Taspac Energy
Taspac Energy is a New Zealand-based, 100% Kiwi-owned trade distributor founded in 2014 that supplies premium solar PV and energy storage equipment (Fronius, Tesla Powerwall, BYD, REC, Phono Solar, Victron, Freedom Won) exclusively to solar installers and electricians across New Zealand.
- Company typePrivate
- Founded2014
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Taspac Energy does
Taspac Energy Limited is a 100% Kiwi-owned trade distributor of premium solar PV and energy storage solutions, founded in 2014 and headquartered at 29 Westpoint Drive, Hobsonville, Auckland. The company serves as the sole authorized distributor for Fronius inverters in New Zealand (a partnership dating back to 2015) and holds authorized distributor relationships with Tesla Powerwall, BYD, REC Solar, Phono Solar, Victron Energy, Freedom Won, and ZYC Energy for batteries, plus a range of mounting system providers (Sunlock, Nova Mounting, S-5, S-Rack). It operates offices and warehouses in Auckland and Christchurch, with team members distributed across Auckland, Waikato, Christchurch, and Dunedin supporting nationwide delivery to New Zealand trade customers.
The business operates a B2B trade-supply model targeting solar installers and electricians rather than selling directly to end consumers; end-user enquiries are routed to nearest regional trade customers. Its product portfolio spans residential rooftop systems, commercial/industrial on-grid installations (10kW to 300kW three-phase inverters in a single cabinet), and off-grid hybrid systems (4kW to 150kW, scalable to several megawatts). Taspac provides an online ordering portal via Unleashed Software, a password-protected trade support site with manuals, data sheets, and compliance certificates, plus a serial checker for warranty verification. Revenue is generated primarily through hardware sales of solar PV and energy storage components, with secondary revenue from custom design services for specialized applications where full upfront payment may be required.
Taspac is led by Managing Director Dwayne Cocker and Director Greg Russell, with founder/management-led ownership and no disclosed external venture capital, institutional investment, or parent company. The company is a leading sponsor of the Sustainable Electricity Association New Zealand (SEANZ) Conference and has stated market reach into Australia and the Pacific Islands via partners such as S-Rack. Headcount is reported at approximately 12 employees firmographically, with around 15-20 named personnel across sales, technical support, warehouse, and operations roles.
Taspac Energy firmographics
Firmographics- Name
- Taspac Energy
- Legal name
- Taspac Energy Limited
- Website
- https://taspacenergy.co.nz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Taspac Energy is a New Zealand-based, 100% Kiwi-owned trade distributor founded in 2014 that supplies premium solar PV and energy storage equipment (Fronius, Tesla Powerwall, BYD, REC, Phono Solar, Victron, Freedom Won) exclusively to solar installers and electricians across New Zealand.
- Ownership category
- akta.pro rank
Taspac Energy industry classification
Industry- Product category
- Solar Energy Equipment Distribution
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB)
Keywords
Where Taspac Energy is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Taspac Energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Solar PV Equipment Sales: Sale of solar panels, inverters, batteries, mounting systems and related components through distribution to solar installers and electricians.
- Custom Design Services: Custom design solutions where full payment may be required before project initiation for specialized applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Trade supplier pricing - no public RRP |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Taspac Energy product offering
Product offeringCore offering
Taspac Energy is a 100% Kiwi-owned trade distributor (founded 2014) supplying premium solar PV and energy storage equipment — including inverters, batteries, PV modules, and mounting systems — to solar installers and electricians across New Zealand. The portfolio spans 12 partner brands, with Taspac serving as the sole authorized distributor for Fronius inverters in NZ since 2015, complemented by nationwide delivery from Auckland and Christchurch warehouses and local sales, technical, and warranty support teams.
Product overview
Taspac Energy is a 100% Kiwi-owned trade distributor (founded 2014) offering a portfolio of premium solar PV and energy storage products through exclusive brand partnerships. The offering is organized as a multi-brand distribution model rather than a single unified platform. The core product portfolio spans five categories: solar inverters (Fronius, including its built-in web monitoring server), battery storage systems (Tesla Powerwall, BYD, Freedom Won, ZYC Energy), solar PV modules (REC Solar, Phono Solar), and mounting/accessory systems (S-Rack ground mounts, S-5 metal roof attachments, Nova Mounting, Sunlock commercial mounting). Products serve residential, commercial/industrial, and off-grid markets across New Zealand with nationwide delivery. Taspac also provides an online ordering platform (Unleashed Software), a trade-only support portal, and a serial checker tool for warranty verification.
Differentiator
Problem solved
Functional benefit
Products and services
- Fronius Solar Inverters Fronius solar PV inverters with built-in web servers for residential, commercial, and industrial applications, available to solar installers and electricians across New Zealand through Taspac as sole authorized distributor.
- Tesla Powerwall Battery Storage Tesla Powerwall home battery products (Powerwall 3 integrated solar PV inverter and storage system, and Powerwall 2 AC-coupled battery) distributed to trade installers and electricians in New Zealand for residential energy storage applications.
- BYD Battery Storage BYD modular lithium battery storage solutions for residential grid-tied and off-grid systems, known for longevity and efficiency, distributed to solar installers and electricians across New Zealand.
- REC Solar PV Modules REC Solar PV modules (founded 1996, Norway) featuring half-cut cell technology, TwinPeak split-module design, and HJT High-Junction Technology cells including the 100% lead-free Alpha Pure series with Declare Certification, distributed to solar installers across New Zealand.
- Phono Solar PV Modules Phono Solar PV modules, affiliated with SUMEC Group and backed by Fortune 500 Sinomach, listed as a Tier 1 Bloomberg NEF PV module manufacturer since 2014, with 3000MW total annual capacity, distributed to solar installers across New Zealand.
- Victron Energy Power Solutions Victron Energy (founded 1975, family-owned) professional independent power solutions including solar charge controllers, inverters, and communications interfaces for residential, commercial, and industrial applications, distributed to trade installers across New Zealand.
- ZYC Energy Battery Storage ZYC Energy advanced modular lithium battery storage solutions for residential, commercial, and off-grid applications, integrating with Victron Energy inverter platforms, distributed to solar installers across New Zealand.
- Freedom Won Battery Storage Freedom Won battery storage solutions (the largest energy storage manufacturer in Africa) ranging from 5kWh to 800kWh in a single cabinet and custom containerized solutions, distributed to solar installers across New Zealand.
- Sunlock Commercial Mounting Systems Sunlock commercial solar mounting systems with adjustable East/West tilt angles, flexible configurations, integrated cable management, and high-grade materials for long-term durability, distributed to solar installers across New Zealand.
- Nova Mounting Solar Mounting Systems Nova Mounting innovative solar mounting solutions with streamlined systems using fewer components and installation steps, backed by a 25-year workmanship warranty, distributed to solar installers across New Zealand.
- S-5! Metal Roof Attachments S-5! engineered metal roof attachment brackets and clamps (nearly 60 issued patents, 100% made in the USA, certified to ISO 9001:15 quality assurance standards), distributed to solar installers across New Zealand.
- S-Rack Ground Mount and Carport Solutions S-Rack ground mount and carport solar mounting solutions with optimized designs that reduce components and installation time, serving New Zealand, Australia, and the Pacific Islands, distributed to solar installers.
- Custom Solar Design Services Custom design solutions for specialized solar applications, provided to trade customers with full payment potentially required before project initiation.
Quantifiable outcome
- On-grid three-phase inverters ranging from 10kW to 300kW in a single cabinet
- +2 more outcomes
Companies that use Taspac Energy
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Taspac Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Taspac Energy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FroniuscoreTaspac is the sole authorized distributor for Fronius inverters in New Zealand. Partnership dates back to 2015. Taspac maintains extensive inventory of Fronius boards and spare parts for warranty support and technical service.
- Tesla PowerwallcoreAuthorized distributor of Tesla Powerwall home battery products in New Zealand. Products include Powerwall 3 (fully integrated solar PV inverter and storage) and Powerwall 2 (AC coupled battery system).
- BYDcoreAuthorized distributor of BYD batteries in New Zealand. BYD offers reliable, modular power solutions for residential grid tied and off-grid systems worldwide.
- REC SolarcoreAuthorized distributor of REC Solar PV modules in New Zealand. REC is known for HJT cells, TwinPeak split modules design, and 100% lead-free Alpha Pure modules with Declare Certification.
- Phono SolarcoreAuthorized distributor of Phono Solar photovoltaic products. Affiliated with SUMEC Group and backed by Fortune 500 Sinomach. Listed as Tier 1 PV module manufacturer by Bloomberg New Energy Finance since 2014.
- Victron EnergycoreLeading wholesale distributor of Victron Energy products in New Zealand. Products include advanced solar charge controllers, powerful inverters and communications interfaces for residential, commercial and industrial applications.
- ZYC EnergyminorDistributor of ZYC Energy advanced, modular battery storage solutions for residential, commercial and off-grid applications. Combines lithium battery technology with flexible, scalable designs.
- Freedom WoncoreAuthorized distributor of Freedom Won battery storage solutions in New Zealand. Largest energy storage manufacturer in Africa, offering solutions from 5kWh to 800kWh in single cabinet and custom containerized solutions.
- SunlockminorDistributor of Sunlock innovative commercial mounting systems designed to optimize solar panel installations for efficiency and durability with adjustable tilt angles and flexible configurations.
- Nova MountingminorDistributor of Nova Mounting innovative solar mounting solutions designed for faster, safer and more efficient installations with 25-year workmanship warranty.
- S-5!minorDistributor of S-5! engineered metal roof attachments. Industry leader with nearly 60 issued patents since 1992, offering permanent mounting solutions for metal roofs.
- S-RackminorDistributor of S-Rack ground mount and carport solutions. Known for reliability, optimized design with fewer components, and local client support across New Zealand, Australia and Pacific Islands.
- SEANZ (Sustainable Electricity)coreSteady supporter and leading sponsor of SEANZ (Sustainable Electricity Association New Zealand). Taspac sponsors the prestigious annual SEANZ Conference. SEANZ promotes, supports and drives innovation in solar PV and energy storage technologies across distributed and utility-scale applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Taspac Energy competitors and assessment
Company assessmentBroad incumbents
- SolarEdge Technologies: Global manufacturer of solar inverters, power optimizers, and energy storage products. Competes with Fronius in the same inverter categories Taspac distributes and could either partner with or disintermediate Taspac via direct channels in NZ.
- Fronius International: Austrian family-owned manufacturer of solar inverters and Taspac's most strategic supplier (sole authorized NZ distributor since 2015). Operates broadly across solar inverter manufacturing globally, with overlapping capability in the residential, commercial, and off-grid inverter categories Taspac addresses.
- SMA Solar Technology: German manufacturer of solar inverters for residential, commercial, and utility-scale applications with strong presence in Australia. A broad incumbent whose products compete in the same inverter categories that Taspac supplies to installers.
- Enphase Energy: Leading US-based microinverter and home energy system manufacturer with significant Australasian presence. Competes in the same residential and commercial inverter categories that Taspac distributes through its trade channel.
Direct peers
- Krannich Solar: One of the world's largest solar wholesalers, distributing modules, inverters, batteries, and mounting across dozens of countries including Australia. Operates the same B2B trade-channel model serving installers with multi-brand premium product portfolios.
- Solar Juice: Large Australian solar equipment distributor serving residential and commercial installers with a multi-brand portfolio. Closely comparable to Taspac in that it aggregates premium global solar brands and supplies them to a trade installer base across Australasia.
- BayWa r.e. Solar Trade: Global solar wholesale and distribution business with operations across Europe, the US, and Asia-Pacific. Operates an installer-focused B2B distribution model very similar to Taspac's premium multi-brand channel partner approach.
- Solargain: Australian solar distributor and installer network operator with a multi-brand product portfolio across inverters, batteries, and panels. Comparable in serving trade customers across Australasia with premium residential and commercial offerings.
Others
- Tesla Energy: Tesla's energy business (Powerwall, Solar Roof, Powerpack) is one of Taspac's strategic brand partners and competes in residential energy storage. Comparable through the storage product overlap but operates on a much larger scale and increasingly through direct channels.
- Victron Energy: Dutch manufacturer of off-grid and hybrid inverters, charge controllers, and battery monitors. One of Taspac's core suppliers for the off-grid and hybrid segment; comparable in the off-grid renewable systems space but operates as manufacturer rather than distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Taspac Energy social profiles
Digital presenceTaspac Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taspac Energy leadership team
Management profileNumber of profiles
Profiles5 records
Taspac Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taspac Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taspac Energy
What does Taspac Energy do?
Taspac Energy is a 100% Kiwi-owned trade distributor (founded 2014) supplying premium solar PV and energy storage equipment — including inverters, batteries, PV modules, and mounting systems — to solar installers and electricians across New Zealand. The portfolio spans 12 partner brands, with Taspac serving as the sole authorized distributor for Fronius inverters in NZ since 2015, complemented by nationwide delivery from Auckland and Christchurch warehouses and local sales, technical, and warranty support teams.
Is Taspac Energy a public or private company?
Taspac Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taspac Energy founded?
Taspac Energy was founded in 2014. It employs 11 to 50 people.
Where is Taspac Energy based?
Taspac Energy is headquartered in Auckland, New Zealand, in the Oceania region.
How does Taspac Energy make money?
Two revenue lines are on record. Solar PV Equipment Sales are the primary driver. The others are custom Design Services.
Who are Taspac Energy's main competitors?
Broad incumbents on record are SolarEdge Technologies, Fronius International, SMA Solar Technology and Enphase Energy. Direct peers are Krannich Solar, Solar Juice, BayWa r.e. Solar Trade and Solargain. Others are Tesla Energy and Victron Energy.
Does Taspac Energy have an API?
No public API is recorded for Taspac Energy.
What industry is Taspac Energy in?
Taspac Energy's product category is Solar Energy Equipment Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its SIC code is 5065.