What Tao Restaurant does

Tao Restaurant (legally Tao Group Hospitality) is a privately held US hospitality company that operates a portfolio of Asian restaurants, nightclubs, and a dayclub under the TAO brand and sub-brands including Beauty & Essex and Cathédrale. Its flagship venue, TAO Uptown, is located at 42 East 58th St in Midtown Manhattan, with additional TAO Asian Bistro locations in New York (Downtown), Chicago, Los Angeles, Las Vegas, and Mohegan Sun Connecticut, plus nightclubs in NYC, Chicago, and Las Vegas, and the TAO Beach Dayclub in Las Vegas. The company serves individual consumers seeking Asian-cuisine dining experiences, corporate and private event bookers, and delivery/catering customers, with ancillary services including luxury delivery, nationwide shipping via Goldbelly, and a branded mobile app for reservations and rewards.

The business generates revenue primarily through on-premise food and beverage sales at restaurants, bar and lounge cocktail sales, private event hosting, and catering services, with secondary revenue from delivery and takeout. GTM is direct-to-consumer: customers transact through the restaurant's own website for reservations and ordering, supplemented by third-party delivery platforms (Goldbelly for nationwide shipping) and organic social, email, and a mobile app for acquisition. Core technology is not disclosed; the company has no patents, no AI capabilities, and no public-API integrations. Pricing is largely quote-based for events and catering, with only promotional pricing ($30 lunch / $60 dinner during Restaurant Week) publicly disclosed. No funding rounds, M&A activity, or leadership changes are reported in the source data, and the ownership structure is undisclosed beyond being privately held.

Name

Tao Restaurant

Legal name

Tao Group Hospitality

Website

https://taorestaurant.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tao Restaurant operates flagship Asian-cuisine dining and nightlife venues for general consumers, private event bookers, and corporate clients across major US cities including New York, Chicago, Los Angeles, Las Vegas, and Mohegan Sun Connecticut.

Ownership category

akta.pro rank

Product category

Asian Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), All-Day Dining Restaurants (THAFACAJ), Cocktail Bars & Lounges (CRANACAD), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Asian restaurant dining
• Hospitality venues
• Nightlife entertainment
• Private event catering
• Food and beverage service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales through sit-down dining at Tao Uptown New York location, including lunch, dinner, and weekend service periods.
2. Private Events & Catering: Revenue generated from hosting private events, from intimate gatherings to grand celebrations, as well as catering services for external events.
3. Delivery & Takeout: Revenue from delivery and takeout orders, including luxury delivery services and nationwide delivery through Goldbelly partnership.
4. Bar & Lounge Sales: Revenue from specialty-priced cocktails and beverages, particularly during Lucky Hour promotions at the bar and lounge.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tao Restaurant (TAO Uptown) is a full-service Asian restaurant and lounge located in Midtown Manhattan, New York. It serves lunch and dinner featuring signature Asian dishes such as Orange Chicken, Spicy Tuna Tartare, sushi, and sashimi, paired with specialty cocktails. The venue also offers private event hosting, catering, delivery and takeout, and luxury and nationwide delivery through Goldbelly.

Product overview

Tao Group Hospitality operates a portfolio of restaurant, nightclub, and dayclub venues across major US markets (New York, Chicago, Los Angeles, Las Vegas, and Connecticut) under the TAO brand and sub-brands including Beauty & Essex and Cathédrale. The core offering consists of Asian cuisine restaurants (TAO Asian Bistro), nightclubs, and beach dayclubs. The company supplements its venue operations with ancillary services including delivery/takeout, catering, luxury delivery, and nationwide shipping via Goldbelly. Additional offerings include private event hosting, virtual tours, and a mobile application for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• TAO Group Hospitality: The parent hospitality company operating multiple restaurant, nightclub, and dayclub venues across the United States

Products and services

• TAO Uptown Flagship Asian restaurant venue located at 42 East 58th St, New York, NY 10022, offering lunch and dinner service with signature dishes including Orange Chicken, Spicy Tuna Tartare, and sushi, plus bar and lounge service.
• Delivery and Takeout Food delivery and takeout service allowing customers to order TAO favorites for home delivery and pickup from the restaurant.
• Catering Catering service that brings TAO flavors and menu items to customer-hosted events in New York City.
• Luxury Delivery Premium delivery service for New York City customers seeking upscale delivery of TAO menu items.
• Nationwide Delivery via Goldbelly Shipping service that delivers TAO signature food products to customers anywhere in the United States through the Goldbelly marketplace partnership.
• Private Events at TAO Uptown Event hosting service for intimate gatherings to grand celebrations held at the TAO Uptown venue, including the Skybox private event space.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GoldbellyminorChannel Partner/ Reseller/ DistributorNationwide delivery partnership allowing TAO favorites to be shipped anywhere in the US through the Goldbelly marketplace platform. Enables customers outside New York to enjoy TAO signature dishes.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cipriani: Global luxury hospitality group with restaurants, event venues, and catering services. Comparable to TAO in upscale event-driven dining, private event hosting, and iconic venue positioning.
• RH Restaurants: Restaurant concept attached to RH (Restoration Hardware) operating destination dining venues with strong experiential branding. Comparable to TAO as a high-end, design-forward, destination dining operator in premium US markets.

Emerging players

• Major Food Group: Multi-concept hospitality group operating Carbone, Dirty French, Sadelle's, and The Grill. Comparable to Tao Group as a private, multi-brand upscale restaurant operator with strong brand equity in NYC and beyond.

Direct peers

• Hakkasan Group: Operates upscale Cantonese restaurants and nightclubs globally, combining Asian fine dining with high-energy nightlife venues. Closely overlapping with TAO's restaurant + nightclub + lounge combo model.
• Buddakan: Stephen Starr-operated Asian-fusion fine dining venue in NYC with a large, theatrical dining room and bar/lounge — highly comparable to TAO's experiential Asian dining model.
• Catch Hospitality Group: NYC-based Asian-influenced seafood restaurant and nightlife brand with locations in NYC, LA, Las Vegas, and other major US markets. Directly comparable to TAO in cuisine mix, see-and-be-seen positioning, and multi-city footprint.
• Nobu Restaurants: Global upscale Asian (Japanese-Peruvian) restaurant and hotel brand operating full-service dining venues with nightlife-adjacent positioning. Directly comparable to TAO in cuisine category, experiential dining model, and price point across major US and international cities.
• Lavo Restaurant Group: NYC-based Italian restaurant, lounge, and nightclub concept with locations in NYC and Las Vegas. Directly comparable to TAO's restaurant-plus-nightclub vertical model under one operator.
• Zuma: International upscale Japanese izakaya-style restaurant group with locations in major global cities. Comparable to TAO in Asian cuisine focus, high-end check averages, and destination-dining positioning.
• Mr. Chow: Iconic upscale Beijing-style Chinese restaurant chain with locations in NYC, LA, Las Vegas, and Miami. Highly comparable to TAO as a multi-city, high-end Chinese/Asian fine-dining brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/taony
• YouTubeyoutube.com/taogroup
• Facebookfacebook.com/TaoNYC
• Instagraminstagram.com/taony
• TikToktiktok.com/@taogrouphospitality
• LinkedInlinkedin.com/company/tao-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tao Restaurant