TECE Norge AS
TECE Norge AS is the 14-employee Norwegian sales subsidiary of German family-owned TECE SE, distributing proprietary sanitary and installation systems — pre-wall framing, cisterns, flush plates, drainage, and pipe systems — to architects, installers, and commercial buyers across Norway through four offices and an e-commerce shop.
- Company typePrivate
- Founded1987
- HeadquartersEmsdetten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TECE Norge AS does
TECE Norge AS is the Norwegian sales and distribution subsidiary of TECE SE, a German family-owned manufacturer of sanitary and installation systems founded in 1987 and headquartered in Emsdetten. The Norway entity operates from four locations — Langhus (headquarters), Oslo, Trondheim, and Bergen — with a 14-person team serving the Norwegian construction and renovation market. Its core products span four categories: sanitary products and systems (factory pre-installed cisterns, toilet and urinal flush plates, bathroom ceramics, shower toilets such as TECEneo and TECEone), installation systems (TECEprofil pre-wall framing, TECEsystem installation walls), drainage systems (TECEdrainline shower channels, TECEdrainprofile, and POLO-KAL variants), and pipe systems (TECEflex composite press-piping, TECElogo push-fit, TECEfloor underfloor heating). The technical backbone is proprietary and certified — TECEflex introduced an O-ring-free pipe connection in 1992, the factory pre-installed cistern launched in 2002, and the Cyclon Flush vortex system underpins the new TECEloft ceramics line; the universal compatibility of all flush plates with all cisterns is a deliberate design choice that creates a single-vendor specification system.
TECE Norge AS monetizes through three channels: direct enterprise field sales to architects, planners, installers, and commercial buyers via the four Norwegian offices; a professional e-commerce storefront (shop.tece.no) offering more than 3,000 products; and a network of exhibitors and retailers searchable through the corporate website. The company also delivers professional services including on-site technical support, planning consultation, and installer training. Pricing is quote-based and not publicly disclosed. Norwegian customer references include the Bane NOR Eiendom Elvebredden office in Kongsvinger, the Sommerro Oslo luxury hotel, and ByMedhus automotive retail, indicating traction across commercial, hospitality, and premium residential segments. The group-level TECE SE enterprise reported €317M in revenue, approximately 1,857 employees, 22 wholly-owned sales subsidiaries, 28 global locations, and six production facilities across Germany, Europe, and Asia as of the reporting period.
TECE Norge AS firmographics
Firmographics- Name
- TECE Norge AS
- Legal name
- TECE Norge AS
- Website
- https://tece.no
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TECE Norge AS is the 14-employee Norwegian sales subsidiary of German family-owned TECE SE, distributing proprietary sanitary and installation systems — pre-wall framing, cisterns, flush plates, drainage, and pipe systems — to architects, installers, and commercial buyers across Norway through four offices and an e-commerce shop.
- Ownership category
- akta.pro rank
Where TECE Norge AS is headquartered
LocationHeadquarters
- HQ city
- Emsdetten
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
TECE Norge AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Hardware product sales: TECE generates revenue primarily through the sale of sanitary and installation hardware products including sanitary modules, cisterns, flush plates, shower channels, drain systems, and pipe systems. Products are sold through direct sales, e-commerce, and channel partners.
- Professional services: TECE provides professional services including on-site technical support, installation assistance, planning consultation, and training for installers, architects, and planners. Services are offered at all project stages from planning to completion.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TECE Norge AS product offering
Product offeringCore offering
TECE Norge AS manufactures and distributes sanitary and installation systems, including built-in cisterns, flush plates, bathroom ceramics, pre-wall modules, shower channels, drainage systems, and pipe systems for residential, commercial, and industrial buildings in Norway. Operating as the Norwegian subsidiary of TECE SE (Germany), the company serves professional customers such as architects, planners, plumbers, and installers through direct regional sales, an e-commerce webshop (shop.tece.no), and a network of exhibitors and retailers.
Product overview
TECE is an international manufacturer of sanitary and installation systems, founded in 1987 and headquartered in Emsdetten, Germany. The product portfolio comprises four main categories: (1) Sanitary Products and Systems including bathroom ceramics (TECEloft, TECElux WC terminal, TECEneo shower toilet, TECEone), built-in cisterns, toilet and urinal flush plates (TECEsquare, TECEnow, TECEsolid), and sanitary modules (TECEbox); (2) Installation Systems including TECEprofil pre-wall system and TECEsystem installation wall; (3) Drainage Systems including TECEdrainline shower channel, TECEdrainprofile shower profile, TECEdrainway, TECEdrainpoint S, Seal System, TECElineo, POLO-KAL 3S PRO, and POLO-KAL XS; and (4) Pipe Systems including TECEflex composite pipe system, TECElogo push-fit system, and TECEfloor underfloor heating. The company operates 22 subsidiaries globally, employs approximately 1,857-1,900 people, and achieved 317 million euros in revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- TECElux WC Terminal
- TECEneo Shower Toilet
- TECEloft Wall-Hung Toilet
- TECEone Toilet with Shower Function
- Innbyggingssisterner (Built-in Cisterns)
- TECE Octa Cistern
Quantifiable outcome
- Over 1 million units of the TECEdrainline shower channel system sold worldwide
- +3 more outcomes
Companies that use TECE Norge AS
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles4 records
TECE Norge AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
TECE Norge AS partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights4 records
TECE Norge AS competitors and assessment
Company assessmentDirect peers
- Hansgrohe SE: German premium manufacturer of showers, shower systems, faucets, and bathroom installations. Hansgrohe shares TECE's premium hospitality and design-led positioning and overlaps in installation and shower technology categories.
- Geberit AG: Swiss-listed global leader in concealed cisterns, installation systems, and sanitary technology. Geberit is the closest direct competitor to TECE in wall-hung toilet systems, pre-wall installation, and pipe technology, with a broadly similar product architecture and target customer base of installers and wholesalers.
- Villeroy & Boch AG: German-listed manufacturer of bathroom ceramics and wellness products, with a strong premium hospitality and residential footprint. Villeroy & Boch competes with TECE in ceramics, shower/toilet systems, and project specification business.
- Grohe (LIXIL Group): German-headquartered sanitary brand within Japan's LIXIL, offering installation systems, cisterns, faucets, and shower solutions. Grohe overlaps with TECE in concealed cisterns and installation systems while being considerably larger and serving overlapping commercial, hospitality, and residential channels.
- Ideal Standard International: European bathroom ceramics and installation systems manufacturer serving residential, commercial, and healthcare segments. Ideal Standard competes with TECE in bathroom ceramics, cisterns, and pre-wall systems and serves a similar installer/specifier channel.
- Duravit AG: German manufacturer of bathroom ceramics (toilets, basins, bidets), shower trays, and wellness systems. Duravit overlaps directly with TECE's bathroom ceramics line (TECEloft, TECEneo) and shares a design-led, premium specification strategy.
- Roca Group: Spanish-headquartered global sanitary ware manufacturer producing bathroom ceramics, faucets, and installation systems. Roca competes with TECE across the full sanitary stack, particularly in European commercial and hospitality projects.
- Viega Group: German family-owned manufacturer of press-fit pipe systems, installation technology, and drainage solutions. Viega competes head-on with TECEflex and TECE's pre-wall/drainage portfolio and shares TECE's focus on installer-grade plumbing technology and engineered fittings.
Broad incumbents
- LIXIL Group Corporation: Japanese-listed global building products and sanitary ware conglomerate owning Grohe, American Standard, and other brands. LIXIL is a broad incumbent that competes with TECE across installation systems, ceramics, and faucets, but at significantly larger scale.
- Kohler Co. US-based global bathroom and kitchen fixtures conglomerate with a much broader portfolio including ceramics, faucets, engines, and smart-bathroom products. Kohler is a broad incumbent competing with TECE in ceramics and shower-toilet adjacencies but with vastly greater scale.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
TECE Norge AS social profiles
Digital presenceTECE Norge AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
TECE Norge AS leadership team
Management profileNumber of profiles
Profiles1 record
TECE Norge AS subsidiaries and ownership
Company hierarchySubsidiaries21 records
TECE Norge AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TECE Norge AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TECE Norge AS
What does TECE Norge AS do?
TECE Norge AS manufactures and distributes sanitary and installation systems, including built-in cisterns, flush plates, bathroom ceramics, pre-wall modules, shower channels, drainage systems, and pipe systems for residential, commercial, and industrial buildings in Norway. Operating as the Norwegian subsidiary of TECE SE (Germany), the company serves professional customers such as architects, planners, plumbers, and installers through direct regional sales, an e-commerce webshop (shop.tece.no), and a network of exhibitors and retailers.
Is TECE Norge AS a public or private company?
TECE Norge AS is a private company. It is classified as family owned and is currently operating.
When was TECE Norge AS founded?
TECE Norge AS was founded in 1987. It employs 11 to 50 people.
Where is TECE Norge AS based?
TECE Norge AS is headquartered in Emsdetten, Germany, in the Europe region.
How does TECE Norge AS make money?
Two revenue lines are on record. Hardware product sales are the primary driver. The others are professional services.
Who are TECE Norge AS's main competitors?
Direct peers on record are Hansgrohe SE, Geberit AG, Villeroy & Boch AG, Grohe (LIXIL Group), Ideal Standard International, Duravit AG, Roca Group and Viega Group. Broad incumbents are LIXIL Group Corporation and Kohler Co..
Does TECE Norge AS have an API?
No public API is recorded for TECE Norge AS.