Taradale Primary School
Decile 9 state contributing primary school in Taradale, Napier, New Zealand, serving ~450 Year 0-6 students with structured literacy, Maths No Problem, BYOD learning, and First Lego League robotics. Funded by Ministry of Education grants plus parent/PTA contributions.
- Company typePrivate
- Founded1879
- HeadquartersTaradale, Napier, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Taradale Primary School does
Taradale Primary School is a Decile 9 state contributing primary school located at 10 Church Rd, Taradale, Napier, New Zealand, founded in 1879 and governed by a Board of Trustees under the NZ Education and Training Act 2020. It serves approximately 450 tamariki from Year 0 to Year 6 on a 1.84-hectare campus containing 20 classrooms, a School Hall, a Library Information Centre, administration areas, a 25-metre heated indoor swimming pool, hockey turf, netball/basketball courts, adventure playgrounds, a fitness trail and native plant gardens. The school is led by Principal Jonathan Arnold, with a team of approximately 30–40 kaimahi, and is organised around a 3R values framework (Respect/Whakaute, Responsibility/Kaitiakitanga, Relationships/Whanaungatanga) and Te Whare Tapa Whā hauora model.
The school's core academic products are a whole-school Structured Literacy programme (Little Learners Love Literacy for Years 0–3, Liz Kane's The Code for Years 2–6, adopted in 2020 and aligned with the Science of Reading) and the Maths No Problem curriculum adapted for Aotearoa New Zealand. Senior students (Years 5–6) participate in a BYOD blended-learning model using Chromebooks, the Seesaw digital portfolio, and a Learn-Create-Share cycle. Extracurricular portfolio includes a First Lego League Robotics Club using Spike Prime robots (whose NZ Blackbots won the Rising All-Star Trophy at the 2024 FLL World Championships in Houston), a music programme (ukulele, recorder, glockenspiels, bucket band, choir with specialist teachers), a comprehensive sports programme, Camp Tutira, a Te Reo Māori and tikanga programme including kapa haka, and structured pastoral/wellbeing layers (PB4L, Hauora, Learning Support via SENCO Kylee Dyer). YMCA Hawke's Bay operates the on-site Y-Kids OSCAR before/after school care programme.
Commercially, the school is a non-profit funded primarily by NZ Ministry of Education operational grants (per-pupil, Decile 9 contributing), with supplementary revenue from parent fees (camp invoicing, sports registrations via Kindo), PTA fundraising (Village Fete, Trail the Dale, Quiz Night, raffles), YMCA OSCAR before/after school care fees (WINZ-subsidised), and minor sponsorship. Enrolment is geographically constrained by a home-zone scheme with ballot-protected out-of-zone placements prioritising siblings and staff connections. Go-to-market is community-led: fortnightly Friday school tours, whānau referrals, PTA events, and a Smore newsletter platform serve as the principal engagement channels, supported by a school website, PTA Facebook page and TPS Facebook page. The school is not privately held, has no funding rounds, no subsidiaries, and no parent company.
Taradale Primary School firmographics
Firmographics- Name
- Taradale Primary School
- Legal name
- Taradale Primary School
- Website
- https://taraprim.school.nz
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Decile 9 state contributing primary school in Taradale, Napier, New Zealand, serving ~450 Year 0-6 students with structured literacy, Maths No Problem, BYOD learning, and First Lego League robotics. Funded by Ministry of Education grants plus parent/PTA contributions.
- Ownership category
- akta.pro rank
Taradale Primary School industry classification
Industry- Product category
- Primary Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Taradale Primary School is headquartered
LocationHeadquarters
- HQ city
- Taradale, Napier
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Taradale Primary School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Ministry of Education Funding: Core operational funding from the Ministry of Education as a state contributing primary school (Decile 9)
- Enrolment Scheme Fees: School fees including camp costs invoiced to parents; payment by cash, cheque, eftpos or online banking
- Sports Programme Fees: Fees for sports registrations and activities through Kindo online platform
- PTA Fundraising: Parent-Teacher Association raises funds through events including Village Fete, Trail the Dale, Disco, Quiz Night, pizza cookie lunches and raffles. Funds support school resources including librarian, grounds improvements, and learning experiences.
- Before/After School Care: YMCA Y-Kids OSCAR programme operating on-site; Ministry of Social Development supported with WINZ childcare subsidies available
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Year 6 Camp Tutira fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Taradale Primary School product offering
Product offeringCore offering
Taradale Primary School is a state contributing primary school providing Years 0-6 education to approximately 450 tamariki in Taradale, Napier, New Zealand. Core offerings include a Structured Literacy programme (Little Learners Love Literacy and Liz Kane's The Code), Maths No Problem curriculum, comprehensive Te Reo Māori and tikanga programme, music (ukulele, recorder, glockenspiel, choir), sports, First Lego League robotics, Camp Tutira, BYOD blended learning for senior students, and YMCA-operated before/after school care. The school delivers services on a 1.84-hectare campus with 20 classrooms, a library, heated swimming pool, and sports fields.
Product overview
Taradale Primary School is a Decile 9 primary school in Napier, New Zealand serving approximately 445 students from Years 0-6 (ages 5-11). The school offers a comprehensive educational programme built around its core 3R values (Respect, Responsibility, Relationships) and Whakawhanaungatanga framework. Key academic products include the Structured Literacy Programme using Little Learners Love Literacy and Liz Kane's The Code, and Maths No Problem for mathematics instruction. The school provides a rich extracurricular portfolio including Robotics Club (First Lego League competitors), Music Programme (ukulele, recorder, glockenspiel, bucket band, choir), comprehensive Sports Programme, and Camp Tutira. Supporting services include Learning Support coordinated by SENCO, Hauora wellbeing programme grounded in Te Whare Tapa Whā, Play Based Learning for junior years, and YMCA After-School Care. The school operates a BYOD (Bring Your Own Device) blended learning model for Years 5-6 using Chromebooks and Seesaw for portfolio sharing. Te Reo Māori and tikanga are woven throughout all programmes. The 1.84-hectare campus features 20 classrooms, library, school hall, adventure playgrounds, heated indoor swimming pool, and sports fields.
Differentiator
Problem solved
Functional benefit
Products and services
- Primary Education Programme (Years 0-6) Full-time state-funded primary education for approximately 450 students from Year 0 to Year 6, delivered on-site at the Taradale campus following the New Zealand Curriculum (Te Mātaiaho) with structured literacy, mathematics, science, social studies, arts, Te Reo Māori, and tikanga.
- First Lego League Robotics Programme Lunchtime robotics programme for Years 5-6 using Spike Prime robots, with students preparing for First Lego League regional, national and international competitions. The Taradale Terminators won the Champions Award at NZ Nationals and represented New Zealand as NZ Blackbots at the World Championships in Houston, Texas.
Companies that use Taradale Primary School
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Taradale Primary School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Taradale Primary School partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- YMCA Hawke's Bay (Y-Kids)coreY Hawke's Bay operates the onsite Before and After School Care programme (Y-Kids OSCAR) providing childcare services to Taradale Primary families. The programme is supported by Ministry of Social Development with WINZ childcare subsidies available.
- Green Family Taradale Pool TrustcoreThe Taradale Community Pool Trust (TCPT) was formed to restore and manage the community pool facility on school grounds. TCPT led the roof replacement project and manages the asset, with Dolphin Academy Limited appointed as operators.
- The Learner FirstcoreProfessional development provider supporting kaiako with strengthened progressions across maths strands, focus on mathematical proficiencies, revisit and repeat routines, aligned with Te Mātaiaho The New Zealand Curriculum.
- SPELD NZminorSPELD NZ provides specialist assessments for Dyslexia and other Specific Learning Disabilities. School works alongside SPELD with specialist teacher Karen Brittin conducting assessments.
- Little Learners Love LiteracycoreEvidence-based literacy programme providing scope and sequence for sounds, letter-sound correspondences, spelling patterns and high-frequency words (Heart Words) for Years 0-3. Includes aligned decodable readers.
- Liz Kane's The CodecoreDaily spelling programme used from Year 2/3 to Year 6 supporting students to understand spelling rules, build automaticity and apply knowledge in writing.
- Nauwhea Hawke's Bay Collective of SchoolsminorRegional collaboration supporting and enhancing robotics capacity of educators and students across Hawke's Bay schools, ensuring robust and enriching FLL programme.
- RTLB (Resource Teachers: Learning & Behaviour)minorSupporting behaviour, learning, and social-emotional needs of students through school-based support services.
- Te Taiwhenua o HeretaungaminorKaupapa Māori wellbeing service providing whānau support, counselling, tamariki and rangatahi programmes, health services, and holistic wellbeing support for Māori families.
- Te Kupenga Hauora – AhuririminorMāori health provider offering counselling, health and wellbeing programmes, tamariki support, social work, and whānau services in the Napier area.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Taradale Primary School competitors and assessment
Company assessmentBroad incumbents
- ACG (Academic Colleges Group): Largest private K-12 school operator in New Zealand with campuses across Auckland and Tauranga. Represents the upper-tier private benchmark that some Napier families consider as an alternative, though ACG does not currently operate in Hawke's Bay.
Direct peers
- Te Awa School: State primary school in the Napier area operating with a similar contributing-school model. Competes for Hawke's Bay families and shares Ministry of Education funding dynamics.
- Westshore School: Napier-area state primary school serving the Westshore and Ahuriri communities. Comparable size and decile, drawing from the same broader Napier primary-school catchment.
- Tamatea Primary School: State contributing primary school in the Tamatea suburb of Napier, in the same Hawke's Bay regional pool. Similar roll size and serving comparable urban demographic; draws from overlapping out-of-zone ballot pools.
- Greenmeadows School: State contributing primary school located in Greenmeadows, immediately adjacent to Taradale in Napier. Comparable size, decile, and catchment profile; competes for in-zone enrolments and out-of-zone ballot families within the same western Napier corridor.
- Napier Central School: Napier-based state contributing primary school serving a similar urban Hawke's Bay community. Comparable curriculum positioning and decile band; competes in the same regional primary-school market.
Regional players
- Kavanagh College: Integrated Catholic Year 7-13 school in Dunedin — included as a benchmark for faith-based / integrated NZ school governance models and funding structures, which offer an alternative operating template to Taradale's state contributing model.
- Taradale Intermediate School: Year 7-8 intermediate that is the natural Year 6 feeder for Taradale Primary. Not a competitor for enrolment but a strategic partner whose transition experience directly affects Taradale Primary's perceived value proposition for Years 0-6 families.
Others
- YMCA Hawke's Bay: Operates the onsite Y-Kids OSCAR before/after-school care programme. Not an enrolment competitor but a critical channel partner whose operational performance materially affects the wraparound value proposition offered to Taradale Primary families.
- House of Science NZ: National STEM resource provider partnered with Taradale Primary. Not a competitor but an enabling partner whose curriculum kits and resourcing materially shape Taradale Primary's STEM offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Taradale Primary School social profiles
Digital presenceTaradale Primary School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taradale Primary School leadership team
Management profileNumber of profiles
Profiles3 records
Taradale Primary School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taradale Primary School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taradale Primary School
What does Taradale Primary School do?
Taradale Primary School is a state contributing primary school providing Years 0-6 education to approximately 450 tamariki in Taradale, Napier, New Zealand. Core offerings include a Structured Literacy programme (Little Learners Love Literacy and Liz Kane's The Code), Maths No Problem curriculum, comprehensive Te Reo Māori and tikanga programme, music (ukulele, recorder, glockenspiel, choir), sports, First Lego League robotics, Camp Tutira, BYOD blended learning for senior students, and YMCA-operated before/after school care. The school delivers services on a 1.84-hectare campus with 20 classrooms, a library, heated swimming pool, and sports fields.
Is Taradale Primary School a public or private company?
Taradale Primary School is a private company. It is classified as state government owned and is currently operating.
When was Taradale Primary School founded?
Taradale Primary School was founded in 1879. It employs 1 to 10 people.
Where is Taradale Primary School based?
Taradale Primary School is headquartered in Taradale, Napier, New Zealand, in the Oceania region.
How does Taradale Primary School make money?
Five revenue lines are on record. Ministry of Education Funding is the primary driver. The others are enrolment Scheme Fees, sports Programme Fees, PTA Fundraising and before/After School Care.
Who are Taradale Primary School's main competitors?
ACG (Academic Colleges Group) is listed as a broad incumbent. Direct peers are Te Awa School, Westshore School, Tamatea Primary School, Greenmeadows School and Napier Central School. Regional players are Kavanagh College and Taradale Intermediate School. Others are YMCA Hawke's Bay and House of Science NZ.
Does Taradale Primary School have an API?
No public API is recorded for Taradale Primary School.
What industry is Taradale Primary School in?
Taradale Primary School's product category is Primary Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools. Its NAICS code is 6111 and its SIC code is 8200.