Telemundo 48 Área de la Bahía

What Telemundo 48 Área de la Bahía does

Telemundo 48 Área de la Bahía (FCC call letters KSTS) is a Spanish-language local television station serving the San Francisco Bay Area, including San Jose, San Francisco, Oakland, and surrounding communities. The station is wholly owned and operated by NBCUniversal Media, LLC — a Delaware LLC ultimately controlled by Comcast Corporation — as part of the national Telemundo network. Its core audience is the Spanish-speaking and bilingual Hispanic community in Northern California, including immigrants and first-generation Americans seeking local news, weather, immigration information, community-event coverage, and culturally relevant entertainment such as Liga MX and FIFA World Cup sports programming.

The station's product surface combines a 24/7 broadcast television signal on KSTS channel 48 with a comprehensive digital platform. Core and add-on products include the main news operation, 'Noticias 24/7' live streaming, the 'Telemundo 48 Responde' consumer-advocacy investigative unit, a dedicated weather module, lottery results, a sports section, an immigration news hub ('Inmigración al día'), entertainment news, email newsletters, a programming guide, a premium content area ('Acceso Total'), and a community initiatives section. Content is delivered free to viewers through over-the-air broadcast, cable and satellite carriage, the station's owned website and apps, NBCUniversal streaming platforms, and owned social channels (Facebook, Instagram, TikTok, YouTube).

Telemundo 48 monetizes exclusively through advertising — including display ads on the website, sponsored editorial content (e.g., Wells Fargo on 'Acceso Total'), and branded programming partnerships (e.g., Hill's Pet Nutrition on 'Desocupar los Albergues'). There is no direct consumer pricing. Operationally, the station functions as an NBCUniversal O&O with structured sister-station collaboration alongside NBC Bay Area (KNTV), including joint community programs such as Becas de Impacto NBCUniversal Local, which in its ninth year (2026) distributed $227,272 to Bay Area-serving nonprofits. The entity reports 8 employees, which almost certainly understates total local newsroom and on-air headcount.

Name

Telemundo 48 Área de la Bahía

Legal name

NBCUniversal Media, LLC

Website

https://telemundo48.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Telemundo 48 Área de la Bahía (KSTS) is an NBCUniversal-owned Spanish-language local television station serving the San Francisco Bay Area's Hispanic community with 24/7 news, weather, immigration, sports, and entertainment. It monetizes exclusively through advertising across broadcast, digital, and social channels.

Ownership category

akta.pro rank

Product category

Spanish-Language Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Spanish-language broadcasting
• Local television news
• Digital news streaming
• Consumer advocacy reporting
• Community journalism services

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The station generates revenue through advertising sales, including sponsored content, display ads on its website, and branded programming such as segments in collaboration with partners like Wells Fargo.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Telemundo 48 Área de la Bahía (KSTS) is a local Spanish-language television station serving the San Francisco Bay Area that provides 24/7 local news, weather, sports, immigration coverage, entertainment programming, and consumer advocacy content. The station distributes this content via over-the-air broadcast, cable/satellite carriage, website, and digital streaming platforms, with a focus on the Hispanic and bilingual communities of the Bay Area.

Product overview

Telemundo 48 Área de la Bahía (KSTS) is a local Spanish-language television news station serving the San Francisco Bay Area, part of the NBCUniversal/Telemundo network. The station operates as a 24/7 news operation with a unified broadcast platform delivering local news, weather, sports, immigration coverage, and entertainment content. The core product consists of broadcast television combined with a comprehensive digital platform that includes live streaming (Noticias 24/7), a consumer advocacy module (Telemundo 48 Responde), weather services, lottery results, sports coverage, entertainment news, email newsletters, and community outreach initiatives. The station also maintains a programming guide and special premium content section (Acceso Total).

Differentiator

Problem solved

Functional benefit

Brands

• T48 Responde: Consumer advocacy and investigative unit that helps viewers resolve issues with companies and government agencies.
• Inmigración al día

Products and services

• Telemundo 48 Área de la Bahía Broadcast Service

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Hill's Pet NutritionminorGTM or Marketing Partner · 1 July 2026Hill's Pet Nutrition is the presenting sponsor of the 'Desocupar los Albergues' (Clear the Shelters) pet adoption campaign, a joint initiative between Telemundo 48 and NBC Bay Area.
• NBC Bay Area (KNTV)coreStrategic or Co-development Partner · 1 March 2026Telemundo 48 and NBC Bay Area operate as sister stations under NBCUniversal Local, collaborating on community initiatives including the Becas de Impacto (Impact Grants) scholarship program awarding $227,272 to local nonprofits, and the 'Desocupar los Albergues' pet adoption campaign.
• Comcast NBCUniversalcoreStrategic or Co-development Partner · 1 March 2026Comcast NBCUniversal supports the Becas de Impacto NBCUniversal Local initiative, a competitive grant program entering its ninth year in 2026, distributing over $227,000 to nonprofits serving the Bay Area community.
• Wells FargominorGTM or Marketing Partner · 1 December 2025Wells Fargo collaborated with Telemundo for sponsored content focused on budget concerns during the holiday season and economic uncertainty, appearing in the 'Acceso Total' lifestyle section.
• Children's Discovery Museum of San JoseminorStrategic or Co-development PartnerTelemundo 48 partners with the Children's Discovery Museum of San Jose for community events including 'El Día de los Tres Reyes Magos' celebration featuring live music performances, cultural activities, and traditional Rosca de Reyes tasting.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• KDTV (Univision 14 Bay Area): The Bay Area's Univision-owned Spanish-language local television station, directly competing with Telemundo 48 for the same Hispanic audience, advertisers, and local news coverage. Both serve San Francisco, San Jose, and Oakland with parallel content verticals.
• Telemundo 51 Miami (WSCV): Telemundo O&O in another large Hispanic market (South Florida). Operates with the same national network content, similar digital verticals, and comparable advertising-sales infrastructure as Telemundo 48.
• Telemundo 52 Los Angeles (KVEA): Another Telemundo O&O station serving a major U.S. Hispanic market (Los Angeles). Comparable in network affiliation, content verticals, advertising model, and O&O corporate structure, though in a different DMA.
• KNTV (NBC Bay Area): Sister station to Telemundo 48 under NBCUniversal Local, providing English-language local news to the same Bay Area market. Operates as a co-located peer with shared resources, joint initiatives (Becas de Impacto, Desocupar los Albergues), and overlapping distribution footprint.

Emerging players

• Estrella TV affiliates: Spanish-language broadcast network with local affiliates competing for Hispanic viewers in select markets. Represents a smaller but growing alternative to Telemundo/Univision in Spanish-language local broadcasting.
• Spanish-language digital news publishers (e.g., Remezcla, Mitú): Digital-first Hispanic media outlets that capture growing portions of the Spanish-language news audience, particularly younger viewers. Represent an emerging competitive vector that complements rather than fully substitutes for Telemundo 48's local broadcast coverage.

Broad incumbents

• KSTS (Telemundo affiliates in other markets): Other Telemundo O&O and affiliate stations across the U.S. share the same national network content and operating playbook. Comparable in advertising model, audience demographics, and distribution structure though operating in different geographic markets.
• Univision local stations: Univision's portfolio of Spanish-language local television stations competes nationally with Telemundo for Hispanic viewers and ad budgets. Operates an analogous broadcast-plus-digital model targeting similar demographics.

Regional players

• KPIX 5 (CBS Bay Area): English-language local news competitor in the same Bay Area DMA. Competes for the broader local news advertising market — including Hispanic-targeted campaigns — though serving a different primary language audience.
• Telemundo 20 San Antonio (KENS): Telemundo O&O station serving the San Antonio market. Comparable in operating model and network affiliation but located in a different geography with distinct demographic composition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@telemundoareadelabahia
• Facebookfacebook.com/Telemundo.48
• Instagraminstagram.com/Telemundo48
• TikToktiktok.com/@telemundo48
• LinkedInlinkedin.com/company/telemundo48

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemundo 48 Área de la Bahía