, and on-demand scheduling. Marketing is concentrated on Instagram (@salonnorrell_aveda), Facebook (AvedaSalonNorrell), Google Reviews (4.8-star "Luxury Guest Experience" rating), and a dedicated concierge service. The salon holds no parent company, no public listing, and no disclosed external investors.

Name

AVEDA Salon Norrell

Legal name

Salon Norrell Aveda

Website

https://tampaaveda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Salon Norrell Aveda is a privately-held luxury hair salon operating two Tampa Bay locations (Carrollwood Village and Hyde Park Village) that delivers customized color, cutting, extensions, texture treatments, bridal services, and Aveda retail products to luxury-conscious consumers in the Tampa Bay region.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Unisex/Family Hair Salons (HSALAAAC)

Keywords

• Luxury hair salon
• Hair color services
• Hair extension services
• Bridal hair styling
• Aveda salon services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Salon Services: Core revenue from hair services including color, cuts, extensions, texture/smoothing treatments, styling, makeup, and bridal services. Services priced based on artist level and service complexity with starting prices provided.
2. Product Sales: Retail sales of Aveda home care products including shampoos, conditioners, treatments, styling products, and curated bundles. Same-day local delivery available for orders.
3. Membership Programs: Extensions Membership at $400/month including monthly extension maintenance and four blowouts; Blowout Package at $360 for 10 blowouts; Sunless Tan Membership at $100/month for four spray tans; Infinity Booking Savings offering 10% off for annual commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Salon Norrell Aveda is a luxury hair salon operating two Tampa Bay locations, delivering customized color, precision cutting, hair extensions, texture smoothing treatments, and bridal/special occasion styling using Aveda plant-powered products. The salon also retails Aveda home care collections and bundles, and offers recurring membership programs for extension maintenance, blowouts, sunless tanning, and annual booking savings.

Product overview

Salon Norrell Aveda is a luxury hair salon operating two Tampa Bay locations (Carrollwood Village and Hyde Park Village) that offers a comprehensive suite of hair care services centered around Aveda products. The salon's core offerings include customized hair coloring (highlights, balayage, corrective color), precision haircutting, luxury hair extension services (Tape-In, I-Tip, K-Tip, Invisible Weft, Hand-Tied), and texture/smoothing treatments (Brazilian Blowout). Complementing services include hair treatments (scalp care, protein repair, hair botox), bridal and special occasion styling, makeup services, wig care, and sunless tanning. The salon's retail business features curated Aveda product collections including Be Curly Advanced™, Color Control™, Invati Advanced™, Nutriplenish™, and Scalp Solutions™ collections, as well as bundled product sets like Volume Essentials, Bayshore Blonde, Signature Blowout, and Healthy Scalp bundles. Membership programs offer extension maintenance, blowout packages, sunless tanning, and annual booking savings. As an Aveda Lifestyle Salon, all services and products emphasize plant-powered, naturally derived formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Extension Services Luxury hair extension services using multiple methods (Tape-In, Clip-In, I-Tip, K-Tip, Invisible Weft, Hand-Tied) with 100% human hair selected for radiant shine, soft texture, and long-lasting quality, for guests seeking added length, fullness, and confidence.
• Hair Color Services Customized hair coloring services including color retouch, roots-to-ends, full and partial dimension highlights, balayage, accent highlights, platinum maintenance, and corrective color using Aveda plant-powered hair color.
• Haircut & Styling Services Precision cutting and styling services for personalized haircuts, men's cuts, children's cuts, fringe trims, shampoo and blowout, and updo or formal styling.
• Texture & Smoothing Treatments Professional smoothing treatments including Brazilian Blowout and Brazilian Express Blowout designed to reduce frizz and enhance shine.
• Hair Treatment Services Intensive hair treatments including scalp and hair detoxification, Nutriplenish rich moisture, botanical therapy protein repair, split end repair, instant repair, scalp facial elite and express, clear glaze, and hair botox.
• Bridal Services On-location luxury hair and makeup services for weddings and special occasions with Silver, Gold, and Diamond packages (Hair & Makeup for 4-14 guests, 3-8 hours, spray tan or gift card on Diamond) including bridal previews.
• Hair Loss Solutions Customized confidence solutions for guests experiencing thinning, hair loss, or medical hair changes, including luxury toppers, wigs, volumizers, and customized hair enhancements through private consultations.
• Sunless Spray Tan Services Customized spray tan experiences with Champagne Glow (Light), Golden Bronze (Medium), and Sunset Bronze (Dark) options, plus optional signature scent and color enhancer add-ons, exclusively at the Carrollwood Village location.
• Makeup & Hair Removal Services Professional makeup application, lash application, and facial waxing services priced per area.
• Wig Care Services Professional wig services including complimentary wig consultation, synthetic and human hair wig cleanse/condition/style, steam treatment and restyle, fringe trim, and full wig customization cut.
• Extension Membership Program Monthly membership at $400/month (with $150 one-time enrollment fee) including weekly maintenance appointments or blowouts, complimentary Extension Care Package, 10% off treatments, 10% off Aveda liters, and exclusive extension hair savings of 5-15%.
• Blowout Package Membership Package of 10 blowouts with New Talent and Level 2 Stylists at $360 (valued at $440).
• Sunless Tan Membership Monthly membership at $100/month including four custom spray tans per month at the Carrollwood Village location.
• Infinity Booking Savings Annual booking program offering 10% off qualifying services and product purchases, preferred appointment times, and consistent artist scheduling.
• Be Curly Advanced Collection Curated bundle of Aveda hair care products designed to enhance, define, and nourish natural texture for soft, healthy-looking curls with frizz control.
• Color Control Collection Plant-powered hair color protection regimen that helps maintain vibrant, healthy-looking color while providing daily protection against fading.
• Invati Advanced Collection Scalp-focused hair care system designed to reduce hair loss due to breakage and support thicker, fuller-looking hair with volume and density.
• Nutriplenish Collection Hydrating hair care collection powered by nutrient-rich superfoods designed to soften, nourish, and restore dry hair with healthy-looking shine and moisture.
• Scalp Solutions Collection Complete scalp care regimen designed to cleanse, exfoliate, hydrate, and renew the scalp while promoting softer, healthier-looking hair.
• Volume Essentials Bundle Complete volume-boosting system designed to create fuller, thicker-looking hair without weighing it down, ideal for fine or flat hair.
• Bayshore Blonde Bundle Curated blonde hair care collection designed to maintain tone, strengthen hair, and defend against environmental stressors while preserving vibrancy.
• Signature Blowout Bundle Professional blowout collection designed to speed up drying time, build body and volume, provide flexible hold, and deliver salon-quality results at home.
• Healthy Scalp Bundle Complete scalp care system designed to cleanse, exfoliate, hydrate, and nourish the scalp for optimal scalp health and stronger-looking hair.

Quantifiable outcome

• 4.8-star luxury guest experience rating on Google Reviews

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AvedacoreStrategic or Co-development PartnerAveda is the exclusive product brand used at Salon Norrell. They are an Aveda Lifestyle Salon with stylists receiving ongoing advanced Aveda education. Aveda products (up to 99% naturally derived) are used for all color and hair care services, and the salon retails Aveda's full product line. The partnership includes Aveda Grad School education and training programs for stylists.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sola Salon Studios: Suite-rental salon model competing for independent stylists who might otherwise work at or leave traditional salons like Salon Norrell.
• Salon Lofts: Suite-based salon concept that competes for stylist talent and a portion of luxury clientele; relevant because it offers stylists an alternative employment model.

Direct peers

• Town & Country Salon: Independent Aveda-affiliated salon offering comparable premium hair care and color services in a similar regional/luxury market format.
• Douglas J Salons: Aveda-affiliated luxury salon group operating multiple locations across the Midwest with comparable service menus, Aveda product retail, and bridal/event offerings.
• Lemon Avenue Salon: Multi-location Aveda Lifestyle Salon offering premium hair, color, and extension services in the Tampa/Sarasota market — directly comparable concept, brand partnership, and service mix to Salon Norrell.
• Salon Celine: Independent Aveda Lifestyle Salon providing high-end hair, color, and extension services in a comparable luxury positioning.

Broad incumbents

• Ulta Beauty: National beauty retailer that also offers in-store salon services and competes for the same consumer beauty-product wallet, including some Aveda distribution.
• Regis Corporation: Large multi-brand salon operator (SmartStyle, Cost Cutters, Supercuts, etc.); an incumbent in the salon services category though positioned at lower price points.
• Warren Tricomi: Established luxury salon brand with celebrity stylists and full hair/beauty services; comparable premium positioning and bridal/event offerings at a national scale.

Others

• Aveda (Estée Lauder brand): Parent brand of the products Salon Norrell exclusively uses and retails; comparable in product positioning and is a key ecosystem partner that influences the salon's service and retail economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AvedaSalonNorrell
• Instagraminstagram.com/salonnorrell_aveda
• LinkedInlinkedin.com/company/aveda-salon-norrell

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVEDA Salon Norrell