TANITA Asia Pacific
TANITA Asia Pacific is the Hong Kong-based APAC regional entity of TANITA Corporation, distributing professional BIA body composition analyzers, consumer health scales, and wellness devices across Asia-Pacific through its own online store and authorized distributor network.
- Company typePrivate
- Founded1944
- HeadquartersTsimshatsui, Kowloon, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TANITA Asia Pacific does
TANITA Asia Pacific is the Hong Kong-based regional coordination entity for TANITA Corporation, a privately held Japanese company founded in 1944 that pioneered commercial Bioelectrical Impedance Analysis (BIA) body composition measurement. The APAC entity, legally known as TANITA HEALTH EQUIPMENT HK LTD., operates from Tsimshatsui, Kowloon, and oversees distribution, marketing, and partner management across the Asia-Pacific region. TANITA's product portfolio spans professional-grade body composition analyzers (6-frequency, 3-frequency, and dual-frequency BIA devices targeting clinics, gyms, and research institutions) and a broad consumer line including smartphone-connected body composition monitors, home scales, blood pressure monitors, infrared thermometers, kitchen scales, baby scales, and wheelchair scales. Core technology relies on proprietary BIA across 1kHz to 1,000kHz with segmental measurement capabilities, integrated thermal printers, and clinical-grade software (TANITA Pro, TANITA Health Ware, HealthPlanet app, TANITA FIT).
TANITA earns revenue primarily through hardware sales across both professional and consumer channels. Professional analyzers are sold via quote-based enterprise sales to healthcare facilities and fitness operators, while consumer products are sold through the company's own online storefront at tanita.asia and through an authorized distributor network covering 40+ countries. The company also generates ancillary software revenue through one-time licenses for TANITA Pro and a freemium model via the HealthPlanet app. The parent group operates wholly-owned manufacturing in Japan (Akita) and China (Dongguan, established 1994) and maintains regional subsidiaries in China, Europe (Netherlands), and the Americas (Illinois), giving it vertical integration from R&D through distribution. Professional products carry multiple regulatory certifications including MDD Class II-a, NAWI Class III, FDA clearance, CE marking, ISO9001, and TUV, which function as significant competitive moats in the clinical segment.
TANITA Asia Pacific firmographics
Firmographics- Name
- TANITA Asia Pacific
- Legal name
- TANITA HEALTH EQUIPMENT HK LTD.
- Website
- https://tanita.asia
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TANITA Asia Pacific is the Hong Kong-based APAC regional entity of TANITA Corporation, distributing professional BIA body composition analyzers, consumer health scales, and wellness devices across Asia-Pacific through its own online store and authorized distributor network.
- Ownership category
- akta.pro rank
TANITA Asia Pacific industry classification
Industry- Product category
- Health Measurement Devices
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Medical Equipment and Supplies Manufacturing (3391), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Smart Scales & Body Composition Analyzers (CRACAQAA)
- akta.pro secondary industries
- Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)
Keywords
Where TANITA Asia Pacific is headquartered
LocationHeadquarters
- HQ city
- Tsimshatsui, Kowloon
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices7 records
Markets served
TANITA Asia Pacific business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Professional Analyzers: Sale of professional-grade body composition analyzers (MC-980MA Plus, MC-780MA, DC series) to healthcare facilities, gyms, and professional settings. These are high-value medical devices with advanced features including multi-frequency BIA, integrated printers, and professional software compatibility.
- Hardware Sales - Consumer Products: Sale of home-use body composition scales, body weight scales, blood pressure monitors, thermometers, kitchen scales, hygrometers, timers, and pedometers directly to consumers through online store and retail channels.
- Professional Software Licensing: TANITA Pro health monitoring software for body composition analysis with client database, professional reports, graphs, and trend analysis. Multi-language versions available, compliant with MDD regulations.
- Health Data Services: TANITA Health Planet App provides data tracking and management for consumers with body composition monitors. Enables graph analysis and health progress tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Body Composition Analyzers - Quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
TANITA Asia Pacific product offering
Product offeringCore offering
TANITA Asia Pacific designs, manufactures, and distributes BIA (Bioelectrical Impedance Analysis) based body composition analyzers and related health measurement devices for both consumer and professional/clinical markets. Their professional lineup includes multi-frequency clinical analyzers (MC-980MA Plus with 6 frequencies, MC-780MA series, MC-580, DC-430MA-P, DC-270, DC-240MA) while their consumer lineup includes smartphone-connected body composition monitors (RD-545, RD-953), home scales, blood pressure monitors, infrared thermometers, baby scales, wheelchair scales, and kitchen scales. Supporting software (TANITA Pro, TANITA Health Ware, HealthPlanet App) enables clinical reporting, trend analysis, and consumer health tracking.
Product overview
TANITA Asia Pacific offers a comprehensive health measurement portfolio spanning professional body composition analyzers, home use scales, kitchen appliances, health monitoring devices, and specialized weighing solutions. The professional lineup includes 6-frequency (MC-980MA Plus), 3-frequency (MC-780MA), and dual-frequency (DC-430MA, DC-360, MC-580, DC-270, DC-240MA) BIA analyzers for clinical and fitness settings, alongside digital height/weight scales and wheelchair scales. Home products feature smartphone-connected body composition monitors (RD-545, RD-953 series), glass body fat monitors (UM series), and FitPlus-equipped scales (BC series). Health monitoring includes arm/wrist blood pressure monitors (BP-222, BP-212) with irregular pulse detection, infrared body thermometers (BT-540), and specialized baby scales (BD-815) certified for medical use. Kitchen solutions encompass waterproof bench scales (KW series), kitchen thermometers (TT-583), and oven thermometers (5493). Supporting software includes TANITA Pro and TANITA Health Ware for professional data management, with HealthPlanet App for smartphone connectivity. The product ecosystem uses BIA technology as the core measurement platform across all body composition devices.
Differentiator
Problem solved
Functional benefit
Brands
- FITS ME: Women's专属的30分钟循环健身计划 (Women's exclusive 30-minute circuit fitness program), founded in 2004 based on TANITA's women's health research.
- TANITA Health Plan
- TANITA Shokudo and Cafe
Products and services
- MC-980MA Plus 6-Frequency Body Composition Analyzer Professional-grade segmental body composition analyzer using 6-frequency BIA (1kHz to 1,000kHz) to measure intra- and extracellular water levels. Features integrated MS Windows OS, color touch screen, USB ports, and MDD/NAWI Class III certification. Designed for hospitals, clinics, and advanced research settings.
- MC-780MA-P Segmental Multi-frequency Body Composition Analyzer (Pole) 3-frequency body composition analyzer (5kHz/50kHz/250kHz) with pole-mounted display. MDD approved and NAWI Class III certified. Features SD card data collection, integrated thermal printer option, and segmental body measurements. For clinical and fitness facility use.
- MC-580 Segmental Dual-frequency Portable Body Composition Analyzer FDA-cleared portable body composition analyzer delivering 20 whole-body and segmental measurements in under 20 seconds. Lightweight (7.3kg) with battery operation capability. Includes TANITA Health Ware software for data management, graphing, analysis, and color report printing.
- DC-240MA Dual-frequency Portable Body Composition Analyzer Lightweight portable body composition analyzer (4.7kg) with dual-frequency BIA (5kHz/50kHz). Operates on 9V adapter or AA batteries, suitable for field studies, mobile assessments, and community health programs. 200kg capacity.
- DC-270 Automatic Height Rod Dual-frequency Body Composition Analyzer Dual-frequency analyzer (6.25kHz/50kHz) with automatic height measurement, integrated thermal printer, voice guidance, and full-color touch LCD. Simultaneous height/weight/body composition measurement with SD memory card data storage. 29.1kg.
- DC-430MA-P Dual-frequency Body Composition Analyzer with Integrated Thermal Printer (Pole) Dual-frequency body composition analyzer (6.25kHz/50kHz) with integrated thermal printer and pole-mounted display. MDD approved and NAWI Class III certified. USB and SD card data export. 270kg capacity. Compatible with GMON software for trend analysis and health risk assessments.
- RD-545 Dual-frequency Segmental Body Composition Monitor for Smartphones (Asian) Smartphone-connected segmental body composition monitor with dual-frequency BIA technology. Provides 26 whole-body and segmental measurements in under 30 seconds. Made in Japan. Bluetooth connectivity to HealthPlanet app for iPhone and Android. Pulse measuring function.
- RD-953 Dual-frequency Body Composition Monitor for Smartphones (Asian) Smartphone body composition monitor with dual-frequency BIA featuring Muscle Quality Score, Metabolic Age, and Visceral Fat Rating. Bluetooth connectivity to HealthPlanet app. Auto-recognition for 4 users with color-coded assessments. 200kg capacity. Asian body composition formula.
- BC-582 Glass Body Composition Monitor with FitPlus Feature Glass body composition scale with FitPlus female-specific weight loss mode. 10-in-1 measurement capability including body fat, muscle mass, visceral fat, and BMR. For home users.
- UM-041 Glass Body Fat Monitor Glass body fat monitor with extra-large blue backlit LCD display. Body fat percentage measurement with 8-user memory. For home use.
- BP-222 Arm Type Blood Pressure Monitor Upper-arm blood pressure monitor with irregular pulse wave detection. Displays systolic/diastolic blood pressure and pulse rate. 60 measurement memory with date/time. Average value display function. For home health monitoring.
- BP-212 Wrist Type Blood Pressure Monitor Wrist-type blood pressure monitor with irregular pulse wave detection. 60 memory storage with date/time. Average value display function. One-push operation. Optional HealthPlanet App integration. For home health monitoring.
- BT-540 Infrared Body Thermometer Non-contact infrared forehead thermometer with 1-second measurement. Backlight display for dark rooms. Fever alert at 38.0°C with sound and light notification. Stores up to 30 past measurements. Can also measure liquid temperatures (milk, soup).
- TT-583 Digital Kitchen Thermometer Digital food thermometer with 1-second temperature display. IPX2 splash-proof rating. Magnetic hanging and hook hole design. Hold function for locked readings. Includes protective probe cover for safe handling.
- 5493 Oven Thermometer Oven thermometer measuring up to 300°C. Rust-resistant stainless steel construction. Hanging or placement design for oven installation. Heat-resistant glass construction. Not for microwave use.
- BD-815 Digital Baby Scale with Fine Graduation Medical-grade baby scale with 2g precision increments. MDD Class II-a and NAWI Class III certified. Features weight lock, breastfeeding intake calculation, and curved basket design. Certified for official baby weight verification in medical institutions.
- PW-650MA Wheelchair Scale Wheelchair scale with 2-way easy access ramps. Ultra-low 24mm platform height. Tare function for wheelchair weight subtraction. Built-in wheels. RS-232 output. 300kg capacity. Designed for clinical and care facility use.
- BH-100 Height Rod (Dot Code Technology) Digital height meter using Dot Code Reading system for error-free absolute position measurement. Large 40mm character height display. Short Mode (75-160cm) and Long Mode (75-215cm). Optional thermal printer connectivity via RS-232C or USB. Used by clinics and medical institutions.
- KW-1458 IP 65 Waterproof Stainless Steel Bench Scale IP65 dust and waterproof bench scale with all-stainless steel body. 3kg capacity with 1g graduation. Slim design. Auto power-off. Over 300 hours battery life. For commercial kitchen and food service use.
- KW-211 IP 67 Waterproof High Capacity Bench Scale IP67 dustproof and waterproof bench scale. 10kg/1g or 5kg/0.5g capacity options. DC6V or AA battery operation. Two versions available. For commercial kitchen and food service use.
- TANITA Pro Health Monitor Software Health monitoring software capturing data from TANITA body composition analyzers. Provides client database, professional reports, graphs, trend analysis, and full-color printable consultation sheets. MDD compliant. Compatible with Windows XP through Windows 10. Licensed to professional users of compatible TANITA analyzers.
Companies that use TANITA Asia Pacific
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
TANITA Asia Pacific technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature6 records
TANITA Asia Pacific partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hong Kong Weighing Equipment Co., Ltd.coreOfficial distributor of TANITA products in Hong Kong since the establishment of TANITA Health Equipment HK Ltd. Handles local sales, customer service, and warranty support for Hong Kong market. Office: 20/F, Flat A & C, Waylee Ind. Centre, 30-38 Tsuen King Circuit, Tsuen Wan, Hong Kong. Customer Service Hotline: (852) 2493-2889
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TANITA Asia Pacific competitors and assessment
Company assessmentDirect peers
- Withings: Smart health device maker (now part of Nokia) offering connected body composition scales with strong app and ecosystem. Direct competitor in the consumer smart scale category.
- seca: Medical-grade weighing and measuring solutions (scales, height rods, body composition analyzers) for hospitals and medical practices. Comparable to TANITA's professional analyzer and medical scale offerings.
- Omron Healthcare: Global leader in blood pressure monitors and connected health devices with body composition scales. Overlaps with TANITA in BP monitors, body fat monitors, and professional health devices.
- InBody: Direct competitor in professional and consumer body composition analyzers using bioelectrical impedance. InBody is the most head-to-head rival to TANITA in clinical, fitness, and research channels worldwide.
Broad incumbents
- Philips Healthcare: Large incumbent in medical devices and patient monitoring with body composition and vital signs capabilities. Comparable as a broad medical-grade player in clinical settings.
- Fitbit (Google): Smart scale (Aria) and wearable ecosystem owned by Google. Competes in consumer health monitoring with strong app integration, though less focused on professional medical-grade analyzers.
Emerging players
- Polar Electro: Fitness wearables and connected health devices for consumers and sports performance. Comparable in target customer (fitness-conscious consumers) and in adjacent body composition tracking.
- Xiaomi (Mi Body Composition Scale): Disruptive low-cost smart body composition scale integrated with Mi Fitness app. Competes on price in the mass-market consumer segment where TANITA also plays.
- Garmin: Wearable fitness devices with body composition measurement (Index smart scale, watches with BIA). Competes with TANITA in the consumer health monitoring category with a strong app ecosystem.
Regional players
- iHealth (Andon Health): Connected health devices (BP monitors, body composition scales, thermometers) with strong APAC distribution. Closely comparable in product range and channel strategy to TANITA Asia Pacific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
TANITA Asia Pacific social profiles
Digital presenceTANITA Asia Pacific compliance and trust
Trust signalCompliance9 records
TANITA Asia Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
TANITA Asia Pacific leadership team
Management profileNumber of profiles
TANITA Asia Pacific subsidiaries and ownership
Company hierarchySubsidiaries5 records
TANITA Asia Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TANITA Asia Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TANITA Asia Pacific
What does TANITA Asia Pacific do?
TANITA Asia Pacific designs, manufactures, and distributes BIA (Bioelectrical Impedance Analysis) based body composition analyzers and related health measurement devices for both consumer and professional/clinical markets. Their professional lineup includes multi-frequency clinical analyzers (MC-980MA Plus with 6 frequencies, MC-780MA series, MC-580, DC-430MA-P, DC-270, DC-240MA) while their consumer lineup includes smartphone-connected body composition monitors (RD-545, RD-953), home scales, blood pressure monitors, infrared thermometers, baby scales, wheelchair scales, and kitchen scales. Supporting software (TANITA Pro, TANITA Health Ware, HealthPlanet App) enables clinical reporting, trend analysis, and consumer health tracking.
Is TANITA Asia Pacific a public or private company?
TANITA Asia Pacific is a private company. It is classified as corporate owned and is currently operating.
When was TANITA Asia Pacific founded?
TANITA Asia Pacific was founded in 1944. It employs 1 to 10 people.
Where is TANITA Asia Pacific based?
TANITA Asia Pacific is headquartered in Tsimshatsui, Kowloon, Hong Kong SAR China, in the Asia region.
How does TANITA Asia Pacific make money?
Four revenue lines are on record. Hardware Sales - Professional Analyzers are the primary driver. The others are hardware Sales - Consumer Products, professional Software Licensing and health Data Services.
Who are TANITA Asia Pacific's main competitors?
Direct peers on record are Withings, seca, Omron Healthcare and InBody. Broad incumbents are Philips Healthcare and Fitbit (Google). Emerging players are Polar Electro, Xiaomi (Mi Body Composition Scale) and Garmin. iHealth (Andon Health) is listed as a regional player.
Does TANITA Asia Pacific have an API?
No public API is recorded for TANITA Asia Pacific.
What industry is TANITA Asia Pacific in?
TANITA Asia Pacific's product category is Health Measurement Devices. Its primary akta.pro industry code is CRACAQAA, Smart Scales & Body Composition Analyzers, with a secondary code of CRACAIAF, Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible). Its NAICS code is 3345 and its SIC code is 3841.