Holy Cross Hospital

Name

Holy Cross Hospital

Legal name

Taos Health Systems

Website

https://taoshospital.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Rural Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (62111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

Keywords

• Rural hospital services
• Critical access healthcare
• Emergency medical services
• Obstetrics and maternity care
• Community health programs

Headquarters

HQ city

Taos

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Revenue from medical services provided to patients, with approximately three-quarters of hospital revenue coming from Medicare and Medicaid patients. The hospital also serves uninsured and privately insured patients.
2. Mill Levy Funding: County-approved one-mill property tax levy providing essential funding for capital improvements. The renewal generates an estimated $1.5 to $1.8 million annually for capital expenses such as building repairs, infrastructure upgrades, and medical equipment.
3. Community Donations and Medical Debt Relief: Community donations support the Medical Debt Relief Fund, which pays off bad debt at end of year. For every $100 donated, $3,333 of bad debt is written off. Donations come from community members and local faith institutions.
4. Federal Grants: Federal grant funding including a three-year $150,000 grant from National Council on Aging's Center for Economic Well-Being and HRSA Rural Maternity and Obstetrics Management Strategies Program grants ($593,400 in year one and $2,389,379 in years 2-4).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holy Cross Hospital is a not-for-profit Critical Access Hospital providing comprehensive inpatient and outpatient healthcare services in north-central New Mexico, including 24/7 emergency care, labor and delivery, primary care, specialty clinics (cardiology, orthopedics, surgical specialties, women's health, pediatrics), advanced imaging, robotic surgery, and a unified MEDITECH Expanse EMR with patient portal. Community health programs include benefit navigation, cancer support services, and a sliding fee discount program for uninsured/underinsured patients.

Product overview

Holy Cross Medical Center is a not-for-profit Critical Access Hospital system serving north-central New Mexico. The organization operates a multi-location healthcare network anchored by the main hospital facility plus affiliated clinics including Holy Cross Cardiology, Holy Cross Primary Care, Holy Cross Orthopedics, Holy Cross Surgical Specialties, Holy Cross Women's Health Institute, and Taos Clinic for Children & Youth. The hospital recently implemented MEDITECH Expanse as its unified Electronic Medical Record system across all locations, accompanied by a new Patient Portal enabling patients to schedule appointments, message providers, access virtual visits, and pay bills online. Specialized services include a Da Vinci 5 Robotic Surgical System for minimally invasive procedures, HeartFlow Plaque Analysis (first in New Mexico), imaging services with a Philips Incisive CT Scanner, a full-service Emergency Department, Labor and Delivery (over 10,000 babies delivered since 1937), Physical Therapy & Rehabilitation, and Wound Care. Community health programs include Benefit Navigation (health insurance enrollment assistance), Cancer Support Services, First Steps home visiting, and the Sliding Fee Discount Program for uninsured/underinsured patients. The Rural OB Access & Maternal Services (ROAMS) network extends prenatal care to surrounding rural communities via telehealth and satellite clinics.

Differentiator

Problem solved

Functional benefit

Brands

• Holy Cross Cardiology: Cardiology clinic providing heart care services
• Holy Cross Orthopedics
• Holy Cross Primary Care
• Holy Cross Surgical Specialties
• Holy Cross Women's Health Institute
• Taos Clinic for Children and Youth
• Taos Cancer Support Services
• Benefit Navigation
• First Steps
• Taos Alive

Quantifiable outcome

• Over 10,000 babies delivered since 1936
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Council on Aging's Center for Economic Well-BeingcoreStrategic or Co-development Partner · 13 March 2026HCMC was awarded a three-year $150,000 federal grant through the Benefits Enrollment Center program. HCMC is one of 90 organizations selected nationwide and the only organization in New Mexico to receive this award to expand free Health Insurance Support program.
• Miners Colfax Medical CentercoreStrategic or Co-development Partner · 10 September 2019Partnership in the Rural OB Access & Maternal Services (ROAMS) network developing innovative methods for providing rural OB services. Holy Cross Medical Center, Miners Colfax Medical Center in Raton, and Union County General Hospital in Clayton are working together with Questa Health Center and Taos First Steps to create a regional model for maternal and obstetric care across Taos, Colfax, and Union Counties.
• Union County General HospitalcoreStrategic or Co-development Partner · 10 September 2019Partnership in the Rural OB Access & Maternal Services (ROAMS) network to develop innovative and sustainable rural regional model of providing obstetric services to Northern New Mexico, linking three rural counties in northeastern New Mexico.
• Questa Health CentercoreStrategic or Co-development Partner · 10 September 2019FQHC partner in the ROAMS network providing prenatal and OB services at the Questa Health Center, bringing pregnancy care closer to where rural patients live with state-of-the-art pregnancy equipment.
• Taos First StepscoreStrategic or Co-development Partner · 10 September 2019Home Visiting Program partner in the ROAMS network contributing to the continuum of maternal and obstetric care across Taos, Colfax, and Union Counties in northeastern New Mexico.
• Local Churches and Faith InstitutionsminorGTM or Marketing PartnerPartnership with local churches supporting the Medical Debt Relief Fund. Community donations pay off bad debt at end of year. For every $100 donated, $3,333 of bad debt is written off. Donors include B'Nai Shalom Havurah, El Pueblito United Methodist Church, First Presbyterian Church of Taos, St. James Episcopal Church, and others.
• Local Restaurants and BusinessesminorGTM or Marketing PartnerPartnership with local restaurants for Paint Taos Pink dine-out events where restaurants donate proceeds from dedicated dates to support Cancer Support Services. In 2023, over $5,000 was donated by local restaurants.
• HeartFlowcoreTechnology or IntegrationHoly Cross Medical Center became the first hospital in New Mexico to offer HeartFlow Plaque Analysis, an advanced non-invasive technology that helps doctors better understand patient risk for heart disease.
• Ovation HealthcarecoreImplementation/ SI/ Consulting PartnerOvation Healthcare supported the Board of Directors and Leadership Team at Holy Cross Medical Center in developing a three-year Strategic Plan approved on January 31, 2024.
• inReach HealthcarecoreStrategic or Co-development PartnerStrategic partnership to launch a newly created orthopedic program bringing a variety of orthopedic specialists to Taos, including Dr. Robert Leland, nationally recognized expert in orthopedic foot and ankle surgery.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Regional players

• CHRISTUS St. Vincent Regional Medical Center: Regional acute care hospital in Santa Fe, NM — the nearest major referral center for Holy Cross patients. Highly comparable as the next-tier hospital receiving rural referrals from Taos County for higher-acuity care.
• Presbyterian Healthcare Services - Española Hospital: Hospital in Española, NM operated by large Presbyterian system. Comparable as another northern New Mexico community hospital that competes for similar rural patient populations and referral patterns.

Direct peers

• Guadalupe County Hospital: Critical Access Hospital in Santa Rosa, NM. Highly comparable small rural New Mexico acute care hospital with similar bed size, mission, and Medicare/Medicaid-heavy payer profile.
• Questa Health Center: Federally Qualified Health Center (FQHC) partner in the ROAMS network providing prenatal and OB services. Comparable as a rural primary/maternal care provider collaborating operationally with Holy Cross on the regional OB care model.
• Union County General Hospital: Rural hospital in Clayton, NM and the third ROAMS partner. Comparable as a small rural New Mexico critical access-style facility linked through the same regional maternal services initiative.
• Miners Colfax Medical Center: Rural hospital in Raton, NM that is a core ROAMS network partner with Holy Cross for rural obstetric services. Directly comparable as a similarly-sized rural New Mexico hospital collaborating on the HRSA-funded maternal health program.
• Rehoboth McKinley Christian Health Care Services: Faith-affiliated community health system in Gallup, NM. Comparable as a non-profit, faith-rooted rural/semi-rural hospital serving an underserved New Mexico community with a similar mission and payer mix.

Broad incumbents

• Avera Health: Rural-focused non-profit health system headquartered in South Dakota with critical access hospitals across the Midwest. Comparable as a mission-driven rural hospital operator with similar community capital structures and rural health policy engagement.
• Banner Health: Large non-profit health system operating critical access and community hospitals across the Western U.S. Comparable as an established operator of rural acute care hospitals that competes for talent and patient share in the broader region.
• CommonSpirit Health (CHI): Large national Catholic health system operating multiple rural and community hospitals including in the Southwest. Comparable as a faith-based non-profit operator of rural acute care hospitals with similar mission-driven economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/holycrossmed
• Facebookfacebook.com/HolyCrossHospitalTaos
• LinkedInlinkedin.com/company/holy-cross-hospital_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Cross Hospital