What Pickleball Warehouse does

Pickleball Warehouse is a specialty retailer of pickleball equipment and apparel, operating an e-commerce storefront at pickleballwarehouse.com alongside five physical retail showrooms in San Luis Obispo (CA), Mountain View (CA), La Quinta (CA), Alpharetta (GA), and Atlanta-Dunwoody (GA). The company serves the full skill spectrum of pickleball players—from entry-level buyers purchasing starter sets and sub-$100 paddles to advanced and professional players purchasing $200–$330 signature paddles—plus two B2B segments (organized pickleball clubs and school teams) accessed through discount programs. It is a doing-business-as of Sports Warehouse, Inc., a privately held California corporation that also operates Tennis Warehouse, Running Warehouse, and other warehouse-format specialty sports retailers, providing shared back-office and supply-chain infrastructure.

The product catalog spans more than 20 paddle brands (JOOLA, Selkirk, CRBN, Six Zero, adidas, Babolat, Diadem, Ektelon, Engage, Franklin, Gamma, Gearbox, Head, Luzz, Master Athletics, Onix, Paddletek, ROKNE, Tecnifibre, Volair, Wilson), with complementary categories covering balls and nets, men's and women's apparel, pickleball-specific footwear (JOOLA, Babolat, Nike), equipment bags, accessories (eyewear, gloves, grips, edge tape, paddle erasers), ball machines, hydration/nutrition, and gift/novelty items. The technology stack is a standard e-commerce website platform with no proprietary AI or API surface disclosed; distribution is supplemented by a Learning Center and Pickleball Warehouse University educational content property, YouTube video content, social channels, email, and pro-player endorsements (Ben Johns, Anna Leigh Waters) used as marketing assets.

The business model is direct-to-consumer hardware sales. Pricing is unit-based, with paddles ranging from $99.95 (entry-level) to $329.95 (pro-level), free 2-day shipping on orders over $50, $14.95 overnight shipping over $75, a 30-day paddle guarantee, 90-day returns, and price matching. Distribution also includes phone orders (1-800-679-5954), international shipping via World Mail, USPS Express, FedEx International, and UPS Worldwide, and B2B volume programs for clubs and schools. The company holds Official E-Tailer status for the US Open Pickleball and is a DUPR partner, and expanded through the October 2023 acquisition of Swetka's Tennis Shop in Mountain View, CA.

Name

Pickleball Warehouse

Legal name

Sports Warehouse, Inc. dba Pickleball Warehouse

Website

https://pickleballwarehouse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickleball Warehouse is a specialty e-commerce and retail retailer of pickleball equipment, apparel, and accessories, serving beginner through professional players across the United States as part of the Sports Warehouse, Inc. family.

Ownership category

akta.pro rank

Product category

Pickleball Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Pickleball equipment retail
• Pickleball paddles
• Sporting goods ecommerce
• Pickleball accessories
• Athletic apparel retail

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of pickleball equipment including paddles, balls, nets, shoes, apparel, accessories, and ball machines through e-commerce and retail store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pickleball Warehouse is an online and brick-and-mortar specialty retailer that sells exclusively pickleball equipment and apparel. The catalog spans paddles, pickleballs and nets, court equipment, athletic apparel, pickleball-specific footwear, bags, accessories, ball machines, and hydration/nutrition products from over 20 brands including JOOLA, Selkirk, CRBN, Six Zero, adidas, Babolat, Head, and Wilson. The retailer operates 5 physical storefronts across California and Georgia and complements sales with educational content, pro player endorsements, and B2B discount programs for clubs and schools.

Product overview

Pickleball Warehouse is an online e-commerce retailer specializing exclusively in pickleball equipment and apparel. The company offers a comprehensive product portfolio organized into multiple categories: Pickleball Paddles (the core product category featuring over 20 brands including JOOLA, Selkirk, CRBN, Six Zero, and Wilson, with options for all player levels and paddle types); Balls & Nets (pickleballs and court equipment); Apparel (men's and women's clothing, hats, socks); Pickleball Shoes (specialized athletic footwear); Pickleball Bags (equipment carriers); Accessories (eyewear, gloves, grips, tape, cleaners); Ball Machines (training equipment); Hydration & Nutrition; Gifts & Novelty Items; and Pro Player Gear (equipment used by professional players). The company also provides educational services through its Learning Center and Pickleball Warehouse University. Pickleball Warehouse operates as part of the Warehouse Sports family of specialty sporting goods retailers alongside Tennis Warehouse, Running Warehouse, and other warehouse brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickleball Paddles Pickleball paddles from more than 20 brands (JOOLA, Selkirk, CRBN, RPM, Six Zero, adidas, Babolat, Diadem, Ektelon, Engage, Franklin, Gamma, Gearbox, Head, Luzz, Master Athletics, Onix, Paddletek, ROKNE, Tecnifibre, Volair, Wilson) offered for beginner, intermediate, and advanced players across price tiers from under $100 to $329.95.
• Balls & Nets Pickleballs, nets, and court equipment for recreational and competitive pickleball play.
• Pickleball Apparel Men's and women's athletic apparel including clothing, hats, visors, wristbands, headbands, and pickleball-specific socks.
• Pickleball Shoes Athletic footwear designed specifically for pickleball, available in men's and women's options from brands including JOOLA, Babolat, and Nike.
• Pickleball Bags Bags designed to carry pickleball paddles, balls, and accessories.
• Pickleball Accessories Eyewear/sunglasses, gloves, grips, edge and customization tape, and paddle cleaning blocks/erasers.
• Pickleball Ball Machines Automated ball machines for pickleball training and solo practice.
• Hydration, Nutrition & Fitness Hydration and nutrition products, fitness and therapy equipment, and towels for pickleball players.
• Gifts & Novelty Items Pickleball-themed gifts and novelty items.
• Pro Player Gear Equipment used by professional pickleball players, including men's and women's pro player gear featuring paddles, shoes, and accessories endorsed by players such as Ben Johns and Anna Leigh Waters.
• Clubs & Schools Discount Program Volume discount program for organized pickleball clubs and school teams purchasing bulk equipment and uniforms.
• Used Paddles Used and refurbished pickleball paddles sold at discounted prices.
• Gift Cards Digital gift cards available for purchase on the website.

Quantifiable outcome

• Free 2-day shipping on orders over $50
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• DUPRminorGTM or Marketing PartnerPickleball Warehouse is a partner with DUPR (Dynamic Universal Pickleball Rating). The partnership includes official e-tailer status for DUPR-related products and promotions.
• US Open PickleballcoreGTM or Marketing PartnerPickleball Warehouse is an Official E-Tailer of the US Open Pickleball event, indicating a significant marketing and brand partnership with one of the sport's premier competitions.
• Sports Warehouse, Inc. (Parent Company)coreOthersPickleball Warehouse is a dba (doing business as) of Sports Warehouse, Inc., which operates a network of specialty sports retailers including Tennis Warehouse, Running Warehouse, and other warehouse-format sporting goods companies.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• JustPaddles: Online-only specialist retailer focused on pickleball paddles from multiple brands, with paddle comparison tools and reviews. Competes with Pickleball Warehouse for the online paddle-purchase funnel across beginner through pro tiers.
• Pickleball Central: One of the largest pure-play online pickleball equipment retailers in the US, carrying a similar multi-brand assortment of paddles, balls, apparel, and accessories. Direct head-to-head competitor in the same niche target market with comparable GTM.
• Tennis Warehouse: Sister brand under Sports Warehouse, Inc., operating the same warehouse-format specialty e-commerce plus selective retail model for tennis. Highly relevant as a template and internal benchmark for Pickleball Warehouse's growth playbook, vendor relationships, and shared customer service infrastructure.
• Running Warehouse: Sister brand under Sports Warehouse, Inc., applying the same warehouse-format specialty retailer model to running. Comparable for shared back-office, fulfillment, and customer experience benchmarks, even though the end category differs from pickleball.

Emerging players

• Onix Sports (Escalade Sports): Pickleball and racquet sports brand owned by Escalade Sports, with both branded DTC and broad retail distribution. Comparable as a multi-channel pickleball equipment brand competing across paddle, ball, and accessory categories.
• Franklin Pickleball: Major pickleball paddle and ball brand with strong presence in mass-market and beginner segments via DTC and big-box retail. Overlaps with Pickleball Warehouse on paddle assortment, particularly at the entry-level price tier.
• Selkirk Sport: Premium pickleball paddle and accessories brand with a rapidly growing DTC storefront. Competes with Pickleball Warehouse at the high end of the paddle market and increasingly sells direct to consumers rather than through third-party retailers.
• JOOLA Pickleball: Leading pickleball paddle and equipment brand that also operates its own DTC website, selling many of the same SKUs Pickleball Warehouse carries. Functions as both a key supplier and a competing channel for end consumers.

Broad incumbents

• Amazon: Mass-market online marketplace selling the same leading pickleball brands and equipment. Sets a competitive ceiling on pricing and shipping expectations, particularly for commodity SKUs like balls, nets, and entry-level paddles.
• Dick's Sporting Goods: Large national sporting goods retailer carrying a growing pickleball assortment across hundreds of stores. Competes with Pickleball Warehouse on price, convenience, and brand selection, particularly for beginner and intermediate players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pickleballwarehouse
• Facebookfacebook.com/pickleballwarehouse.official
• Instagraminstagram.com/pickleballwarehouse.official
• LinkedInlinkedin.com/company/pickleballwarehouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickleball Warehouse