Team Brady

What Team Brady does

Team Brady is a privately held professional racing team founded in 2024 and owned by 7-time Super Bowl Champion Tom Brady. The team competes in the UIM E1 World Championship — the world's first all-electric powerboat racing series — using RaceBird vessels equipped with hydrofoil technology that lifts the boat above the water to reduce drag and achieve speeds exceeding 50 knots. Team Brady is based in Miami and travels to 7–8 international race venues annually, including Jeddah, Doha, Lake Como, Monaco, Dubrovnik, and Lagos, where it competes against nine other teams owned by global celebrities including Rafael Nadal, Will Smith, Didier Drogba, Sergio Perez, and Virat Kohli.

The team's primary technology is the RaceBird electric raceboat platform, supplemented by an integration with Cambridge Mobile Telematics' DriveWell Fusion AI platform, which uses sensor data and machine learning to measure pilot performance. Beyond racing, Team Brady operates the Race for Change sustainability platform — a partnership network with 4ocean Foundation, WaterAid, OCEANR, and others that ties racing performance to measurable ocean cleanup outcomes (100kg of plastic removed per championship point in 2025, doubled to 200kg for 2026).

The business model centers on tiered sponsorship and partnership revenue, with partners classified as Flagship, Core, or Minor tiers generating recurring income through association with Tom Brady's brand, championship-level racing visibility, and the team's sustainability platform. Additional revenue streams include championship prize money (Team Brady won back-to-back World Championships in 2024 and 2025, plus the inaugural 2025 Blue Impact Championship) and merchandise sales including sustainable teamwear produced from recycled materials. The team is led operationally by Co-Team Principals Ben King and Joe Sturdy, with pilots Sam Coleman and Emma Kimiläinen.

Name

Team Brady

Legal name

Team Brady

Website

https://teambrady.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Brady is a privately held professional racing team founded in 2024 by Tom Brady, competing in the UIM E1 World Championship — the world's first all-electric powerboat series — using RaceBird hydrofoil vessels. The team generates revenue through tiered sponsorships, prize money, and merchandise while operating the Race for Change sustainability platform.

Ownership category

akta.pro rank

Product category

Professional Electric Powerboat Racing

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Electric powerboat racing
• Sustainable motorsport
• Marine conservation
• Hydrofoil technology
• Racing team sponsorship

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sponsorship and Partnership Revenue: Team Brady generates revenue through sponsorship agreements with multiple tiered partners including Official Partners (Bombay Sapphire, WaterAid), Official Suppliers (OMP, Bell Helmets, OCEANR), and Event Partners. Partnerships are structured around racing performance, sustainability initiatives, and brand visibility at global events.
2. Championship Prize Money and Racing Revenue: Revenue from competing in and winning the UIM E1 World Championship, including back-to-back titles in Season One and Season Two, plus Blue Impact Championship victories.
3. Merchandise and Teamwear: Sale of team merchandise and sustainable teamwear branded with partner logos, including items produced from recycled materials by OCEANR.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Team Brady is a professional racing team that competes in the UIM E1 World Championship, the world's first all-electric powerboat racing series, using the RaceBird electric raceboat with hydrofoil technology piloted by Sam Coleman and Emma Kimiläinen and owned by Tom Brady. The team also operates the Race for Change sustainability platform, which links racing performance to measurable ocean cleanup through partnerships with 4ocean Foundation, WaterAid, OCEANR, and other environmental organizations. Revenue is generated through tiered sponsorship partnerships, merchandise, and championship performance.

Product overview

Team Brady is a professional racing team competing in the UIM E1 World Championship — the world's first all-electric raceboat series — using the RaceBird electric powerboat with innovative hydrofoil technology. The team also operates the Race for Change initiative, a sustainability platform that links racing performance to measurable environmental impact through partnerships with organizations like 4ocean Foundation, OceanR, OMP, and WaterAid. The team is owned by Tom Brady and led by Co-Team Principals Ben King and Joe Sturdy, with pilots Sam Coleman and Emma Kimiläinen.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship and Partnership Packages Tiered sponsorship and partnership arrangements available to corporate brands, structured as Official Partners (e.g., Bombay Sapphire, WaterAid), Official Suppliers (e.g., OMP, Bell Helmets, OCEANR, Cambridge Mobile Telematics), and Event Partners. Packages provide brand visibility, sustainability association, premium hospitality, and access to global race audiences at iconic venues.
• Team Merchandise and Sustainable Teamwear Branded team merchandise and teamwear for fans and partners, including items produced from recycled polyester derived from post-consumer plastic waste through the OCEANR partnership (diverting over 1.5 million plastic bottles from the environment).

Quantifiable outcome

• 19,500kg of plastic removed from oceans in 2025 through 4ocean Foundation partnership (100kg per championship point earned)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Cambridge Mobile Telematics (CMT)coreTechnology or Integration · 9 December 2025CMT serves as Official Telematics Partner, providing AI-driven mobility platform and DriveWell Fusion technology for pilot performance metrics. Partnership renewed for 2026 after successful 2025 collaboration. CMT is the world's largest telematics service provider, sharing Team Brady's commitment to data-driven innovation and sustainable mobility.
• WaterAidcoreStrategic or Co-development Partner · 3 November 2025Official Partner joining Race for Change platform. Dedicated to bringing clean water, decent toilets, and good hygiene to communities worldwide. Partnership launched at Miami E1 final to raise awareness and inspire collective action for water access.
• BOMBAY SAPPHIREflagshipGTM or Marketing Partner · 23 June 2025Official Partner and presenting sponsor of E1 Blue Impact Championship. BOMBAY SAPPHIRE's Step Into The Blue global campaign aligns with Team Brady's sustainability messaging. The partnership is part of BOMBAY SAPPHIRE's first sports team sponsorship, showcasing the brand's pioneering spirit and sustainability commitment.
• Anfitrión MarbellaminorOthers · 29 May 2024Luxury villa complex in Puerto Banús providing accommodation for Team Brady pilots and crew during Marbella race events. Commitment to sustainability with eco-friendly practices and sustainable materials in villa renovations.
• The Setai Miami BeachcoreGTM or Marketing PartnerOfficial Luxury Hotel Partner for the 2025 UIM E1 World Championship Season Final in Miami. Hosted the Team Brady Leaders' Summit bringing together sport, tech, and sustainability leaders. Partnership unites peak performance and timeless sophistication.
• 4ocean FoundationflagshipStrategic or Co-development PartnerOcean Cleanup Partner and founding partner of Race for Change. For every point Team Brady scores, 4ocean removes 100kg of plastic from oceans (195 points = 19,500kg in 2025). Partnership doubled to 200kg per point for 2026 season. 4ocean has removed over 42 million pounds of plastic from world's waters.
• OCEANRcoreStrategic or Co-development PartnerOfficial Teamwear Supplier producing high-performance apparel from recycled polyester derived from post-consumer plastic waste. Partnership has diverted over 1.5 million plastic bottles from entering the environment. Creates sustainable teamwear for pilots and crew.
• OMPcoreOthersOfficial Supplier providing pilots with OMP racewear derived from car racing experience. Complete kit includes fireproof suits, gloves, shoes, underwear, and boat racing-specific products. Racing Force Group creates nearly 100% recyclable race suits.
• Bell HelmetscoreOthersOfficial Supplier providing pilots with Bell Racing MAG-10 Rally open face helmet, already homologated for powerboat racing, equipped with microphone and speakers for cockpit communication.
• GopuffminorGTM or Marketing PartnerOfficial Instant Commerce Partner offering instant delivery services for fans and partners. Collaboration announced during Venice GP events.
• The St. Regis VeniceminorOthersOfficial event partner for E1 Venice GP, hosting Team Brady and providing luxury hospitality during race weekend. Partnership included iconic moments like Tom Brady throwing a football across the Grand Canal.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NEOM McLaren Formula E Team: McLaren's electric single-seater racing operation. Comparable as a major motorsport entity competing in an all-electric FIA-sanctioned series with a sustainability narrative and global sponsor portfolio.
• Chip Ganassi Racing: Established multi-series motorsport team competing in IndyCar, NASCAR, and IMSA. Comparable as a multi-disciplinary racing organization with tiered sponsor architecture similar to Team Brady's Official Partners / Suppliers / Event tiering.
• McLaren Racing: Multi-series motorsport group operating Formula 1, Formula E, Extreme E, and IndyCar programs. Comparable as a global motorsport organization with tiered partner architecture, content-driven storytelling, and sustainability positioning across racing properties.

Direct peers

• Team Aoki: Steve Aoki-owned E1 World Championship team competing head-to-head with Team Brady in the all-electric raceboat series, with the same partnership and merchandising model.
• Envision Racing: Formula E team owned by Envision Group, built around sustainability and clean-energy messaging. Comparable as an electric-racing team whose commercial proposition is anchored in ESG performance.
• 23XI Racing: NASCAR team co-owned by Michael Jordan and Denny Hamlin. Closely comparable as a celebrity-athlete-owned professional racing team leveraging global brand equity to drive sponsorship and merchandising.
• Team Drogba: Didier Drogba-owned E1 World Championship team racing the same RaceBird electric hydrofoil boats against Team Brady in the same global calendar.
• Andretti United Extreme E Team: Andretti Autosport's electric off-road racing operation, racing in electric SUVs in extreme environments. Comparable as a high-profile electric motorsport team with global sponsor activations.
• Team Rafa: Rafael Nadal-owned team competing directly against Team Brady in the UIM E1 World Championship electric powerboat series. Closest direct competitor with the same league, vessel technology, and sponsorship structure.

Regional players

• A1 Grand Prix (electric powerboat category): Wider UIM-affiliated powerboat racing ecosystem including AquaKart and electric hydrofoil classes. Relevant adjacent category for understanding the electric marine motorsport pipeline that Team Brady competes within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/teambrady

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Brady