Les Taxis Bleus

What Les Taxis Bleus does

Les Taxis Bleus, operating under the G7 brand, is the largest taxi company in Europe and a wholly-owned subsidiary of the French diversified conglomerate Groupe Rousselet. Founded in 1905 and headquartered in Sevran with its operating center in Paris, the company aggregates a network of 10,000 affiliated taxis across Paris and Ile-de-France, extending service to 260+ cities in France and 20+ countries internationally. It serves approximately 30 million passengers annually, with a record throughput of 61,700 rides in a single day.

G7 operates a multi-channel booking platform spanning a mobile application (iOS/Android), website, and 24/7 phone booking, supplemented by street-hail payment via its G7 Connect feature. Its core technology stack is a mobile-first taxi booking platform with real-time driver tracking, in-app payment, and omnichannel order management, layered over a regulated physical fleet of 90% hybrid/electric vehicles (the largest eco-friendly taxi fleet in Europe). The product portfolio includes specialized service variants: G7 Green (eco), G7 VIP (luxury), G7 Van (groups), G7 Access (reduced mobility), G7 Famille (child seats), G7 Vélo (bike transport), and G7 Coffre+ (extra luggage), plus subscription tiers ranging from Le Pass G7 (consumer monthly pass) to Business Pass G7 (corporate) and Le Club G7 (premium VIP).

Revenue derives from usage-based taxi fares (regulated by the Paris Prefecture de Police), recurring subscription fees (Le Pass G7, Business Pass, Le Club G7), and corporate account programs. Its go-to-market is hybrid: product-led growth for individual consumers via self-serve app/web booking, enterprise field sales through Business Pass for corporate accounts, and channel partnerships with hotels, restaurants, and event venues. Customer segments span individuals, corporate clients, premium/VIP travelers, hospitality, event organizers, and persons with reduced mobility. Driver-affiliated revenue (subscriptions contributed by drivers) represents 5% of revenue.

Name

Les Taxis Bleus

Legal name

Les Taxis Bleus

Website

https://taxis-bleus.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Taxis Bleus (G7) is France's leading taxi operator and Europe's largest, aggregating 10,000 affiliated taxis in Paris/Ile-de-France across app, web, and phone booking. It serves 30 million passengers annually via multi-tier services including standard, eco-friendly (G7 Green), VIP, accessible (G7 Access), and corporate subscriptions under Groupe Rousselet.

Ownership category

akta.pro rank

Product category

Taxi Services

NAICS

Taxi and Limousine Service (4853), Taxi and Ridesharing Services (48531), Limousine Service (48532)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Taxi & E-Hail Operators (TLAFAAAJ)

akta.pro secondary industries

App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC), Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD)

Keywords

• Taxi transportation services
• Corporate mobility solutions
• Accessible taxi booking
• Eco-friendly taxi fleet
• Urban passenger transport

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Taxi Ride Revenue: Per-trip fares charged to passengers for taxi transportation. Meter-based pricing in Paris with fixed rates for airports and train stations. Payment via in-app credit card, cash, or card in taxi.
2. Subscription Services (Business Pass, Club G7): Monthly subscription programs offering priority booking, budget management tools, and premium fleet access to regular business users. Represents 5% of contributed revenue from driver affiliates.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Les Taxis Bleus (operating under the G7 brand) is a French taxi company that operates the largest taxi fleet in Europe with 10,000 vehicles in Paris, providing immediate and advance taxi booking up to 30 days ahead via a mobile app, website, and phone (3607). The service spans 260+ French cities and 20+ countries, with specialized vehicle categories including VIP, Van, Accessible, Family, Eco (Green hybrid/electric), and Bicycle/Ecoffe+ variants, plus subscription programs (Le Pass G7, Business Pass G7, Le Club G7) for individuals and corporate clients.

Product overview

G7 operates as a multi-level taxi service platform in France, offering both on-demand and subscription-based transportation services. The core offering includes standard G7 taxis (10,000 vehicles in Paris), supplemented by specialized variants like G7 Green (eco-friendly fleet), G7 VIP (luxury), G7 Van (group transport), and G7 Access (mobility impaired passengers). The service ecosystem spans consumer-facing individual booking (via app, web, phone), subscription programs (Le Pass G7, Business Pass, Le Club G7 for frequent/corporate users), and specialized services (G7 Events, CHR for hospitality, Mission Handicap). All services are accessible through the G7 TAXI application with omnichannel booking capability, covering Paris/Ile-de-France and 260+ cities nationally.

Differentiator

Problem solved

Functional benefit

Brands

• G7 Green: Eco-friendly taxi service featuring the largest fleet of hybrid and electric taxis in Europe with over 7,800 vehicles. Target: 100% G7 Green berlines by 2027 and 30% electric vehicles by 2030.
• G7 Access
• G7 VIP
• G7 Van
• Business Pass G7
• Le Club G7
• G7 Events
• G7 Access
• G7 Famille
• G7 Vélo
• G7 Coffre+

Products and services

• G7 Standard Taxi Service Core taxi service in Paris/Ile-de-France with 10,000 taxis available for immediate or advance booking (up to 30 days), accessible via app, web, and phone. Meter-based fares regulated by the Prefecture de Police.
• G7 Green

Quantifiable outcome

• 4.9/5 average driver rating demonstrates high service quality
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Local Bordeaux Taxi OperatorsminorChannel Partner/ Reseller/ Distributor · 1 January 2025Cooperation with local taxi drivers in Bordeaux for service expansion. G7 will extend its taxi booking service to Bordeaux and the Arcachon basin by end of June 2026.
• Philharmonie de ParisminorStrategic or Co-development PartnerCultural institution partnership with G7 for transportation services to concerts and events at the Philharmonie de Paris venue.
• Ville de PariscoreStrategic or Co-development PartnerPartnership with the City of Paris for urban taxi services, including dedicated pick-up zones and coordination with city transportation infrastructure.
• WheelizminorStrategic or Co-development PartnerPartnership with wheelchair-accessible vehicle rental platform to support accessible transportation for persons with disabilities.
• Groupe RousseletcoreOthersParent company of Les Taxis Bleus (G7). Groupe Rousselet also operates ADA (car rental) and Homebox (self-storage), providing diversification and operational synergies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heetch: French-origin ride-hailing startup targeting younger, nightlife-oriented riders. Operates in Paris and several French cities, offering a younger-skewing alternative to G7's traditional taxi service.
• Bolt: Estonian-origin ride-hailing platform operating in France with aggressive pricing. Competes directly with G7 for individual consumer rides in Paris and other French cities, primarily through gig drivers.
• Uber: Global ride-hailing platform operating in Paris and across France (UberX, Uber Comfort, Uber Green). Directly competes with G7 for on-demand urban passenger transport, though Uber uses gig drivers and dynamic pricing while G7 uses licensed taxi affiliates at regulated fares.
• Addison Lee: London-based private hire and taxi operator serving corporate and premium customers. Compares to G7 in its reliance on licensed vehicles, corporate account focus, and tiered service offerings, though confined to the UK.
• Gett: UK-headquartered ground transportation platform focusing on corporate accounts and licensed taxi supply. Closely comparable to G7's Business Pass model in its B2B orientation and use of licensed black cab/professional drivers.
• Free Now: European multi-mobility app (backed by BMW and Mercedes-Benz) that aggregates taxi and ride-hailing supply across France and the EU. Closest direct taxi-hailing competitor to G7's app-based model, with similar licensed-driver supply and Paris presence.
• Cabify: Spain-origin ride-hailing platform operating across Spanish-speaking Europe and France. Directly competes with G7 in city passenger transport and shares the challenge of operating with licensed/professional drivers in regulated markets.
• Carey International: US-based chauffeured ground transportation and logistics provider focused on corporate and luxury travel. Comparable to G7's premium Club G7 and Business Pass tiers, with an affiliated-driver model and airport/corporate focus.
• Lyft: US ride-hailing platform with a comparable app-based, multi-service model (standard, premium, accessible). A relevant strategic peer for G7's technology roadmap and consumer-ride positioning, though operating in a different regulatory environment.

Broad incumbents

• Sixt: Global mobility group offering car rental, leasing, and ride services (Sixt Ride, myDriver). Related to G7 through Groupe Rousselet stable-mate ADA in car rental; comparable as a broader-mobility incumbent with chauffeur-driven ground transport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/taxisg7
• YouTubeyoutube.com/user/taxisg7
• Facebookfacebook.com/TAXISG7
• LinkedInlinkedin.com/company/les-taxis-bleus
• Instagraminstagram.com/TAXISG7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Taxis Bleus