What White Hawk Retail Solutions LLC does

Channel Partners (legal entity: Channel Partners Solutions, LLC; formerly operating as White Hawk Retail Solutions LLC among other legacy brands) is a privately held U.S. retail execution and experiential marketing platform that unifies merchandising, construction, audits and compliance, assisted sales and training, break fix and continuity, warehousing and logistics, and live brand activations under a single contract. The company serves enterprise brands and national retailers across consumer electronics, technology, beauty, grocery, healthcare, and lifestyle verticals, with a named roster including Microsoft, Best Buy, Target, Walmart, Samsung, Amazon, Home Depot, Lowe's, Qualcomm, AT&T, L'Oréal, and Northwell Health. Distribution is executed through an exclusively W-2 workforce of more than 7,500 trained and certified field representatives covering all 50 states plus Alaska and Hawaii, supported by six owned warehouse facilities totaling 500,000 sq ft positioned within two-day transit of 87% of U.S. shoppers.

The company's technology backbone consists of the OpenSky™ field intelligence platform (visit verification, GPS check-ins, AI-validated photo documentation, client dashboards), the H.U.M.A.N. wearable-AI merchandising platform using smart glasses and body cameras, the Retail Intelligence™ integration framework, the Project Center construction management platform, the Insight Center reporting platform, and the OpenSky Horizon API for workforce optimization. The firm monetizes through managed services and professional services engagements (retail execution, experiential marketing, warehousing/fulfillment) priced custom per program based on store footprint and scope, with no publicly disclosed pricing tiers. Channel Partners was formed in January 2026 through the unification of six legacy suppliers (Apollo, BDS, WhiteHawk, BTR, MAG, MAAS) and expanded in May 2026 by acquiring Retail Merchandising Services (RMS); leadership comprises CEO Jim Fulk, CFO Katie MacGillivary, and COO Andrew Catapano. International reach exists through an EU partnership with Non Plus Ultra in Munich.

Name

White Hawk Retail Solutions LLC

Legal name

Channel Partners Solutions, LLC

Website

https://teamwhitehawk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Channel Partners (operating via White Hawk Retail Solutions LLC) is a U.S. retail execution and experiential marketing platform serving enterprise brands and national retailers with 7,500+ W-2 field employees, six owned warehouses, and proprietary OpenSky and H.U.M.A.N. AI technology.

Ownership category

akta.pro rank

Product category

Retail Execution Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

Keywords

• Retail execution services
• Merchandising and resets
• Experiential marketing
• Retail break fix
• Assisted sales training

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Retail Execution Services: Comprehensive retail execution including merchandising, audits and compliance, break fix and continuity, assisted sales and training, and construction services. Delivered through W-2 field teams.
2. Experiential Marketing: Live event production, brand activations, pop-ups, mobile tours, and corporate events for technology, retail, entertainment, and lifestyle brands.
3. Warehousing, Fulfillment & Logistics: Six owned facilities totaling 500,000 square feet providing store-specific kitting, date-definite delivery, and installation supply chain management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Channel Partners (unified from White Hawk and five other legacy brands) delivers end-to-end retail execution services for major brands and retailers, including merchandising and resets, break fix and continuity, audits and compliance, assisted sales and training, experiential marketing, construction, and warehousing/fulfillment/logistics. Services are delivered by a W-2 field force and supported by proprietary technology platforms (OpenSky, H.U.M.A.N., Retail Intelligence, Project Center, Insight Center) that provide real-time visibility, AI-powered photo validation, and workforce management.

Product overview

Channel Partners (formerly White Hawk, Apollo, BDS, BTR, MAG, and MAAS) operates as a unified retail execution platform offering end-to-end services and proprietary technology. The core platform consists of OpenSky™ for field intelligence and H.U.M.A.N. for AI-powered wearable merchandising, backed by Retail Intelligence™ as the integrated operating framework. Supporting platforms include Project Center (construction management) and Insight Center (reporting). Service portfolio spans Merchandising & Resets, Break Fix & Continuity, Audits & Compliance, Assisted Sales & Training, Experiential Marketing, Construction, and Warehousing & Logistics.

Differentiator

Problem solved

Functional benefit

Brands

• OpenSky: Proprietary field intelligence platform delivering real-time visit verification, AI-powered photo validation, and client-facing dashboards.
• H.U.M.A.N. (Human-Unified Merchandising & Audit Navigator)
• Retail Intelligence
• Insight Center
• Project Center

Products and services

• Merchandising and Resets Physical execution services including planogram compliance, end cap displays, POP placement, inventory replenishment, new product cut-ins, and full-store resets across retail locations for brands and retailers.
• Break Fix and Continuity Integrated display maintenance combining automated monitoring with field dispatch for on-site repair, parts sourcing, and verification of broken retail displays, maintaining high display uptime for clients.
• Audits and Compliance Services W-2 field team verification of store compliance against brand standards, including merchandising compliance audits and customer experience audits with real-time reporting and photo verification.
• Assisted Sales and Training POS-certified brand representatives deployed for in-store sales support, product demonstrations, and associate training on competitive positioning for enterprise brands and retailers.
• Experiential Marketing Live event and activation services spanning product launches, pop-up retail, mobile tours, trade shows, and corporate summits with integrated creative, production, and staffing for technology, retail, entertainment, and lifestyle brands.
• Construction Retail construction and tenant improvement services including general trades, MEP coordination, and occupied-space remodeling across convenience, grocery, and large retail environments.
• Warehousing, Fulfillment and Logistics Dedicated supply chain management with six owned facilities totaling 500,000 square feet for store-specific kitting, date-definite delivery, and reverse logistics supporting installations across the United States.
• OpenSky Proprietary field intelligence platform providing GPS-verified visit confirmation, AI-validated photo documentation, real-time dashboards, and exception alerts during retail execution visits.
• H.U.M.A.N. (Human-Unified Merchandising and Audit Navigator) Wearable-AI execution platform pairing trained reps with smart glasses and body cameras to capture and analyze entire shifts against brand standards in real time.

Quantifiable outcome

• 96% display uptime vs 72% industry average for break fix programs
• +11 more outcomes

Named customers36 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Non Plus UltraregionalStrategic or Co-development PartnerEU Partner providing experiential marketing services in Europe, specifically in Munich, Germany. Enables Channel Partners to deliver experiential marketing capabilities to European clients.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Crossmark: Retail merchandising, compliance, and in-store execution services for retailers and manufacturers. Direct comparable in merchandising audits, resets, and category management at scale.
• SPAR Group: Specialty merchandising and brand services provider executing in-store resets, remodels, and audits for retailers and manufacturers. Comparable retail execution services at national scale.
• Mosaic North America: Shopper, experiential, and retail marketing agency delivering in-store activations, events, and trade marketing for major brands. Highly comparable on the experiential and shopper-marketing side of Channel Partners' offering.
• Premium Retail Services: Retail merchandising, resets, and in-store execution services for consumer electronics, health, and CPG brands. Comparable given shared focus on dedicated retail rep coverage for national retailers.
• SAS Retail Services: Retail merchandising, resets, and compliance services across grocery, drug, and big-box formats. Comparable in-store execution model for national brand clients.
• Acosta: Sales and marketing agency providing retail execution, merchandising, and in-store services to CPG and consumer electronics brands. Highly comparable given similar customer roster and in-store execution model.
• Advantage Solutions: Large-scale retail execution, merchandising, and brand activation services provider serving CPG brands and major retailers. Closest direct peer given overlapping service lines in merchandising, assisted sales, and experiential across national accounts.
• News America Marketing: In-store advertising, sampling, and shopper marketing services connecting brands with consumers at retail. Comparable given shared in-store marketing and shopper activation capabilities.
• The Mars Agency: Shopper marketing and experiential agency combining retail execution insights with brand activation for CPG and retail clients. Comparable given shared mix of in-store and experiential services.

Emerging players

• Driveline Retail Merchandising: Retail merchandising and reset services for consumer brands using a flexible field-rep model. Comparable in scope of merchandising services but smaller scale and lighter tech stack than Channel Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChannelPartnersSolutions
• LinkedInlinkedin.com/company/teamwhitehawk
• Instagraminstagram.com/channelpartnerssolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Hawk Retail Solutions LLC