Union County General Hospital

What Union County General Hospital does

Union County General Hospital (UCGH) is a for-profit, critical access rural hospital founded in 1912 as St. Josephs' Hospital, operating from its main facility at 300 Wilson Street in Clayton, New Mexico. It serves a tri-state catchment area spanning northeastern New Mexico, the Texas panhandle (Texline, Dalhart), and Oklahoma panhandle (Boise City), supplemented by two satellite clinics (UCHC Clinic at 314 North 3rd Ave in Clayton and Des Moines Health Center). The hospital runs 24/7 emergency care with trauma designation, surgical services including DaVinci robot-assisted procedures performed by a part-time visiting surgeon, a COLA/CLIA-accredited laboratory with BioFire FilmArray PCR respiratory panel testing, full radiology (X-Ray, mobile MRI, Nuclear Medicine, Ultrasound, Mammography, and a Canon Aquilion RXL CT scanner noted as first of its kind in New Mexico), rehabilitation/physical therapy, pharmacy, sleep lab, swing bed program (CMS-authorized for rural hospitals), prenatal telehealth, and a Hepatitis C treatment program via the University of New Mexico ECHO telementoring network.

Revenue is generated through fee-for-service healthcare delivery across inpatient, outpatient, emergency, and post-acute swing bed care, billed to Medicare, Medicaid, Blue Cross Blue Shield, commercial insurers, and self-pay patients. UCGH operates a direct-to-consumer GTM with community outreach via Facebook/Instagram, drive-thru vaccination clinics, health fairs, and a website-based patient portal (MyCareCorner/Thrive); pricing is not publicly disclosed beyond individual vaccine unit pricing (e.g., $334.90 self-pay COVID-19, $440.75 self-pay RSV for adults 60+). Recent capital formation has been grant-driven rather than equity-based — most notably a $1 million HRSA award in September 2025 to launch a Behavioral Health Clinic.

Operationally, the hospital has been navigating leadership turnover, with Jeanette Filpi serving as Interim CEO as of August 2025 following the appointment of Brian Roland as CEO, and Shawn Nethery appointed Chief Clinical Officer in April 2022. UCGH reports 101–250 employees, no parent company, no institutional investors, and no disclosed revenue or fundraising activity. Customer base is structurally concentrated on community residents and government payors across a sparsely populated service area.

Name

Union County General Hospital

Legal name

Union County General Hospital

Website

https://ucgh.net

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Union County General Hospital is a for-profit critical access rural hospital in Clayton, New Mexico, founded in 1912, delivering 24/7 emergency, surgical, diagnostic, rehabilitation, and telehealth services to residents of northeastern New Mexico, the Texas panhandle, and the Oklahoma panhandle.

Ownership category

akta.pro rank

Product category

Rural Hospital and Outpatient Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (62211), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Rural hospital services
• Emergency medical care
• Surgical healthcare
• Diagnostic radiology services
• Rehabilitation therapy services

Headquarters

HQ city

Clayton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Hospital generates revenue through patient services including emergency care, surgical procedures, laboratory tests, radiology services, rehabilitation therapies, pharmacy services, and clinic visits. Revenue is collected from insurance providers including Medicare, Medicaid, Blue Cross Blue Shield, commercial insurance, and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Union County General Hospital is a critical access rural hospital providing comprehensive inpatient and outpatient healthcare services from Clayton, New Mexico. The hospital delivers 24/7 emergency care, surgical services (including da Vinci robot-assisted procedures), laboratory, radiology, pharmacy, rehabilitation, sleep studies, and swing bed skilled nursing, supplemented by primary care clinics (UCHC Clinic and Des Moines Health Center), prenatal telehealth, durable medical supplies, COVID-19 testing/vaccination, and a UNM ECHO Hepatitis C treatment program serving communities across New Mexico, Texas, and Oklahoma.

Product overview

Union County General Hospital is a rural healthcare system offering a comprehensive range of medical services from its Clayton, NM location. The hospital provides emergency care with trauma services, surgical care including robotic-assisted procedures, diagnostic imaging (X-Ray, CT, MRI, Nuclear Medicine, Ultrasound, Mammography, Bone Density), laboratory services, rehabilitation therapies, pharmacy, and sleep studies. Outpatient services include the UCHC Clinic and Des Moines Health Center satellite locations, plus prenatal telehealth services. Specialty programs include the Swing Bed rehabilitation program, Hepatitis C ECHO treatment program, and COVID-19 testing services. The hospital serves Clayton, NM and surrounding communities in Texas, Oklahoma, and New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care 24/7 emergency medical services including trauma center capabilities for critical and life-threatening conditions at the main hospital in Clayton, NM.
• Surgical Care General and specialized surgical services including general surgery, bariatric surgery, pediatric surgery, laparoscopic procedures, and da Vinci robot-assisted surgery delivered by visiting and on-site surgeons.
• Laboratory Services COLA- and CLIA-accredited clinical laboratory providing inpatient and outpatient blood and specimen testing 24/7, including chemistry, hematology, microbiology, and blood bank services with board-certified pathologists.
• Radiology Services Full-spectrum medical imaging including X-Ray, CT scan (Canon Aquilion RXL — first of its kind in New Mexico), mobile MRI, Nuclear Medicine, Ultrasound, Bone Density Scans, and Mammography.
• Rehabilitation Therapies Physical therapy services including post-operative care, orthopedic rehabilitation, sports injury recovery, back and neck pain treatment, arthritis management, and neurological disorder recovery delivered by PTs and LPTAs.
• Sleep Study Lab Sleep disorder diagnosis and treatment including sleep apnea detection, CPAP/BiPAP services, home oxygen, and respiratory care.
• Pharmacy Hospital pharmacy providing medication dispensing and pharmaceutical care services for inpatients and outpatients at the Clayton facility.
• Swing Bed Program CMS-authorized post-hospitalization skilled nursing and rehabilitation program allowing patients to recover close to home, including physical therapy, IV therapy, wound care, and nutritional support after a three-midnight acute care stay.
• UCHC Clinic (Union County Health Center) Primary care and outpatient clinic at 314 North 3rd Ave, Clayton offering general medical care, preventive services, school physicals, walk-in services, and Hepatitis C treatment through the UNM ECHO program; open Monday–Friday 8am–noon and 1pm–5pm.
• Des Moines Health Center Satellite health center serving the Des Moines, New Mexico community with primary care services as part of UCGH's network of clinics.
• Prenatal Telehealth Clinic Telehealth service connecting pregnant patients in the rural region with prenatal specialists for remote consultations and pregnancy monitoring.
• Durable Medical Supplies Retail DME supplies including medical equipment and supplies for patient home care needs distributed through the hospital.
• Hepatitis C ECHO Treatment Program Hepatitis C screening, treatment, and cure program delivered via the University of New Mexico ECHO Outreach telementoring model, in which UCGH is the sole participating hospital in Northeast New Mexico.
• COVID-19 Testing Drive-through COVID-19 screening and PCR testing using the BioFire FilmArray Torch system with 21-pathogen respiratory panel, plus saliva testing through Pathology Consultants partnership.
• FLU/COVID/RSV Vaccination Clinic Fall vaccination clinic offering adult FLU, COVID-19, and RSV vaccines with self-pay and insured pricing, plus pediatric doses through the VFC program at Union County Health Center.
• Bone Density Studies Bone density studies using DXA/DEXA/QCT technology to measure mineral content in bones of lower back, hip, or forearm as a non-invasive screening for osteoporosis risk.
• Telemedicine Services Virtual clinic visits enabling ongoing treatment, medical advice, and prescription refills while maintaining social distancing, launched during the COVID-19 pandemic and continuing thereafter.

Quantifiable outcome

• 91 individuals vaccinated against COVID-19 with first vaccine shipment
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• University of New Mexico ECHO Outreach ProgramcoreStrategic or Co-development Partner · 14 April 2021UCGH is the sole hospital in Northeast New Mexico participating in UNM's ECHO (Extension for Community Healthcare Outcomes) Outreach Program for Hepatitis C. Jamie Armijo, NP works with UNM HCV specialists through telementoring to provide treatment and cure for HCV patients in the region.
• Pathology ConsultantsminorStrategic or Co-development Partner · 30 June 2020Partnership with Pathology Consultants in Roswell, NM for COVID-19 saliva testing services. Testing was conducted at the National Guard Armory in Clayton, NM with samples sent to Pathology Consultants for analysis.
• New Mexico Department of HealthcoreStrategic or Co-development Partner · 26 May 2020Collaboration with NMDOH for COVID-19 screening and testing, including drive-up testing events and vaccine administration. The hospital follows state guidelines for vaccine distribution phases and testing criteria.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Guadalupe County Hospital: Critical access hospital in Santa Rosa, NM serving a small rural eastern New Mexico community with emergency and acute care services. Comparable to UCGH in designation, rural eastern New Mexico footprint, and community-hospital scale.
• Artesia General Hospital: Independent community hospital in Artesia, NM providing emergency, surgical, primary care, and ancillary services to a small southeastern New Mexico population. Comparable as an independently operated rural New Mexico hospital with a similar service mix.
• Holy Cross Medical Center (Taos): Critical access community hospital in Taos, NM providing emergency, surgical, primary care, and specialty outpatient services to a rural Northern New Mexico population. Directly comparable in scale, designation, and community-hospital operating model.
• Sierra Vista Hospital: Critical access hospital in Truth or Consequences, NM offering emergency, inpatient, outpatient, and long-term care services to a rural Southern New Mexico community. Comparable in critical access designation, service scope, and rural community hospital positioning.
• Miners' Colfax Medical Center: Critical access hospital in Raton, NM, also serving Northeast New Mexico with a similar mix of emergency, inpatient, and outpatient services. Closely comparable to UCGH by geography, designation, and service-line breadth for a small rural community.
• Roosevelt General Hospital: Critical access hospital in Portales, NM serving a small rural eastern New Mexico community with emergency, inpatient, and outpatient services. Directly comparable in designation, scale, and rural community hospital operating model.
• Cibola General Hospital: Critical access hospital in Grants, NM serving a rural western New Mexico population with emergency, inpatient, primary care, and ancillary services. Directly comparable as a small rural New Mexico acute care provider with a similar community-hospital profile.

Regional players

• Eastern New Mexico Medical Center: Larger community hospital in Roswell, NM (part of Community Health Systems) providing broader acute and specialty services across southeastern New Mexico. Comparable in New Mexico rural/semi-urban market focus but operates at a larger scale and as part of a national system.

Broad incumbents

• Lovelace Health System: Major New Mexico health system operating multiple hospitals and clinics across Albuquerque and the state. Comparable as an in-state incumbent competing for rural referrals and clinical talent, but with a far broader footprint, brand, and capital base than UCGH.
• Presbyterian Healthcare Services: Largest not-for-profit health system in New Mexico operating hospitals, clinics, and a health plan statewide, including Plains Regional Medical Center in eastern NM. Comparable as an in-state operator competing for rural patients, clinicians, and telehealth partnerships, but at much greater scale and with a multi-site portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UCGeneralHospital
• Instagraminstagram.com/UCGeneralHospital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union County General Hospital