TARPY'S ROADHOUSE
Tarpy's Roadhouse is a privately held, single-location upscale steakhouse in Monterey, California, operating since 1992 from a historic 1917 stone building. It serves USDA Prime steaks, fresh seafood, and California cuisine via dine-in, private events, offsite catering, and a curated wine and bar program, under parent Coastal Roots Hospitality.
- Company typePrivate
- Founded1992
- HeadquartersMonterey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What TARPY'S ROADHOUSE does
Tarpy's Roadhouse is a privately held, single-location full-service steakhouse operating in a historic 1917 stone building on 3.5 acres at 2999 Monterey Salinas Highway in Monterey, California, since 1992. The restaurant is owned and operated by Coastal Roots Hospitality, a parent company that also runs sister restaurants Rio Grill and Montrio in the Monterey Peninsula. The offering centers on refined rustic California cuisine, with USDA Prime steaks (entrees $26–$62), fresh seafood sourced under a Monterey Bay Aquarium Seafood Watch partnership, and locally sourced ingredients from Castroville and surrounding farms. The technology stack is conventional and non-proprietary: a Vercel-hosted website, OpenTable for reservations, BaaDigi for SEO and marketing, and Google/OpenTable reviews driving reputation.
The business model is multi-stream and consumer-facing. Core dine-in service operates across multiple indoor rooms and garden patios with a full bar, daily happy hour seven days a week, half-priced wine on Wednesdays, and an extensive wine and bourbon program. Seven distinct private dining spaces (The Library, Courtyard, Vintners Room, Sarah's Room, Shell Room, Tack Room, and Front Porch) accommodate groups of 12 to 120 for weddings, corporate events, and celebrations. Offsite catering has been active throughout Monterey County since 1999, with custom menus, bar service, staffing, and rentals. Take-out, gift cards (no expiration, no fees), and a shared Coastal Roots Hospitality loyalty program round out the revenue mix.
Go-to-market relies on a combination of walk-in traffic, repeat local customers, OpenTable-driven reservations, social media (Facebook, Instagram), seasonal blog content, and event-driven positioning at major Monterey Peninsula events including Big Sur Marathon, California Roots Festival, Good Old Days Festival, and Pebble Beach Food & Wine. The customer base is broad — couples and special occasion diners, private event hosts, corporate event clients, steakhouse seekers, and event-tourist traffic — with no enterprise customer concentration. Awards include Best of Monterey County 2024 and OpenTable Diners' Choice 2025, supported by a 4.6 aggregate rating across 5,773 reviews.
TARPY'S ROADHOUSE firmographics
Firmographics- Name
- TARPY'S ROADHOUSE
- Legal name
- Tarpy's Roadhouse
- Website
- https://tarpys.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tarpy's Roadhouse is a privately held, single-location upscale steakhouse in Monterey, California, operating since 1992 from a historic 1917 stone building. It serves USDA Prime steaks, fresh seafood, and California cuisine via dine-in, private events, offsite catering, and a curated wine and bar program, under parent Coastal Roots Hospitality.
- Ownership category
- akta.pro rank
TARPY'S ROADHOUSE industry classification
Industry- Product category
- Full-Service Steakhouse Restaurant
- NAICS
- Full-Service Restaurants (722511), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where TARPY'S ROADHOUSE is headquartered
LocationHeadquarters
- HQ city
- Monterey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TARPY'S ROADHOUSE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Service: Full-service restaurant offering breakfast, lunch, and dinner with table service across multiple dining areas including indoor rooms, garden patios, and private event spaces. Revenue generated from food, beverages, wine, and cocktails consumed on premises.
- Take-out and To-Go: Complete dine-in menu available for take-out orders, allowing customers to enjoy Tarpy's cuisine off-premises with pickup service.
- Offsite Catering: Catering team provides custom menus, bar/beverage service, tableware, professional staffing, and china/silver/glassware rentals for events at partner venues or customer-specified locations. Active since 1999.
- Private Events and Banquets: Seven distinct private dining rooms and outdoor spaces available for events ranging from 12 to 120 guests, with custom menus and dedicated events team coordination.
- Beverage Program: Extensive wine list featuring premium California and international selections, craft cocktails, bourbon/whiskey program, and beer. Happy hour seven days a week and half-priced wine Wednesdays drive beverage revenue.
- Gift Cards and Loyalty: Gift cards sold through the restaurant and Coastal Roots Hospitality loyalty program, generating upfront revenue redeemable for future food and beverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service steakhouse menu with appetizers, salads, entrees, sandwiches, and sides |
| Unit Pricing | Pay-as-you-go | Happy Hour bar menu with discounted well cocktails and bar bites |
| Unit Pricing | Pay-as-you-go | Premium wine list with retail bottle pricing |
| Unit Pricing | Pay-as-you-go | Whiskey and bourbon program with premium and rare selections |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
TARPY'S ROADHOUSE product offering
Product offeringCore offering
Tarpy's Roadhouse operates a single full-service Monterey steakhouse in a historic 1917 stone building on 3.5 acres, offering refined rustic cuisine featuring USDA Prime steaks, fresh seafood, and wild game for dine-in service across multiple indoor rooms and garden patios. The business also sells private event space across seven distinct dining rooms (accommodating 12-120 guests), offsite catering throughout Monterey County, daily happy hour with discounted bar menu, and a curated wine and spirits program with premium bourbon selections.
Product overview
Tarpy's Roadhouse is a historic Monterey steakhouse operating as a single full-service restaurant with several distinct sub-products and dining experiences. The core offering is dine-in restaurant service featuring USDA Prime steaks, fresh seafood, and refined rustic California cuisine served in a historic stonehouse setting. Supporting offerings include private event spaces (The Library, Courtyard, Vintners Room, Sarah's Room, Shell Room, Tack Room, and Front Porch), offsite catering services, daily happy hour with bar menu, a curated wine and spirits list, a rewards and gift card program, and a virtual tour experience. All offerings are unified under the Tarpy's brand within the Coastal Roots Hospitality family of restaurants.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service steakhouse offering refined rustic cuisine including USDA Prime steaks (Rib Eye 14oz, Filet Mignon 8oz), fresh seafood, wild game, and house-made classics served across multiple indoor rooms and garden patios for individual diners, couples, families, and walk-in guests.
- Private Events & Dining Rooms
Quantifiable outcome
- 4.6 rating from 5,773 reviews
- +2 more outcomes
Companies that use TARPY'S ROADHOUSE
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
TARPY'S ROADHOUSE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
TARPY'S ROADHOUSE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Coastal Roots HospitalitycoreTarpy's Roadhouse is operated as part of the Coastal Roots Hospitality family of restaurants, which also includes Rio Grill and Montrio. The parent company manages marketing, loyalty programs, HR, and corporate operations for all properties.
- Rio GrillminorSister restaurant under the Coastal Roots Hospitality umbrella. Referenced as part of the restaurant family on Tarpy's website footer and contact pages.
- MontriominorSister restaurant under the Coastal Roots Hospitality umbrella. Referenced as part of the restaurant family on Tarpy's website footer and contact pages.
- OpenTablecoreOpenTable powers Tarpy's online reservation system. Reservations made through tarpys.com redirect to OpenTable booking widget. OpenTable processes and confirms bookings under its own terms and privacy policy.
- Monterey AirportminorEvent sponsor for Tarpy's participation in Pebble Beach Food & Wine 2025. Shares vision of elevating Central Coast experience for locals and visitors alike.
- The Jet CenterminorEvent sponsor for Tarpy's participation in Pebble Beach Food & Wine 2025. Supports representing Monterey's culinary excellence at industry events.
- Monterey Bay Aquarium Seafood WatchcoreTarpy's menu prominently features Monterey Bay Aquarium Seafood Watch sustainable sourcing commitment, indicating active partnership in sustainable seafood procurement and environmental stewardship program.
- Local Monterey Peninsula Farmers and PurveyorscoreCommitment to working with local farmers, vintners, and purveyors shapes the dining experience and celebrates the richness of Monterey County. Local sourcing includes Castroville artichokes and regional produce.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
TARPY'S ROADHOUSE competitors and assessment
Company assessmentDirect peers
- Rio Grill: Sister restaurant under the Coastal Roots Hospitality umbrella operating in Carmel Valley; comparable California-cuisine casual-upscale model with strong bar program and local sourcing. Direct peer because it shares parent ownership, overlapping Monterey Peninsula customer base, and a similar steakhouse/regional dining positioning.
- Fish Hopper - Monterey Bay Restaurants: Long-standing Monterey waterfront seafood and steak restaurant on Cannery Row with ocean-view dining and banquet facilities. Direct peer because it competes for tourist and special-occasion diners in Monterey with similar seafood/steakhouse positioning.
- Rosine's Restaurant: Long-standing family-run Monterey Italian-American restaurant with a separate banquet facility (The Big Wave) used extensively for private events. Direct peer because of overlapping Monterey customer base, family-owned operating model, and dedicated private event/banquet business.
- Old Fisherman's Grotto: Family-owned Monterey waterfront restaurant serving steaks, seafood, and chops since 1959 with a large banquet program. Direct peer because of overlapping Monterey location, steakhouse/seafood menu, and significant private-event/catering business.
- Stokes Restaurant & Bar: Monterey contemporary American steakhouse and bar with private dining and an active cocktail program. Direct peer because it targets the same Couples/Special Occasions/Private Events customer segments in the Monterey Peninsula with comparable menu pricing.
- Restaurant 1833: Upscale Monterey restaurant housed in a historic Adobes building with craft cocktails, private dining, and refined New American cuisine. Direct peer because of the historic-property dining experience, premium bar program, and event-space model in central Monterey.
- The Sardine Factory: Iconic Monterey fine-dining restaurant operating since 1968 in a historic cannery building, focused on steaks, seafood, and extensive wine cellar. Direct peer because it competes in the same upscale Monterey steakhouse/seafood category with historic-property differentiation and private event capabilities.
- Montrio Bistro: Third restaurant in the Coastal Roots Hospitality family, a refined American bistro in Monterey. Direct peer because it shares parent ownership, target customer base (Monterey diners, private events), and operates a similarly curated bar/wine program.
Regional players
- Peter B's Brewpub: Monterey craft brewery and gastropub in the Portola Hotel serving approachable American fare with event space. Regional peer because it overlaps the Monterey casual-dining and beverage program but operates at a different price point and format (brewpub vs. steakhouse).
Emerging players
- The Bench at Pebble Beach: Restaurant at the Inn at Spanish Bay in Pebble Beach serving California coastal cuisine. Emerging peer because it competes for the same destination/upscale Monterey Peninsula diners, particularly those attending Pebble Beach events where Tarpy's is also a recommended post-event spot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TARPY'S ROADHOUSE social profiles
Digital presenceTARPY'S ROADHOUSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
TARPY'S ROADHOUSE leadership team
Management profileNumber of profiles
Profiles3 records
TARPY'S ROADHOUSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TARPY'S ROADHOUSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TARPY'S ROADHOUSE
What does TARPY'S ROADHOUSE do?
Tarpy's Roadhouse operates a single full-service Monterey steakhouse in a historic 1917 stone building on 3.5 acres, offering refined rustic cuisine featuring USDA Prime steaks, fresh seafood, and wild game for dine-in service across multiple indoor rooms and garden patios. The business also sells private event space across seven distinct dining rooms (accommodating 12-120 guests), offsite catering throughout Monterey County, daily happy hour with discounted bar menu, and a curated wine and spirits program with premium bourbon selections.
Is TARPY'S ROADHOUSE a public or private company?
TARPY'S ROADHOUSE is a private company. It is classified as corporate owned and is currently operating.
When was TARPY'S ROADHOUSE founded?
TARPY'S ROADHOUSE was founded in 1992. It employs 11 to 50 people.
Where is TARPY'S ROADHOUSE based?
TARPY'S ROADHOUSE is headquartered in Monterey, United States, in the North America region.
How does TARPY'S ROADHOUSE make money?
Six revenue lines are on record. Dine-in Service is the primary driver. The others are take-out and To-Go, offsite Catering, private Events and Banquets, beverage Program and gift Cards and Loyalty.
Who are TARPY'S ROADHOUSE's main competitors?
Direct peers on record are Rio Grill, Fish Hopper - Monterey Bay Restaurants, Rosine's Restaurant, Old Fisherman's Grotto, Stokes Restaurant & Bar, Restaurant 1833, The Sardine Factory and Montrio Bistro. Peter B's Brewpub is listed as a regional player. The Bench at Pebble Beach is listed as an emerging player.
Does TARPY'S ROADHOUSE have an API?
No public API is recorded for TARPY'S ROADHOUSE.
What industry is TARPY'S ROADHOUSE in?
TARPY'S ROADHOUSE's product category is Full-Service Steakhouse Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.