TRAVERSE CITY GOLF & COUNTRY CLUB

What TRAVERSE CITY GOLF & COUNTRY CLUB does

Traverse City Golf & Country Club (legally Traverse City Country Club) is a private, member-owned family golf and country club located at 1725 S Union Street, Traverse City, Michigan. Founded in 1915, the club operates an 18-hole, par-71, 6,330-yard championship golf course originally designed by Tom Bendelow, with a 35,000 sq ft clubhouse and a diversified amenity portfolio that includes a TrackMan 4 indoor golf simulator suite, an outdoor aquatics complex opened in 2019, a fitness center with the region's only Precor Queenax Functional Trainer, tennis and pickleball courts, and groomed winter trails for cross-country skiing and snowshoeing. F&B and banquets are run by an in-house Executive Chef across four dining venues (1915 Room, Hagen Grill & Bar, 19th Hole, Pool House Kitchen) and a banquet operation accommodating 5–225 guests.

The club's technology stack is centered on premium commercial fitness and sports-performance equipment rather than proprietary software. The TrackMan 4 simulators and the certified K-Vest 3D golf fitness program are the most differentiated technical assets, supporting year-round play and data-driven instruction under PGA professionals; a state-of-the-art irrigation system and a redesigned 9th hole by Renaissance Design support agronomic quality on the course.

The business model is membership-subscription driven with ancillary revenue from pro shop merchandise, lessons and clinics, and private-event catering. Memberships are sold on an annual basis via a consultative, relationship-based sales motion led by a Membership Director, with tiered Golf Memberships (Regular age 40+, Intermediate 35–39, Young Professional 21–34, Single) and Social Memberships that include four rounds of golf per year plus full access to non-golf amenities. Member benefits extend to spouses and dependent children under 25, creating multi-generational household accounts. Marketing relies primarily on the club website (tcgcc.com), Facebook, local/regional earned media, The Knot wedding marketplace, and the Distinguished Clubs directory; banquet and catering bookings are sold directly. The club is privately held, does not disclose financials, and operates with approximately 43 employees across golf, aquatics, fitness, F&B, and facilities functions.

Name

TRAVERSE CITY GOLF & COUNTRY CLUB

Legal name

Traverse City Country Club

Website

https://tcgcc.com

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

11–50 employees

Short description

Traverse City Golf & Country Club is a private, member-owned family country club in Traverse City, Michigan, founded in 1915, serving Northern Michigan families with an 18-hole golf course, aquatics, fitness, dining, and banquet amenities on a membership-subscription model.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreation

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Luxury Golf Resorts (THAGACAH)

Keywords

• Private country club
• Golf memberships
• Social memberships
• Banquet catering
• Fitness amenities

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Memberships: Annual membership fees for full golf privileges including unlimited use of golf course, driving range, locker rooms, tennis & pickleball courts, fitness center, aquatics complex, groomed winter trails, dining venues, banquet services, and invitation to all social functions. Membership tiers include Regular (age 40+), Intermediate (35-39), Young Professional (21-34), and Single memberships.
2. Social Memberships: Annual membership fees for limited golf privileges (4 rounds per year at guest fee rate) plus access to all other club amenities including tennis, fitness, pool, dining, and social events.
3. Pro Shop Merchandise Sales: Full-service retail pro shop offering golf equipment, apparel, and accessories from major brands including TaylorMade, Titleist, FootJoy, Vineyard Vines, Nike, and Peter Millar. Members receive discounted pricing through the Mill River Merchandise Plan.
4. Private Event Catering & Banquets: Catering and banquet services for member events including weddings, holiday parties, corporate events, and family gatherings. Accommodates groups of 5 to 225 guests with custom menus prepared by Executive Chef.
5. Golf Lessons and Instruction: PGA professionals offer private and group instructional programs utilizing state-of-the-art diagnostic technology and on-course instruction. Special clinics and lesson packages available throughout the year.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Traverse City Golf & Country Club is a private member-owned country club operating since 1915, providing an 18-hole championship golf course, golf simulators, fitness center, aquatics complex, tennis and pickleball courts, winter trails, multiple dining venues, banquet and event catering, and a children's activity center. The club sells Golf and Social memberships to individuals and families in the Northern Michigan region, granting access to its recreational, hospitality, and social amenities on an annual subscription basis.

Product overview

Traverse City Country Club is a private family golf and country club offering a unified portfolio of recreational and hospitality services centered around its 18-hole championship golf course (designed by Tom Bendelow in 1915). The club provides year-round activities through integrated facilities including TrackMan 4 golf simulators for off-season play, a full-service golf pro shop, fitness center with specialized equipment, outdoor aquatics complex, tennis and pickleball courts, and groomed winter trails. Members can also access multiple dining venues (formal 1915 Room, casual Hagen Grill & Bar, 19th Hole, Pool House Kitchen), banquet and catering services for private events, and a children's activity center. Membership tiers (Golf and Social) grant access to all amenities with varying golf privileges.

Differentiator

Problem solved

Functional benefit

Brands

• The Tee Box: Children's Activity Center at Traverse City Country Club - an ever-evolving space for children to play, imagine, create and relax, open to member families year-round.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Muskegon Country Club: Private member-owned country club in Western Michigan with golf, swimming, tennis, and dining. Comparable scale, model, and amenity mix to a traditional Midwestern family country club.
• Detroit Golf Club: Historic private member-owned country club in Michigan with 36 holes and full club amenities. Comparable as a long-tenured (over 100 years) Michigan private club with dining, events, and member programs.
• Crystal Downs Country Club: Highly regarded private member-owned golf club in Northern Michigan. Direct peer in business model (private membership, championship course, social amenities) and regional market, though more elite and golf-focused.
• Indianwood Golf and Country Club: Private member-owned country club in Michigan with golf, dining, pool, and event facilities. Highly comparable as a Michigan private club with multi-amenity offering and similar membership model.
• Plum Hollow Country Club: Private member-owned country club in Southeast Michigan with golf, tennis, pool, dining, and event facilities. Comparable in being a multi-generational family-oriented private club with similar amenity breadth.
• The Orchards Golf Club: Private member-owned country club in Southeast Michigan with championship golf, pool, tennis, and event hosting. Comparable as a Michigan private club emphasizing family-oriented amenities and event-driven revenue.

Broad incumbents

• Bay Hill Club & Lodge: Established private club and lodge with championship golf, dining, and lodging in Florida. Comparable in combining private membership with resort-quality amenities and tournament-host prestige, though at a larger, more national scale.

Regional players

• Forest Dunes Golf Club: Michigan-based golf club offering both public and private member access. Comparable in Northern Michigan golf market and continuous reinvestment in course quality, though more golf-focused than a full country club.
• Arcadia Bluffs Golf Club: Premier public-access and member golf destination on Lake Michigan. Comparable in regional golf market positioning and amenity investment philosophy, though operated as a resort course rather than a private member club.
• Grand Traverse Resort and Spa: Large resort and conference property in the same Traverse City market with multiple golf courses, lodging, and spa offerings. Comparable in geography and partial amenity overlap (golf, dining, events), but operates as a destination resort rather than a private member-owned club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/traversecitygolfandcountryclub
• LinkedInlinkedin.com/company/traverse-city-golf-&-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAVERSE CITY GOLF & COUNTRY CLUB