Rotes Kreuz Salzburg, Pflege und Betreuung I GmbH

What Rotes Kreuz Salzburg, Pflege und Betreuung I GmbH does

Family-owned dance school operating in Salzburg, Austria since 1990 under Tanzschule Seifert GmbH & Co.KG, founded by Niki Seifert after training at Tanzschule Moll. The business runs structured social dance instruction for adults, youth, seniors, and wedding couples — covering the Welttanzprogramm (WTP) standard syllabus (Wiener Walzer, Foxtrott, Rumba, ChaChaCha, Tango, Salsa, Bachata, etc.) — together with private lessons, workshops, and youth performance-badge certification (TLA Bronze through Gold-Star). The technical core is a curriculum-driven multi-level progression system (Einsteiger → Tanzkreis 1–5 → Advanced) anchored at a 1,500 m² dedicated facility in the Kiesel Building in central Salzburg, complemented by the Dancing Star-Bar practice venue and a live-stream/video archive service for enrolled cohorts.

The revenue model blends recurring subscriptions with ticket and one-time course fees. The Seifert-Card system offers four subscription tiers (XS 1-month, S 3-month, M 6-month, L 12-month) billed monthly via SEPA, with per-person rates ranging roughly €72–148 depending on level and commitment length. Discrete revenue streams include Hochzeitskurs packages (€289–€568), private lessons (€138–€205 per hour couple, with 5- and 10-session blocks), Bachata and other workshops (€79–€99), gift vouchers, and Star-Bar practice-evening day memberships (€13–€15). Pricing is index-adjusted annually on July 1, and cancellation terms apply after the second lesson.

Go-to-market is direct-to-consumer through the single Salzburg location, supported by Facebook, Instagram, and the website, plus strong word-of-mouth and community visibility via the 1. SFTC Rot Weiß 90 formation dance teams performing at major Salzburg society balls (Seifertball, Officers Ball, Red Cross Ball, Police Ball). The school also historically ran a branch in Zell am See via the Pinzgauer Turniertanzclub. Customer segments are horizontally split across adults (primary), youth (primary), wedding couples (primary), and seniors (secondary), with a horizontal segmentation approach rather than a vertical/industry focus.

Name

Rotes Kreuz Salzburg, Pflege und Betreuung I GmbH

Legal name

Tanzschule Seifert GmbH & Co.KG

Website

https://tanzschule-seifert.at

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanzschule Seifert is a family-owned Salzburg dance school, founded in 1990, offering structured Welttanzprogramm courses for adults, youth, seniors, and wedding couples at a 1,500 m² facility, monetized through Seifert-Card subscriptions, private lessons, workshops, and a practice venue.

Ownership category

akta.pro rank

Product category

Dance School Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Dance school services
• Ballroom dance instruction
• Wedding dance preparation
• Youth dance education
• Senior dance programs

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Course Fees: Revenue from structured dance courses for adults, youth, seniors, and wedding preparation. Courses billed monthly via SEPA direct debit or as one-time payments. Subscription cards (Seifert-Card L/M/S/XS) with varying commitment periods from 1-12 months.
2. Gift Vouchers: Sale of gift vouchers for dance courses with freely selectable monetary values, valid until 01.08.2028.
3. Practice Evening Admission: Day membership at 15 EUR per person for the Dancing Star-Bar practice venue. Customers with active courses enter free; customers with customer card without active course pay 13 EUR.
4. Private Lessons: One-on-one or couple private instruction at various times (morning, afternoon, evening, weekend) with pricing varying by time slot.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tanzschule Seifert is a Salzburg-based partner-dance (Paartanz/Gesellschaftstanz) school delivering group courses for adults, youth, and seniors, plus wedding-dance preparation, private lessons, and workshops. The school operates a 1,500 m² dedicated studio space that includes a Dancing Star-Bar for practice evenings and a formation-dance club for competitive performance. A Seifert-Card membership (monthly, 6-month, 12-month) bundles course access, practice evenings, and member benefits, and the entire program is structured around the Welttanzprogramm (WTP) curriculum with new course starts every four weeks.

Product overview

No products or services information available for Rotes Kreuz Salzburg, Pflege und Betreuung I GmbH in the provided source data. The source content pertains to Tanzschule Seifert, a separate dance school in Salzburg, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Paartanz (partner-dance) courses Group partner-dance (Paartanz) courses for adults, structured by level following the Welttanzprogramm (WTP) curriculum. New courses start every four weeks, allowing flexible entry. Couples pay a fixed per-course fee.
• Youth Gesellschaftstanz (social dance) courses Group social-dance (Gesellschaftstanz) courses for teenagers/youth, including preparation for the TLA Tanzleistungsabzeichen (dance performance badge). Designed for younger dancers and typically purchased by parents.
• Senior dance circles (Seniorentanzkreise) Dance circles (Seniorentanzkreise) tailored for older adults, providing age-appropriate group dance activity in the school's dedicated studio space.
• Wedding dance courses (Hochzeitskurse) Structured 4–8 week courses for couples preparing their first wedding dance (Eröffnungstanz). Available in Gold and Platin packages, with an optional Bridal Waltz add-on.
• Private lessons (Privatunterricht) One-on-one or small-group private dance lessons priced per unit, suitable for couples or individuals wanting personalized instruction.
• Workshops Single-session dance workshops covering specific topics or styles, supplementing the regular course program.
• Seifert-Card membership Subscription membership (monthly, 6-month, or 12-month) that bundles access to regular group courses, practice evenings at the Dancing Star-Bar, and member benefits. Sold in a single price tier with duration-based variants.
• Practice evenings at the Dancing Star-Bar Scheduled practice evenings at the school's on-site Dancing Star-Bar, allowing students (especially Seifert-Card members) to practice outside class time.
• Gift vouchers (Gutscheine) Gift vouchers (Gutscheine) that can be purchased and redeemed for courses, lessons, workshops, or memberships.
• Formation dance club Competitive formation-dance teams that perform at balls and compete at championship level, serving as a higher-tier development and community offering for advanced dancers.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tanzschule Schwebach: Austrian dance school providing adult paartanz, youth, and wedding courses with comparable WTP-based curriculum and subscription-style course cards in the DACH region.
• Tanzschule Stanek: One of Vienna's most established dance schools offering adult paartanz courses, wedding preparation, youth ball programs, and formation dance teams with a comparable subscription-style membership and multi-generational customer base.
• Tanzschule Wüster: Austrian dance school with multiple locations offering beginner-to-advanced adult courses, youth programs, and wedding preparation packages comparable in structure and pricing to Tanzschule Seifert.
• Tanzschule Breit: Established Swiss dance school offering Welttanzprogramm-based adult and youth courses, wedding preparation, and senior programs with similar subscription pricing models and instructor tenure.
• Tanzschule Hübl: Austrian dance school chain providing adult, youth, and wedding courses across multiple locations with structured progression levels and ball-season alignment directly comparable to Tanzschule Seifert's offering.

Broad incumbents

• ADTV (Allgemeiner Deutscher Tanzlehrer Verband): German-Austrian dance teacher association whose member schools adhere to the same Welttanzprogramm (WTP) curriculum, representing the broader incumbent network that Tanzschule Seifert operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/tanzschule_seifert
• LinkedInlinkedin.com/company/rotes-kreuz-salzburg-pflege-und-betreuung-i-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotes Kreuz Salzburg, Pflege und Betreuung I GmbH