Snackerie
Snackerie, S.A. is a Guatemalan manufacturer of healthy fruit-based snacks \u2014 TASU Chips, TASU Crackers, and Frappi \u2014 sold via DTC e-commerce, retail distribution across six Central American and Mexican markets, and Copa Airlines in-flight catering.
- Company typePrivate
- Founded-
- HeadquartersGuatemala City, Guatemala
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Snackerie does
Snackerie, S.A. is a Guatemala-headquartered manufacturer of healthy fruit-based snacks operating under three brands: TASU Chips (dehydrated fruit chips produced via a non-frying dehydration process that preserves nutritional content), TASU Crackers (seed and herb-based crackers in oliva, romero, and semillas variants), and Frappi (fruit roll-ups in mango, fresa banano, and banano). All products are positioned as 100% natural, vegan, gluten-free, and free from added sugar, preservatives, and artificial additives, targeting health-conscious consumers, parents, fitness-oriented individuals, and adults with dietary restrictions in Central America and Mexico. The company serves customers through a fragmented mix of individual consumers, retail shoppers, and a small premium-travel B2B channel, with no enterprise anchor accounts of material scale.
The company generates revenue through three streams: direct-to-consumer e-commerce via snackerie.com (Guatemala only, accepting Visa/Mastercard through CyberSource and delivered via third-party logistics partners Logistik, GuatEx, Forza, and CargoExpreso), wholesale retail distribution through supermarkets, health food stores (macrobi\u00f3ticas), pharmacies, and specialty retailers across six countries (Guatemala, El Salvador, Honduras, Panama, Costa Rica, and Mexico), and B2B in-flight catering via a Copa Airlines Executive Class placement established in 2023. A monthly subscription program offers Snack-pack bundles with free shipping within Guatemala City. Retail channel partners include Walmart, Chedraui, HEB, 7-Eleven, Alsuper, and Malva Mercado Org\u00e1nico in Mexico, plus Walmart El Salvador. Marketing is product-led, relying on Instagram, Facebook, blog content, email newsletters, and an affiliate/ambassador community rather than performance paid channels.
Snackerie, S.A. is a privately held sociedad an\u00f3nima under Guatemalan law with approximately 10 employees, no disclosed institutional investors, and no evidence of external funding rounds. Geographic expansion has been sequenced since 2019, with the most significant moves concentrated in 2023 \u2014 Mexico retail entry, Copa Airlines in-flight placement, and DTC online store launch. Brand positioning was validated by a 2023 Prix Goula finalist nomination in the Conscious Nutrition category against 200+ competitors, and TASU plus Frappi trademarks are registered in Guatemala.
Snackerie firmographics
Firmographics- Name
- Snackerie
- Legal name
- Snackerie, S.A.
- Website
- https://tasusnacks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snackerie, S.A. is a Guatemalan manufacturer of healthy fruit-based snacks \u2014 TASU Chips, TASU Crackers, and Frappi \u2014 sold via DTC e-commerce, retail distribution across six Central American and Mexican markets, and Copa Airlines in-flight catering.
- Ownership category
- akta.pro rank
Snackerie industry classification
Industry- Product category
- Healthy Snacks
- NAICS
- Dried and Dehydrated Food Manufacturing (311423), Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
- akta.pro secondary industries
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where Snackerie is headquartered
LocationHeadquarters
- HQ city
- Guatemala City
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Snackerie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through snackerie.com for customers in Guatemala. Products include individual items, snack-packs, and subscription memberships with monthly deliveries. Payment via credit/debit cards (Visa, Mastercard).
- Subscription/Membership Model: Monthly subscription service delivering Snack-packs with preferred product combinations. Subscribers receive free shipping within Guatemala City area and special pricing.
- Retail Distribution: Wholesale distribution through supermarkets, health food stores (macrobióticas), pharmacies, and specialty retailers across 6 countries: Guatemala, El Salvador, Honduras, Panama, Costa Rica, and Mexico.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing with location-based shipping |
| Subscription | Monthly | Subscription membership with monthly deliveries |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Snackerie product offering
Product offeringCore offering
Snackerie manufactures and sells 100% natural, vegan, gluten-free fruit-based snacks under its own brands, including dehydrated fruit chips (TASU Chips), seed-and-fruit crackers (TASU Crackers), and fruit roll-ups (Frappi). Products are made through a low-temperature dehydration process with no added sugar, no preservatives, and no frying, sold to consumers via e-commerce, subscriptions, and retail, and to businesses via Copa Airlines inflight and supermarket distribution.
Product overview
Snackerie is a healthy snack company offering three core product lines: TASU Chips (dehydrated fruit chips in multiple flavors), TASU Crackers (fruit-based crackers), and Frappi (fruit roll-ups). The products are positioned as clean-label snacks made from 100% natural fruit with no added sugar, preservatives, or additives, and are vegan and gluten-free. The company operates an e-commerce platform in Guatemala with subscription membership options and snack-pack bundles, while also distributing through retail partners across Central America and Mexico.
Differentiator
Problem solved
Functional benefit
Brands
- TASU Chips: Dehydrated fruit chips made from 100% natural fruit, vegan, gluten-free, with no added sugar, preservatives, or artificial additives. Available in tropical flavors including mango, mango chile, pineapple, strawberry banana, banana, and tropical.
- TASU Crackers
- Frappi
Quantifiable outcome
- 2 portions of fruit per serving in TASU Chips
Companies that use Snackerie
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Snackerie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Snackerie partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Copa AirlinescoreSince 2023, TASU Chips are served to Copa Airlines Class Executive passengers on all flights throughout Latin America and Europe. This marks the first time TASU Chips is available onboard a major airline, strengthening brand presence in markets outside Guatemala's home market.
- CyberSource (Visa International)coreCyberSource provides payment processing infrastructure for credit and debit card transactions on snackerie.com. The platform stores card information with the highest worldwide security standards when customers opt to save their payment method.
- LogistikminorThird-party logistics provider for delivery services in Guatemala. Works with Snackerie to deliver online orders to customers.
- GuatExminorThird-party logistics provider for delivery services in Guatemala.
- ForzaminorThird-party logistics provider for delivery services in Guatemala.
- CargoExpresominorThird-party logistics provider for delivery services in Guatemala.
- Walmart (Mexico)coreWalmart Mexico distribution partnership including Walmart, Walmart Express stores. Major retail channel for TASU Chips in Mexico market.
- Chedraui (Mexico)coreMajor Mexican supermarket chain distributing TASU Chips products.
- HEB (Mexico)coreTexas-based supermarket chain with presence in Mexico, distributing TASU Chips.
- 7 Eleven (Mexico)coreConvenience store chain providing wide retail distribution for TASU Chips in Mexico.
- Alsuper (Mexico)coreRegional supermarket chain in northern Mexico (Chihuahua, Durango, Coahuila, Zacatecas, Saltillo areas) with multiple locations distributing TASU Chips.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Snackerie competitors and assessment
Company assessmentBroad incumbents
- Frito-Lay (PepsiCo): Broad incumbent: Frito-Lay distributes the dominant salty/snack portfolio across Central America and Mexico through the same retailers (Walmart, 7-Eleven, Chedraui) where Snackerie has shelf space.
- Grupo Bimbo: Broad incumbent: Bimbo is the dominant baked-goods and snack conglomerate across Latin America, with extensive retail and DSD reach in every market Snackerie operates — the regional scale benchmark Snackerie is competing against.
Direct peers
- Simple Mills: Direct competitor: Simple Mills produces gluten-free, plant-based crackers (Seed Crackers, Almond Flour Crackers) sold through mass grocery — directly comparable to TASU Crackers in form factor and target consumer.
- Late July Snacks: Direct competitor: Late July produces organic, gluten-free crackers, chips, and snacks — overlapping TASU Crackers and the broader better-for-you snack portfolio Snackerie is building.
- Nature's All Foods: Direct competitor: Nature's All makes freeze-dried and dehydrated fruit snacks (mango, apple, strawberry, banana) sold through grocery and natural channels, closely matching TASU Chips in product and channel mix.
- Crispy Green: Direct competitor: Crispy Green sells single-ingredient dehydrated fruit crisps (mango, pineapple, banana, apple, pear) with no added sugar — directly comparable to TASU Chips in format and clean-label positioning.
- Mary's Gone Crackers: Direct competitor: Mary's Gone Crackers makes gluten-free, organic crackers with seeds and herbs — the same format and dietary positioning as TASU Crackers (oliva, romero, semillas).
- Made Good: Direct competitor: Made Good makes organic, gluten-free, vegan snack bars, crackers, and granola bits — overlapping TASU Crackers and the clean-label/healthy-snacking positioning across grocery retail.
- Bare Snacks (PepsiCo): Direct competitor: Bare makes baked/dehydrated fruit chips (apple, banana, pineapple, mango, strawberry, coconut) positioned as clean-label snacks, sold through mass grocery and natural channels — the same category Snackerie's TASU Chips occupy.
Emerging players
- That Fruit Called: Emerging peer: That Fruit Called sells single-ingredient dehydrated fruit snacks in tropical flavors (mango, pineapple) marketed as clean-label — partial overlap with TASU Chips.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Snackerie social profiles
Digital presenceSnackerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snackerie leadership team
Management profileNumber of profiles
Snackerie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snackerie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snackerie
What does Snackerie do?
Snackerie manufactures and sells 100% natural, vegan, gluten-free fruit-based snacks under its own brands, including dehydrated fruit chips (TASU Chips), seed-and-fruit crackers (TASU Crackers), and fruit roll-ups (Frappi). Products are made through a low-temperature dehydration process with no added sugar, no preservatives, and no frying, sold to consumers via e-commerce, subscriptions, and retail, and to businesses via Copa Airlines inflight and supermarket distribution.
Is Snackerie a public or private company?
Snackerie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snackerie founded?
Snackerie was founded in -1. It employs 1 to 10 people.
Where is Snackerie based?
Snackerie is headquartered in Guatemala City, Guatemala, in the Latin America region.
How does Snackerie make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Membership Model and retail Distribution.
Who are Snackerie's main competitors?
Broad incumbents on record are Frito-Lay (PepsiCo) and Grupo Bimbo. Direct peers are Simple Mills, Late July Snacks, Nature's All Foods, Crispy Green, Mary's Gone Crackers, Made Good and Bare Snacks (PepsiCo). That Fruit Called is listed as an emerging player.
Does Snackerie have an API?
No public API is recorded for Snackerie.
What industry is Snackerie in?
Snackerie's product category is Healthy Snacks. Its primary akta.pro industry code is AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing, with a secondary code of AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads). Its NAICS code is 311423 and its SIC code is 2030.