UAB TELE2

What UAB TELE2 does

UAB TELE2 is a privately held Lithuanian telecommunications operator (UAB form, Lithuania-domiciled) operating exclusively in the domestic market under the TELE2 trade name. Its core business is providing mobile voice and data services over 4G/5G networks, with 5G coverage reaching 2.7 million Lithuanian residents — nearly the country's total population. The portfolio spans mobile postpaid plans (from €13.50/month), prepaid services under the PILDYK sub-brand (Lithuania's #1 prepaid operator at 55.87% market share), fiber optic and 5G home broadband (€14.50–€21.90/month), portable 5G internet, and the Go3 streaming television platform. Value-added services include eSIM for smartwatches, VoLTE/VoWi-Fi, Mobile-ID digital identity for e-government and banking, Internet Security, and device insurance.

Revenue is generated through a mix of recurring subscription fees (mobile, internet, TV, insurance), prepaid top-ups (PILDYK), and one-time hardware sales (smartphones, tablets, smartwatches, laptops, TVs, modems, accessories) from OEMs including Apple, Samsung, Xiaomi, OnePlus, Honor, Nothing, LG, Philips, Hisense, and Sony, often packaged with 24–36 month installment contracts. Distribution is omnichannel: a nationwide physical salon network complemented by the tele2.lt e-commerce platform and the Mano TELE2 self-service app. Two wholly-owned subsidiaries — Pildyk (prepaid SIM) and Smart Master (smart home devices and services) — extend the franchise into prepaid and IoT-adjacent categories. The customer base is split between individual consumers (primary), business customers (Verslui), and seniors, with no enterprise anchor concentration.

Name

UAB TELE2

Legal name

UAB TELE2

Website

https://tele2.lt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UAB TELE2 is a privately held Lithuanian mobile and broadband operator offering 5G/4G mobile, fiber and 5G home internet, Go3 streaming TV, prepaid services (PILDYK), and multi-OEM device sales to Lithuanian consumers and businesses via nationwide retail salons and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Lithuania (Headquarters location)

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Mobile Service Subscriptions: Recurring monthly revenue from mobile voice, SMS, and data plans. Plans range from basic prepaid (PILDYK) to unlimited data options with various contract terms.
2. Home Internet Services: Monthly subscriptions for 5G home internet and portable internet plans. Plans include data allowances and unlimited options with equipment rental or purchase.
3. Television Services (Go3): Subscription-based streaming television service providing access to live TV and on-demand content.
4. Device Sales: One-time hardware revenue from smartphones, tablets, laptops, smartwatches, and accessories. Devices sold at full price or with installment plans bundled with service contracts.
5. Insurance Services: Device insurance, travel insurance, and smart device protection plans sold as add-on services.
6. Prepaid Top-ups (PILDYK): Pay-as-you-go prepaid mobile service with top-up packages sold as physical products in retail locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

UAB TELE2 is a Lithuanian telecommunications operator that sells mobile voice and data plans, home and portable internet, and streaming television (Go3) to consumers and businesses, alongside retail hardware such as smartphones, smartwatches, TVs, and modems. It runs Lithuania's #1 prepaid brand (Pildyk) with 55.87% market share and operates a 5G network reaching 2.7 million residents, distributed through an e-commerce platform and physical retail salons nationwide.

Product overview

TELE2 is a Lithuanian telecommunications company offering a comprehensive portfolio of mobile, internet, and television services. The core offerings include mobile voice and data plans with 5G connectivity, fixed and portable internet services including fiber optic and 5G home broadband, and Go3 streaming television. The company also provides value-added services such as eSIM technology for watches, VoLTE/VoWi-Fi calling, Mobile-ID digital authentication, internet security, device insurance, and prepaid services under the Pildyk sub-brand. TELE2 operates both B2C and B2B segments, selling hardware products including smartphones (Apple, Samsung, Xiaomi, OnePlus, Honor, Nothing), smartwatches (Apple Watch, Samsung Galaxy Watch, Huawei), laptops (HP, Lenovo, Asus), tablets, smart TVs (Samsung, Xiaomi, LG, Philips, Hisense, Sony), projectors, modems/routers, and accessories. The company has an extensive retail presence with physical stores and an e-commerce platform, serving as one of Lithuania's largest mobile operators.

Differentiator

Problem solved

Functional benefit

Brands

• Go3: Television streaming service offering
• Pildyk
• Mano TELE2

Products and services

• Mobile Voice and Data Plans (Mobilusis ryšys) Subscription mobile voice, SMS, and 4G/5G data plans for individual and business customers, available in tiered configurations with optional device bundles and 24-month contract terms.
• Home Internet (Namų internetas) Fixed-line and 5G home broadband internet plans, including fiber optic and wireless 5G home internet with speeds up to 1 Gbps, monthly data allowances, and bundled modem rental.
• Portable Internet (Nešiojamas internetas) Mobile broadband plans for use on the go, including portable 5G modems with Wi-Fi sharing for travel and outdoor connectivity.
• Go3 Television (Go3 Televizija) Streaming television service providing live TV and on-demand content accessible across devices, available as a subscription and bundled free with home internet plans.
• Pildyk Prepaid Mobile Prepaid mobile service offering SIM packages with voice, SMS, and data allowances sold at retail; Lithuania's #1 prepaid brand with 55.87% market share of prepaid SIM cards.
• Insurance Services (Draudimo paslaugos) Add-on protection plans covering phone insurance, smart device insurance, travel insurance, and extended warranties sold alongside devices and service contracts.
• Smartphones (Mobilieji telefonai) Retail sale of smartphones from Apple, Samsung, Xiaomi, OnePlus, Honor, and Nothing Phone with full-price purchase or 24-36 month installment plans.
• Smart Watches (Išmanieji laikrodžiai) Retail sale of cellular smartwatches including Apple Watch, Samsung Galaxy Watch, Xiaomi, and Huawei models, with eSIM plans enabling independent connectivity.
• Smart TVs (Televizoriai) Retail sale of smart televisions from Samsung, Xiaomi, LG, Philips, Hisense, and Sony, including QLED, OLED, and 4K models, plus projectors.
• Modems and Routers (Modemai ir maršrutizatoriai) Retail sale of 5G and Wi-Fi 6 modems and routers, including ZTE G5B 5G home modem and ZTE U30 Air portable 5G modem.
• Accessories (Aksesuarai) Retail sale of device accessories including wireless earbuds (Samsung Galaxy Buds, Xiaomi Redmi Buds), speakers, chargers, cables, and power banks.

Quantifiable outcome

• 55.87% market share in prepaid SIM cards (Nielsen data, April 2024 - March 2025)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• SamsungcoreOthersSamsung devices (Galaxy smartphones, tablets, smartwatches, accessories) are prominently featured in TELE2's product portfolio, with exclusive promotional deals and installment bundle offers.
• ApplecoreOthersApple products including iPhone, iPad, MacBook, Apple Watch, and accessories are sold through TELE2's retail and e-commerce channels with device installment plans.
• XiaomicoreOthersXiaomi devices including Redmi smartphones, tablets, smartwatches, and accessories are part of TELE2's mid-range product offerings with competitive pricing.
• Go3 (Television Content)coreTechnology or IntegrationGo3 is TELE2's streaming television partner providing on-demand and live TV content accessible across devices. Bundled free with home internet plans.
• PILDYKcoreOthersPILDYK is TELE2's prepaid brand, operating as Lithuania's #1 prepaid service with 55.87% market share. Sold as physical SIM packages in retail locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Elisa Oyj: Finnish mobile and fixed operator with 5G leadership and a strong prepaid and postpaid offering; comparable in Nordic/Baltic operating model, device installment strategy, and content bundling.
• LMT (Latvijas Mobilais Telefons): Mobile market leader in neighboring Latvia, operating a similar 5G-led mobile and fixed wireless business with TV/content bundles; highly comparable in scale, technology mix, and Baltic retail dynamics.

Others

• Tele2 Group AB: Swedish-based parent group operating Tele2-branded mobile businesses across the Baltics, Nordics, and other European geographies; comparable in technology stack, brand architecture, and prepaid/postpaid operating model even though it sits at the group level.

Broad incumbents

• Telenor: Large Nordic-headquartered telecom group with mobile, broadband, and digital identity services across the Nordics and Europe; comparable as a broad incumbent in converging mobile/fixed/digital services.
• Telia Company: Parent of Telia Lietuva and one of the largest telecom groups in the Nordics and Baltics, offering mobile, fixed, TV, and digital identity services; overlaps TELE2's full product portfolio at a group level.
• Orange: Major European telecom operator offering mobile, fiber, TV, and digital services across multiple European markets; comparable as a broad incumbent in converged bundles and value-added services.
• T-Mobile: Large multi-country mobile operator known for aggressive device installment plans, prepaid brands, and content bundling; comparable to TELE2 in its use of device financing and prepaid-led acquisition to build postpaid ARPU.
• Vodafone Group: Global telecom incumbent with deep experience in mobile, fixed broadband, TV, and IoT; comparable in converged consumer services, device installment, and digital identity / e-government services.

Direct peers

• Bite Lietuva: The third major mobile operator in Lithuania, directly competing with TELE2 in consumer mobile, prepaid, and increasingly fixed broadband, with overlapping retail and e-commerce distribution.
• Telia Lietuva: One of the two other major mobile and fixed-line operators competing head-to-head with TELE2 in Lithuania, offering mobile, broadband, and TV services to Lithuanian consumers and businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uab-tele2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UAB TELE2