Taunus Touristik Service

What Taunus Touristik Service does

Taunus Touristik Service e.V. is a registered association (eingetragener Verein) and Destination Management Organization (DMO) headquartered at the Taunus-Informationszentrum in Oberursel, Hesse, Germany. It aggregates and promotes tourism across the Taunus mountain range north of Frankfurt, covering 30+ destinations, two nature parks (Naturpark Taunus and Naturpark RheinTaunus with 210 sq km of contiguous forest), 1,000+ tourism offerings, 500+ events, and 16 premium hiking trails. Its core product is the taunus.info digital portal, which combines interactive maps, an event calendar, a live webcam network, accommodation booking, and content on cultural heritage including the UNESCO-listed Upper Germanic-Rhaetian Limes.

The technology stack is centered on the taunus.info website, built and maintained with implementation support from netzvitamine GmbH and destination.one GmbH. The platform integrates third-party modules including plazy.travel for personalized trip planning, Holidu's accommodation booking engine, and the RheinMainCard discount program. Distribution extends to Facebook, Instagram, YouTube, and a weekly Spotify podcast called 'Places to go' covering the Taunus spa towns. The organization maintains physical visitor services through the Tourist-Information im TIZ and partnerships with certified tour guides (Limes-Cicerones) and ADAC.

The business model is a hybrid of membership-funded nonprofit operations and transaction-based revenue. The association is financed through municipal membership fees from member towns and facilities, while booking commissions on accommodation reservations routed through Holidu contribute an additional revenue stream. The organization is led by Chairman Roland Seel, Deputy Chairmen Sandro Zehner and Thomas Studanski, and Managing Director Daniela Krebs, with a staff of 7 employees. Linked partnerships span UNESCO-Welterbestätten Deutschland e.V., Benchmark Services, ADAC Hessen-Thüringen, Holidu GmbH, plazy.travel, and the Naturpark RheinTaunus.

Name

Taunus Touristik Service

Legal name

Taunus Touristik Service e.V.

Website

https://taunus.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Taunus Touristik Service e.V. is a nonprofit Destination Management Organization that operates the taunus.info digital portal and Taunus-Informationszentrum in Oberursel, Germany, promoting the Taunus region to leisure travelers near Frankfurt through curated content, event listings, and accommodation booking partnerships.

Ownership category

akta.pro rank

Product category

Destination Management and Regional Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Local Tours, Activities & Attractions Metasearch (THALAEAI), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination management services
• Regional tourism promotion
• Tourism information portal
• Trip planning services
• Cultural heritage tourism

Headquarters

HQ city

Oberursel (Taunus)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Municipal Membership Fees: Taunus Touristik Service e.V. is funded through membership fees from member municipalities and facilities in the Taunus region. The organization is an association (e.V.) representing various towns and communities.
2. Accommodation Booking Commission: The booking platform for accommodations is operated by Holidu GmbH, suggesting a commission-based revenue arrangement for bookings made through the platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Taunus Touristik Service operates as a Destination Management Organization (DMO) for the Taunus region north of Frankfurt, providing a centralized digital tourism portal (taunus.info) covering 30+ destinations, 1000+ tourism offerings, and 500+ annual events. The organization aggregates and promotes hiking trails, cycling routes, UNESCO World Heritage Limes experiences, spa and wellness facilities, cultural heritage sites, and family attractions, while offering personalized trip planning through plazy.travel and accommodation booking via Holidu. Services are delivered free to visitors, funded by member municipalities and tourism partners.

Product overview

Taunus Touristik Service operates a unified tourism information portal (taunus.info) combining webcams, event calendars, interactive maps, and accommodation booking. The platform also integrates the plazy.travel personalized trip planning tool as a complementary module for tailored visitor recommendations. The portfolio covers 30+ locations, 1000+ activity offerings, and 500+ scheduled events across the Taunus region.

Differentiator

Problem solved

Functional benefit

Products and services

• taunus.info Tourism Portal Comprehensive digital tourism information and trip planning platform covering 30+ destinations, 1000+ tourism offerings, and 500+ annual events in the Taunus region, featuring interactive maps, event calendars, hiking and cycling route information, webcam network, accommodation booking integration, and cultural heritage content. The portal serves as the central information hub for visitors to the German Taunus mountains north of Frankfurt.
• plazy.travel Personalized Trip Planning Interactive trip planning tool integrated into taunus.info that provides personalized visit recommendations based on user interests in culture, wellness, and culinary experiences. Presents tailored Taunus offerings with both well-known highlights and hidden gems for individual visitors planning their trip.
• Tourist-Information im TIZ Physical tourist information center located at Hohemarkstraße 192 in Oberursel (Taunus), providing in-person visitor support, information on regional offerings, and sales of the RheinMainCard discount card for visitors to the Taunus region.
• RheinMainCard Discount Program Regional discount card offering reduced-price access to partner attractions including Kurbad Therme Königstein, Römerkastell Saalburg, and Freizeitrestaurant Waldtraut, with integrated public transport ticket included. Distributed through the Tourist-Information center and partner outlets across the region.
• Places to go Podcast Series Weekly travel podcast series distributed via Spotify and other podcast platforms covering Taunus spa towns (Bad Homburg, Bad Soden, Bad Nauheim, Bad Camberg, Bad Schwalbach), featuring regional stories, background information, and insider tips for visitors.

Quantifiable outcome

• 30+ places promoted as destinations
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• plazy.travelcoreGTM or Marketing PartnerPlazy.travel is a podcast and trip planning platform featuring a weekly series 'Places to go' about Taunus spa towns. The partnership includes personalized trip planning tools integrated into the Taunus website, allowing visitors to get recommendations based on their interests (culture, wellness, culinary).
• Holidu GmbHcoreChannel Partner/ Reseller/ DistributorHolidu GmbH operates the booking platform for accommodations on taunus.info. Based in Munich (Riesstraße 24, 80992 München), Holidu provides the technical infrastructure for visitors to book stays in the Taunus region.
• ADAC Hessen-ThüringenminorGTM or Marketing PartnerADAC (German automobile club) operates a bike service station at the Taunus-Informationszentrum in Oberursel, providing quick assistance with minor repairs including tools and air pumps for cyclists.
• netzvitamine GmbHminorImplementation/ SI/ Consulting PartnerStrategic consulting, concept development, and implementation support for the tourism platform. Located in Sonthofen, Bavaria.
• Naturpark RheinTaunuscoreStrategic or Co-development PartnerNature park organization managing the RheinTaunus region with 210 sq km of contiguous forest, 16 premium hiking trails, and leisure portal freizeitportal-nrt.de for trail and attraction information.
• Limes-CiceronesminorStrategic or Co-development PartnerCertified tour guides specializing in the UNESCO World Heritage Limes, offering authentic guided experiences along the Roman border wall with expert commentary on soldier and family life.
• RheinMainCard PartnersminorGTM or Marketing PartnerNetwork of partners offering discounts through the RheinMainCard including Kurbad Therme Königstein, Römerkastell Saalburg, and Freizeitrestaurant Waldtraut, with integrated transport ticket.
• UNESCO-Welterbestätten Deutschland e.V.minorStrategic or Co-development PartnerAssociation of UNESCO World Heritage sites in Germany collaborating on guest satisfaction survey conducted by Taunus Touristik Service through Benchmark Services.
• Benchmark ServicesminorImplementation/ SI/ Consulting PartnerThird-party research firm conducting the guest satisfaction survey in collaboration with UNESCO-Welterbestätten Deutschland e.V., running until January 12, 2027.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allgäu GmbH: Regional DMO for the Allgäu, organized as a GmbH (vs. e.V. for Taunus) but functionally similar: multi-municipal destination marketing covering nature, hiking, wellness and cultural offerings.
• Eifel Tourismus: Regional tourism organization for the Eifel, including the Eifel National Park and adjacent nature parks. Highly comparable in scope and structure: nature-park-based, multi-municipal association, content and event portal.
• Schwarzwald Tourismus: Regional DMO for the Black Forest, a low mountain range in Baden-Württemberg with hiking, wellness, cultural heritage and curated sub-destinations. Most directly comparable as a German Mittelgebirge DMO with similar content, trails and spa-town portfolio.

Broad incumbents

• Tourismus Salzburg: DMO for the Salzburg region, mixing UNESCO heritage, alpine nature, wellness and cultural tourism. Comparable as a regional destination organization combining cultural heritage with outdoor offerings, though at a larger international scale.
• Tourismusverband Mecklenburg-Vorpommern: State tourism organization for Mecklenburg-Vorpommern. Comparable as a multi-municipal destination portal with curated content, events calendar and accommodation booking integration.
• Tourismus NRW: North Rhine-Westphalia's state tourism marketing entity. Operates a destination portal analogous to taunus.info, covering multiple sub-regions, events and accommodations — a structural comparator for a regional Hessian DMO.
• Bayern Tourismus Marketing: State tourism marketing body for Bavaria. Compares to Taunus Touristik Service as a regional German DMO with curated content, events calendar and booking integration, but with much greater scale and budget.
• HA Hessen Tourismus: The state-level tourism marketing organization for Hesse, of which the Taunus is a sub-region. Directly comparable as a German DMO promoting a defined geographic area, but at a much larger scope and budget.

Regional players

• Naturpark Rhein-Taunus: Partner organization that manages one of Taunus Touristik Service's core nature parks (Naturpark RheinTaunus). Operates a complementary leisure portal and certified hiking trail network, sharing the same geographic audience.

Others

• Lohr am Main Tourist-Information: Smaller municipal tourist-information office within the Spessart/Main region. Comparable as a local tourism-information touchpoint rather than as a direct competitor — illustrates the in-person information center model Taunus Touristik Service also runs via its TIZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TaunusTouristik
• Instagraminstagram.com/taunusdiehoehe
• LinkedInlinkedin.com/company/taunus-touristik-service

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taunus Touristik Service