What AFTEE 先享後付 does

AFTEE 先享後付 is a Taiwan-based Buy Now Pay Later (BNPL) service operated by 恩沛科技股份有限公司 (Net Protections Taiwan, Inc.), a wholly-owned subsidiary of Japan's Net Protections Holdings (TSE Prime listed, 2021). Founded in Taiwan in 2018, AFTEE pioneered mobile-number-only BNPL checkout requiring no app download, account registration, or card binding — consumers complete purchases in approximately 10 seconds via SMS verification and receive up to 45 days to pay. The service holds 66% BNPL usage share in Taiwan, ranking #1 for four consecutive years (2022-2025), and serves approximately 2 million members across 6,000+ partner merchants.

The technology stack centers on a proprietary no-redirect checkout module, AI-driven real-time credit scoring (96% approval rate), and a five-tier risk control system (upgraded 2025) with dynamic rule-based fraud detection. AFTEE monetizes through three transaction-based revenue streams: (1) per-transaction merchant fees (handed off to merchants, individually negotiated), (2) installment handling fees on multi-month plans (2% spread across installments for 3/6/9/12-month options), and (3) consumer-borne extended payment period fees ranging from 1.30% for a one-month extension to 16.00% for a twelve-month extension. The platform supports seven consumer payment channels including convenience store barcode, ATM/online banking, six electronic payment platforms, and direct debit from 15+ banks.

The go-to-market operates through four distinct channels: B2B partnerships with e-commerce platforms (CYBERBIZ, SHOPLINE, 91APP, WACA, LaunchCart) and payment aggregators (NewebPay with 400,000+ merchants; TapPay, PAYUNi, HiTRUST); product-led consumer acquisition via zero-friction checkout that drives organic adoption; direct merchant sales through a dedicated B2B team; and white-label BNPL infrastructure deployments (Samsung Finance+ across 32 retail stores, 7-ELEVEN pay-after-pickup service, LINE GO MaaS platform). Customer segments span general consumers (ages 20-49, including unbanked/cardless segments), e-commerce merchants of all sizes, enterprise technology partners embedding BNPL into their own platforms, and emerging verticals in transportation (LINE GO) and travel (KKday, AsiaYo, KLOOK, Tigerair Taiwan). A Vietnam operation was established in 2022, marking the first geographic expansion outside Taiwan.

Name

AFTEE 先享後付

Legal name

恩沛科技股份有限公司

Website

https://aftee.tw

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AFTEE 先享後付 is a Taiwan-based BNPL service enabling mobile-number-only checkout with up to 45-day payment deferral. Operating under parent Net Protections Holdings, it serves ~2M members across 6,000+ merchants with 66% Taiwan BNPL market share.

Ownership category

akta.pro rank

Product category

BNPL Payment Services

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

akta.pro secondary industries

BNPL Platform Infrastructure (APIs, Orchestration, Merchant Tools) (FSAKACAE), In-Store / In-Person BNPL (POS) (FSAKACAB), BNPL for High-Ticket / Longer-Term Installments (FSAKACAN)

Keywords

• BNPL payment services
• Deferred payment checkout
• Consumer installment financing
• Merchant payment integration
• Mobile checkout platform

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Merchant Transaction Fees (手續費): AFTEE charges merchants a transaction fee (a percentage of each sale) only when a real transaction occurs. No monthly fees or setup costs are charged to merchants. This is the primary revenue stream, accounting for the bulk of company income. The fee structure is negotiated individually with merchants.
2. installment Handling Fees (分期手續費): For installment payment plans, merchants pay an additional handling fee. From the consumer side, AFTEE Points are issued for payment promotion and marketing purposes, not as a monetary instrument.
3. Extended Payment Period Fees (延長付款期限手續費): Members who extend their payment period pay a fee calculated as a percentage of the outstanding balance (e.g., 1.30% for 1 month extension, up to 16.00% for 12 months). This is paid by the consumer.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

AFTEE 先享後付 is a Buy Now Pay Later (BNPL) payment platform that allows consumers to complete checkout in 10 seconds using only a mobile phone number and SMS verification, with no registration, app download, or card binding required. Consumers receive up to 45 days to pay at convenience stores, ATM/online banking, electronic payment, or bound bank accounts. The platform is integrated into 6,000+ partner merchants via APIs, e-commerce platform plugins, and payment aggregators, and powers white-label BNPL services for enterprise partners including Samsung Finance+ and 7-ELEVEN's pay-after-pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• AFTEE BNPL Checkout Service A BNPL payment service that enables consumers to complete checkout in 10 seconds using only a mobile phone number and SMS verification, with no registration, app download, or card binding required. Consumers receive up to 45 days to pay at convenience stores, ATM/online banking, electronic payment, or bound bank accounts. AFTEE assumes the credit risk and pays the merchant upfront, so merchants receive guaranteed payment. Integrated into 6,000+ partner merchants in Taiwan including PChome, Yahoo, KLOOK, KKday, ET Mall, Pinkoi, and CASETiFY.
• AFTEE APP Membership An enhanced membership tier that provides registered members with extended payment periods (up to 45 days), the AFTEE Points loyalty program (points earned per transaction, redeemable for discounts/gifts, expiring 180 days after last accrual), bank account binding (15+ banks), and access to 6 electronic payment channels for bill settlement (JK Pay, iPASS MONEY, PX Pay, Easy Wallet, icash PAY, PlusPay).
• AFTEE Installment Payment Plans Multi-month installment plans (3/6/9/12 months) offered for higher-ticket purchases. Merchants pay a 2% flat handling fee per installment transaction, with the total fee spread across installments. Provides installment flexibility to consumers for travel, electronics, and other high-value purchases.

Quantifiable outcome

• 66% BNPL usage rate in Taiwan, ranked #1 for 4 consecutive years
• +11 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered minor, core and major.

• 好買市集 (Hami Mall)minorGTM or Marketing Partner · 1 January 2026Hami Mall is the exclusive mall of Chunghwa Telecom's Hami Point. Partnership launched February 2026 with a triple-incentive campaign (new user 10% off, APP payment bonus, and exclusive merchant discounts).
• AsiaYocoreGTM or Marketing Partner · 1 October 2025Partnership announced October 2025 for BNPL payments on AsiaYo's platform covering accommodation, cruises, tours, and travel experiences. 10%+ conversion rate improvement reported. Top months showed ~20% conversion improvement. Campaign offered up to NT$3,000 rebate.
• 台灣三星 (Samsung Taiwan)coreTechnology or Integration · 1 October 2025AFTEE provides technology infrastructure for Samsung Finance+ cardless installment service. Available at 32 Samsung store locations (智慧館). Supports installment plans up to 36 months with 0% interest and 0 handling fees. AFTEE handles credit review (approval in ~5 minutes) and payment collection.
• 7-ELEVENcoreStrategic or Co-development Partner · 1 September 2025Partnership launched September 2025 for '取後付' (pay-after-pickup) service. Consumers pick up packages at 7-ELEVEN and pay later via AFTEE. Currently connected to 200+ e-commerce sites (targeting 3,000+). Monthly usage growing 30-40% MoM. First 200 e-commerce merchants onboarded.
• KKdaycoreGTM or Marketing Partner · 1 September 2025Partnership announced June 2026 to expand the travel ecosystem. KKday offers travel experiences and activities. AFTEE enables BNPL payments for KKday bookings.
• 台灣虎航 (Tigerair Taiwan)minorGTM or Marketing Partner · 1 September 2025Budget airline partner. Partnership includes summer campaigns (June-July 2026) offering up to 85% off flights. New users can get up to NT$500 discount on tickets over NT$5,000.
• LINE GOcoreGTM or Marketing Partner · 1 January 2025BNPL partnership for the MaaS platform launched September 2025. Covers taxis, car rentals, airport transfers, and EV charging. 80% of AFTEE-using LINE GO customers reorder via AFTEE. Monthly ride frequency averages 4.5x per user. 9 in 10 users maintain AFTEE binding for rental car services.
• 藍新金流 (NewebPay)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership with Taiwan's leading third-party payment aggregator. AFTEE is now available to NewebPay's 400,000+ merchants through system integration. Enables rapid BNPL adoption across NewebPay's merchant base without individual API development.
• CYBERBIZminorChannel Partner/ Reseller/ Distributor · 1 January 2024One of 15+ e-commerce platform integrations. CYBERBIZ merchants can enable AFTEE directly from the platform admin panel.
• SHOPLINEminorChannel Partner/ Reseller/ Distributor · 1 January 2024E-commerce platform partner. SHOPLINE merchants can enable AFTEE directly from the platform admin panel.
• 91APPminorChannel Partner/ Reseller/ Distributor · 1 January 2024One of 15+ e-commerce platform integrations. 91APP merchants can enable AFTEE directly from the platform admin panel.
• WACAminorChannel Partner/ Reseller/ Distributor · 1 January 2024One of 15+ e-commerce platform integrations. WACA merchants can enable AFTEE directly from the platform admin panel.
• NewebPay (藍新金流)coreChannel Partner/ Reseller/ Distributor · 1 January 2024Taiwan's leading third-party payment aggregator. AFTEE is integrated into NewebPay's payment gateway, making it available to 400,000+ merchants.
• 點點全球 (DianDian Pay)majorStrategic or Co-development Partner · 1 January 2024Partnership announced February 2026 for offline dining payments via DianDian Pay POS system. AFTEE will be available as a payment option for dine-in, takeout, and online ordering at restaurants. First-phase target: 5,000 restaurants in Taiwan (2026).
• 嘖嘖 (flyingV/funding platform)minorGTM or Marketing Partner · 1 January 2024Crowdfunding platform. AFTEE orders grew 60% MoM on the platform. More than 50% of AFTEE users on flyingV are new customers for the platform. Merchant activation rate doubled vs. initial launch.
• PChome 24h購物coreGTM or Marketing Partner · 1 January 2019One of the first large-scale e-commerce platforms to integrate AFTEE (2019). PChome reports that 30% of mobile payment transactions are via AFTEE, demonstrating strong consumer adoption.
• Net Protections Holdings (株式会社ネットプロテクションズ)coreOthers · 1 January 2018Parent company and technology licensor. Net Protections Holdings is a Tokyo Stock Exchange Prime Market-listed company and Japan's #1 BNPL brand. It licenses its BNPL technology, risk management systems, and operational expertise to AFTEE Taiwan and AFTEE Vietnam. The parent company processes over 4,000 billion JPY annually across its group services.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Akulaku: Southeast Asian BNPL and consumer finance platform focused on underbanked consumers in Indonesia, Philippines, and Vietnam. Particularly relevant peer for AFTEE's Vietnam expansion given Akulaku's presence and similar cardless/underbanked-segment focus.
• PayLater by Grab (Grab PayLater): Grab's embedded BNPL product serving Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand). Operates a similar pay-later model with merchant integrations, and competes in the broader Southeast Asian BNPL category relevant to AFTEE's Vietnam expansion.
• BillEase: Philippines-headquartered BNPL provider offering both online merchant-integrated checkout and offline POS BNPL. Closely comparable to AFTEE on product model and Southeast Asian geographic ambition, though smaller in scale.
• Kredivo: Indonesia-based BNPL and digital credit platform serving the underbanked segment — the same consumer profile AFTEE targets. Provides both online checkout and offline POS credit, closely comparable to AFTEE's offline dining (DianDian) and merchant-integrated checkout strategy.

Broad incumbents

• Affirm: US-listed BNPL platform offering both short-term and long-term installment products (including 36-month plans at 0% interest — directly comparable to AFTEE's Samsung Finance+ offering). Closest public-market comparable for installment-led BNPL economics.
• Klarna: Global BNPL leader (Sweden-based) with deep merchant integrations and an embedded payments platform comparable to AFTEE's white-label API approach. While Klarna does not currently focus on Taiwan, it is the most established global comparable for BNPL platformization.

Direct peers

• Atome: Singapore-headquartered BNPL platform operating across Southeast Asia including Taiwan. Directly comparable on pay-later model, e-commerce merchant integrations, and consumer/mobile-first UX. Competes head-on in the same Taiwan BNPL market that AFTEE leads.
• Net Protections Holdings: Parent company of AFTEE Taiwan, operating the same BNPL model (NP Atobarai) in Japan. Net Protections is Japan's #1 BNPL brand and is publicly listed on the TSE Prime Market. Directly comparable on product, business model, and target consumer, though operating in a different (much larger) market.

Others

• NewebPay (\u85cd\u65b0\u91d1\u6d41): Taiwan's leading third-party payment aggregator through which AFTEE reaches 400,000+ merchants. Operates adjacent infrastructure in the same payment ecosystem; relevant as both a critical channel partner and an alternative payment-rail competitor.
• JKOPay (\u8857\u53e3\u652f\u4ed8): Taiwan mobile payment wallet that is both an AFTEE payment-rail partner (consumers can settle AFTEE bills via JKOPay) and a potential adjacent competitor offering its own credit/BNPL-style features. Comparable consumer base and Taiwan market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AFTEE.Taiwan
• Instagraminstagram.com/aftee.tw
• LinkedInlinkedin.com/company/afteebnpl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFTEE 先享後付