Team Music

What Team Music does

Team Music Pte Ltd is a Singapore-based corporate team building company founded in 2014 by Daniel Kan that specializes in music-based team building and team bonding programs. The company serves Small-Medium Enterprises and Multi-National Corporations seeking to develop team collaboration, communication, leadership agility, and employee engagement through shared musical experiences rather than conventional trust falls or icebreakers.

The company's core technology is its proprietary 4Cs framework (Clarity, Collaboration, Commitment, and Change), operationalized through five branded, trademarked programs: BANDINC (flagship rock band program accommodating 10-350 participants in a 3-hour session), SAMBAINC (Brazilian percussion), UKULELEINC (ukulele ensemble), MTVINC (MTV-themed music program), and ACAPELLAINC (vocal energizer for conferences). Programs require no prior musical experience and run in half-day or full-day formats, delivered by a network of trained musician-coaches. The company has conducted 300+ sessions reaching 20,000+ participants from 300+ companies including Facebook, Google, LinkedIn, UBS, Gartner, Great Eastern, Lenovo, Johnson & Johnson, Roche, and Singapore Management University.

Team Music operates a direct-to-client go-to-market motion with no intermediaries, executing quote-based custom engagements at client-preferred venues, partner venues in Singapore (Converge Studios, YMCA Orchard, Greendoor Studios, Sentosa, The Summit), and increasingly across Asia-Pacific via partnerships and a licensing/franchise model. Geographic operations span Singapore (headquarters) and Hong Kong (regional hub), with active marketing presence across 15+ international cities. The company generates revenue through two streams: professional services for team building event delivery and licensing royalties for the proprietary branded programs. Marketing is driven by SEO-optimized content marketing (blog targeting team building keywords globally), organic social media, and earned media coverage in industry publications.

Name

Team Music

Legal name

Team Music Pte Ltd

Website

https://teammusic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Music Pte Ltd is a Singapore-based corporate team building company that uses music-based programs (BANDINC, SAMBAINC, UKULELEINC, MTVINC, ACAPELLAINC) to help SMEs and MNCs develop team collaboration, communication, and leadership through shared musical experiences.

Ownership category

akta.pro rank

Product category

Corporate Team Building Services

NAICS

Musical Groups and Artists (71113), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Session Musicians & Vocalists (MPAIAHAC)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Corporate team building
• Music team bonding
• Event facilitation services
• Team engagement programs
• Corporate retreat activities

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Team Building Event Services: Direct corporate team building events conducted at client venues, partner venues, or company-preferred locations. Programs offered include half-day and full-day group activities for adults, youths, and kids.
2. Program Licensing (BANDINC and other branded programs): Licensing of proprietary programs like BANDINC for implementation in different regions through franchise or partnership model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Team Music designs and delivers music-based corporate team building events through five proprietary programs: BANDINC (rock band formation), SAMBAINC (Brazilian drumming), UKULELEINC (ukulele), MTVINC (music-themed), and ACAPELLAINC (vocal energizer). Programs accommodate 10–350+ participants over half-day or full-day sessions, require no musical experience, and are anchored by the 4Cs methodology (Clarity, Collaboration, Commitment, Change). Services are delivered on-site at client-preferred venues, partner venues, or *SCAPE in Singapore, and are licensed internationally through franchise and partnership arrangements.

Product overview

Team Music is a music-oriented Corporate Team Building Company based in Singapore, offering a portfolio of music-based team building programs. The core offering includes BANDINC (the flagship rock band program), SAMBAINC (Brazilian drumming), UKULELEINC (ukulele), MTVINC (MTV-themed), and ACAPELLAINC (vocal). Programs are designed for corporate teams, schools, and community groups, accommodating group sizes of 10-350+ participants. Each program runs 2-3 hours (half-day or full-day options) with no musical experience required, using music to teach corporate lessons of Clarity, Collaboration, Commitment, and Change.

Differentiator

Problem solved

Functional benefit

Brands

• BANDINC. Flagship Rock Band Program - Ultimate Corporate Rock Band Program where teams learn to play as a rock band in half-day to full-day sessions. No musical experience required.
• SAMBAINC.
• UKULELEINC.
• MTVINC.
• ACAPELLAINC.

Products and services

• BANDINC
• SAMBAINC
• UKULELEINC
• MTVINC
• ACAPELLAINC
• BANDINC and Branded Program Licensing

Quantifiable outcome

• 300+ sessions conducted with 20,000+ participants from 300+ companies
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Converge StudioscoreOthersVenue partner in Central Singapore for team building events. Provides event space for BANDINC and other team building programs.
• YMCA @ OrchardcoreOthersVenue partner at Orchard location in Central Singapore for team building activities.
• Greendoor StudiossupportingOthersVenue partner in North Singapore for team building events.
• SentosasupportingOthersSouthern Singapore venue partner for team building activities at resort island location.
• The SummitsupportingOthersEastern Singapore venue partner for team building events.
• *SCAPEcoreOthersHome venue for Team Music operations starting 2017. Provided space for musician-coach recruitment and events.
• LUX Review (Lux Life Travel & Tourism Awards)supportingGTM or Marketing PartnerAward recognition partner. Team Music won Best Corporate Team Building & Conference Specialists award.
• Mediazone (Hong Kong Most Valuable Companies)supportingGTM or Marketing PartnerAward recognition and media partner for HKMVC 2019 recognition.
• Human Resources OnlinesupportingGTM or Marketing PartnerHR industry media partner. Team Music recognized in HR Vendors of the Year 2018 and TOP 10 Team Building Companies listings.
• 3rd Space (China Square Central)coreOthersFirst event venue for Team Music when company was founded. Original home at China Square Central.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wildgoose: Wildgoose is a UK-based team building and corporate events provider offering scavenger hunts, challenges, and group activities. It competes for the same mid-market and enterprise team bonding spend as Team Music, primarily across EMEA.
• Orangeworks: Orangeworks designs and delivers corporate team building events and leadership offsites across the UK and internationally. It targets the same corporate buyers as Team Music and offers similarly customizable group programs.
• TeamBonding: TeamBonding is a long-standing US-headquartered corporate team building and events company offering a wide portfolio of activity types. It competes for enterprise HR and corporate event budgets analogous to Team Music's core market.
• Catalyst Global: Catalyst Global is an established corporate team building and experiential learning provider with worldwide delivery. While not music-specialist, it competes for the same HR/L&D budgets and offers comparable custom event design.
• Conference Care: Conference Care is a corporate event management and team building agency serving UK and European clients. While broader than music-specific, it competes for the same corporate offsites and conference budgets and represents a substitute option for buyers.

Direct peers

• Drum Café: Drum Café is a well-known African drumming-based team building and event experience provider operating across multiple continents. It directly competes with Team Music's SAMBAINC program on the percussion-driven corporate bonding concept.
• SongDivision: SongDivision delivers music-based corporate team building events globally, including band, drumming, and vocal formats. It is the closest direct competitor to Team Music's BANDINC and ACAPELLAINC programs, serving enterprise clients with comparable session structures.
• Music Breaks: Music Breaks runs music and rhythm-based corporate team building sessions, including drumming and band formats, primarily across Europe and the Middle East. It competes head-to-head with Team Music for MNC accounts seeking music-led offsites.

Regional players

• The Big Bash Company: The Big Bash Company delivers team building events including drumming workshops across Australia and Asia-Pacific. It is comparable to Team Music on format and audience, and overlaps geographically in the Sydney/Singapore markets.

Others

• Belbin: Belbin is a team role and workplace performance consultancy used by HR teams for team development and leadership training. It is comparable as an ecosystem participant rather than a direct event competitor, often paired with experiential team building activities like Team Music's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teammusicsg
• LinkedInlinkedin.com/company/team-music-apac
• Instagraminstagram.com/teammusicsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Music