Tanigami S.A.

What Tanigami S.A. does

Tanigami S.A. is a Swiss specialty retail company that has operated since 1995 under its current Tanigami name since a 2004 rebrand from the original "Imagination" identity. The company runs two physical storefronts, located at Rue Rousseau 14 in Geneva (opened 1995) and Rue du Midi 2 in Lausanne (opened 1999), employing approximately 5 people. Its core offering spans French-translated manga, figurines from brands including Banpresto and Good Smile Company, collectible trading card games (Pokémon, Yu-Gi-Oh!, Weiß Schwarz, Wixoss, Force of Will, Lorcana, One Piece, Digimon, Dragon Ball Fusion World), K-pop albums and merchandise, DVDs/Blu-rays of anime and Studio Ghibli films, Gundam plastic model kits across all grades, light novels, artbooks, plush toys, and assorted pop culture gifts. There is no proprietary technology platform; the business operates as a traditional specialty retailer with only an online gift card ordering form as a digital touchpoint.

The company's go-to-market combines direct-to-consumer physical retail with a community-led engagement model. Supporting services include a free loyalty card that accumulates points (15 per CHF on manga, 10 per CHF on other items), a 10% birthday discount, subscription services for ongoing manga series, and a volume-1 discovery exchange within 15 days. Gift cards are available in any custom amount and can be ordered online with digital or registered-post delivery. Special orders are fulfilled for out-of-stock, out-of-print, or foreign-language items. The company organizes trading card game tournaments and leagues in partnership with community organizers (Will Of Neptunia, Post Tenebras Cards, Pokémon IRL), and hosts monthly Gundam model-building workshops at the Lausanne store. Distribution is exclusively through the two physical stores, with online commerce limited to gift card purchases.

Revenue is generated primarily through in-store merchandise sales, gift card sales, special orders, and loyalty-driven manga subscriptions. Pricing is unit-based across low- to mid-ticket items in Swiss Francs, with manga at 9-15 CHF per volume, Banpresto figurines at 29.90-39.90 CHF, K-pop albums at 24.90-39.90 CHF, and DVDs/Blu-rays at 44.90-79.90 CHF. The company sponsors major Swiss Japanese pop culture events (Japan Impact, Arcana Festival, Tale of Fantasy, Yaoi Generation, Kréasia, Absolute Frost, Geneva E-Sport) and maintains organic social presence on Facebook (@MangaTanigami) and Instagram (@tanigami_sa) to drive community awareness. Tanigami S.A. is privately held, with no disclosed external investors, parent company, or public listing.

Name

Tanigami S.A.

Legal name

Tanigami S.A.

Website

https://tanigami.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanigami S.A. is a Swiss specialty retailer operating two physical stores in Geneva and Lausanne since 1995. It sells manga, figurines, trading card games, K-pop albums, DVDs/Blu-rays, plush toys, and Gundam model kits, serving Japanese and Korean pop culture enthusiasts in French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Specialty Manga and Japanese Pop Culture Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Non-Sports Trading Cards Retail (TCG/Entertainment) (CRALAGAB)

akta.pro secondary industries

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Miniatures & Figurines (Display/Collectible) (CRALAKAB)

Keywords

• Manga retail
• Pop culture merchandise
• Trading card games
• Anime collectibles
• K-pop albums

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail merchandise sales: Direct in-store sales of physical products across multiple categories including manga, figurines, trading card game products, K-pop albums, DVDs/Blu-rays, plush toys, and other pop culture merchandise. Revenue is generated through point-of-sale transactions in two physical retail locations.
2. Gift cards: Gift cards sold at any custom amount, redeemable in-store. Can be ordered online and delivered digitally or by registered post. Revenue collected upfront before redemption.
3. Special orders: Special orders placed for specific items not held in stock, including figurines, out-of-print manga, foreign-language editions, and K-pop albums. Items are sourced on request and pre-ordered for customers.
4. Loyalty programme: Free loyalty card programme earning points on purchases (15 points per franc for manga, 10 points per franc for other items). Customers redeem accumulated points for gift vouchers (5,000 points = 20 CHF). Drives repeat purchases and subscription services for ongoing manga series.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tanigami S.A. is a Swiss specialty retailer selling French-translated manga, figurines, trading card games, anime DVDs/Blu-rays, K-pop albums, Gundam plastic model kits, plush toys, light novels, and artbooks through two physical stores in Geneva and Lausanne. The company complements product sales with a free loyalty programme, gift vouchers, special orders for out-of-stock and foreign-language items, and community events including TCG tournaments and Gundam model-building workshops.

Product overview

Tanigami S.A. is a Swiss manga and pop culture retail chain with two physical stores in Geneva (opened 1995) and Lausanne (opened 1999). The company operates as a specialty bookstore offering a unified retail experience centered on Japanese manga and Asian pop culture merchandise. The core product portfolio includes French-translated manga comics, figurines, trading card games (Pokémon, Yu-Gi-Oh!, and others), DVDs and Blu-rays, K-pop albums, plush toys and goodies, Gundam model kits (Gunpla), light novels, and artbooks. Supporting services include a free loyalty card program with point accumulation and birthday discounts, gift vouchers available in any amount, special orders for out-of-stock or rare items, and organized TCG tournaments. The company emphasizes selling only official/licensed products at transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Mangas

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor.

• Cordeb'ArtminorGTM or Marketing PartnerListed as a partner on Tanigami's sponsorship page. Nature of partnership appears to be community/cultural collaboration around Japanese pop culture.
• Will Of NeptuniaminorGTM or Marketing PartnerYu-Gi-Oh! TCG league organizer in Lausanne. Listed as a partner and contact point for TCG events at Tanigami Lausanne. Instagram: @will_of_neptunia.
• Post Tenebras CardsminorGTM or Marketing PartnerYu-Gi-Oh! TCG league organizer in Geneva. Listed as a partner and contact point for TCG events at Tanigami Genève. Instagram: @post_tenebras_cards.
• Pokémon IRLminorGTM or Marketing PartnerPokémon TCG community partner. Listed on Tanigami's sponsorship page. Website: pkmnirl.ch.
• Arcana FestivalminorGTM or Marketing PartnerSwiss Japanese pop culture festival sponsored by Tanigami. Event website: arcanafestival.ch.
• Japan ImpactminorGTM or Marketing PartnerMajor Swiss Japanese culture convention sponsored by Tanigami. Event website: japan-impact.ch.
• Tale of FantasyminorGTM or Marketing PartnerSwiss fantasy-themed event sponsored by Tanigami. Event website: tale-of-fantasy.ch.
• La Boîte à PandoureminorGTM or Marketing PartnerSwiss cultural/event organization listed as a Tanigami partner. Website: pandoure.ch.
• Yaoi GenerationminorGTM or Marketing PartnerSwiss yaoi manga/art event or community organization sponsored by Tanigami. Website: yaoi-generation.ch.
• KréasiaminorGTM or Marketing PartnerSwiss creative/artistic community sponsored by Tanigami. Website: kreasia.art/k/.
• Absolute FrostminorGTM or Marketing PartnerSwiss esports organization sponsored by Tanigami. Website: absolute-frost.ch.
• Geneva E-SportminorGTM or Marketing PartnerGeneva-based esports organization sponsored by Tanigami. Website: geneva-e-sport.ch.
• PatouchminorGTM or Marketing PartnerSwiss association sponsored by Tanigami. Website: patouch.ch.

Scale indicators3 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Payot: Major Swiss bookstore chain with a manga and pop culture section. Comparable as a Suisse romande retailer carrying manga titles and related merchandise alongside a broader book catalog.
• Orell Füssli: Switzerland's largest bookstore chain. Comparable as a broad-line Swiss retailer that competes with Tanigami for manga and pop culture shelf space and consumer spend.
• Cultura: French cultural goods retailer carrying books, manga, games and pop culture merchandise. Comparable as a broad-line retailer that competes for enthusiast manga and hobby customers in the French-speaking market.
• Amazon: Global online retail platform carrying the full range of manga, figurines, TCG products and DVDs that Tanigami sells. Comparable as the dominant online alternative that competes for the same Swiss and European pop culture consumer spend.
• Thalia: Major German-speaking European bookstore chain with a meaningful manga and Japanese pop culture offering. Comparable as a broad-line retailer active in adjacent markets where Tanigami's German-speaking Swiss customer base could otherwise purchase.
• Fnac: Major French-speaking electronics, media and book retailer with a strong manga and anime DVD/Blu-ray offering. Comparable as a broad incumbent with overlapping manga, DVD and pop culture merchandise categories.

Direct peers

• BD Fugue: French comic-book and manga retailer with physical and online stores. Directly comparable as a BD/manga specialty chain with overlapping product categories and collector-focused merchandising.
• Album (Librairie Album): French comic-book and manga specialty retailer. Closely comparable to Tanigami as a multi-store manga and BD specialist serving enthusiast readers and collectors.
• Momiji: French specialty retailer focused on manga, anime and Japanese pop culture merchandise. Directly comparable to Tanigami in product mix, customer base and specialty-store positioning across the broader French-speaking market.
• Manga Sanctuary: French online manga retailer. Comparable to Tanigami as a manga-focused retailer serving French-speaking customers, although operating exclusively online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MangaTanigami
• Instagraminstagram.com/tanigami_sa
• LinkedInlinkedin.com/company/tanigami-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanigami S.A.