Tanzschule Gutmann GbR

What Tanzschule Gutmann GbR does

Tanzschule Gutmann GbR is a privately held dance school headquartered in Freiburg im Breisgau, Germany, with a second location in Emmendingen. Founded in 1984 and structured as a German civil law partnership (GbR) with three equal partners — Matthias Blattmann, Johnny Schmidt-Brinkmann, and Christian Spengler — the company employs 22 staff and operates across two physical sites offering more than 300 dance courses per week. Its offerings span partner dance styles (Standard & Latein, Salsa, Bachata, West Coast Swing, Discofox, Tango Argentino, Vintage Swing) and solo disciplines (Ballett, Jazz, Modern, Hip Hop, Line Dance, Zumba), serving roughly 2,000 youth participants alongside adult, senior, student, and children segments, plus social-inclusion cohorts supported through partner organizations.

The business runs on a membership subscription model with monthly SEPA direct debit billing and no contractual minimum term. Three pricing tiers are publicly disclosed: Basic Card at €67.20 per month for partner-dance access, Premium Card at €89.70 per month for full access including solo dance, and a Studis tier at €51.70 per month for students and apprentices up to age 25. Beyond courses, the company operates the Ballhaus Freiburg venue and the Jack'n'Jill Lounge, and runs an event business (Gutmann Events GmbH & Co. KG) producing recurring festivals including the Euro Dance Festival, Ladies Only Festival, Line Dance Festival, SummerSalsaNight, Sommernachtsball, Konzerthausball, and European Dance Award. Service delivery is through owned physical facilities with no proprietary technology platform of note beyond a member community portal (community.tanzschule-gutmann.de) for course check-ins, calendar access, and membership management.

Distribution is direct-to-consumer via the company's website, phone, and in-person enrollment, supported by an ecosystem of affiliated sub-brands (Ballettschule Krain, Dance Academy Freiburg, Ladies Dance Club, Swing-in' Freiburg, La Salsa) and partnerships with industry associations (ADTV, BDT, DTIV, WDTU), social organizations (Lebenshilfe since 1998, AWO Freiburg, Rotary Club Freiburg, Kulturwunsch Freiburg), a cross-promotional arrangement with Jazzhaus Freiburg, and a research cooperation with the Max-Planck-Institut für empirische Ästhetik. Marketing is multi-channel: website, Mailchimp newsletter, Facebook pages for Tanzschule Gutmann and Dance Academy Freiburg, event-based promotion, and press relations managed by Janina Messerschmidt. No AI, software products, patents, funding rounds, or external investors are disclosed in the source material.

Name

Tanzschule Gutmann GbR

Legal name

Tanzschule Gutmann GbR

Website

https://tanzschule-gutmann.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tanzschule Gutmann GbR is a privately held German dance school operating 300+ weekly courses across two locations in Freiburg and Emmendingen, serving adults, youth, and seniors via a monthly subscription membership model alongside a parallel event and venue business.

Ownership category

akta.pro rank

Product category

Dance Education

NAICS

Fine Arts Schools (611610), Dance Companies (71112), Other Schools and Instruction (6116), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYHSADABAD

Dance Fitness Classes (e.g., Zumba)

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYMPAGADAJ

Dance Festivals & Dance Series

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYHSACAFAD

Dance Floor, Staging & Platform Rentals

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYTHAJAHAG

Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Dance school services
• Dance instruction courses
• Ballroom dance training
• Dance event management
• Dance membership programs

Headquarters

HQ city

Freiburg im Breisgau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees for unlimited or limited dance course access. Three tiers: Basic Card (67.20 EUR/month), Premium Card (89.70 EUR/month), and Studis (51.70 EUR/month for students/apprentices up to age 25). Monthly direct debit collection with no minimum contract term but requires 30-day cancellation notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tanzschule Gutmann GbR operates a membership-based dance school delivering over 300 in-person dance courses per week across partner dances (Standard & Latein, Salsa, Bachata, West Coast Swing, Discofox, Tango Argentino, Vintage Swing, Kizomba, Boogie & Rock'n'Roll) and solo dances (Ballet, Jazz, Hip Hop, Line Dance, Zumba, Modern) at two locations in Freiburg and Emmendingen, Germany. Members subscribe monthly (Basic Card EUR 67.20, Premium Card EUR 89.70, Studis EUR 51.70) for unlimited course access within tier, with no minimum contract term. The school also organizes a large calendar of dance events and festivals, operates the Ballhaus Freiburg venue, and runs an affiliated network of dance sub-brands.

Product overview

Tanzschule Gutmann GbR is a dance school operating in Freiburg and Emmendingen, Germany, offering in-person dance instruction through a membership-based model. The core offering consists of over 300 weekly dance courses across partner dances (Standard & Latein, Salsa, Bachata, West Coast Swing, Discofox, Tango Argentino, Boogie & Rock'n'Roll, Vintage Swing, Kizomba) and solo dances (Line Dance, Ballett, Jazz, Modern, Hip Hop, Urban Dance). The school is organized into several sub-brands: Ballettschule Krain (ballet, jazz, modern), Dance Academy Freiburg (hip-hop, urban), Ladies Dance Club (women's solo fitness dance), and Swing-in' Freiburg (vintage swing). The company also operates the Ballhaus Freiburg as its primary venue and runs a major event business (Gutmann Events) producing festivals including the Euro Dance Festival and Ladies Only Festival. Membership tiers (Basic Card, Premium Card) provide access to course areas, supplemented by a Community platform for member check-ins and course management.

Differentiator

Problem solved

Functional benefit

Brands

• Ballettschule Krain: Ballet, Jazz Dance and Modern Dance school operated within the Tanzschule Gutmann group.
• Dance Academy Freiburg
• Ladies Dance Club
• Swing-in' Freiburg
• West Coast Swing by Gutmann
• Salsa by Gutmann
• Gutmann Events
• Gutmann Media
• Jack'n'Jill Lounge
• Euro Dance Festival
• Line Dance Festival
• Ladies Only Festival
• European Dance Award

Products and services

• Tanzkurse (Dance Courses)

Quantifiable outcome

• 41+ weeks of annual course operation
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Rotary Club FreiburgminorStrategic or Co-development Partner · 1 January 2015Collaboration during the refugee wave provided up to 100 free dance course places for refugee children. Approximately 50 children, adolescents, and adults continue to use the offerings long-term.
• Lebenshilfe Freiburg und EmmendingencoreStrategic or Co-development Partner · 1 January 1998Partnership since 1998 providing dance courses for two groups of intellectually disabled individuals totaling 40 participants. Annual ball organized with approximately 200 guests, with proceeds supporting workshop activities for people with disabilities.
• AWO Freiburg (Arbeiterwohlfahrt)coreStrategic or Co-development PartnerPartnership with AWO Freiburg providing 7-8 free dance workshops annually in senior care homes, culminating in an annual closing event. Tanzschule Gutmann also donates 2,400 EUR annually to support AWO's general work in this area.
• Kulturwunsch Freiburg e.V.minorStrategic or Co-development PartnerPartnership with the cultural access organization providing free dance courses for people whose income falls below the poverty line and cannot afford cultural participation.
• Jazzhaus FreiburgminorGTM or Marketing PartnerCooperation providing Gutmann members with discounts on Jazzhaus concerts and parties when showing their membership app. Includes reduced pricing for specific events.
• Max-Planck-Institut für empirische Ästhetik FrankfurtminorStrategic or Co-development PartnerResearch partnership as cooperation partner for an international study on dancing, health, and wellbeing conducted by Dr. Julia F. Christensen. Students and members encouraged to participate in the study.
• Ballettschule KraincoreChannel Partner/ Reseller/ DistributorAffiliated ballet school operated within the Tanzschule Gutmann facilities, offering ballet, jazz dance, and modern dance.
• Dance Academy FreiburgcoreChannel Partner/ Reseller/ DistributorAffiliated dance academy offering Hip Hop and urban dance styles. Youth crew 'Dopies' won 1st place at South German Championship in Ludwighafen, June 2026.
• Ladies Dance ClubminorChannel Partner/ Reseller/ DistributorAffiliated club for solo female dancers offering styles including Zumba, Yoga, and Pilates.
• Swing-in' FreiburgminorChannel Partner/ Reseller/ DistributorAffiliated organization for Vintage Swing fans offering Lindy Hop, Solo Jazz, Charleston, and Balboa.
• La Salsa (by Gutmann)minorChannel Partner/ Reseller/ DistributorAffiliated salsa school operated by Tanzschule Gutmann, with Salsa formation 'Comando Especial' performing and recruiting new members.
• Jack'n'Jill LoungecoreChannel Partner/ Reseller/ DistributorAffiliated party venue operated by Tanzschule Gutmann, offering multiple dance floors for events including West Coast Swing parties and salsa nights.
• Gutmann Events GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorRelated event company organizing major festivals and events including Euro Dance Festival, Ladies Only Festival, Line Dance Festival, and balls.
• TanzloftminorChannel Partner/ Reseller/ DistributorPartner dance schools network, listed as partner school for dance education collaboration.
• ADTV (Allgemeiner Deutscher Tanzlehrerverband)coreGTM or Marketing PartnerNational dance teacher association membership providing industry credibility and standards.
• BDT (Bundesverband Deutscher Tanzlehrer)coreGTM or Marketing PartnerFederal association of German dance teachers.
• DTIV (Deutscher Tanzlehrer-Initiativ-Verband)minorGTM or Marketing PartnerGerman dance teacher initiative association.
• WDTU (World Dance Teachers Union)minorGTM or Marketing PartnerWorld dance teachers union for international industry connection.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• ADTV (Allgemeiner Deutscher Tanzlehrerverband): National German dance teacher association of which Tanzschule Gutmann is a member. Indirectly comparable as the governing body and standards-setter for the German dance school industry, providing instructor training, certification, and a network of affiliated member schools.

Broad incumbents

• Fred Astaire Dance Studios: Large US-based chain of franchised dance studios offering private and group ballroom, Latin, and social dance instruction. A broad incumbent in the dance school industry with similar product categories and recurring lesson model, but at significantly larger scale and US-centric.
• Arthur Murray International: One of the largest global dance studio franchises, founded in 1912, offering ballroom, Latin, and social dance lessons across hundreds of studios. Operates in the same industry as Tanzschule Gutmann but at much larger scale, primarily in North America.

Direct peers

• Tanzschule Bothe: Bremen-based ADTV dance school offering Standard/Latin, salsa, hip hop, and children's programs with subscription-style course access. A German regional dance school of similar size and product mix to Tanzschule Gutmann.
• Tanzschule Kottmann: Established German dance school with multiple locations in the Ruhr area, providing Standard/Latin, salsa, West Coast Swing, and youth programs. Comparable regional dance school competitor with similar event-driven community positioning.
• Tanzschule Armin Stinne: ADTV-affiliated dance school chain with locations across North Rhine-Westphalia. Closely comparable in offering pair dance, ballroom, salsa, and youth programs with a similar community/event-driven model to Gutmann.
• Tanzschule Reisinger: Saarbrücken-based German dance school with a broad multi-style program and ADTV affiliation, serving a similar regional German consumer base for pair dance, salsa, and youth instruction.
• Tanzschule Siebers: One of Germany's largest regional dance schools, headquartered in Dortmund with multiple locations across NRW. Directly comparable to Tanzschule Gutmann in offering pair dance, salsa, and West Coast Swing instruction with a broad event and party program; competes for similar German consumer segments at larger absolute scale.

Emerging players

• Steezy Studio: US-based online dance instruction platform offering hip hop, contemporary, and urban dance classes via subscription video. A digital-first emerging player serving the same end consumer (aspiring dancers) via a different delivery model, and a structural competitive risk to in-person dance schools.
• Dance Academy (Urban Dance): German urban/hip hop dance school network with multiple locations across Germany. Comparable to Gutmann's Dance Academy Freiburg sub-brand in offering hip hop and urban dance styles to youth and adults, representing a focused competitor in the urban dance niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tanzschulegutmann
• LinkedInlinkedin.com/company/tanzschule-gutmann-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanzschule Gutmann GbR