What Teds does

Teds, legally Teds Place, is a privately held Dutch all-day brunch restaurant chain founded in Amsterdam in 2015 by Sanne. The company pioneered the all-day brunch concept in the Netherlands — serving a single complete menu from morning through evening — and has grown to 17 physical locations (16 brunch restaurants plus one bistro) across major Dutch cities including Amsterdam (4), Utrecht (2), Rotterdam (2), Eindhoven (2), Breda (2), and single sites in Den Bosch, Den Haag, Haarlem, Tilburg, and Muiden. The brand is supported by a Shopify-powered e-commerce store (shop.teds-place.nl) selling branded merchandise and a 2025-published All Day Brunch Cookbook, plus digital gift cards issued through the Gifty platform and food delivery via Thuisbezorgd.

The core product is the in-restaurant all-day brunch experience, with each location housed in distinctive character-filled spaces (canal houses, rooftop gardens, botanical settings) often featuring terraces. The offering is extended through structured add-ons: Bottomless Brunch (€29.50 + €20 for unlimited drinks), Afternoon-T high tea (from €27.50), Baby Shower packages, the Brunch Boat Amsterdam canal cruise (€62.63) with Rederij Aemstelland, and private/ corporate events accommodating 10–100+ guests. Enterprise event clients named on the website include PwC, L'Oreal, KPMG, and Unilever. The technology stack supporting operations includes Shopify for e-commerce, Gifty for gift card QR-code issuance, LEAT for CRM, Thuisbezorgd for delivery, and a proprietary YourBI dashboard used by location managers to track reviews and performance metrics.

Revenue is generated across six streams: in-restaurant food and beverage sales (transaction fees on dine-in and takeaway), private events and catering, e-commerce merchandise and cookbook sales, digital gift cards, third-party delivery, and premium special experiences (Brunch Boat, Bottomless upgrades, Afternoon Tea). Pricing is uniform across locations and ranges from €10–€150 for gift cards, €12.50–€35 for merchandise, €24.99 for the cookbook, and €21–€62.63 per person for event/experience packages. The company employs approximately 112 staff, is privately held with no disclosed institutional investment, and is led by CEO Michiel with founder Sanne retaining a brand role. In 2025 the company marked its 10-year anniversary with a brand refresh, extending weekend service hours to 8 PM and positioning Teds as a full-day destination.

Name

Teds

Legal name

Teds Place

Website

https://teds-place.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Teds is a Netherlands-founded all-day brunch restaurant chain established in 2015, operating 17 locations across major Dutch cities. It pioneered the all-day brunch concept in the Dutch market and generates revenue through in-restaurant dining, private and corporate events, merchandise, gift cards, and delivery partnerships.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Breakfast & Brunch Fast Casual (THAFABAL)

akta.pro secondary industry

Dessert-Forward Fast Casual (e.g., crepes, churros, waffles) (THAFABAN)

Keywords

• All-day brunch restaurant
• Casual dining chain
• Private dining events
• Branded merchandise webshop
• Corporate event catering

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across 17 all-day brunch locations throughout the Netherlands. Customers dine in or takeaway from physical restaurant locations.
2. Private Events: Revenue from hosting private dining, parties, weddings, and business events. Packages include course menus, walking dinners, buffets, and drinks packages for groups from 10 to 100+ people.
3. E-commerce (Merchandise & Cookbook): Online shop selling branded merchandise including t-shirts, sweatshirts, tote bags, socks, and the All Day Brunch cookbook. Products shipped via PostNL within the Netherlands.
4. Gift Cards: Digital gift cards in amounts from €10-€150, sent via email with QR codes for redemption at any Teds location.
5. Delivery: Food delivery service through Thuisbezorgd platform, allowing customers to order for delivery to their location.
6. Special Experiences: Premium experiences including the Brunch Boat Amsterdam (€62.63 per person), Bottomless Brunch upgrades, and Afternoon Tea services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Teds operates an all-day brunch restaurant chain across the Netherlands, serving the complete menu from morning through evening without time-of-day restrictions at 17 physical locations. The brand extends into private and corporate event hosting, a direct-to-consumer webshop selling branded merchandise and a cookbook, digital gift cards, and special experiences such as a brunch canal cruise and afternoon tea.

Product overview

Teds operates as a multi-location all-day brunch restaurant chain across the Netherlands, founded in Amsterdam in 2015. The core offering is the Teds All Day Brunch restaurant concept — serving the complete menu from breakfast through dinner without time restrictions at 16+ physical locations, each with its own distinct interior and atmosphere. The portfolio extends beyond restaurants to include the Teds Brunch Bar Bistro in Muiden (an evening bistro sub-brand), the Teds Brunch Boat Amsterdam (a canal cruise dining experience with Rederij Aemstelland), event hosting services (private dining, weddings, parties, business events), and the Afternoon-T and Baby Shower packages as structured add-on experiences. The Teds Loyalty Club and Summer Passport provide repeat-customer engagement. A direct-to-consumer extension is the Teds Webshop, which sells branded merchandise (clothing, accessories) and the All Day Brunch Cookbook, powered by Shopify. Gift cards are sold digitally via Gifty, with delivery available through Thuisbezorgd.

Differentiator

Problem solved

Functional benefit

Brands

• Teds Bistro: A separate bistro concept located in Muiden, offering all-day dining with a sharing menu, evening service, and French-influenced hospitality.

Products and services

• Teds All Day Brunch (Restaurant Chain) Multi-location all-day brunch restaurant chain serving breakfast, brunch, lunch and dinner items from a single menu throughout the day at 16+ locations across the Netherlands, each with a unique interior and terrace. Targeted at urban millennials, families, social diners and tourists.
• Teds Brunch Bar Bistro (Muiden) Evening bistro dining concept in Muiden (Waterlinie 1) featuring a sharing menu alongside classic brunch items, with kitchen service Wed–Sun until 9:30 PM. Targeted at guests seeking French-influenced all-day dining.
• Private Dining Exclusive use of a Teds restaurant for private events with three dining formats (Course Menu, Walking Dinner, Buffet) for 10–100+ guests, with optional drink packages.
• Weddings Wedding ceremony and reception hosting at Teds locations, indoor or outdoor, with event planning, tailored menus and decoration support.
• Parties & Events Party hosting for birthdays, bachelorette parties, after-work drinks and corporate events with customizable drinks packages, bar bites and bottomless borrel packages.
• Business Events Corporate event hosting for team lunches, workshops, meetings, product launches and Friday afternoon drinks, with AV support (screen, sound, WiFi) and catering from snacks to full menus.
• Brunch Boat Amsterdam 1.5-hour brunch cruise through Amsterdam canals in collaboration with Rederij Aemstelland, featuring a curated Teds brunch menu at €62.63 per person.
• Afternoon-T (Afternoon Tea) High tea experience on an étagère with sweets, parmesan truffle fries and Teds menu favorites, including unlimited tea refills over a 2-hour session.
• Baby Shower Package Baby shower high tea package with themed afternoon tea, decorations and customizable menus in original, vegetarian and gluten-free variants.
• Bottomless Brunch Shared brunch experience with Teds favorites for groups of 2+, featuring unlimited waffle fries for 2 hours and an optional bottomless drinks upgrade.
• All Day Brunch Cookbook Published cookbook featuring iconic Teds dishes such as the BEC Bagel, French Toast, The G.O.A.T., fluffy pancakes and other brunch favorites, designed for home cooking.
• Teds Merchandise (Webshop) Branded merchandise sold via shop.teds-place.nl including organic cotton t-shirts, sweatshirts, tote bags, socks and limited-edition 10-year anniversary items.
• Teds Gift Cards Digital gift cards in amounts from €10–€150, delivered by email with a unique QR code redeemable at any Teds location, valid for 5 years.

Quantifiable outcome

• Serving one complete menu all day - from waffle fries at breakfast to champagne before 10 AM

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Rederij AemstellandcoreStrategic or Co-development PartnerCollaboration for the Brunch Boat Amsterdam experience. Teds provides the food menu while Rederij Aemstelland provides the classic saloon boat and captain. The 1.5-hour cruise through Amsterdam canals includes an extensive Teds brunch with their all-time favorite dishes, professional skipper and host on board.
• ThuisbezorgdminorChannel Partner/ Reseller/ DistributorDelivery partner platform enabling Teds to offer food delivery to customers. Orders are placed through Thuisbezorgd's platform and delivered to customers.
• Momento CaféminorStrategic or Co-development PartnerCollaboration for ceramic painting workshop at Teds Breda Botanique. The workshop includes painting a mug, professional glazing and firing, plus a Teds original high tea. Participants pick up finished mugs at Momento Café after three weeks.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Dignita: Amsterdam-based all-day brunch and lunch concept with multiple locations (Hoftuin, East, etc.). Directly competes for the same urban millennial brunch crowd with a comparable daypart-spanning menu and Instagram-led positioning.
• The Avocado Show: Amsterdam-headquartered all-day brunch concept that built a similar Instagram-driven, single-menu-all-day positioning around an ingredient-led theme. Closest historical peer in product, target customer, and GTM motion, though the brand went through restructuring — making its rise and fall a useful comparable for Teds' category trajectory.
• Bakers & Roasters: Amsterdam brunch and coffee cafe serving an all-day menu in a casual, design-forward setting. Competes head-to-head for brunch occasions with Teds' Amsterdam locations and shares the same international-tourist and local regular customer base.
• Pluk Amsterdam: Amsterdam-based all-day brunch, lunch, and dessert cafe with a heavily Instagram-curated aesthetic. Closely comparable menu breadth, daypart model, and visual merchandising approach — making it one of the most direct concept peers.

Broad incumbents

• CoffeeCompany: Established Dutch specialty coffee chain owned by Starbucks, with broad nationwide presence. An incumbent in the Dutch cafe category that competes with Teds for the morning and afternoon coffee occasion, but with a drinks-led rather than food-led proposition.
• Bagels & Beans: Dutch casual cafe chain with dozens of locations across the Netherlands serving bagels, coffee, and light meals. A broader incumbent in the Dutch casual cafe category — competes for the same daypart and customer occasion but with a narrower menu centered on bagels rather than full brunch.
• Anne&Max: Dutch specialty coffee and all-day food cafe chain with locations across major Dutch cities. Comparable daypart-spanning cafe format and urban customer base, though its offering skews more toward coffee and lighter fare than a full brunch menu.

Regional players

• Bill Granger (bills): Australia-founded all-day breakfast and brunch restaurant brand (Bill Granger) with locations across Australia, Japan, and the UK. Comparable all-day brunch, design-led, lifestyle-positioned concept that proves the international scalability of the format Teds operates.
• The Breakfast Club: UK-based all-day breakfast and brunch cafe chain with multiple London locations. Operates a nearly identical all-day brunch concept targeting the same urban millennial demographic, but in a different geography — making it a useful international comparable for unit economics and concept scale.

Emerging players

• Egg Slut: US-based specialty breakfast and brunch concept built around a single signature ingredient and Instagram-first menu presentation. Comparable visual-merchandising and lifestyle positioning, though smaller scale and operating primarily in the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tedsutrecht
• LinkedInlinkedin.com/company/teds-all-day-brunch
• Instagraminstagram.com/teds_place
• TikToktiktok.com/@tedsalldaybrunch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teds