What Tasty does

Tasty is a Finnish plant-based food company, operating under the legal entity Oles Fast Food, that develops and manufactures frozen plant-based meat alternatives for retail and foodservice customers in Finland. Its core catalog consists of two SKUs: Tasty Rounds, plant-based rounds inspired by meatballs, and Tasty Burger Patties (Tasty Pihvit), the company's best-selling line. Both product lines are soy-free and gluten-free, with only one remaining additive, and are produced domestically in Pohjanmaa (Ostrobothnia), Finland, after five years of formulation development. The company emphasizes taste and ingredient simplicity as its primary differentiators against competing plant-based brands.

The company sells through a two-channel go-to-market model: national retail distribution via K-Supermarkets and K-Citymarkets across Finland, and a wholesale/foodservice channel supplying hundreds of restaurants. Pricing is not publicly disclosed and products are sold as frozen goods for home preparation. Brand awareness is anchored by celebrity chef Micke Björklund, who serves as ambassador and co-developer, and the company operates a trilingual (Finnish, Swedish, English) website as its primary digital presence. Tasty is privately held with approximately 6 employees, no disclosed funding rounds, no parent company, and no third-party institutional ownership identified in the available data.

Name

Tasty

Legal name

Oles Fast Food

Website

https://tastychoice.fi

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tasty is a Finnish plant-based food company (legal entity Oles Fast Food) that manufactures frozen, soy-free and gluten-free Tasty Rounds and Burger Patties in Pohjanmaa, selling to Finnish consumers via K-stores and to hundreds of restaurants via foodservice.

Ownership category

akta.pro rank

Product category

Plant-based frozen foods

NAICS

Frozen Food Manufacturing (31141), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Plant-based foods
• Frozen meat alternatives
• Soy-free products
• Gluten-free foods
• Plant-based meatballs

Headquarters

HQ city

Pedersöre, West and Inner Finland

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Plant-based food product sales: Tasty generates revenue through selling frozen plant-based food products (Tasty Rounds and Tasty Burger Patties) to consumers via retail stores (K-Supermarkets, K-Citymarkets) and to restaurants through wholesale/foodservice channels. Products are sold as frozen goods for home preparation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tasty manufactures and sells frozen, premium plant-based food products designed to taste like traditional meat. The product line consists of Tasty Rounds (meatball-inspired) and Tasty Burger Patties (Tasty Pihvit), formulated without soy or gluten and produced in Pohjanmaa, Finland. Products are sold through K-chain retail stores across Finland and supplied to hundreds of restaurants for foodservice use.

Product overview

Tasty is a Finnish plant-based food company offering premium plant-based products made in Pohjanmaa (Ostrobothnia), Finland. The company produces two core product lines: Tasty Rounds (plant-based rounds inspired by meatballs) and Tasty Burger Patties (plant-based burger patties). All products are free from soy and gluten. The company positions itself as "Not the first, just the tastiest" and supplies both hundreds of restaurants and retail customers through K-Supermarkets and K-Citymarkets across Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Tasty Rounds Frozen, plant-based rounds inspired by traditional meatballs, formulated without soy or gluten and manufactured in Pohjanmaa, Finland. Designed for Finnish retail consumers and foodservice operators seeking a meat-alternative protein for pan or oven cooking.
• Tasty Burger Patties (Tasty Pihvit) Frozen, plant-based burger patties and the brand's best-selling SKU. Formulated without soy or gluten and produced in Finland, sold to retail consumers via K-chain stores and to restaurants via foodservice wholesale.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Micke BjörklundcoreStrategic or Co-development PartnerSuperchef Micke Björklund serves as the celebrity brand ambassador and co-developer for Tasty products. He appears in marketing materials explaining the product concept and lends his culinary expertise and reputation to the brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Impossible Foods: US-based plant-based meat brand with burger patties and meatballs in foodservice and retail. Closely comparable product portfolio to Tasty's two core SKUs.
• Oumph!: Swedish plant-based brand producing meat-style chunks, burgers, and pulled pieces. Closely comparable to Tasty in category (frozen plant-based meat), geography (Nordic), and retail/foodservice channels.
• Quorn: UK-based mycoprotein meat-alternative brand offering burgers, grounds, and meatball-style products. Comparable to Tasty in product category and foodservice/retail dual channel approach.
• Beyond Meat: Global leader in plant-based meat alternatives including burgers and meatballs. Directly comparable to Tasty as a branded plant-based meat manufacturer, though operating at vastly larger scale.
• Gold&Green Foods: Nordic (Finland/Sweden) plant-based protein brand producing pulled oats and meat alternatives. Comparable to Tasty as a smaller, regionally focused plant-based brand with similar go-to-market.

Broad incumbents

• Valio: Finland's largest dairy company with a growing plant-based product range. Comparable to Tasty as a Finnish food manufacturer competing for the same retail shelf space at K-chain and similar foodservice customers.
• HKScan: Nordic meat producer (HK, Kariniemen, Scan brands) that has launched plant-based meat alternatives. Comparable to Tasty as a competitor in the same Finnish/Nordic retail and foodservice channels.
• Nestlé Garden Gourmet: Nestlé's plant-based brand offering burgers, mince, and meat-style pieces globally. Comparable to Tasty in product category and foodservice/retail presence, though backed by vastly greater scale and marketing spend.

Emerging players

• Heura: Mediterranean plant-based brand with burgers, meatballs, and ready meals. Comparable to Tasty in product format and clean-label positioning, though operating across Southern Europe.
• Veg of Lund: Swedish food-tech company producing plant-based meat and dairy alternatives. Comparable to Tasty as a small Nordic plant-based brand pursuing similar retail and foodservice distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tastychoice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasty