Télésambre

What Télésambre does

Télésambre is a Belgian non-profit (ASBL) local television station headquartered at Place de la Digue 8 in Charleroi, Wallonia, operating under the legal name TELESAMBRE asbl (TVA BE 413.068.659). It broadcasts francophone programming to the Charleroi metropolitan area and the broader Sambre region, reaching approximately one in five people in its market daily, and is one of twelve francophone local television stations in Belgium that collectively sell local, regional, and national advertising reach. The station distributes content via Proximus (Canal 10), VOO (Canal 11), and Orange (Canal 13), as well as live streaming at telesambre.be/direct and on-demand replays on its website.

The station operates a diversified content portfolio of more than 35 programs spanning news (Le JT, Le Récap'), sports (Tous Terrains, Tous Terrains Le Club), culture (Open Air, Cut!, En Stoemelings, Arthème), society (Gender Baby, Une éducation presque parfaite, Edito, Vit@l), environment (Y a pas de planète B, Curieux de Nature), and lifestyle (Pause Santé, Table et Terroir, Cours de Yoga). The underlying technology stack is conventional local-broadcast infrastructure with in-house video production facilities and website-based live streaming; no proprietary AI, app, or API capabilities are disclosed.

Télésambre's business model is advertising-led: revenue is generated through television spot advertising, sponsored content (publireportages), and custom advertising campaigns produced in-house from conception through final delivery. Pricing is quote-based via a dedicated commercial service ([email protected]; Vincent Vandorpe and Véronique Carlier), with the network of twelve francophone local TVs enabling bundled regional and national buys. Leadership comprises Directrice Générale Valérie Dumont, Rédacteur en chef Martial Dumont, and Directeur Technique Bertrand Ruelle. The company files annual accounts with the National Bank of Belgium; revenue figures are not publicly disclosed.

Name

Télésambre

Legal name

TELESAMBRE asbl

Website

https://telesambre.be

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Télésambre is a Belgian non-profit local television station headquartered in Charleroi, Wallonia, producing francophone news, sports, culture, and lifestyle programming distributed via Proximus, VOO, Orange, and live streaming for local, regional, and national advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleroi

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Primary revenue stream from television advertising. Télésambre offers a range of advertising products including announcements, sponsored content (publireportages), and custom advertising campaigns from conception to final product. Pricing is customized and competitive based on target audience reach.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Télésambre is a local francophone television station that broadcasts daily regional news, sports, culture, and lifestyle programming to the Charleroi and Sambre region in Wallonia, Belgium. Its primary monetizable service is television advertising, offering announcements, sponsored content (publireportages), and custom advertising campaigns produced in-house from conception to final product. As part of a network of twelve francophone local TVs in Belgium, it provides advertisers with local, regional, or national reach through a single commercial relationship.

Product overview

Télésambre is a local francophone television station serving the Charleroi and Sambre region in Belgium, operating as part of a network of twelve local TV stations. The station offers a diverse portfolio of over 35 distinct programs spanning news (Le JT, C.A.I.D.), sports (Tous Terrains, Tous Terrains Magazine, Tous Terrains Le Club), culture (Open Air, Cut!, En Stoemelings, Arthème), society (Gender Baby, Une éducation presque parfaite, Edito), nature (Curieux de Nature, Pense-Bêtes), lifestyle (Y a pas de planète B, Pause Santé, Vit@l), music (1, 2, 3 Musette, Le tremplin du Ronquières Festival), and entertainment (Les escales de l'été, Replay, Le Récap'). The station provides TV advertising services with production capabilities, publireportage content, and audience engagement through contests. Programming is distributed via live streaming (Direct), on-demand replay, and broadcast across multiple platforms including Proximus (channel 10), VOO (channel 11), and Orange (channel 13).

Differentiator

Problem solved

Functional benefit

Products and services

• Publicité TV (Television Advertising) Television advertising services enabling advertisers to reach local, regional, or national audiences across French-speaking Belgium. Includes in-house production from conception to final product, with customized and competitive pricing based on target reach. Sold through the commercial service to local, regional, and national advertisers.
• Publireportages (Sponsored Content) Paid promotional content and sponsored reports produced by Télésambre for advertisers, covering local businesses and events. Publireportages combine editorial-style storytelling with brand messaging, produced in-house by the station's production team.
• Direct (Live Streaming) Live broadcast streaming service allowing viewers to watch current Télésambre programming in real-time online via the station's website.
• Replay (On-Demand Archive) On-demand archive service offering replays of past television programs and historical content for viewers who missed live broadcasts.
• Programme TV (TV Schedule) Interactive TV schedule with daily programming grid, replay access, and program details for the Télésambre broadcast.
• Concours (Audience Contests) Contest programs offering prizes and audience engagement opportunities such as event tickets and partner promotions.

Quantifiable outcome

• Reaches approximately one person in five daily

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Network of 12 francophone local televisions in BelgiumcoreChannel Partner/ Reseller/ DistributorTélésambre is part of a network of twelve francophone local televisions across Belgium. This partnership allows advertisers to select all or part of these televisions to reach their target audience at regional or national levels, expanding the reach beyond the local Charleroi coverage area.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TV Lux: TV Lux is the local TV station for the Province of Luxembourg in Wallonia, and a member of the same 12-station network. Same business model and distribution mechanics.
• TV Com (Brussels): TV Com serves the Brussels-Capital Region and is part of the same 12-station francophone local TV network. Direct peer in the network with the largest potential urban audience.
• RTC Télé Liège: RTC is a fellow francophone local TV station in the same 12-station network, serving the Liège region. Operates the same business model: local programming, multi-platform distribution, and shared ad sales via the network.
• Matélé: Matélé covers the Namur/Province region as a member of the 12-station francophone local TV network. Comparable scale, content mix, and advertising sales approach.
• Boukè: Boukè is another local francophone TV station in Belgium, part of the 12-station network. Comparable in scale and content mix, sharing network-level advertising inventory with Télésambre.
• Canal Zoom: Canal Zoom is the local TV station for Brabant wallon, part of the same 12-station francophone local TV network in Belgium. Same local programming + advertising model.
• Télé MB: Télé MB serves the Mons/Borinage region within the same 12-station francophone local TV network. Closest geographic peer, operating the same hybrid local programming + advertising model.
• Notélé: Notélé is a local francophone TV station covering the Tournai/Mouscron area and a member of the same 12-station network. Directly comparable in scope, programming, and advertising sales approach.

Regional players

• WTV (West-Vlaanderen): WTV is the regional broadcaster for West Flanders, operating a similar local-news-and-advertising model on the Flemish side of Belgium. Useful comparable for regional broadcaster economics outside the direct network.
• ATV (Antwerpen): ATV is a regional broadcaster for the Antwerp region in Flanders. Operates a similar regional/local TV model but in the Flemish language and on a different geographic market, making it a useful structural benchmark rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/t%C3%A9l%C3%A9sambre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Télésambre