What TapPay (Cherri Tech) does

TapPay, operated by Cherri Tech, Inc. (喆睿科技股份有限公司), is a Taiwan-based payment gateway platform founded in 2015 that provides merchants with a single API integrating 20+ payment methods — credit cards (Visa, Mastercard, JCB, AMEX, UnionPay), mobile wallets (LINE Pay, JKOPay, Apple Pay, Google Pay, Samsung Pay, Pi Wallet, Plus Pay, PXPay Plus, iPASS MONEY, Easy Wallet), and BNPL services (AFTEE, GoGoPay, OP Pay) — across multiple acquiring banks and international card networks. The platform is built on a REST API architecture with TLS 256-bit encryption and PCI DSS V4 compliant infrastructure, and includes proprietary features such as a Cross-site Payment Component that eliminates page redirects during checkout, and direct TSP (Token Service Provider) connectivity to Visa and Mastercard for EMV tokenization with real-time card expiry updates.

The company serves 20,000+ merchants and 50+ banks across customer segments including e-commerce businesses, retail and food service, enterprise merchants, and small business owners on platforms like Shopify, WooCommerce, Magento, Wix, Gogoshop, Meepshop, and Quickper. AI-powered fraud detection is provided through the Cherri X risk protection system (anomaly detection on structured transaction data) and 3D Secure 2.0 with AI-based risk scoring; offline contactless acceptance is enabled through Tap to Pay on iPhone, for which TapPay became Apple's first overseas launch partner in Asia in 2023. Geographic footprint spans Taiwan (HQ in Zhongzheng District, Taipei), Japan (Tokyo subsidiary 日本チェリー株式会社), Hong Kong, and Southeast Asia, with terms-of-service coverage also extending to the USA, Singapore, and Korea.

Revenue is generated primarily through transaction fees (2.75% domestic credit card, 3.5% international, 0.3-0.8% for e-wallet gateway, 1% for ATM/c-store payments), supplemented by annual membership fees (NT$11,000/year), one-time setup fees (NT$5,000), monthly value-added subscriptions (Cherri X at NT$5,000/month, card expiry auto-update at NT$3,000/month, Apple Pay on Web at NT$200/month), usage-based KYC verification (NT$3/transaction), and convenience store logistics surcharges (NT$60-65 per parcel). Go-to-market is hybrid: API-first self-serve registration for SMB merchants, enterprise field sales for high-volume accounts (notably PChome), e-commerce platform partnerships for embedded distribution, and an OEM ecosystem partner program embedding TapPay into POS, e-invoice, and fintech reseller stacks. The company is privately held, privately funded (no disclosed funding rounds), and operates with a disclosed team of 44 employees.

Name

TapPay (Cherri Tech)

Legal name

喬睿科技股份有限公司 (Cherri Tech, Inc.)

Website

https://tappaysdk.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TapPay (Cherri Tech) is a Taiwan-based payment gateway platform serving 20,000+ merchants and 50+ banks. It provides a single API integrating 20+ payment methods, e-wallets, BNPL services, and AI-powered fraud detection across Taiwan, Japan, Hong Kong, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Payment Gateway / Online Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Payment gateway platform
• Online payment processing
• Mobile wallet integration
• Credit card processing API
• Payment fraud detection

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Transaction Processing Fees: Percentage-based fees on each payment transaction processed through the platform. Domestic credit cards charged at 2.75%, international cards at 3.5%. Additional fees for installment plans and alternative payment methods. This is the primary revenue stream.
2. Annual Membership Fee: Annual subscription fee of NT$11,000 per year for TapPay membership, plus one-time system setup fee of NT$5,000 for new merchants.
3. Gateway System Usage Fees: Transaction gateway fees for e-wallet payment methods (LINE Pay, JKOPay, Pi Wallet, etc.) at 0.3% per transaction for non-Shopify merchants and 0.8% for Shopify merchants.
4. Value-added Services: Monthly subscription services including AI risk control system (NT$5,000/month), card expiry auto-update service (NT$3,000/month), KYC phone verification (NT$3/transaction), and Apple Pay on Web (NT$200/month).
5. Logistics Services: Convenience store logistics integration fees: NT$65 per parcel for 7-Eleven and FamilyMart, NT$60 for Hi-Life and OK Mart (store-to-store only).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

TapPay is a payment gateway and fund-flow service platform that enables merchants to accept credit cards, mobile wallets, and BNPL payments through a single API integration, without needing individual contracts with each acquiring bank or international card network. The platform combines Direct Pay credit-card processing (Visa, Mastercard, JCB, AMEX, UnionPay) with integrations for Apple Pay, Google Pay, Samsung Pay, LINE Pay, JKOPay, Pi Wallet, iPASS MONEY, and BNPL services (AFTEE, GoGoPay, OP Pay), along with value-added modules including Cherri X AI fraud protection, 3D Secure 2.0, Link Pay payment-link collection, and iPhone Tap to Pay for contactless in-person acceptance.

Product overview

TapPay is a comprehensive payment gateway platform by Cherri Tech offering a unified SaaS solution for merchants to integrate multiple payment methods, acquiring banks, and card networks through a single API. The core platform (TapPay 金流服務平台) combines Direct Pay credit card processing supporting 5 international card networks (Visa, Mastercard, JCB, AMEX, UnionPay) with numerous e-wallet integrations (LINE Pay, JKOPay, Easy Wallet, Pi Wallet, Plus Pay, PXPay Plus, iPASS MONEY, AFTEE, OP Pay, GoGoPay). Add-on modules include Cherri X (AI-powered fraud detection/risk scoring), 3D Secure 2.0 (AI-based transaction authentication), Link Pay (payment link solution), and iPhone 卡緊收 (Tap to Pay on iPhone for offline contactless payments). The platform integrates with popular e-commerce platforms (Shopify, Magento, WooCommerce, Wix, GOGOSHOP, Meepshop, Quickper) and convenience store logistics (7-11, FamilyMart, Hi-Life, OK Mart).

Differentiator

Problem solved

Functional benefit

Brands

• Cherri X 風險防護系統: AI-driven risk scoring fraud protection system that analyzes device, transaction and historical data to detect fraudulent transactions and reduce chargebacks
• Link Pay 連結收款
• iPhone 卡緊收 (Tap to Pay on iPhone)

Products and services

• TapPay Payment Gateway (TapPay 金流服務平台) Comprehensive payment and fund-flow service platform that enables merchants to integrate multiple payment methods, acquiring banks, and international card networks via a single API. Provides one-stop payment integration, collection services, electronic invoicing, and risk management for online and offline merchants.
• Direct Pay (Credit Card) Credit-card payment gateway supporting Visa, Mastercard, JCB, AMEX, and UnionPay. Features proprietary Cross-site component technology for seamless checkout without page redirects, and TSP integration for automatic card-expiry date updates.
• Apple Pay Integration Mobile payment integration via Apple devices. Supports In-App and Web payments, Apple Pay Mass Enablement API, and Apple Pay on the Web without merchant Apple Developer account.
• Google Pay Integration Mobile payment integration via Google Pay supporting multiple browsers including Safari, Chrome, and Firefox, with stored credit cards for one-tap payments.
• Cherri X Risk Protection System (Cherri X 風險防護系統) AI-powered risk-scoring and fraud-detection system that analyses device information, transaction data, and historical patterns in real time to identify fraudulent transactions. Reduces fake-card losses and operational costs with guaranteed compensation for fraud disputes.
• 3D Secure 2.0 Enhanced transaction authentication using AI-powered risk analysis that analyses 10x more data than 3DS 1.0 and routes only high-risk transactions to SMS verification, reducing friction for legitimate customers.
• Link Pay (Link Pay 連結收款) Payment-link solution allowing merchants to generate payment links and send them via SMS or messaging apps. Customers click the link and enter card details to complete payment; no technical integration required.
• iPhone Tap to Pay (iPhone 卡緊收) Contactless payment acceptance using iPhone without additional hardware. Merchants download the TapPay收款吧 app and register to accept face-to-face payments including debit cards, credit cards, Apple Pay, and other contactless e-wallets.
• GoGoPay (分期趣) BNPL BNPL (Buy Now Pay Later) installment payment tool providing consumers with interest-free payment without a credit card. Uses big-data analysis and rapid online review for quick approval.
• OP Pay (大哥付你分期) BNPL BNPL solution combining telecom trust foundation with intelligent risk control to help merchants increase conversion rates and expand new customer segments.
• AFTEE (先享後付) BNPL BNPL service with the highest e-commerce penetration in Taiwan. No registration required; customers pay by mobile number. Helps merchants increase conversion rates and reach new customers.
• LINE Pay Integration E-wallet payment integration supporting LINE Pay for online and mobile transactions.
• JKOPay (街口支付) Integration E-wallet payment integration supporting JKOPay for online and mobile transactions.
• Pi Wallet (Pi 拍錢包) Integration E-wallet payment integration supporting Pi Wallet for online transactions.
• iPASS MONEY (一卡通) Integration E-wallet and transit-card payment integration supporting iPASS MONEY for online and mobile transactions.
• ATM Transfer (ATM 轉帳) Online ATM transfer payment option ensuring secure and smooth transactions for each payment.

Quantifiable outcome

• Transaction conversion rate improvement through Cherri X risk scoring reducing unnecessary 3D authentication for low-risk transactions
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature6 records

Partnerships

16 partnerships are on record, tiered flagship and core.

• ShopifyflagshipTechnology or IntegrationOfficial Shopify partner providing integrated payment solution for Shopify merchants in Taiwan. Offers dedicated Shopify plugin with simplified setup, native Shopify module maintenance, and TapPay backend for transaction management. Supports TWD and USD currencies.
• WooCommercecoreTechnology or IntegrationOpen-source e-commerce platform integration allowing WooCommerce merchants to accept multiple payment methods through TapPay gateway.
• MagentocoreTechnology or IntegrationIntegration with Magento PHP-based e-commerce platform enabling multi-store management with TapPay payment processing.
• 簡結科技 (SimplePOS)coreTechnology or IntegrationSmart store management system integrating Tap to Pay functionality for merchants.
• 威許移動 WishMobilecoreTechnology or IntegrationOMO (Online-Merge-Offline) platform integrating TapPay payment solutions.
• 永沛川有限公司 POSHOPcoreTechnology or IntegrationPOS system provider integrating TapPay for retail payment acceptance.
• 庫雷科技 QUEUE POScoreTechnology or IntegrationCloud POS system provider with TapPay integration for merchants.
• LINE PaycoreTechnology or IntegrationPayment method integration allowing merchants to accept LINE Pay transactions through TapPay gateway.
• JKOPaycoreTechnology or IntegrationPayment method integration for JKO Pay digital wallet transactions.
• Apple PayflagshipTechnology or IntegrationFirst Apple Pay integration partner in Asia. Supports Apple Pay for online payments and iPhone Tap to Pay functionality.
• Google PaycoreTechnology or IntegrationPayment method integration supporting multiple browsers including Safari, Chrome, and Firefox.
• Pi 拍錢包coreTechnology or IntegrationPayment method integration for Pi Wallet e-wallet transactions.
• AFTEE (先享後付)coreTechnology or IntegrationBNPL (Buy Now Pay Later) service integration. Highest penetration rate among Taiwan e-commerce BNPL services.
• 一卡通 iPASS MONEYcoreTechnology or IntegrationElectronic payment integration for iPASS MONEY wallet supporting stored value, transfers, and payments.
• Visa and MastercardflagshipTechnology or IntegrationTSP (Token Service Provider) partner connecting to Visa and Mastercard token issuance systems. One of only two Asia Pacific TSP partners for both networks.
• 喬睿科技關係企業 (Cherri Tech Affiliates)coreOthersRelated group companies including: 21フィンテック株式会社, 二十一世紀數位科技股份有限公司, 拍付國際資訊股份有限公司, 日本チェリー株式会社, 廉聚資產管理有限公司, 雲坦數位科技股份有限公司, 易安網保險經紀人股份有限公司, 株式会社MPI, 株式会社ペイメントフォー. Personal data may be shared among these affiliates for service provision.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NewebPay (藍新科技): Taiwan's largest incumbent payment gateway offering credit card processing, e-wallet aggregation, and convenience-store logistics for SMB and enterprise merchants — the closest domestic head-to-head competitor to TapPay.
• Omise: Japan/Thailand-based payment gateway with strong Japan acquiring capabilities and Apple Pay integration — direct peer for TapPay in the Japanese market where TapPay recently opened a subsidiary.
• PayUNi (統一金流): Taiwanese payment gateway spun out of 7-Eleven's parent group, offering integrated payment plus 7-11 logistics. Strong overlap with TapPay's gateway + convenience-store logistics combination.
• 2C2P: Thailand-headquartered payment gateway with strong presence across Southeast Asia offering card processing, APMs, and alternative payment methods — TapPay's stated regional expansion overlap.
• ECPay (綠界科技): Major Taiwanese payment gateway with deep acquiring-bank ties, ATM transfer, and convenience-store (7-11/FamilyMart) barcode/cash-on-delivery integration; competes directly with TapPay for merchants and platform partnerships.

Broad incumbents

• Checkout.com: Global payments processor with strong Asia-Pacific growth ambitions, multiple acquiring-bank connectivity, and developer-first API — direct overlap with TapPay's multi-acquirer single-API value proposition.
• Stripe: Global API-first payment gateway serving developers and platforms with card processing, wallets, and BNPL — the global benchmark TapPay's API-first developer positioning mirrors at a regional scale.
• Adyen: Global omnichannel payment platform combining gateway, acquiring, and risk — sets the bar TapPay competes against for large enterprise merchants like PChome and cross-border e-commerce accounts.

Others

• iPASS MONEY (一卡通): Taiwanese transit/e-wallet operator integrated into TapPay's APM rail — adjacent ecosystem participant that could evolve into a competitive payment aggregator.
• LINE Pay: Dominant Taiwanese/Japanese e-wallet payment method that TapPay integrates into its gateway — adjacent ecosystem participant and potential competitive threat if it expands into merchant acquiring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/TapPay
• LinkedInlinkedin.com/company/cherritech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TapPay (Cherri Tech)