TATIN Design Enterprises
TATIN Design Enterprises is an independent, owner-managed Swiss design consultancy (Basel and Munich) that delivers design strategy, design systems, and design experiences to enterprise clients in pharma, luxury, banking, energy, healthcare, and the public sector.
- Company typePrivate
- Founded2008
- HeadquartersBasel, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TATIN Design Enterprises does
TATIN Design Enterprises GmbH is an independent, owner-managed design consultancy headquartered in Basel, Switzerland, with a second office in Munich, Germany, and an affiliated Paris base through the TATIN Associates network. Founded by Oliver Mayer in 2008 as TATIN Design Studio and rebranded in February 2018, the firm operates with approximately 8 employees and serves enterprise and mid-market clients across Switzerland, Germany, and selected international markets, including Novartis, Blancpain, Breguet, Gübelin, Banque Cramer, Bank Cler, Rapp, IWB, Bethesda Hospital, and Museen Basel.
The firm's offering is organized around three interconnected service lines: Design Strategy (brand strategy, digital strategy, visual strategy, knowledge design, design thinking, governance, and brand value), Design Systems (brand, digital, communication, interface and web, and animation systems), and Design Experiences (visual, narrative, and interactive storytelling across live, editorial, social, and digital channels). Its proprietary Design Strategy Map is a documented methodology that guides leadership teams through interactive, multi-dimensional strategy design processes. Delivery is supported by an external Design Enterprises Alliance of strategic partners covering brand coaching, technical implementation, social media, and AR-based brand activations.
The business model is project-based professional services, with fees determined by scope, complexity, and engagement duration and not publicly disclosed. Go-to-market is driven by direct senior-led sales, competition-based project acquisition, word-of-mouth from an 80+ client portfolio, and a curated alliance network. The firm is privately held, generates no disclosed funding, and has no public listing.
TATIN Design Enterprises firmographics
Firmographics- Name
- TATIN Design Enterprises
- Legal name
- TATIN Design Enterprises GmbH
- Website
- https://tde.tatin.info
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TATIN Design Enterprises is an independent, owner-managed Swiss design consultancy (Basel and Munich) that delivers design strategy, design systems, and design experiences to enterprise clients in pharma, luxury, banking, energy, healthcare, and the public sector.
- Ownership category
- akta.pro rank
TATIN Design Enterprises industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Graphic Design Services (54143), Other Specialized Design Services (54149)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where TATIN Design Enterprises is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
TATIN Design Enterprises business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Strategy Consulting: Strategic consulting engagements for brand strategies, digital strategies, visual strategies, knowledge design, and design thinking. Projects include brand positioning, strategy activation, and governance.
- Design Systems: Creation and implementation of brand systems, digital systems, communication systems, and interface/web design. Includes ongoing brand management and system maintenance.
- Design Experiences:
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
TATIN Design Enterprises product offering
Product offeringCore offering
TATIN Design Enterprises is an independent design studio that provides design strategy, design systems, and design experience services. It works with organizations to define strategic design direction, build scalable design systems, and craft consistent multi-channel user experiences. Its proprietary Design Strategy Map methodology underpins engagements with enterprise and mid-market clients.
Product overview
TATIN Design Enterprises is an independent design studio offering three interconnected core service areas: Design Strategy (including Brand Strategy, Digital Strategy, Visual Strategy, Knowledge Design, Design Thinking, and Brand Value), Design Systems (encompassing Brand Systems, Digital Systems, Communication Systems, Interface and Web Design, and Animation Design), and Design Experiences (covering Visual Communications, Editorial Design, Exhibition Design, Digital Publishing, and Storytelling). The company also offers a proprietary Design Strategy Map methodology for guiding leadership teams through strategic processes. The studio operates from Basel, Switzerland and Munich, Germany, and is part of the TATIN Associates network.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Strategy Strategic design consulting that helps organizations define a coherent design direction aligned with business goals, including positioning, brand expression, and design principles.
- Design Systems
Quantifiable outcome
- Blancpain magazine now part of Swiss National Library holdings
- +3 more outcomes
Companies that use TATIN Design Enterprises
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
TATIN Design Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TATIN Design Enterprises partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- ZaakcoreMartin Richi's Zaak specializes in combining digital and physical experiences without losing sight of human interaction. New partner in Design Enterprises Alliance for AR experiences and immersive brand activations including Novartis Molecule Trail.
- TiramiminorCreative partner for social media, content strategies, and storytelling. Kevin Wandji Tchatat brings expertise in social media, content management, and digital community building.
- Brandcoach RamsteincoreWalter Ramstein brings three decades of expertise in brands, identities, and naming. Long-standing strategic partner on brand strategy projects including Rapp, Banque Cramer, Bâleo Erlenmatt, and multiple rebranding initiatives. Founded renowned branding agency and serves as independent brand coach since 2009.
- Sukoa AGcoreThomas Martin's company handles technical implementation and programming. Responsible for website development, interactive technologies, and technical realization of digital platforms. Long-term programming partner for TATIN projects.
- Tirami GmbHcoreKevin Wandji Tchatat's company specializes in social media, content strategies, storytelling, and event strategies. Supports TATIN in making brands successful in digital space through hybrid stage experiences and community management.
- C-Matrix CommunicationsminorProject partner on ASTRA exhibition design and Limmattalbahn visual identity projects. Collaborative delivery of complex infrastructure communication projects.
- HHF ArchitectsminorProject partner for Swiss contribution to 7th International Architecture Biennial in São Paulo. Architects from Basel collaborated on exhibition concept and design.
- ZMIK Studio for Spatial DesignminorBasel-based spatial design studio partner for exhibition design projects including Arch/Scapes international exhibition.
- Tobias R. DürringminorLong-time photographer and friend of TATIN. Created portfolio website for TATIN and contributes photography to various projects including Padelwerk mega poster.
- Lukas Gysin Consultantcore25 years expertise as strategic consultant for brand development and communication. International experience in process analysis, branding, healthcare, and digital transformation. Established sparring partner for brand stakeholders.
- Christian Jost / Jost CommunicationsminorLed Gübelin brand strategy and visual language development. Project lead on luxury jewelry brand identity work.
- TATIN Communications ManagementcoreRuedi A. Müller-Beyeler and Heiner Butz lead strategic communication and brand management engagements. Multiple joint project executions including Regimo, PB Swiss Tools, Somedia.
- TATIN Innovation Design Ltd.minorThilo Fuchs leads innovation design work from Shanghai, Berlin, and Hong Kong locations. Project partner for S AM Swiss Architecture Museum exhibitions and international design work.
- TATIN Institute for Strategy ActivationcoreRobert Wreschniok's institute focused on strategy activation and change management. Deep integration with Design Strategy Board and Munich office operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
TATIN Design Enterprises competitors and assessment
Company assessmentBroad incumbents
- Superunion: WPP-owned global brand and design consultancy (formerly Brand Union) offering brand strategy, identity, and experience services to enterprise clients. Competes with TATIN across brand systems and corporate identity work but at significantly larger scale.
- Pentagram: Global partnership of independent designers offering brand strategy, identity, and design services across disciplines. Overlaps with TATIN's design strategy and brand systems work, but operates at materially larger scale and through a partner-led model.
- Interbrand: Long-established global brand consultancy (Omnicom) offering brand strategy, identity, and valuation services to enterprise clients worldwide. Competes with TATIN in the same premium enterprise client segment but with materially larger scale and broader geographic reach.
- Landor & Fitch: WPP-owned global brand consultancy offering brand strategy, design, and experience work across consumer-facing industries at much greater scale. Overlaps with TATIN's enterprise brand systems and design strategy work but competes with broader portfolio and global footprint.
- FutureBrand: Global brand consultancy (Interpublic Group) providing brand strategy, design, and experience services to enterprise clients. Overlaps with TATIN's core brand systems and identity work but operates at network scale with broader sector coverage.
Direct peers
- MetaDesign: Berlin-rooted design agency with deep DACH heritage offering brand strategy, design systems, and visual identity work. Compares closely to TATIN as an independent design firm operating at the intersection of strategy and visual design for premium enterprise clients in similar industries.
- Moving Brands: Independent London-based brand and design agency combining strategy, design systems, and digital experiences for global clients. Closely comparable to TATIN in positioning, scale, and integrated offering across strategy, systems, and experiences.
- Koto Studio: Independent London-based brand design studio specializing in brand strategy, identity systems, and design for ambitious challenger and enterprise brands. Comparable to TATIN as a strategy-led boutique with similar integrated offering and premium positioning.
- Studio Dumbar: Independent Dutch design studio with strong identity, brand strategy, and visual systems capabilities, and a track record with cultural and corporate clients. Compares to TATIN as an independent design-led boutique operating at the intersection of strategy and visual identity.
- Saffron Brand Consultants: Independent global brand consultancy combining strategy, design, and experience work for enterprise clients. Operates at comparable scale and positioning to TATIN, with overlapping service scope across brand strategy, identity systems, and integrated experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TATIN Design Enterprises social profiles
Digital presenceTATIN Design Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
TATIN Design Enterprises leadership team
Management profileNumber of profiles
Profiles1 record
TATIN Design Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TATIN Design Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TATIN Design Enterprises
What does TATIN Design Enterprises do?
TATIN Design Enterprises is an independent design studio that provides design strategy, design systems, and design experience services. It works with organizations to define strategic design direction, build scalable design systems, and craft consistent multi-channel user experiences. Its proprietary Design Strategy Map methodology underpins engagements with enterprise and mid-market clients.
Is TATIN Design Enterprises a public or private company?
TATIN Design Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TATIN Design Enterprises founded?
TATIN Design Enterprises was founded in 2008. It employs 1 to 10 people.
Where is TATIN Design Enterprises based?
TATIN Design Enterprises is headquartered in Basel, Switzerland, in the Europe region.
How does TATIN Design Enterprises make money?
Three revenue lines are on record. Design Strategy Consulting is the primary driver. The others are design Systems and design Experiences.
Who are TATIN Design Enterprises's main competitors?
Broad incumbents on record are Superunion, Pentagram, Interbrand, Landor & Fitch and FutureBrand. Direct peers are MetaDesign, Moving Brands, Koto Studio, Studio Dumbar and Saffron Brand Consultants.
Does TATIN Design Enterprises have an API?
No public API is recorded for TATIN Design Enterprises.
What industry is TATIN Design Enterprises in?
TATIN Design Enterprises's product category is Design Consulting Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54143.